{"id":5607,"date":"2024-01-26T15:47:00","date_gmt":"2024-01-26T15:47:00","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=5607"},"modified":"2026-02-19T17:45:40","modified_gmt":"2026-02-19T17:45:40","slug":"ecommerce-retailers-pop-shops-cashing-fashion-week","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/ecommerce-retailers-pop-shops-cashing-fashion-week\/","title":{"rendered":"Ecommerce &amp; DTC Brands at Fashion Week: Why Pop-Ups Are a Smart Strategy"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/ecommerce-retailers-pop-shops-cashing-fashion-week\/#How_Fashion_Week_Became_a_Retail_Opportunity\" title=\"How Fashion Week Became a Retail Opportunity\">How Fashion Week Became a Retail Opportunity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/ecommerce-retailers-pop-shops-cashing-fashion-week\/#Why_Fashion_Week_Works_for_Ecommerce_DTC_Brands\" title=\"Why Fashion Week Works for Ecommerce &amp; DTC Brands\">Why Fashion Week Works for Ecommerce &amp; DTC Brands<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/ecommerce-retailers-pop-shops-cashing-fashion-week\/#1_A_Highly_Targeted_Audience\" title=\"1. A Highly Targeted Audience\">1. A Highly Targeted Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/ecommerce-retailers-pop-shops-cashing-fashion-week\/#2_Immediate_Brand_Credibility\" title=\"2. Immediate Brand Credibility\">2. Immediate Brand Credibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/ecommerce-retailers-pop-shops-cashing-fashion-week\/#3_A_Built-In_Testing_Environment\" title=\"3. A Built-In Testing Environment\">3. A Built-In Testing Environment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/ecommerce-retailers-pop-shops-cashing-fashion-week\/#4_Press_Influencer_Exposure\" title=\"4. Press &amp; Influencer Exposure\">4. Press &amp; Influencer Exposure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/mag\/ecommerce-retailers-pop-shops-cashing-fashion-week\/#5_Bridging_Online_and_Offline\" title=\"5. Bridging Online and Offline\">5. Bridging Online and Offline<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thestorefront.com\/mag\/ecommerce-retailers-pop-shops-cashing-fashion-week\/#Where_to_Host_a_Fashion_Week_Pop-Up\" title=\"Where to Host a Fashion Week Pop-Up\">Where to Host a Fashion Week Pop-Up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.thestorefront.com\/mag\/ecommerce-retailers-pop-shops-cashing-fashion-week\/#How_to_Plan_a_Fashion_Week_Pop-Up_The_DTC_Way\" title=\"How to Plan a Fashion Week Pop-Up (The DTC Way)\">How to Plan a Fashion Week Pop-Up (The DTC Way)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.thestorefront.com\/mag\/ecommerce-retailers-pop-shops-cashing-fashion-week\/#Create_a_Reason_to_Enter\" title=\"Create a Reason to Enter\">Create a Reason to Enter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.thestorefront.com\/mag\/ecommerce-retailers-pop-shops-cashing-fashion-week\/#Design_for_Shareability\" title=\"Design for Shareability\">Design for Shareability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.thestorefront.com\/mag\/ecommerce-retailers-pop-shops-cashing-fashion-week\/#Integrate_Your_Online_Store\" title=\"Integrate Your Online Store\">Integrate Your Online Store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.thestorefront.com\/mag\/ecommerce-retailers-pop-shops-cashing-fashion-week\/#Capture_Data_Not_Just_Revenue\" title=\"Capture Data, Not Just Revenue\">Capture Data, Not Just Revenue<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.thestorefront.com\/mag\/ecommerce-retailers-pop-shops-cashing-fashion-week\/#Fashion_Week_as_a_Growth_Lever_for_DTC_Brands\" title=\"Fashion Week as a Growth Lever for DTC Brands\">Fashion Week as a Growth Lever for DTC Brands<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>Fashion Week has evolved far beyond runway shows. Today, in cities like New York, Paris, London, and Milan, it\u2019s a city-wide retail moment \u2014 one that presents a powerful opportunity for ecommerce and DTC brands to step into the physical world.<\/p>\n\n\n\n<p>For digital-first brands looking to create buzz, test products, or connect with customers in person, Fashion Week pop-ups offer a high-impact entry point.<\/p>\n\n\n\n<p>If you&#8217;re exploring how physical retail fits into your growth strategy, start with our <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/bring-e-commerce-brand-life-pop-stores\/\" class=\"ek-link\">Complete Guide to Ecommerce &amp; DTC Brands Opening Pop-Up Shops<\/a><\/strong> \u2014 then consider how Fashion Week can amplify those efforts.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"660\" height=\"440\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/7.jpg\" alt=\"Yeezuz showroom paris\" class=\"wp-image-7254\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/7.jpg 660w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/7-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/7-272x182.jpg 272w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><figcaption class=\"wp-element-caption\">The Yeezus pop-up store NYC Fashion Week was powered by Storefront.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Fashion_Week_Became_a_Retail_Opportunity\"><\/span>How Fashion Week Became a Retail Opportunity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Consumer expectations have shifted. Shoppers no longer want to wait months between runway and retail \u2014 they want immediacy, access, and experience.<\/p>\n\n\n\n<p>This shift has transformed Fashion Week into:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shoppable presentations<\/li>\n\n\n\n<li>Experiential brand activations<\/li>\n\n\n\n<li>Immersive pop-ups<\/li>\n\n\n\n<li>See-now-buy-now launches<\/li>\n\n\n\n<li>Influencer and community-driven events<\/li>\n<\/ul>\n\n\n\n<p>Rather than being exclusive to legacy fashion houses, Fashion Week now creates space for emerging and digital-native brands to participate \u2014 without needing an official runway slot.<\/p>\n\n\n\n<p>For DTC brands especially, this moment represents something bigger than a fashion event: it\u2019s a concentrated gathering of press, buyers, influencers, stylists, and highly engaged consumers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Fashion_Week_Works_for_Ecommerce_DTC_Brands\"><\/span>Why Fashion Week Works for Ecommerce &amp; DTC Brands<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Fashion Week pop-ups align perfectly with modern DTC growth strategies. Here\u2019s why:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_A_Highly_Targeted_Audience\"><\/span>1. A Highly Targeted Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Fashion Week attracts fashion-forward consumers, media professionals, buyers, and industry insiders. For brands in apparel, beauty, accessories, or lifestyle categories, it\u2019s direct access to a relevant and engaged audience.<\/p>\n\n\n\n<p>Instead of broad awareness campaigns, you can activate in front of people who already care.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_6270-1-1024x683.jpg\" alt=\"Rihanna puma fashion week\" class=\"wp-image-7255\" style=\"width:690px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_6270-1-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_6270-1-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_6270-1-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_6270-1-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_6270-1-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_6270-1-272x182.jpg 272w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_6270-1.jpg 1620w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Rihanna and Puma launched their collaboration during Paris Fashion Week with Storefront.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Immediate_Brand_Credibility\"><\/span>2. Immediate Brand Credibility<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Showing up physically during Fashion Week places your brand within the cultural conversation. Even without an official runway show, hosting a pop-up or showroom positions your brand alongside industry leaders.<\/p>\n\n\n\n<p>For emerging DTC brands, this can accelerate trust and perceived authority.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_A_Built-In_Testing_Environment\"><\/span>3. A Built-In Testing Environment<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Fashion Week is an ideal real-world laboratory.<\/p>\n\n\n\n<p>Use your pop-up to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Test new collections<\/li>\n\n\n\n<li>Gauge reaction to pricing<\/li>\n\n\n\n<li>Collect qualitative feedback<\/li>\n\n\n\n<li>Observe customer behavior<\/li>\n\n\n\n<li>Trial limited-edition drops<\/li>\n<\/ul>\n\n\n\n<p>The concentrated energy and foot traffic make it an efficient testing ground before committing to long-term retail.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"740\" height=\"491\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/Capture-d\u2019\u00e9cran-2018-05-28-\u00e0-17.12.15.png\" alt=\"Fashion week DTC pop up shop\" class=\"wp-image-7302\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/Capture-d\u2019\u00e9cran-2018-05-28-\u00e0-17.12.15.png 740w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/Capture-d\u2019\u00e9cran-2018-05-28-\u00e0-17.12.15-300x199.png 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Press_Influencer_Exposure\"><\/span>4. Press &amp; Influencer Exposure<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With global media and content creators covering Fashion Week, pop-ups become content hubs. A well-designed activation can generate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media coverage<\/li>\n\n\n\n<li>Press mentions<\/li>\n\n\n\n<li>Influencer partnerships<\/li>\n\n\n\n<li>User-generated content<\/li>\n<\/ul>\n\n\n\n<p>The return isn\u2019t just transactional \u2014 it\u2019s long-term brand awareness.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Bridging_Online_and_Offline\"><\/span>5. Bridging Online and Offline<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>For ecommerce brands, Fashion Week pop-ups aren\u2019t just about on-site sales. They can function as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Click-and-collect hubs<\/li>\n\n\n\n<li>Exclusive launch venues<\/li>\n\n\n\n<li>VIP styling lounges<\/li>\n\n\n\n<li>Community events<\/li>\n\n\n\n<li>Content creation spaces<\/li>\n<\/ul>\n\n\n\n<p>Blending digital and physical experiences strengthens loyalty and increases lifetime value \u2014 a core principle outlined in our <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/bring-e-commerce-brand-life-pop-stores\/\">Ecommerce &amp; DTC Pop-Up Guide<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_to_Host_a_Fashion_Week_Pop-Up\"><\/span>Where to Host a Fashion Week Pop-Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The four global Fashion Week capitals each offer distinct advantages:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Paris<\/strong> \u2013 Ideal for luxury, emerging designers, and showroom formats<br>\u2192 Explore <a href=\"https:\/\/www.thestorefront.com\/selections\/fashion-week-showroom-paris\" class=\"ek-link\"><strong>Paris Fashion Week showroom spaces<\/strong><\/a><\/li>\n\n\n\n<li><strong>London<\/strong> \u2013 Known for creativity and experimental concepts<br>\u2192 View <a href=\"https:\/\/www.thestorefront.com\/selections\/fashion-week-showroom-london\" class=\"ek-link\"><strong>showroom spaces for London Fashion Week<\/strong><\/a><\/li>\n\n\n\n<li><strong>New York<\/strong> \u2013 High media visibility and strong DTC audience presence<br>\u2192 Explore our <strong>New York Fashion Week showrooms<\/strong><\/li>\n\n\n\n<li><strong>Milan<\/strong> \u2013 Premium positioning and strong international buyer presence<br>\u2192 Book a <a href=\"https:\/\/www.thestorefront.com\/selections\/fashion-week-showroom-milan\" class=\"ek-link\">showroom at Milan Fashion Week<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Plan_a_Fashion_Week_Pop-Up_The_DTC_Way\"><\/span>How to Plan a Fashion Week Pop-Up (The DTC Way)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Opening a pop-up during <a href=\"https:\/\/www.thestorefront.com\/selections\/fashion-week-showroom\" class=\"ek-link\">Fashion Week<\/a> requires more intention than a standard retail activation. In addition to the fundamentals \u2014 setting goals, budgeting, securing a space, staffing, and promotion \u2014 consider these additional strategies:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_a_Reason_to_Enter\"><\/span>Create a Reason to Enter<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Don\u2019t rely on foot traffic alone. Offer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Limited drops<\/li>\n\n\n\n<li>Exclusive previews<\/li>\n\n\n\n<li>Styling sessions<\/li>\n\n\n\n<li>Events or panels<\/li>\n\n\n\n<li>Influencer appearances<\/li>\n<\/ul>\n\n\n\n<p>Experience drives attendance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Design_for_Shareability\"><\/span>Design for Shareability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your space should be visually compelling and content-friendly. Fashion Week is a media moment \u2014 build something worth photographing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Integrate_Your_Online_Store\"><\/span>Integrate Your Online Store<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Make it easy for visitors to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Scan QR codes<\/li>\n\n\n\n<li>Shop extended inventory online<\/li>\n\n\n\n<li>Join your email\/SMS list<\/li>\n\n\n\n<li>Follow on social<\/li>\n<\/ul>\n\n\n\n<p>Fashion Week pop-ups should grow your digital channels \u2014 not just generate short-term sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Capture_Data_Not_Just_Revenue\"><\/span>Capture Data, Not Just Revenue<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Collect feedback. Track top-performing SKUs. Identify your most engaged visitors. Use the activation to inform your next retail or marketing decision.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fashion_Week_as_a_Growth_Lever_for_DTC_Brands\"><\/span>Fashion Week as a Growth Lever for DTC Brands<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For ecommerce brands, Fashion Week is no longer just a spectacle \u2014 it\u2019s a strategic retail opportunity.<\/p>\n\n\n\n<p>Pop-ups during major fashion moments allow DTC brands to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enter new markets<\/li>\n\n\n\n<li>Strengthen community<\/li>\n\n\n\n<li>Validate demand<\/li>\n\n\n\n<li>Generate press<\/li>\n\n\n\n<li>Drive omnichannel growth<\/li>\n<\/ul>\n\n\n\n<p>And as more digital-native brands explore physical retail, temporary activations remain the most flexible and cost-effective way to do it.<\/p>\n\n\n\n<p>If you\u2019re considering a Fashion Week activation, start by understanding how pop-ups fit into your broader strategy in our <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/bring-e-commerce-brand-life-pop-stores\/\" class=\"ek-link\">Complete Guide to Ecommerce &amp; DTC Brands Opening Pop-Up Shops<\/a><\/strong> \u2014 then explore available Fashion Week showrooms in your target city.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Ready to launch your Fashion Week pop-up?<\/strong><br>Find the perfect showroom space and bring your brand offline \u2014 at exactly the right moment.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fashion Week isn\u2019t just for runway designers anymore. Ecommerce and DTC brands are using pop-up shops in New York, Paris, London, and Milan to drive buzz, test products, and connect with customers in person. Here\u2019s how to turn Fashion Week into a powerful retail growth opportunity.<\/p>\n","protected":false},"author":23,"featured_media":5627,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Crane","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/acr\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/fashion-week\/\" rel=\"category tag\">Fashion Week<\/a>","qubely_excerpt":"Fashion Week isn\u2019t just for runway designers anymore. Ecommerce and DTC brands are using pop-up shops in New York, Paris, London, and Milan to drive buzz, test products, and connect with customers in person. 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