{"id":5351,"date":"2026-03-09T17:02:46","date_gmt":"2026-03-09T17:02:46","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=5351"},"modified":"2026-03-09T17:02:49","modified_gmt":"2026-03-09T17:02:49","slug":"the-rossignol-pop-up-store-in-paris-premium-and-central","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/the-rossignol-pop-up-store-in-paris-premium-and-central\/","title":{"rendered":"Rossignol\u2019s Pop-Up Store in Paris: Why Physical Retail Still Matters"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/the-rossignol-pop-up-store-in-paris-premium-and-central\/#Rossignols_Heritage_and_Brand_Evolution\" title=\"Rossignol\u2019s Heritage and Brand Evolution\">Rossignol\u2019s Heritage and Brand Evolution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/the-rossignol-pop-up-store-in-paris-premium-and-central\/#Expanding_From_the_Slopes_to_the_City\" title=\"Expanding From the Slopes to the City\">Expanding From the Slopes to the City<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/the-rossignol-pop-up-store-in-paris-premium-and-central\/#Designing_the_Pop-Up_Store_Experience\" title=\"Designing the Pop-Up Store Experience\">Designing the Pop-Up Store Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/the-rossignol-pop-up-store-in-paris-premium-and-central\/#Why_Paris_Was_the_Ideal_Location\" title=\"Why Paris Was the Ideal Location\">Why Paris Was the Ideal Location<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/the-rossignol-pop-up-store-in-paris-premium-and-central\/#Why_Physical_Retail_Still_Matters_in_an_Omnichannel_World\" title=\"Why Physical Retail Still Matters in an Omnichannel World\">Why Physical Retail Still Matters in an Omnichannel World<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/the-rossignol-pop-up-store-in-paris-premium-and-central\/#Launch_Your_Own_Pop-Up_Store\" title=\"Launch Your Own Pop-Up Store\">Launch Your Own Pop-Up Store<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p><a href=\"https:\/\/www.rossignol.com\/\" class=\"ek-link\"><strong>Rossignol<\/strong><\/a>, the iconic French winter sports brand, has spent more than a century shaping the history of skiing. Known for its technical expertise and performance-driven apparel, the company has gradually expanded its identity beyond the slopes into lifestyle sportswear.<\/p>\n\n\n\n<p>To introduce this evolution to urban consumers, Rossignol launched a pop-up store on <strong>Rue de la Paix in Paris<\/strong>, one of the capital\u2019s most prestigious shopping streets between Op\u00e9ra and Place Vend\u00f4me.<\/p>\n\n\n\n<p>Temporary retail allowed the brand to showcase its collection in a highly visible location while reinforcing its position as a premium sportswear brand both on and off the mountain.<\/p>\n\n\n\n<p>Pop-up stores have become a popular strategy for athletic brands exploring new markets and engaging customers in physical retail environments. You can explore more examples in our guide to <a href=\"https:\/\/www.thestorefront.com\/mag\/sport-sportswear-pop-up-store-examples\/\">how sportswear brands use pop-up stores<\/a> and across other sectors in our overview of <a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-strategies-by-industry\/\">pop-up shop strategies by industry<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rossignols_Heritage_and_Brand_Evolution\"><\/span>Rossignol\u2019s Heritage and Brand Evolution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"550\" height=\"367\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0564-copie.jpg\" alt=\"Rossignol's paris pop up\" class=\"wp-image-5409\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0564-copie.jpg 550w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0564-copie-300x200.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-left\">Rossignol\u2019s story began in Grenoble more than a century ago and has long been intertwined with the history of skiing.<\/p>\n\n\n\n<p>Over the years, the brand has worked with legendary athletes including Alberto Tomba, Bode Miller and Emilie Allais, while continuing to collaborate with modern champions such as Henrik Kristoffersen and Martin Fourcade.<\/p>\n\n\n\n<p>While its roots remain deeply connected to winter sports, Rossignol has expanded its offering into contemporary sportswear designed for everyday life.<\/p>\n\n\n\n<p>The challenge for the brand has been to evolve into a <strong>sport-chic lifestyle label<\/strong> while remaining true to its heritage and technical expertise.<\/p>\n\n\n\n<p>As Rossignol explains, the goal is to combine its mountain DNA with a modern wardrobe suitable for both the slopes and the streets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><span class=\"ez-toc-section\" id=\"Expanding_From_the_Slopes_to_the_City\"><\/span>Expanding From the Slopes to the City<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"359\" height=\"550\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0555-copie.jpg\" alt=\"Rossignol's paris pop up bridged the online and physical worlds\" class=\"wp-image-5408\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0555-copie.jpg 359w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0555-copie-196x300.jpg 196w\" sizes=\"(max-width: 359px) 100vw, 359px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-left\">Rossignol\u2019s retail strategy reflects this transition from performance brand to lifestyle sportswear label.<\/p>\n\n\n\n<p>The company initially focused on locations closely linked to winter sports culture, including destinations such as Chamonix, Meg\u00e8ve, Crans-Montana and St. Moritz. These resorts allowed the brand to reach customers already immersed in alpine culture.<\/p>\n\n\n\n<p>From there, Rossignol gradually expanded into urban markets, opening stores in cities with strong connections to winter sports while continuing to experiment with <strong>temporary retail activations<\/strong>.<\/p>\n\n\n\n<p>Pop-up stores became valuable platforms for presenting the brand\u2019s savoir-faire and introducing its evolving collections to new audiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><span class=\"ez-toc-section\" id=\"Designing_the_Pop-Up_Store_Experience\"><\/span>Designing the Pop-Up Store Experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"550\" height=\"367\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0582-copie.jpg\" alt=\"ROssignol paris\" class=\"wp-image-5411\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0582-copie.jpg 550w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0582-copie-300x200.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-left\">Rossignol designed the Paris pop-up store as a space that blended <strong>sport heritage, fashion and gallery-style presentation<\/strong>.<\/p>\n\n\n\n<p>The store covered approximately 70 square metres and featured a bold design inspired by the brand\u2019s identity and French heritage.<\/p>\n\n\n\n<p>The interior used the colours of the French flag \u2014 blue, white and red \u2014 to create a distinctive visual experience:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>White nylon curtains<\/strong> referenced the fabric used in Rossignol down jackets<\/li>\n\n\n\n<li><strong>Red flooring<\/strong> guided visitors through the space like a red carpet<\/li>\n\n\n\n<li><strong>A blue ceiling with light trails<\/strong> evoked ski tracks on snow<\/li>\n<\/ul>\n\n\n\n<p>The store was divided into two areas.<\/p>\n\n\n\n<p>The first showcased a curated selection of Rossignol\u2019s collections, including heritage skiwear, contemporary urban apparel and footwear.<\/p>\n\n\n\n<p>The second space highlighted the <strong>JC de Castelbajac for Rossignol collection<\/strong>, displayed in a vibrant environment reflecting the designer\u2019s signature use of primary colours.<\/p>\n\n\n\n<p>The overall concept resembled a gallery space, allowing visitors to explore the brand\u2019s evolution from technical sportswear to lifestyle fashion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><span class=\"ez-toc-section\" id=\"Why_Paris_Was_the_Ideal_Location\"><\/span>Why Paris Was the Ideal Location<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"550\" height=\"367\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0524-copie.jpg\" alt=\"Paris plays a unique role in Rossignol\u2019s strategy.\" class=\"wp-image-5403\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0524-copie.jpg 550w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0524-copie-300x200.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-left\">Paris plays a unique role in Rossignol\u2019s strategy.<\/p>\n\n\n\n<p>As the capital of France and one of the world\u2019s leading fashion cities, it provides a natural stage for a French brand looking to position itself within the lifestyle sportswear market.<\/p>\n\n\n\n<p>Rue de la Paix in particular offers exceptional visibility thanks to its proximity to luxury boutiques and high-end retail.<\/p>\n\n\n\n<p>For Rossignol, opening a temporary store there helped reinforce the brand\u2019s identity while introducing its collections to a broader urban audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><span class=\"ez-toc-section\" id=\"Why_Physical_Retail_Still_Matters_in_an_Omnichannel_World\"><\/span>Why Physical Retail Still Matters in an Omnichannel World<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"550\" height=\"367\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0508-copie.jpg\" alt=\"Rossignol views physical retail and e-commerce as complementary channels\" class=\"wp-image-5400\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0508-copie.jpg 550w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0508-copie-300x200.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-left\">Rossignol views physical retail and e-commerce as complementary channels rather than competing ones.<\/p>\n\n\n\n<p>As the brand explains:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cPhysical retail must coexist in a rewarding way with e-commerce and be the right stage for the product.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>The company continues to invest in both online and offline channels, creating a seamless omnichannel experience for customers.<\/p>\n\n\n\n<p>This includes services such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Click &amp; Collect<\/strong>, allowing customers to purchase online and pick up in store<\/li>\n\n\n\n<li><strong>Store-to-door<\/strong>, enabling in-store purchases to be delivered directly to customers\u2019 homes<\/li>\n\n\n\n<li><strong>Workshop services<\/strong>, offering personalised equipment adjustments<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-left\">By combining digital convenience with physical retail experiences, Rossignol aims to create a customer journey that moves effortlessly between online discovery and in-store engagement.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"5472\" height=\"3648\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0579-copie.jpg\" alt=\"combining digital convenience with physical retail experiences\" class=\"wp-image-5410\" style=\"width:766px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0579-copie.jpg 5472w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0579-copie-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0579-copie-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0579-copie-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0579-copie-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0579-copie-1140x760.jpg 1140w\" sizes=\"(max-width: 5472px) 100vw, 5472px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Launch_Your_Own_Pop-Up_Store\"><\/span>Launch Your Own Pop-Up Store<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pop-up stores offer brands a flexible way to test new markets, showcase collections and create memorable retail experiences.<\/p>\n\n\n\n<p>Whether launching a sportswear line or introducing a new product range, temporary retail spaces allow brands to connect directly with customers while experimenting with new locations.<\/p>\n\n\n\n<p>Explore available <a href=\"https:\/\/www.thestorefront.com\/search\/paris\/retail\" class=\"ek-link\"><strong>pop-up shop spaces in Paris<\/strong><\/a> or browse locations in major retail cities to find the right space for your next activatio<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rossignol opened a pop-up store in Paris to showcase its sportswear collection and connect physical retail with its e-commerce strategy. Discover the brand\u2019s approach to temporary retail.<\/p>\n","protected":false},"author":19,"featured_media":5534,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,2459],"tags":[429,975],"class_list":["post-5351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories","category-success-stories-france","tag-paris","tag-pop-up-store-opera"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0585.jpg",5472,3648,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0585.jpg",1125,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0585.jpg",480,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0585-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0585-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0585-768x512.jpg",768,512,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0585-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0585.jpg",1536,1024,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0585.jpg",2048,1365,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0585.jpg",1125,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0585.jpg",480,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0585.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0585.jpg",120,80,false]},"qubely_author":{"display_name":"Adrien Kerbrat","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories-france\/\" rel=\"category tag\">Success Stories France<\/a>","qubely_excerpt":"Rossignol opened a pop-up store in Paris to showcase its sportswear collection and connect physical retail with its e-commerce strategy. Discover the brand\u2019s approach to temporary retail.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/5351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=5351"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/5351\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/5534"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=5351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=5351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=5351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}