{"id":5459,"date":"2022-12-20T09:05:00","date_gmt":"2022-12-20T09:05:00","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=5459"},"modified":"2026-03-12T23:05:20","modified_gmt":"2026-03-12T23:05:20","slug":"bergamotte-pop-up-shop-paris-flower-brand-activation","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/bergamotte-pop-up-shop-paris-flower-brand-activation\/","title":{"rendered":"Bergamotte Opens a Pop-Up Shop in Paris to Bring Its Floral Brand Offline"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/bergamotte-pop-up-shop-paris-flower-brand-activation\/#From_Online_Floral_Atelier_to_Physical_Retail_Experience\" title=\"From Online Floral Atelier to Physical Retail Experience\">From Online Floral Atelier to Physical Retail Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/bergamotte-pop-up-shop-paris-flower-brand-activation\/#Why_Bergamotte_Chose_a_Pop-Up_Shop_in_the_Marais\" title=\"Why Bergamotte Chose a Pop-Up Shop in the Marais\">Why Bergamotte Chose a Pop-Up Shop in the Marais<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/bergamotte-pop-up-shop-paris-flower-brand-activation\/#Designing_an_Immersive_Plant-Focused_Retail_Environment\" title=\"Designing an Immersive Plant-Focused Retail Environment\">Designing an Immersive Plant-Focused Retail Environment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/bergamotte-pop-up-shop-paris-flower-brand-activation\/#Why_Location_Matters_for_a_Successful_Pop-Up_Shop\" title=\"Why Location Matters for a Successful Pop-Up Shop\">Why Location Matters for a Successful Pop-Up Shop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/bergamotte-pop-up-shop-paris-flower-brand-activation\/#Testing_New_Cities_Through_Temporary_Retail\" title=\"Testing New Cities Through Temporary Retail\">Testing New Cities Through Temporary Retail<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>\u00a0The French flower delivery brand <a href=\"https:\/\/www.bergamotte.com\/\" class=\"ek-link\"><strong>Bergamotte<\/strong><\/a> launched a pop-up shop in Paris to connect its digital business with a physical retail experience. Located on Rue de Turenne in the Marais district, the temporary store allowed visitors to explore the brand\u2019s signature bouquets and discover its wider range of plants in person.<\/p>\n\n\n\n<p>Known for its online flower delivery service across France, Bergamotte used this pop-up activation to meet customers face-to-face while showcasing products that are not always visible through an e-commerce experience.<\/p>\n\n\n\n<p>Pop-up retail has become an increasingly popular strategy for digital brands looking to create physical touchpoints with their audience. Many brands explore available spaces through platforms like <a href=\"https:\/\/www.thestorefront.com\" class=\"ek-link\"><strong>Storefront<\/strong><\/a> or browse locations such as <a href=\"https:\/\/www.thestorefront.com\/search\/paris\/retail\" class=\"ek-link\"><strong>pop-up shops in Paris<\/strong><\/a> to test new retail concepts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"From_Online_Floral_Atelier_to_Physical_Retail_Experience\"><\/span>From Online Floral Atelier to Physical Retail Experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"825\" height=\"550\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0834.jpg\" alt=\"Bergamotte is an online flower delivery service that operates across France\" class=\"wp-image-5483\" style=\"width:759px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0834.jpg 825w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0834-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0834-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0834-810x540.jpg 810w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/figure>\n\n\n\n<p>Bergamotte built its reputation as a modern floral atelier focused on quality sourcing and fast delivery.<\/p>\n\n\n\n<p>Claire Vergier, Marketing Director at Bergamotte, describes the brand\u2019s core concept:<\/p>\n\n\n\n<p>\u201cBergamotte is the plant atelier that delivers high-quality bouquets and exceptional plants within a few hours anywhere in France.\u201d<\/p>\n\n\n\n<p>The brand works directly with producers, shortening the supply chain so flowers remain fresher for longer. This approach also allows Bergamotte to provide full transparency about the origin of its products.<\/p>\n\n\n\n<p>Beyond sourcing, the company emphasizes design and aesthetics. Each season, Bergamotte\u2019s creative team develops new bouquet collections while searching across Europe for rare and exotic plants to add to its catalog.<\/p>\n\n\n\n<p>Efficiency is another central element of the brand\u2019s offering. In Paris, customers can receive deliveries in as little as two hours, while next-day delivery is available across more than 300 cities in France.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Bergamotte_Chose_a_Pop-Up_Shop_in_the_Marais\"><\/span>Why Bergamotte Chose a Pop-Up Shop in the Marais<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"825\" height=\"550\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0823.jpg\" alt=\"Bergamotte is famous for its bouquets like this one, but it also does plants\" class=\"wp-image-5482\" style=\"width:705px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0823.jpg 825w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0823-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0823-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0823-810x540.jpg 810w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/figure>\n\n\n\n<p>For Bergamotte, launching a pop-up shop in Paris offered an opportunity to connect with customers beyond the digital experience.<\/p>\n\n\n\n<p>Claire Vergier explains the goal of the temporary store:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cMeeting our customers and allowing them to experience something new, but also introducing our brand to a new audience.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>While many customers already associate Bergamotte with bouquet delivery, the pop-up shop allowed the brand to highlight another part of its product range.<\/p>\n\n\n\n<p>\u201cMany people know us for our bouquets. Our pop-up is an opportunity to showcase our plants, which are sometimes less well known.\u201d<\/p>\n\n\n\n<p>The space created a setting where visitors could browse plants directly, something that is often difficult to replicate through online shopping.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Designing_an_Immersive_Plant-Focused_Retail_Environment\"><\/span>Designing an Immersive Plant-Focused Retail Environment<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"825\" height=\"550\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0776.jpg\" alt=\"The pop up shop was an Immersive Plant-Focused Retail Environment\" class=\"wp-image-5475\" style=\"width:699px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0776.jpg 825w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0776-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0776-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0776-810x540.jpg 810w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/figure>\n\n\n\n<p>Inside the pop-up store, Bergamotte focused on creating an immersive botanical environment where plants became the central element of the space.<\/p>\n\n\n\n<p>Claire Vergier explains the philosophy behind the experience:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cEach plant is unique. In our pop-up store, customers can choose exactly the one that suits them.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>The physical space also allowed the brand to present plant varieties that are difficult to ship due to their size or fragility.<\/p>\n\n\n\n<p>\u201cIt\u2019s also an opportunity to present new varieties whose formats do not allow traditional delivery. Having a physical location allows us to recreate a lush environment through merchandising, where plants are the main focus.\u201d<\/p>\n\n\n\n<p>This type of experiential merchandising is one of the advantages of temporary retail. A carefully designed pop-up store allows brands to translate their visual identity into a physical space while creating memorable interactions with visitors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Location_Matters_for_a_Successful_Pop-Up_Shop\"><\/span>Why Location Matters for a Successful Pop-Up Shop<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"825\" height=\"550\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0761.jpg\" alt=\"The pop-up shop was located in the Marais\" class=\"wp-image-5473\" style=\"width:685px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0761.jpg 825w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0761-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0761-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0761-810x540.jpg 810w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/figure>\n\n\n\n<p>The pop-up shop was located in the Marais, one of Paris\u2019s most vibrant retail neighborhoods. Rue de Turenne is known for its steady foot traffic and mix of fashion, design, and lifestyle brands.<\/p>\n\n\n\n<p>Claire Vergier explains why the location worked well for the activation:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cThe location, in the heart of the Marais on a busy street like Rue de Turenne, guarantees strong visibility and significant foot traffic.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>The space itself also supported the brand\u2019s retail concept.<\/p>\n\n\n\n<p>\u201cThe location is bright, with three storefront windows, and it also has a large storage area to keep our inventory.\u201d<\/p>\n\n\n\n<p>Choosing the right space is one of the most important decisions when launching a pop-up store. Brands planning a similar activation often begin by researching available spaces and reading guides such as <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-start-complete-guide\/\">How to Start a Pop-Up Shop in Paris: The Complete Guide<\/a>.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Testing_New_Cities_Through_Temporary_Retail\"><\/span>Testing New Cities Through Temporary Retail<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"825\" height=\"550\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0754.jpg\" alt=\"The pop up was an opportunity for the brand to test a new market (Paris)\" class=\"wp-image-5471\" style=\"width:623px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0754.jpg 825w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0754-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0754-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0754-810x540.jpg 810w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/figure>\n\n\n\n<p>For Bergamotte, the <a href=\"https:\/\/www.thestorefront.com\/search\/paris\/retail\" class=\"ek-link\">Paris pop-up shop<\/a> was only the beginning of its physical retail exploration.<\/p>\n\n\n\n<p>Claire Vergier explains the brand\u2019s ambition for future activations:<\/p>\n\n\n\n<p>\u201cRenewing the experience, in other cities across France this time.\u201d<\/p>\n\n\n\n<p>Temporary retail offers brands the flexibility to test new markets without committing to permanent stores. Pop-up formats allow companies to experiment with merchandising, gather customer feedback, and evaluate demand in different locations.<\/p>\n\n\n\n<p>Ultimately, success for Bergamotte goes beyond sales or foot traffic.<\/p>\n\n\n\n<p>Claire Vergier summarizes the brand\u2019s vision:<\/p>\n\n\n\n<p>\u201cSuccess means being able to work on meaningful projects every day with a team of passionate people.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Flower delivery brand Bergamotte launched a pop-up shop in Paris to bring its online floral atelier into the physical world. Discover how the brand used temporary retail to showcase plants and meet customers in person.<\/p>\n","protected":false},"author":19,"featured_media":5472,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Kerbrat","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories-france\/\" rel=\"category tag\">Success Stories France<\/a>","qubely_excerpt":"Flower delivery brand Bergamotte launched a pop-up shop in Paris to bring its online floral atelier into the physical world. Discover how the brand used temporary retail to showcase plants and meet customers in person.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/5459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=5459"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/5459\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/5472"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=5459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=5459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=5459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}