{"id":5414,"date":"2017-12-18T17:46:19","date_gmt":"2017-12-18T17:46:19","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=5414"},"modified":"2022-12-12T15:17:51","modified_gmt":"2022-12-12T15:17:51","slug":"how-shopify-used-a-pop-up-shop-to-nurture-customer-relationships","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/how-shopify-used-a-pop-up-shop-to-nurture-customer-relationships\/","title":{"rendered":"How to use pop-up shops to nurture existing customer relationships?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/how-shopify-used-a-pop-up-shop-to-nurture-customer-relationships\/#Identify_Customer_Interests\" title=\"Identify Customer Interests\">Identify Customer Interests<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/how-shopify-used-a-pop-up-shop-to-nurture-customer-relationships\/#Creating_an_Engaging_Pop-Up_Shop_Experience\" title=\"Creating an Engaging Pop-Up Shop Experience\">Creating an Engaging Pop-Up Shop Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/how-shopify-used-a-pop-up-shop-to-nurture-customer-relationships\/#Collecting_and_Analyzing_Customer_Feedback\" title=\"Collecting and Analyzing Customer Feedback\">Collecting and Analyzing Customer Feedback<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/how-shopify-used-a-pop-up-shop-to-nurture-customer-relationships\/#Using_Pop-Ups_to_Forge_Long-Term_Relationships\" title=\"Using Pop-Ups to Forge Long-Term Relationships\">Using Pop-Ups to Forge Long-Term Relationships<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/how-shopify-used-a-pop-up-shop-to-nurture-customer-relationships\/#How_Shopify_Used_a_Pop-Up_Shop_to_Nurture_Customer_Relationships\" title=\"How Shopify Used a Pop-Up Shop to Nurture Customer Relationships?\">How Shopify Used a Pop-Up Shop to Nurture Customer Relationships?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/how-shopify-used-a-pop-up-shop-to-nurture-customer-relationships\/#Building_New_Customer_Relationships\" title=\"Building New Customer Relationships\">Building New Customer Relationships<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/mag\/how-shopify-used-a-pop-up-shop-to-nurture-customer-relationships\/#Providing_Value\" title=\"Providing Value\">Providing Value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thestorefront.com\/mag\/how-shopify-used-a-pop-up-shop-to-nurture-customer-relationships\/#From_Digital_to_Real_Life\" title=\"From Digital to Real Life\">From Digital to Real Life<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.thestorefront.com\/mag\/how-shopify-used-a-pop-up-shop-to-nurture-customer-relationships\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p><a href=\"https:\/\/www.thestorefront.com\/mag\/what-exactly-is-a-pop-up-shop\/\">What is a pop-up shop? Everything you need to know to try short-term retail\u00a0<\/a>> <a href=\"https:\/\/www.thestorefront.com\/mag\/planning-pop-up-store-set-success-checklist\/\" data-type=\"URL\" data-id=\"https:\/\/www.thestorefront.com\/mag\/planning-pop-up-store-set-success-checklist\/\">How to set up a pop-up shop in 6 stages. Set yourself up for success with this handy checklist<\/a> > <a href=\"https:\/\/www.thestorefront.com\/mag\/choose-best-destination-next-pop\/\" data-type=\"URL\" data-id=\"https:\/\/www.thestorefront.com\/mag\/choose-best-destination-next-pop\/\">How to Choose The Best Destination For Your Next Pop-Up Store?<\/a> > How to use pop-up shops to nurture existing customer relationships?<\/p>\n\n\n\n<p>As a business owner, it is important to nurture positive relationships and maintain a connection with your current customers. One of the most effective and creative ways to do this is to utilize pop-up shops. Pop-up shops are great for attracting new customers, but they can also be a valuable tool to nurture existing customer relationships and create an even stronger bonds.<\/p>\n\n\n\n<p> In this blog post, we will discuss the many benefits of using pop-up shops to nurture existing customer relationships and how you can go about creating a successful and memorable pop-up shop experience. We will provide advice on how to best utilize pop-up shops to create a lasting impression, ensure repeat business and maintain a positive relationship with your customers. With a few simple steps, you can create a pop-up shop that will help grow and strengthen your customer relationships.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Identify_Customer_Interests\"><\/span>Identify Customer Interests<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Maintaining relationships with existing customers is essential for any business. To keep existing relationships strong, companies must be aware of their customer&#8217;s interests and needs. Pop-up shops provide a great opportunity to identify customer interests and nurture existing customer relationships. Pop-up shops are short-term stores that appear at a specific location or at a specific event. By taking the time to understand customers\u2019 interests, businesses can create interactive and engaging pop-up shops that can cater to customers\u2019 needs and desires. <\/p>\n\n\n\n<p>Furthermore, it can be a great way to create a memorable experience for customers and a chance to forge strong relationships with them. This blog post will discuss how businesses can use pop-up shops to identify customer interests and nurture existing customer relationships.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creating_an_Engaging_Pop-Up_Shop_Experience\"><\/span>Creating an Engaging Pop-Up Shop Experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pop-up shops have been gaining popularity in recent years for the advantages they offer for businesses looking to engage with their customers at a physical level. They offer a unique opportunity for businesses to create an engaging shopping experience for their customers without the long-term commitments of a brick-and-mortar store. Pop-up shops can be used to nurture existing customer relationships as well as attract potential new customers. <\/p>\n\n\n\n<p>This blog post will look at how businesses can create an engaging pop-up shop experience to nurture existing customer relationships. We will cover the various strategies businesses should consider when setting up their pop-up shop, such as creating unique experiences, utilizing technology, creating engaging visuals, and utilizing customer feedback. We will also discuss how businesses can use pop-up shops to create loyalty with their customers, drive sales, and increase brand awareness.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Collecting_and_Analyzing_Customer_Feedback\"><\/span>Collecting and Analyzing Customer Feedback<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Creating strong relationships with existing customers is key to the success of any business, and customer feedback is a crucial tool for achieving that. Pop-up shops have served as a unique way to engage customers and assess their opinion on products and services. <\/p>\n\n\n\n<p>Utilizing customer feedback allows companies to connect with their customers and gain insight into their wants and needs. With the right approach and analysis, customer feedback can be used to nurture and maintain customer relationships, and pop-up shops are the perfect way to collect this valuable data.<\/p>\n\n\n\n<p> In this blog post, we will explore how customer feedback and pop-up shops can be used to nurture existing customer relationships and how data analysis can aid in this pursuit. From creating targeted customer surveys to understanding customer behaviors, we will discuss the key steps and strategies needed to ensure successful customer relationship management. With the right approach, collecting and analyzing customer feedback can be an invaluable asset for any business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Using_Pop-Ups_to_Forge_Long-Term_Relationships\"><\/span>Using Pop-Ups to Forge Long-Term Relationships<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As a business, it is essential to forge long-term relationships and nurture existing customer relationships. Pop-up shops are becoming increasingly popular as a way to accomplish this goal. Pop-up shops are temporary stores set up in a short period of time and can be used to attract new customers or reward existing ones. They can also be used as part of a larger marketing strategy to build brand awareness, boost sales, and create a unique shopping experience.<\/p>\n\n\n\n<p> This blog post will discuss how to use pop-up shops to forge long-term relationships and nurture existing customer relationships. We will look at the advantages of using pop-up shops, the necessary steps to set up a successful pop-up shop, and the benefits of using pop-up shops to attract new customers and reward existing customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Shopify_Used_a_Pop-Up_Shop_to_Nurture_Customer_Relationships\"><\/span>How Shopify Used a Pop-Up Shop to Nurture Customer Relationships?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">As a leading eCommerce<\/span> platform, Shopify makes it easy for its customers to create online stores and sell products. Launched in 2004, Shopify\u2019s founders wanted to bring their snowboard equipment store online and build real <span style=\"font-weight: 400;\">was originally created when Shopify\u2019s founders wanted to bring their snowboard equipment store relationships with their customers. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Building_New_Customer_Relationships\"><\/span><span style=\"font-weight: 400;\">Building New Customer Relationships<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Since inception, the snowboard retailers have come a long way and now cater to a customer base of more than 500,000 retailers. And with the holiday shopping season upon us, Shopify wanted to do something different to nurture the relationships that inspired in the first place. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In preparation for Black Friday Cyber Monday (BFCM) 2017, <\/span><a href=\"https:\/\/www.shopify.com\/blog\/this-week-at-shopify-workroom-bfcm\"><span style=\"font-weight: 400;\">Shopify opened an interactive pop-up shop<\/span><\/a><span style=\"font-weight: 400;\"> in New York City. A one-week event held in October, Shopify launched Workroom: BFCM Edition. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The experience was totally free, and completely invaluable, as demonstrated by the fully booked schedule of events. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Providing_Value\"><\/span><span style=\"font-weight: 400;\">Providing Value<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">For the traditionally online business, making the experience truly valuable for visitors was essential. Through the events and offerings at the Shopify pop-up, they showed a true understanding of their customer base.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Pop-up visitors had access to a number of sessions, events and network opportunities throughout the week, including: <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">One-on-one support appointments with Shopify team members<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Access to complimentary coworking spaces<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Business classes and sessions<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Networking events and opportunities<\/span><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"From_Digital_to_Real_Life\"><\/span><span style=\"font-weight: 400;\">From Digital to Real Life<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">What worked exceptionally well for Shopify during their pre-BFCM pop-up was a seamless transition of the digital Shopify experience to the physical manifestation of it. Shopify is well-regarded as an industry leader, and they showcased their leadership through free education to help customers meet their goals. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That understanding of your customer is invaluable, and the foundation upon which customer relationships are built.<\/span><\/p>\n\n\n\n<p><strong>Read More: <a href=\"https:\/\/www.thestorefront.com\/mag\/online-jewellery-brand-genevieve-collection-goes-offline-one-tst\/\" data-type=\"URL\" data-id=\"https:\/\/www.thestorefront.com\/mag\/online-jewellery-brand-genevieve-collection-goes-offline-one-tst\/\">How do you attract your online customers to shop offline using pop-up stores?<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In conclusion, pop-up shops are an effective way to nurture existing customer relationships while also helping to build new ones. By creating an interactive and dynamic shopping experience, pop-up shops can help to boost sales and increase brand loyalty. <\/p>\n\n\n\n<p>Furthermore, they can be used as a marketing platform to introduce new products, services, and promotions. Pop-up shops are a great way to reach out to customers in an exciting and engaging way, so businesses should explore the potential of this innovative approach.<\/p>\n\n\n\n<p><a href=\"https:\/\/thestorefront.com\">Want to start a new Pop-Up Story? Contact us at Storefront!&nbsp;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is a pop-up shop? Everything you need to know to try short-term retail\u00a0> How to set up a pop-up shop in 6 stages. Set yourself up for success with this handy checklist > How to Choose The Best Destination For Your Next Pop-Up Store? > How to use pop-up shops to nurture existing customer [&hellip;]<\/p>\n","protected":false},"author":68,"featured_media":5416,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[101,1],"tags":[85,57,976,8,943,176,129],"class_list":["post-5414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-pop-up-shops","category-uncategorized","tag-new-york","tag-nyc","tag-pop-up-store-nyc","tag-pop-up-store","tag-pop-up-store-storefront","tag-shopify","tag-storefront"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/kaboompics_Brown-paper-shopping-bags-full-of-decorations.jpg",4825,3217,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/kaboompics_Brown-paper-shopping-bags-full-of-decorations.jpg",1125,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/kaboompics_Brown-paper-shopping-bags-full-of-decorations.jpg",480,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/kaboompics_Brown-paper-shopping-bags-full-of-decorations-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/kaboompics_Brown-paper-shopping-bags-full-of-decorations-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/kaboompics_Brown-paper-shopping-bags-full-of-decorations-768x512.jpg",768,512,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/kaboompics_Brown-paper-shopping-bags-full-of-decorations-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/kaboompics_Brown-paper-shopping-bags-full-of-decorations.jpg",1536,1024,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/kaboompics_Brown-paper-shopping-bags-full-of-decorations.jpg",2048,1365,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/kaboompics_Brown-paper-shopping-bags-full-of-decorations.jpg",1125,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/kaboompics_Brown-paper-shopping-bags-full-of-decorations.jpg",480,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/kaboompics_Brown-paper-shopping-bags-full-of-decorations.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/kaboompics_Brown-paper-shopping-bags-full-of-decorations.jpg",120,80,false]},"qubely_author":{"display_name":"Rohan Singh","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/rohansingh\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/featured-pop-up-shops\/\" rel=\"category tag\">Featured Pop-Up Shops<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","qubely_excerpt":"What is a pop-up shop? Everything you need to know to try short-term retail\u00a0> How to set up a pop-up shop in 6 stages. Set yourself up for success with this handy checklist > How to Choose The Best Destination For Your Next Pop-Up Store? > How to use pop-up shops to nurture existing customer&hellip;","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/5414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=5414"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/5414\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/5416"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=5414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=5414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=5414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}