{"id":5491,"date":"2021-12-21T11:01:00","date_gmt":"2021-12-21T11:01:00","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=5491"},"modified":"2026-03-12T22:46:46","modified_gmt":"2026-03-12T22:46:46","slug":"leboncoin-pop-up-store-paris-second-hand-toy-experience","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/leboncoin-pop-up-store-paris-second-hand-toy-experience\/","title":{"rendered":"Leboncoin Launches an Experiential Pop-Up Store in Paris to Celebrate Second-Hand Toys"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/leboncoin-pop-up-store-paris-second-hand-toy-experience\/#A_Pop-Up_Concept_Inspired_by_Leboncoins_Advertising_Campaign\" title=\"A Pop-Up Concept Inspired by Leboncoin\u2019s Advertising Campaign\">A Pop-Up Concept Inspired by Leboncoin\u2019s Advertising Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/leboncoin-pop-up-store-paris-second-hand-toy-experience\/#Creating_an_Experiential_Retail_Space_Instead_of_a_Store\" title=\"Creating an Experiential Retail Space Instead of a Store\">Creating an Experiential Retail Space Instead of a Store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/leboncoin-pop-up-store-paris-second-hand-toy-experience\/#Promoting_Sustainability_Through_Temporary_Retail\" title=\"Promoting Sustainability Through Temporary Retail\">Promoting Sustainability Through Temporary Retail<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p class=\"m_2190605209921239889gmail-MsoNormal\">\u00a0On Boulevard Haussmann in Paris, directly across from Galeries Lafayette during the busy holiday shopping season, the online marketplace <a href=\"https:\/\/www.leboncoin.fr\/\">Leboncoin<\/a> launched an experiential pop-up store dedicated to the story of second-hand toys.<\/p>\n\n\n\n<p>The temporary space invited visitors to explore \u201cThe Fabulous Story of Second-Hand Toys,\u201d transforming a central Paris retail location into an immersive and playful exhibition. Rather than focusing on sales, the activation highlighted the cultural value of second-hand items through storytelling, humor, and hands-on experiences.<\/p>\n\n\n\n<p>This project demonstrates how digital platforms can use temporary retail to create memorable brand experiences in physical spaces. Brands interested in similar activations often explore available spaces such as <a href=\"https:\/\/www.thestorefront.com\/search\/paris\/retail\">pop-up shops in Paris<\/a>, particularly in high-footfall areas around major department stores.<\/p>\n\n\n\n<h2 class=\"wp-block-heading m_2190605209921239889gmail-MsoNormal\"><span class=\"ez-toc-section\" id=\"A_Pop-Up_Concept_Inspired_by_Leboncoins_Advertising_Campaign\"><\/span>A Pop-Up Concept Inspired by Leboncoin\u2019s Advertising Campaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"825\" height=\"550\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0109.jpg\" alt=\"Digital brands can easily deliver n person experiences using pop up shops\" class=\"wp-image-5521\" style=\"width:645px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0109.jpg 825w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0109-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0109-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0109-810x540.jpg 810w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/figure>\n\n\n\n<p>The pop-up store was developed in collaboration with <a href=\"https:\/\/www.wildbuzzagency.com\/\">Wild Buzz Agency<\/a>, which designed the concept as an extension of Leboncoin\u2019s humorous advertising campaign that gives second-hand toys a voice.<\/p>\n\n\n\n<p>The campaign, known for its playful storytelling, personifies toys and lets them share snippets from their imagined lives. Inside the pop-up store, these quotes appeared across the walls alongside thousands of toys displayed throughout the space.<\/p>\n\n\n\n<p>Among the quotes featured in the campaign:<\/p>\n\n\n\n<p>\u201cI\u2019ve had my ups and downs, I made it my profession.\u201d Yohan, second-hand yo-yo<\/p>\n\n\n\n<p>\u201cI still have as many buttons as when I was young. That\u2019s part of my charm.\u201d M\u00e9lanie, second-hand game controller<\/p>\n\n\n\n<p>\u201cI may travel far, but I never forget where I come from.\u201d Jules, second-hand boomerang<\/p>\n\n\n\n<p>\u201cWe were connected long before the Internet.\u201d L\u00e9o &amp; Lilou, second-hand walkie-talkies<\/p>\n\n\n\n<p>The exhibition placed second-hand toys at the center of the narrative, humorously suggesting that their past lives make them richer in stories than brand-new toys.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creating_an_Experiential_Retail_Space_Instead_of_a_Store\"><\/span>Creating an Experiential Retail Space Instead of a Store<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"825\" height=\"550\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0080.jpg\" alt=\"The exhibition placed second-hand toys at the center of the narrative\" class=\"wp-image-5519\" style=\"width:609px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0080.jpg 825w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0080-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0080-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0080-810x540.jpg 810w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/figure>\n\n\n\n<p>he location, sourced through <a href=\"https:\/\/www.thestorefront.com\">Storefront<\/a>, was designed as a fully immersive experience rather than a traditional retail environment.<\/p>\n\n\n\n<p>Visitors could explore interactive installations including remote-controlled train tracks, Lego constructions, photography displays, and thousands of toys curated throughout the 150 square meter space. The venue also featured playful elements such as a pool filled with plush toys and a caf\u00e9 area serving complimentary coffee and hot chocolate.<\/p>\n\n\n\n<p>Regular activities were organized for families and children, including bingo games and creative workshops. The goal was not to sell products but to create a place where visitors could reconnect with childhood memories while discovering the value of second-hand goods.<\/p>\n\n\n\n<p>Pop-up locations around major retail landmarks are particularly popular for this type of activation. Brands looking to create similar experiences often search for a <a href=\"https:\/\/www.thestorefront.com\/search\/paris\/9e-75009\/retail\" class=\"ek-link\">pop-up shop near Galeries Lafayette<\/a>, where dense foot traffic and seasonal shopping activity create ideal conditions for brand engagement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Promoting_Sustainability_Through_Temporary_Retail\"><\/span>Promoting Sustainability Through Temporary Retail<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"825\" height=\"550\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0022.jpg\" alt=\"Regular activities were organized for families and children\" class=\"wp-image-5512\" style=\"width:733px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0022.jpg 825w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0022-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0022-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0022-810x540.jpg 810w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/figure>\n\n\n\n<p>Beyond the marketing impact, the pop-up store also highlighted Leboncoin\u2019s commitment to sustainability and circular consumption.<\/p>\n\n\n\n<p>Workshops were hosted by the association Rejou\u00e9, which organized toy repair and customization sessions inside the space. These activities demonstrated practical alternatives to overconsumption by encouraging families to reuse, repair, and extend the life of toys.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"825\" height=\"550\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0070.jpg\" alt=\"the pop-up store also highlighted Leboncoin\u2019s commitment to sustainability and circular consumption\" class=\"wp-image-5518\" style=\"width:741px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0070.jpg 825w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0070-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0070-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0070-810x540.jpg 810w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/figure>\n\n\n\n<p>Through this initiative, the pop-up store became more than a marketing activation. It functioned as a meeting place, a creative workshop, and a space for conversation around second-hand culture and responsible consumption.<\/p>\n\n\n\n<p>Temporary retail formats like this are increasingly used by brands to connect storytelling, sustainability, and community engagement in a physical setting. For companies considering launching a similar activation, this guide explains <a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-start-complete-guide\/\" class=\"ek-link\"><strong>how to start a pop-up shop in Paris<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leboncoin transformed a retail space near Galeries Lafayette into an immersive pop-up celebrating second-hand toys. Discover how the brand used experiential retail to bring its campaign to life in Paris.<\/p>\n","protected":false},"author":19,"featured_media":5513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Kerbrat","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories-france\/\" rel=\"category tag\">Success Stories France<\/a>","qubely_excerpt":"Leboncoin transformed a retail space near Galeries Lafayette into an immersive pop-up celebrating second-hand toys. Discover how the brand used experiential retail to bring its campaign to life in Paris.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/5491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=5491"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/5491\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/5513"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=5491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=5491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=5491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}