{"id":469,"date":"2016-07-13T16:59:22","date_gmt":"2016-07-13T16:59:22","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=469"},"modified":"2026-08-17T14:32:55","modified_gmt":"2026-08-17T14:32:55","slug":"pop-store-opening-token-surfboards","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/pop-store-opening-token-surfboards\/","title":{"rendered":"Pop-Up Store Opening: Token Surfboards"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-store-opening-token-surfboards\/#Surf-wear_has_risen_in_popularity_in_the_last_couple_of_years_in_New_York_Saturdays_NYC_and_Mollusk_Surf_Shop_are_the_brands_leading_the_way_in_this_fashion_trend_Token_Surfboards_a_brand_from_Brooklyn_seems_to_have_found_its_own_niche_in_this_ever-changing_market\" title=\"Surf-wear\u00a0has risen in popularity\u00a0in the last couple of years in New York. Saturdays NYC and Mollusk Surf Shop are the brands leading the way in this fashion trend. Token Surfboards, a brand from Brooklyn seems to have found its own niche in this ever-changing market.\">Surf-wear\u00a0has risen in popularity\u00a0in the last couple of years in New York. Saturdays NYC and Mollusk Surf Shop are the brands leading the way in this fashion trend. Token Surfboards, a brand from Brooklyn seems to have found its own niche in this ever-changing market.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-store-opening-token-surfboards\/#Storefront_is_the_definitive_marketplace_for_brands_to_discover_and_book_unique_temporary_retail_places_in_the_worlds_greatest_cities_Tell_us_your_ideas_and_together_lets_make_it_happen\" title=\"Storefront is the definitive marketplace for brands to discover and book unique temporary retail places in the world\u2019s greatest cities.\u00a0Tell us your ideas, and together, let\u2019s make it happen.\">Storefront is the definitive marketplace for brands to discover and book unique temporary retail places in the world\u2019s greatest cities.\u00a0Tell us your ideas, and together, let\u2019s make it happen.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-store-opening-token-surfboards\/#Ready_to_launch_your_pop-up\" title=\"Ready to launch your pop-up?\">Ready to launch your pop-up?<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div><h4 class=\"p1\"><span class=\"ez-toc-section\" id=\"Surf-wear_has_risen_in_popularity_in_the_last_couple_of_years_in_New_York_Saturdays_NYC_and_Mollusk_Surf_Shop_are_the_brands_leading_the_way_in_this_fashion_trend_Token_Surfboards_a_brand_from_Brooklyn_seems_to_have_found_its_own_niche_in_this_ever-changing_market\"><\/span>Surf-wear\u00a0has risen in popularity\u00a0in the last couple of years in <a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/\">New York<\/a>. Saturdays NYC and <a href=\"https:\/\/mollusksurfshop.com\/\">Mollusk Surf Shop<\/a> are the brands leading the way in this fashion trend. Token Surfboards, a brand from Brooklyn seems to have found its own niche in this ever-changing market.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n<hr \/>\n<p class=\"p1\">This indie brand draws inspiration from the surfing and skating scene, music and art of the 90s: with a gamut of references\u00a0from Prince to Black Flag. Its latest collection eschews stereotypical surf style. Instead, it offers up\u00a070s-inspired glen-plaid suits\u00a0and a selection of graphic t-shirts.<\/p>\n<p class=\"p1\">Its week long P<span class=\"s1\">op-Up Store opened with\u00a0a party headlined by\u00a0Onyx Collective yesterday and is open to the public till 19th July. The<\/span>\u00a0part showroom, part exhibition and part retail space on a trendy stretch of Chinatown&#8217;s <a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/lower-east-side\/ludlow-street\">Ludlow Street<\/a>.<\/p>\n<p class=\"p1\"><img decoding=\"async\" class=\"wp-image-472 aligncenter\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/TOTALLOVELS-200x300.jpg\" alt=\"TOTAL+LOVE+LS\" width=\"554\" height=\"831\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/TOTALLOVELS-200x300.jpg 200w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/TOTALLOVELS.jpg 500w\" sizes=\"(max-width: 554px) 100vw, 554px\" \/><\/p>\n\n\n<hr \/>\n\n<h4 class=\"p1\"><span class=\"ez-toc-section\" id=\"Storefront_is_the_definitive_marketplace_for_brands_to_discover_and_book_unique_temporary_retail_places_in_the_worlds_greatest_cities_Tell_us_your_ideas_and_together_lets_make_it_happen\"><\/span><span class=\"s1\"><a href=\"https:\/\/www.thestorefront.com\/\">Storefront <\/a>is the definitive marketplace for brands to discover and book unique temporary retail places in the world\u2019s greatest cities.\u00a0<\/span>Tell us your ideas, and together, let\u2019s make it happen.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<div align=\"center\">\n<div align=\"center\">\n<div class=\"wpb_button wpb_btn-danger wpb_btn-large\" style=\"text-align: center; font-size: 16px; color: #ffffff; background-color: #57d497; font-weight: bold; border-radius: 1px; width: 40%; padding: 5px;\"><a style=\"color: #ffffff; text-decoration: none;\" href=\"https:\/\/www.thestorefront.com\/search\/new-york\/chinatown\/retail\" target=\"_blank\" rel=\"noopener noreferrer\">Find Pop Up spaces in Chinatown<\/a><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n\n\n<div class=\"s2p-cta\" style=\"border:1px solid #DDDDDD;border-radius:14px;padding:22px 24px;margin:32px 0;font-family:inherit;background:#FFFFFF\">\n<p style=\"margin:0 0 8px;font-size:11px;letter-spacing:.14em;text-transform:uppercase;font-weight:700;color:#4A494B\">For brands<\/p>\n<h4 style=\"margin:0 0 6px;font-size:19px;line-height:1.3;color:#1A1A1A\"><span class=\"ez-toc-section\" id=\"Ready_to_launch_your_pop-up\"><\/span>Ready to launch your pop-up?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"margin:0 0 16px;font-size:14.5px;color:#4A494B;line-height:1.5\">Find and book your short-term retail space with Storefront.<\/p>\n<a href=\"\/\" style=\"display:inline-block;background:#5DD297;color:#1A1A1A;font-weight:700;font-size:15px;padding:12px 22px;border-radius:9px;text-decoration:none\">Find a space<\/a>\n<\/div>\n\n\n\n<div class=\"s2p-author\" style=\"display:flex;gap:16px;align-items:flex-start;border-top:1px solid #DDDDDD;margin:36px 0 0;padding:22px 0 0;font-family:inherit\"><img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/6255af24ce7cff65f798f633e79aa967?s=96&#038;d=mm&#038;r=g\" alt=\"Adrien Kerbrat\" width=\"64\" height=\"64\" style=\"width:64px;height:64px;border-radius:50%;flex:0 0 64px\"\/><div><p style=\"margin:0 0 4px;font-size:11px;letter-spacing:.12em;text-transform:uppercase;font-weight:700;color:#4A494B\">Written by<\/p><div style=\"margin:0 0 6px;font-size:17px;color:#1A1A1A;font-weight:700\"><a href=\"https:\/\/www.thestorefront.com\/mag\/author\/ak\/\" rel=\"author\" style=\"color:#1A1A1A;text-decoration:none\">Adrien Kerbrat<\/a><\/div><p style=\"margin:0 0 8px;font-size:14px;color:#4A494B;line-height:1.55\">Adrien Kerbrat is Chief Revenue Officer and co-founder of Storefront. With more than 10 years in commercial real estate, he is an expert on the French market and short-term retail across Europe. Based in Bordeaux and often in Paris, he writes on pop-up strategy, retail location, and the French retail landscape.<\/p><a href=\"https:\/\/www.thestorefront.com\/mag\/author\/ak\/\" style=\"font-size:13px;color:#1A1A1A;font-weight:700;text-decoration:none\">More from Adrien Kerbrat &rarr;<\/a><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Surf-wear\u00a0has risen in popularity\u00a0in the last couple of years in New York. Saturdays NYC and Mollusk Surf Shop are the brands leading the way in this fashion trend. Token Surfboards, a brand from Brooklyn seems to have found its own niche in this ever-changing market. This indie brand draws inspiration from the surfing and skating [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":476,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[324],"tags":[],"class_list":["post-469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neighborhood-guides"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/poolsbook-1.jpg",441,329,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/poolsbook-1.jpg",441,329,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/poolsbook-1.jpg",429,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/poolsbook-1-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/poolsbook-1-300x224.jpg",300,224,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/poolsbook-1.jpg",441,329,false],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/poolsbook-1.jpg",441,329,false],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/poolsbook-1.jpg",441,329,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/poolsbook-1.jpg",441,329,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/poolsbook-1.jpg",441,329,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/poolsbook-1.jpg",429,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/poolsbook-1.jpg",134,100,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/poolsbook-1.jpg",120,90,false]},"qubely_author":{"display_name":"Adrien Kerbrat","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/neighborhood-guides\/\" rel=\"category tag\">Neighborhood Guides<\/a>","qubely_excerpt":"Surf-wear\u00a0has risen in popularity\u00a0in the last couple of years in New York. Saturdays NYC and Mollusk Surf Shop are the brands leading the way in this fashion trend. Token Surfboards, a brand from Brooklyn seems to have found its own niche in this ever-changing market. This indie brand draws inspiration from the surfing and skating&hellip;","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=469"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/469\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/476"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}