{"id":5103,"date":"2017-11-16T06:15:39","date_gmt":"2017-11-16T06:15:39","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=5103"},"modified":"2026-03-13T22:04:14","modified_gmt":"2026-03-13T22:04:14","slug":"swedish-concept-art-design-market-makes-debut-in-hong-kong","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/swedish-concept-art-design-market-makes-debut-in-hong-kong\/","title":{"rendered":"How Swedish Design Collective XIKO Brought the Art &amp; Design Market to Hong Kong With a Pop-Up Store"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/swedish-concept-art-design-market-makes-debut-in-hong-kong\/#Bringing_Swedish_Design_to_Hong_Kong\" title=\"Bringing Swedish Design to Hong Kong\">Bringing Swedish Design to Hong Kong<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/swedish-concept-art-design-market-makes-debut-in-hong-kong\/#Designing_a_Pop-Up_Store_That_Showcases_Art\" title=\"Designing a Pop-Up Store That Showcases Art\">Designing a Pop-Up Store That Showcases Art<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/swedish-concept-art-design-market-makes-debut-in-hong-kong\/#Why_a_Pop-Up_Store_Was_the_Right_Strategy\" title=\"Why a Pop-Up Store Was the Right Strategy\">Why a Pop-Up Store Was the Right Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/swedish-concept-art-design-market-makes-debut-in-hong-kong\/#Finding_the_Right_Location_in_Hong_Kong\" title=\"Finding the Right Location in Hong Kong\">Finding the Right Location in Hong Kong<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/swedish-concept-art-design-market-makes-debut-in-hong-kong\/#Rethinking_the_Traditional_Gallery_Model\" title=\"Rethinking the Traditional Gallery Model\">Rethinking the Traditional Gallery Model<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>Swedish design is known for its clean aesthetics, strong craftsmanship, and collaborative creative culture. When the Stockholm-based company <a href=\"https:\/\/www.xiko.se\/\" class=\"ek-link\"><strong>XIKO Art<\/strong><\/a> decided to introduce its \u201cArt &amp; Design Market\u201d concept to Asia, the team chose Hong Kong as the launch destination.<\/p>\n\n\n\n<p>Rather than opening a permanent gallery or store, XIKO brought the concept to the city through a temporary pop-up shop. The week-long activation gathered a group of Swedish artists and designers in a shared retail space, giving Hong Kong audiences the opportunity to discover contemporary Scandinavian design in person.<\/p>\n\n\n\n<p>Temporary retail formats are frequently used by international brands looking to enter new markets. Many companies start by exploring available <a href=\"https:\/\/www.thestorefront.com\/search\/hong-kong\/retail\">pop-up shops in Hong Kong<\/a> to test their concept in the city\u2019s dynamic retail districts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bringing_Swedish_Design_to_Hong_Kong\"><\/span>Bringing Swedish Design to Hong Kong<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The Hong Kong edition of the Art &amp; Design Market took place in the lively SoHo neighborhood, an area known for its creative atmosphere and independent retail scene.<\/p>\n\n\n\n<p>The pop-up gathered eight designer brands with close ties to Sweden:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Design Lena W<\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/fridahulten.com\/\" class=\"ek-link\">Frida Hulten<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/viktoriachan.com\/\" class=\"ek-link\">Viktoria Chan<\/a><\/strong><\/li>\n\n\n\n<li><strong>Mod Stockholm<\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/ewadolck.se\/\" class=\"ek-link\">Ewa Dolck<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.xiko.se\/\" class=\"ek-link\">XIKO Art<\/a><\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/www.isak.co.uk\/\" class=\"ek-link\"><strong>ISAK<\/strong><\/a><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.vandeurs.se\/\" class=\"ek-link\">Van Deurs<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<p>Together they presented a diverse mix of jewelry, fashion, accessories, and home d\u00e9cor. The result was an eclectic design showcase that introduced visitors to different interpretations of contemporary Scandinavian style.<\/p>\n\n\n\n<figure class=\"wp-block-image alignright is-resized\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/11\/Savetime-Sweden-5-300x200.jpg\" alt=\"XIKO Art  pop up hong kong\" class=\"wp-image-5110\" style=\"width:286px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/11\/Savetime-Sweden-5-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/11\/Savetime-Sweden-5-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/11\/Savetime-Sweden-5-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/11\/Savetime-Sweden-5-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/11\/Savetime-Sweden-5-1140x760.jpg 1140w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p>The collaborative nature of the project reflects the philosophy behind the Art &amp; Design Market concept, which was originally launched in Stockholm.<\/p>\n\n\n\n<p>Christian Bergenstrahle, founder of XIKO Art and curator of the event, explains:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cIt\u2019s a lot more fun for designers to collaborate and help each other succeed with their own business.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Each designer participating in the project contributes their own audience and network, allowing the group to expand its reach collectively while meeting new customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Designing_a_Pop-Up_Store_That_Showcases_Art\"><\/span>Designing a Pop-Up Store That Showcases Art<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/11\/Savetime-Sweden-3-1024x683.jpg\" alt=\"The pop-up was designed to highlight the visual impact of the artwork\" class=\"wp-image-5109\" style=\"width:620px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/11\/Savetime-Sweden-3-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/11\/Savetime-Sweden-3-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/11\/Savetime-Sweden-3-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/11\/Savetime-Sweden-3-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/11\/Savetime-Sweden-3-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/11\/Savetime-Sweden-3.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The pop-up was designed to highlight the visual impact of the artwork, especially in the evening.<\/p>\n\n\n\n<p>Passersby walking through the neighborhood could immediately notice the bright glow from the store windows, created by XIKO\u2019s signature plexiglass artworks that transform paintings into illuminated lamps.<\/p>\n\n\n\n<p>Christian Bergenstrahle explains the importance of lighting in the space:<\/p>\n\n\n\n<p>\u201cLight was important for us because we wanted to make sure you could see the art from outside, especially at night when we switch on the lamps.\u201d<\/p>\n\n\n\n<p>By turning the artworks themselves into sources of light, the installation created an eye-catching display that drew attention from the street and encouraged visitors to step inside.<\/p>\n\n\n\n<p>The combination of art, lighting, and design objects helped create an immersive gallery-style retail experience within the temporary space.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_a_Pop-Up_Store_Was_the_Right_Strategy\"><\/span>Why a Pop-Up Store Was the Right Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The Hong Kong activation marked the first time the Art &amp; Design Market concept had expanded outside Sweden.<\/p>\n\n\n\n<p>Launching through a pop-up format allowed the designers to test the market without committing to the cost and complexity of a permanent international gallery.<\/p>\n\n\n\n<p>Christian Bergenstrahle explains the reasoning behind the decision:<\/p>\n\n\n\n<p>\u201cThe pop-up strategy was the perfect solution for us to set foot in Hong Kong. With a pop-up we have the possibility to have a presence here without the big investment of a long-term lease.\u201d<\/p>\n\n\n\n<p>Temporary retail formats offer brands a flexible way to explore new cities, gather feedback, and understand customer interest before committing to long-term expansion.<\/p>\n\n\n\n<p>For many designers and creative brands, pop-up stores also create a sense of discovery and exclusivity that permanent retail spaces cannot easily replicate.<\/p>\n\n\n\n<p>Entrepreneurs interested in launching similar activations can learn more about the process in this guide on <a href=\"https:\/\/www.thestorefront.com\/mag\/how-to-open-pop-up-store-storefront\/\">how to open a pop-up store<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Finding_the_Right_Location_in_Hong_Kong\"><\/span>Finding the Right Location in Hong Kong<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Choosing the right space was an important part of the project\u2019s success.<\/p>\n\n\n\n<p>Christian Bergenstrahle discovered the opportunity to launch a pop-up in Hong Kong after attending a Storefront seminar on the future of retail in Kennedy Town.<\/p>\n\n\n\n<p>The Storefront platform helped the team identify a space that matched their creative needs.<\/p>\n\n\n\n<p>\u201c<a href=\"https:\/\/www.thestorefront.com\" class=\"ek-link\"><strong>The Storefront platform<\/strong><\/a> was a really useful tool for us to find a location with quality lighting conditions, big windows and was situated in a vibrant neighbourhood.\u201d<\/p>\n\n\n\n<p>The SoHo district ultimately stood out because of its creative atmosphere and design-focused community.<\/p>\n\n\n\n<p>\u201cWe eventually chose this location in SoHo because the neighbourhood has a design feeling. This street is super cute.\u201d<\/p>\n\n\n\n<p>By positioning the pop-up in a neighborhood aligned with its aesthetic, the brand was able to reach an audience already interested in design, art, and independent creators.<\/p>\n\n\n\n<p>Brands exploring similar international activations can browse flexible <a href=\"https:\/\/www.thestorefront.com\/project\/pop-up-store-rental\">pop-up store rental opportunities<\/a> to find short-term retail spaces suited to creative concepts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rethinking_the_Traditional_Gallery_Model\"><\/span>Rethinking the Traditional Gallery Model<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The success of the Hong Kong pop-up encouraged XIKO to reconsider how it approaches retail and exhibitions in the future.<\/p>\n\n\n\n<p>Temporary retail offers artists and designers the ability to move between cities, collaborate with new partners, and present their work in fresh contexts.<\/p>\n\n\n\n<p>Christian Bergenstrahle even suggested that pop-ups could eventually replace traditional gallery models for the brand.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cIf this works out well, we will do it again. In fact, I\u2019m thinking of closing down my gallery and only doing pop-ups. Only doing it the modern way instead of the traditional way.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>For design collectives and independent artists, pop-up stores provide a flexible way to reach international audiences while maintaining the creative freedom that collaborative projects require.<\/p>\n\n\n\n<p>If you like Swedish design and culture, how about a <strong><a href=\"https:\/\/www.thestorefront.com\/search\/stockholm\/retail\" class=\"ek-link\">pop-up shop in Stockholm?<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Swedish design collective XIKO Art introduced its Art &#038; Design Market concept to Hong Kong with a collaborative pop-up store in SoHo. Discover how the brand used temporary retail to expand internationally.<\/p>\n","protected":false},"author":19,"featured_media":5107,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,2461],"tags":[927],"class_list":["post-5103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories","category-success-stories-hong-kong","tag-art-and-design"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/11\/Savetime-Sweden-1.jpg",1440,960,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/11\/Savetime-Sweden-1.jpg",1125,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/11\/Savetime-Sweden-1.jpg",480,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/11\/Savetime-Sweden-1-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/11\/Savetime-Sweden-1-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/11\/Savetime-Sweden-1-768x512.jpg",768,512,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/11\/Savetime-Sweden-1-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/11\/Savetime-Sweden-1.jpg",1440,960,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/11\/Savetime-Sweden-1.jpg",1440,960,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/11\/Savetime-Sweden-1.jpg",1125,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/11\/Savetime-Sweden-1.jpg",480,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/11\/Savetime-Sweden-1.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/11\/Savetime-Sweden-1.jpg",120,80,false]},"qubely_author":{"display_name":"Adrien Kerbrat","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories-hong-kong\/\" rel=\"category tag\">Success Stories Hong Kong<\/a>","qubely_excerpt":"Swedish design collective XIKO Art introduced its Art & Design Market concept to Hong Kong with a collaborative pop-up store in SoHo. Discover how the brand used temporary retail to expand internationally.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/5103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=5103"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/5103\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/5107"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=5103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=5103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=5103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}