{"id":5695,"date":"2018-02-02T19:13:10","date_gmt":"2018-02-02T19:13:10","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=5695"},"modified":"2026-07-16T17:15:49","modified_gmt":"2026-07-16T17:15:49","slug":"jcpenney-jacques-penne-pop-up","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/jcpenney-jacques-penne-pop-up\/","title":{"rendered":"How JCPenney Used a Pop-Up Shop to Reintroduce Its Brand in New York"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/jcpenney-jacques-penne-pop-up\/#Jacques_Pennes_New_York_debut\" title=\"Jacques Penn\u00e9\u2019s New York debut\">Jacques Penn\u00e9\u2019s New York debut<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/jcpenney-jacques-penne-pop-up\/#Planning_the_pop-up_experience\" title=\"Planning the pop-up experience\">Planning the pop-up experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/jcpenney-jacques-penne-pop-up\/#Finding_the_right_pop-up_space\" title=\"Finding the right pop-up space\">Finding the right pop-up space<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/jcpenney-jacques-penne-pop-up\/#Popping_up_in_New_York\" title=\"Popping up in New York?\">Popping up in New York?<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/jcpenney-jacques-penne-pop-up\/#Bridging_digital_and_physical_retail\" title=\"Bridging digital and physical retail\">Bridging digital and physical retail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/jcpenney-jacques-penne-pop-up\/#Strategic_collaborations_that_expanded_the_reach\" title=\"Strategic collaborations that expanded the reach\">Strategic collaborations that expanded the reach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/mag\/jcpenney-jacques-penne-pop-up\/#What_brands_can_learn_from_the_Jacques_Penne_pop-up\" title=\"What brands can learn from the Jacques Penn\u00e9 pop-up\">What brands can learn from the Jacques Penn\u00e9 pop-up<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thestorefront.com\/mag\/jcpenney-jacques-penne-pop-up\/#Mohamed_Haouache\" title=\"Mohamed Haouache\">Mohamed Haouache<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>\u00a0Pop-up stores are often associated with startups and digital-first brands, but they can also be powerful tools for established retailers looking to reshape their brand perception.<\/p>\n\n\n\n<p>A good example is the <strong>Jacques Penn\u00e9 pop-up shop<\/strong> launched by JCPenney in New York. The short-term activation gave the long-standing American retailer an opportunity to experiment with a new concept, connect with younger audiences, and create buzz around a limited collection.<\/p>\n\n\n\n<p>Temporary retail spaces allow brands to test ideas quickly and create memorable experiences without committing to long-term leases. Brands exploring similar activations can browse available <strong><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/retail\" class=\"ek-link\">New York pop-up shop spaces<\/a><\/strong> or explore flexible venues on the <strong><a href=\"https:\/\/www.thestorefront.com\" class=\"ek-link\">Storefront marketplace<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jacques_Pennes_New_York_debut\"><\/span>Jacques Penn\u00e9\u2019s New York debut<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_6516-1024x683.jpg\" alt=\"Pop up in New york\" class=\"wp-image-5697\" style=\"width:743px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_6516-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_6516-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_6516-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_6516-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_6516-1140x760.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>JCPenney introduced the Jacques Penn\u00e9 concept during the holiday season through a two-day <a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/retail\" class=\"ek-link\">pop-up store in New York City<\/a>. The temporary shop was designed to showcase an exclusive lifestyle collection while creating a fresh retail experience for customers.<\/p>\n\n\n\n<p>Rather than launching the line through traditional stores or standard e-commerce channels, the brand used a pop-up format to create a sense of exclusivity and urgency.<\/p>\n\n\n\n<p>According to Alexandra Wicka, who worked on the project as a senior account manager at Periscope, the concept was designed to help consumers \u201crediscover JCPenney and get everything on your list within your budget.\u201d<\/p>\n\n\n\n<p>The pop-up also supported a philanthropic initiative. Merchandise worth $50,000 was donated to the JCPenney Foundation, allowing the activation to contribute to charitable causes while promoting the collection.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Planning_the_pop-up_experience\"><\/span>Planning the pop-up experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Budget and concept development were two of the first steps in bringing the Jacques Penn\u00e9 project to life. The team allocated a budget of $250,000 and began shaping the creative direction months before the store opened.<\/p>\n\n\n\n<p>\u201cJCPenney gave guidelines of what they wanted to highlight, and Periscope categorized on trends,\u201d Wicka explained.<\/p>\n\n\n\n<p>Planning began in late summer, giving the team time to refine the concept, coordinate logistics, and prepare the physical space.<\/p>\n\n\n\n<p>Wicka emphasizes that timing is critical when launching a pop-up store.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cWords of advice: Start as early as you can, plan for things to change, and be agile.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>The team secured the lease for the retail space on October 18 and opened the pop-up less than two months later, demonstrating how quickly short-term retail activations can move from concept to execution<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_6514-1024x683.jpg\" alt=\"The pop up store was opened with less than two months' notice\" class=\"wp-image-5698\" style=\"width:742px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_6514-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_6514-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_6514-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_6514-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_6514-1140x760.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Finding_the_right_pop-up_space\"><\/span>Finding the right pop-up space<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The creative concept guided the search for a physical venue. Once the look and feel of the pop-up had been defined, the team focused on finding a space that could support the experience they wanted to create.<\/p>\n\n\n\n<div class=\"s2p-cta\" style=\"border:1px solid #DDDDDD;border-radius:14px;padding:22px 24px;margin:32px 0;font-family:inherit;background:#FFFFFF\">\n<p style=\"margin:0 0 8px;font-size:11px;letter-spacing:.14em;text-transform:uppercase;font-weight:700;color:#4A494B\">For brands<\/p>\n<h4 style=\"margin:0 0 6px;font-size:19px;line-height:1.3;color:#1A1A1A\"><span class=\"ez-toc-section\" id=\"Popping_up_in_New_York\"><\/span>Popping up in New York?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"margin:0 0 16px;font-size:14.5px;color:#4A494B;line-height:1.5\">Explore short-term spaces in New York with Storefront.<\/p>\n<a href=\"\/search\/new-york\" style=\"display:inline-block;background:#5DD297;color:#1A1A1A;font-weight:700;font-size:15px;padding:12px 22px;border-radius:9px;text-decoration:none\">Explore New York spaces<\/a>\n<\/div>\n\n\n\n\n\n<p>\u201cThe look and feel came first, in tandem came the space,\u201d Wicka said. \u201cOnce look and feel was shared, it was about execution.\u201d<\/p>\n\n\n\n<p>For any pop-up store, the venue should complement the brand identity and support the overall customer journey.<\/p>\n\n\n\n<p>\u201cMake sure it connects with your brand identity,\u201d she added.<\/p>\n\n\n\n<p>Even with careful planning, unexpected challenges can arise during the process.<\/p>\n\n\n\n<p>\u201cUnexpected things came up with the space,\u201d Wicka noted, emphasizing the importance of flexibility when organizing a temporary retail activation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bridging_digital_and_physical_retail\"><\/span>Bridging digital and physical retail<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One of the most ambitious elements of the Jacques Penn\u00e9 pop-up was the effort to connect the in-store experience with a digital audience.<\/p>\n\n\n\n<p>Many modern retail brands aim to create seamless experiences between online and offline channels. For this project, the team developed a microsite that allowed customers to explore the pop-up virtually.<\/p>\n\n\n\n<p>\u201cConnecting the virtual store with the store in real life was hardest,\u201d Wicka explained.<\/p>\n\n\n\n<p>Through the microsite, users could take a virtual tour of the store and shop the collection remotely. This allowed the brand to extend the reach of the pop-up beyond visitors who were physically in New York.<\/p>\n\n\n\n<p>\u201cThe microsite extended the pop-up for purchases,\u201d Wicka said.<\/p>\n\n\n\n<p>By combining a physical retail experience with digital engagement, the brand was able to connect with both in-person visitors and online audiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategic_collaborations_that_expanded_the_reach\"><\/span>Strategic collaborations that expanded the reach<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Partnerships played an important role in amplifying the visibility of the pop-up.<\/p>\n\n\n\n<p>JCPenney collaborated with several partners to help bring the concept to life and reach a wider audience.<\/p>\n\n\n\n<p>Periscope supported the digital streaming elements of the project, helping the brand extend the activation online.<\/p>\n\n\n\n<p>Influencers and celebrities also participated in the campaign. Style figures such as Nicole Richie, Danielle Bernstein, Laura Marano, and Brooklyn and Bailey McKnight curated collections featured in the pop-up.<\/p>\n\n\n\n<p>Some of these creators attended the event for meet-and-greets, generating additional buzz and encouraging visitors to experience the store in person.<\/p>\n\n\n\n<p>The project required a dedicated team of roughly 30 people to manage production, marketing, and operations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_brands_can_learn_from_the_Jacques_Penne_pop-up\"><\/span>What brands can learn from the Jacques Penn\u00e9 pop-up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The Jacques Penn\u00e9 activation demonstrates how pop-up stores can help established brands experiment with new ideas and reconnect with consumers.<\/p>\n\n\n\n<p>By combining exclusive products, influencer collaborations, and a digital extension of the store, JCPenney created a retail experience that generated attention both online and offline.<\/p>\n\n\n\n<p>Pop-up stores also allow brands to test new concepts quickly, gather feedback, and refine future strategies.<\/p>\n\n\n\n<p>While revenue can be an important metric, pop-ups often succeed by building awareness, strengthening customer relationships, and generating cultural buzz.<\/p>\n\n\n\n<p>Brands interested in launching their own activation can explore <strong><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/retail\">New York pop-up shop spaces<\/a><\/strong> or browse flexible venues on the <strong><a href=\"https:\/\/www.thestorefront.com\">Storefront marketplace<\/a><\/strong>.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<div class=\"s2p-author\" style=\"display:flex;gap:16px;align-items:flex-start;border-top:1px solid #DDDDDD;margin:36px 0 0;padding:22px 0 0;font-family:inherit\"><img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/66beb29f91307c706181280910829a34?s=96&#038;d=mm&#038;r=g\" alt=\"Mohamed Haouache\" width=\"64\" height=\"64\" style=\"width:64px;height:64px;border-radius:50%;flex:0 0 64px\"\/><div><p style=\"margin:0 0 4px;font-size:11px;letter-spacing:.12em;text-transform:uppercase;font-weight:700;color:#4A494B\">Written by<\/p><h4 style=\"margin:0 0 6px;font-size:17px;color:#1A1A1A\"><span class=\"ez-toc-section\" id=\"Mohamed_Haouache\"><\/span><a href=\"https:\/\/www.thestorefront.com\/mag\/author\/mohamed-haouache\/\" rel=\"author\" style=\"color:#1A1A1A;text-decoration:none\">Mohamed Haouache<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4><p style=\"margin:0 0 8px;font-size:14px;color:#4A494B;line-height:1.55\">Mohamed Haouache is CEO and co-founder of Storefront. A pioneer of pop-up and short-term retail across Europe and the US, he has spent his career reshaping how brands use commercial real estate. An entrepreneur focused on disrupting the traditional lease, he writes on the short-term economy and the future of retail.<\/p><a href=\"https:\/\/www.thestorefront.com\/mag\/author\/mohamed-haouache\/\" style=\"font-size:13px;color:#1A1A1A;font-weight:700;text-decoration:none\">More from Mohamed Haouache &rarr;<\/a><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Learn how JCPenney launched the Jacques Penn\u00e9 pop-up in New York to experiment with short-term retail, influencer collaborations, and immersive digital experiences.<\/p>\n","protected":false},"author":98,"featured_media":5696,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,2460],"tags":[],"class_list":["post-5695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories","category-success-stories-usa"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_6513.jpg",5472,3648,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_6513.jpg",1125,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_6513.jpg",480,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_6513-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_6513-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_6513-768x512.jpg",768,512,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_6513-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_6513.jpg",1536,1024,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_6513.jpg",2048,1365,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_6513.jpg",1125,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_6513.jpg",480,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_6513.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_6513.jpg",120,80,false]},"qubely_author":{"display_name":"Mohamed Haouache","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/mohamed-haouache\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories\/success-stories-usa\/\" rel=\"category tag\">Success Stories USA<\/a>","qubely_excerpt":"Learn how JCPenney launched the Jacques Penn\u00e9 pop-up in New York to experiment with short-term retail, influencer collaborations, and immersive digital experiences.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/5695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/98"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=5695"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/5695\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/5696"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=5695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=5695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=5695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}