{"id":5580,"date":"2026-03-12T18:15:02","date_gmt":"2026-03-12T18:15:02","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=5580"},"modified":"2026-03-12T18:16:43","modified_gmt":"2026-03-12T18:16:43","slug":"obey-clothing-paris-fashion-week-showroom","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/obey-clothing-paris-fashion-week-showroom\/","title":{"rendered":"How Obey Clothing Secured a Paris Fashion Week Showroom in 3 Steps"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/obey-clothing-paris-fashion-week-showroom\/#Choosing_the_Right_Neighborhood_for_Paris_Fashion_Week\" title=\"Choosing the Right Neighborhood for Paris Fashion Week\">Choosing the Right Neighborhood for Paris Fashion Week<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/obey-clothing-paris-fashion-week-showroom\/#Finding_the_Right_Showroom_Space\" title=\"Finding the Right Showroom Space\">Finding the Right Showroom Space<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/obey-clothing-paris-fashion-week-showroom\/#Timing_Your_Fashion_Week_Showroom_Booking\" title=\"Timing Your Fashion Week Showroom Booking\">Timing Your Fashion Week Showroom Booking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/obey-clothing-paris-fashion-week-showroom\/#Planning_Your_Own_Paris_Fashion_Week_Showroom\" title=\"Planning Your Own Paris Fashion Week Showroom\">Planning Your Own Paris Fashion Week Showroom<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>\u00a0During Paris Fashion Week, brands from across the world travel to the city to present new collections to buyers, retailers, and industry insiders. While runway shows capture attention, it\u2019s often showrooms where the real business happens, the spaces where buyers review collections and place orders for upcoming seasons.<\/p>\n\n\n\n<p>American streetwear brand <strong><a href=\"https:\/\/obeyclothing.com\/?srsltid=AfmBOoqKmwZ3pIbg6FHPrlJLMePAv5XIni2feApUEexZPN_CQBpzrNxv\" class=\"ek-link\">OBEY Clothing<\/a><\/strong> chose to host a temporary showroom in Paris during Fashion Week with Storefront. The project highlights three key factors brands consider when securing a Fashion Week showroom: location, the right type of space, and timing.<\/p>\n\n\n\n<p>Brands planning their own Fashion Week presence can explore <strong><a href=\"https:\/\/www.thestorefront.com\/selections\/fashion-week-showroom-paris\">Paris Fashion Week showroom spaces<\/a><\/strong> or browse <strong><a href=\"https:\/\/www.thestorefront.com\/search\/paris\/showroom\">showroom spaces across Paris<\/a><\/strong> to find suitable venues for buyer appointments.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choosing_the_Right_Neighborhood_for_Paris_Fashion_Week\"><\/span>Choosing the Right Neighborhood for Paris Fashion Week<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/www.thestorefront.com\/selections\/fashion-week-showroom-paris\"><img decoding=\"async\" width=\"2736\" height=\"1824\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0114.jpg\" alt=\"Obey showroom paris\" class=\"wp-image-5634\" style=\"width:738px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0114.jpg 2736w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0114-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0114-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0114-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0114-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0114-1140x760.jpg 1140w\" sizes=\"(max-width: 2736px) 100vw, 2736px\" \/><\/a><\/figure>\n\n\n\n<p>When planning a showroom during Fashion Week, location plays a crucial role. However, the best neighborhood isn\u2019t always the most obvious one.<\/p>\n\n\n\n<p>According to Nicolas Sere, Obey Clothing\u2019s manager for France, Spain, and Portugal, the ideal location is one that aligns with the brand\u2019s identity and audience.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cThe right neighborhood is the one that fits your brand and that your customers identify with.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>For OBEY Clothing, the team chose R\u00e9publique, a vibrant district with strong cultural associations that reflect the brand\u2019s roots in street art and counterculture. Founded by artist Shepard Fairey, OBEY draws inspiration from art, music, and political expression, values that resonate with the creative energy of the neighborhood.<\/p>\n\n\n\n<p>While Le Marais remains one of the most popular areas for Fashion Week showrooms, OBEY opted for a nearby district that maintained proximity to the Fashion Week circuit while still representing the brand\u2019s identity.<\/p>\n\n\n\n<p>Brands exploring different showroom districts can browse <strong><a href=\"https:\/\/www.thestorefront.com\/search\/paris\/showroom\" class=\"ek-link\">Paris showroom spaces<\/a><\/strong> or explore curated <strong><a href=\"https:\/\/www.thestorefront.com\/selections\/fashion-week-showroom-paris\">Paris Fashion Week showroom venues<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Finding_the_Right_Showroom_Space\"><\/span>Finding the Right Showroom Space<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"2736\" height=\"1824\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0119.jpg\" alt=\"Obey paris fashion week showroom\" class=\"wp-image-5636\" style=\"width:776px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0119.jpg 2736w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0119-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0119-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0119-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0119-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0119-1140x760.jpg 1140w\" sizes=\"(max-width: 2736px) 100vw, 2736px\" \/><\/figure>\n\n\n\n<p>Once the neighborhood is chosen, the next step is selecting a space that supports the brand\u2019s presentation.<\/p>\n\n\n\n<p>In a Fashion Week showroom, the collection must take center stage, but the atmosphere of the space also plays an important role in shaping how buyers experience the brand.<\/p>\n\n\n\n<p>For OBEY Clothing, the goal was to create a showroom environment that felt authentic to the brand\u2019s aesthetic. The team looked for a space that was:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bright and welcoming<\/li>\n\n\n\n<li>Easy to set up quickly<\/li>\n\n\n\n<li>Flexible enough to display artwork and visuals tied to the brand\u2019s identity<\/li>\n<\/ul>\n\n\n\n<p>A ready-to-use layout was particularly important, allowing the team to focus on presenting the collection rather than building a showroom from scratch.<\/p>\n\n\n\n<p>Street-facing spaces with large windows were especially valuable, offering both visibility and natural light\u2014two factors that help create an inviting showroom experience.<\/p>\n\n\n\n<p>This approach mirrors how many other brands operate during Fashion Week. For example, luxury footwear brand Rupert Sanderson also emphasized the importance of <strong>f<\/strong>inding a well-located showroom that is easy for buyers to access, highlighting that success during Fashion Week often comes down to \u201clocation, location, location.\u201d<br>You can read more about their strategy in this case study on <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/rupert-sanderson-fashion-week-showroom-with-storefront-all-about-location-location-location\/\" class=\"ek-link\">how Rupert Sanderson secured its Paris Fashion Week showroom<\/a><\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"2736\" height=\"1824\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0102.jpg\" alt=\"Obey fashion showroom\" class=\"wp-image-5631\" style=\"width:632px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0102.jpg 2736w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0102-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0102-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0102-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0102-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0102-1140x760.jpg 1140w\" sizes=\"(max-width: 2736px) 100vw, 2736px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Timing_Your_Fashion_Week_Showroom_Booking\"><\/span>Timing Your Fashion Week Showroom Booking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One of the most overlooked factors in securing a Fashion Week showroom is <strong>timing<\/strong>.<\/p>\n\n\n\n<p>Demand for showrooms in Paris rises significantly during Fashion Week, especially in popular districts like Le Marais, the 1st arrondissement, and areas near major showrooms.<\/p>\n\n\n\n<p>Brands that start their search early often have access to a wider range of venues and better locations.<\/p>\n\n\n\n<p>For OBEY Clothing, the process was efficient, the team secured the right space in just two visits. Using Storefront\u2019s marketplace allowed them to quickly compare options and find a showroom that matched both their aesthetic and logistical needs.<\/p>\n\n\n\n<p>For brands preparing for upcoming seasons, planning ahead is essential. Early booking ensures the best selection of spaces and allows teams to focus on the more important task: presenting their collection to buyers.<\/p>\n\n\n\n<p>Brands can explore available <strong><a href=\"https:\/\/www.thestorefront.com\/selections\/fashion-week-showroom-paris\" class=\"ek-link\">Paris Fashion Week showroom spaces<\/a><\/strong> or browse the wider <strong><a href=\"https:\/\/www.thestorefront.com\/selections\/fashion-week-showroom\" class=\"ek-link\">Fashion Week showroom selection worldwide<\/a><\/strong> when planning their next activation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Planning_Your_Own_Paris_Fashion_Week_Showroom\"><\/span>Planning Your Own Paris Fashion Week Showroom<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Every Fashion Week, hundreds of fashion brands transform temporary venues across Paris into showrooms for buyer meetings, press previews, and private presentations.<\/p>\n\n\n\n<p>Finding the right space, one that reflects your brand identity, supports your presentation, and is accessible for buyers, can make a major difference in the success of your Fashion Week strategy.<\/p>\n\n\n\n<p>Whether you\u2019re launching a new collection or meeting wholesale partners, you can browse <strong><a href=\"https:\/\/www.thestorefront.com\/search\/paris\/showroom\">showroom spaces across Paris<\/a><\/strong> or explore <strong><a href=\"https:\/\/www.thestorefront.com\/selections\/fashion-week-showroom-paris\">Paris Fashion Week showroom venues<\/a><\/strong> to find the ideal location for your next Fashion Week activation.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Obey ran a successful showroom through Storefront for Paris Fashion Week. We pick their brains as to what they did and what advice they would have for any other brands considering doing the same.<\/p>\n","protected":false},"author":19,"featured_media":5633,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6841,6851,5,2459],"tags":[],"class_list":["post-5580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-week","category-showroom","category-success-stories","category-success-stories-france"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0111.jpg",2736,1824,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0111.jpg",1125,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0111.jpg",480,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0111-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0111-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0111-768x512.jpg",768,512,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0111-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0111.jpg",1536,1024,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0111.jpg",2048,1365,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0111.jpg",1125,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0111.jpg",480,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0111.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0111.jpg",120,80,false]},"qubely_author":{"display_name":"Adrien Kerbrat","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/fashion-week\/\" rel=\"category tag\">Fashion Week<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/showroom\/\" rel=\"category tag\">Showroom<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories-france\/\" rel=\"category tag\">Success Stories France<\/a>","qubely_excerpt":"Obey ran a successful showroom through Storefront for Paris Fashion Week. We pick their brains as to what they did and what advice they would have for any other brands considering doing the same.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/5580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=5580"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/5580\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/5633"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=5580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=5580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=5580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}