{"id":5733,"date":"2026-03-12T21:51:30","date_gmt":"2026-03-12T21:51:30","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=5733"},"modified":"2026-03-12T21:51:34","modified_gmt":"2026-03-12T21:51:34","slug":"mm-lafleur-discusses-the-key-to-its-pop-up-success","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/mm-lafleur-discusses-the-key-to-its-pop-up-success\/","title":{"rendered":"How MM.LaFleur Uses Pop-Up Stores to Grow Its Retail Strategy"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/mm-lafleur-discusses-the-key-to-its-pop-up-success\/#Testing_markets_through_pop-up_stores\" title=\"Testing markets through pop-up stores\">Testing markets through pop-up stores<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/mm-lafleur-discusses-the-key-to-its-pop-up-success\/#How_the_MMLaFleur_pop-up_experience_comes_together\" title=\"How the MM.LaFleur pop-up experience comes together\">How the MM.LaFleur pop-up experience comes together<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/mm-lafleur-discusses-the-key-to-its-pop-up-success\/#What_makes_a_successful_pop-up_store\" title=\"What makes a successful pop-up store\">What makes a successful pop-up store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/mm-lafleur-discusses-the-key-to-its-pop-up-success\/#Driving_traffic_to_a_pop-up_store\" title=\"Driving traffic to a pop-up store\">Driving traffic to a pop-up store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/mm-lafleur-discusses-the-key-to-its-pop-up-success\/#Practical_lessons_from_launching_multiple_pop-ups\" title=\"Practical lessons from launching multiple pop-ups\">Practical lessons from launching multiple pop-ups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/mm-lafleur-discusses-the-key-to-its-pop-up-success\/#Why_pop-up_stores_are_becoming_a_long-term_retail_strategy\" title=\"Why pop-up stores are becoming a long-term retail strategy\">Why pop-up stores are becoming a long-term retail strategy<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>\u00a0Direct-to-consumer fashion brands are increasingly turning to pop-up stores and temporary showrooms to meet customers in person. One brand that has embraced this model is <strong><a href=\"https:\/\/mmlafleur.com\/\" class=\"ek-link\">MM.LaFleur<\/a><\/strong>, the professional womenswear label founded by Sarah LaFleur.<\/p>\n\n\n\n<p>Known for combining luxury workwear with personal styling services and strong editorial content, the brand has built a loyal online following. As it expanded its physical presence, MM.LaFleur began using short-term retail spaces to test markets, refine its in-store experience, and build relationships with customers.<\/p>\n\n\n\n<p>The brand has worked with Storefront to launch multiple pop up stores while experimenting with new cities and formats, demonstrating how temporary retail can support long-term growth.<\/p>\n\n\n\n<p>Brands exploring similar strategies can browse <strong><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/retail\">pop-up shops in New York<\/a><\/strong> or explore <strong><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/showroom\">showroom spaces in New York<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Testing_markets_through_pop-up_stores\"><\/span>Testing markets through pop-up stores<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/NYCShowRoom_MMLF_LizClayman_090-1024x684.jpg\" alt=\"MM.LaFleur's New York Showroom\" class=\"wp-image-7871\" style=\"width:650px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/NYCShowRoom_MMLF_LizClayman_090-1024x684.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/NYCShowRoom_MMLF_LizClayman_090-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/NYCShowRoom_MMLF_LizClayman_090-768x513.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/NYCShowRoom_MMLF_LizClayman_090-810x541.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/NYCShowRoom_MMLF_LizClayman_090-1140x761.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/NYCShowRoom_MMLF_LizClayman_090-272x182.jpg 272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Photo: Liz Clayman<\/figcaption><\/figure>\n\n\n\n<p>\u00a0For MM.LaFleur, pop-up stores are a powerful way to test new markets before committing to permanent retail locations.<\/p>\n\n\n\n<p>Rachel Mann, Director of Retail at MM.LaFleur, explained that temporary spaces allow the brand to learn about local customers and evaluate whether a city is ready for a long-term showroom.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cLA is an up-and-coming market for MM.LaFleur, and one that has a lot of growth potential. We opened there to test the customer experience, and to see how these customers differ from the others.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Rather than building a new store from scratch, the team recreated the brand\u2019s signature showroom experience in a temporary retail space.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cWe replicated our showroom experience and we loved the space we got.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Pop-up stores also allow brands to test real estate without committing to long leases.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cWith this short-term lease we see a difference in demand and revenue that we wouldn\u2019t have learned if we invested in a 7-year permanent lease.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Many brands are adopting similar strategies as flexible retail becomes more common. You can explore more of these shifts in <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/top-10-retail-trends-to-look-out-for-in-2026\/\" class=\"ek-link\">Top Retail Trends to Look Out For in 2026<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_the_MMLaFleur_pop-up_experience_comes_together\"><\/span>How the MM.LaFleur pop-up experience comes together<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Launching a pop-up store requires careful planning across real estate, design, staffing, and operations.<\/p>\n\n\n\n<p>For MM.LaFleur, the process starts with defining the fundamentals: location, budget, and timing.<\/p>\n\n\n\n<p>\u201cWe knew our dates, our pop-up budget, our ideal location, and our needs for square footage,\u201d Mann said.<\/p>\n\n\n\n<p>The brand\u2019s traveling pop-up stylist team, based in New York, helps execute activations in different cities. Local hires supplement the team depending on the market.<\/p>\n\n\n\n<p>Visual merchandising also plays an important role. MM.LaFleur\u2019s Head of Visual Merchandising designs the space to deliver a consistent brand experience even in temporary locations.<\/p>\n\n\n\n<p>\u201cEvery detail was honed and thought through.\u201d<\/p>\n\n\n\n<p>Because the brand has operated several pop-ups, the team has developed modular systems that allow them to build out spaces quickly and efficiently.<\/p>\n\n\n\n<p>Brands planning their own activations can learn more about planning costs and logistics in <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-budget\/\">How Much Does a Pop-Up Shop Cost?<\/a><\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/MMLaFleur_SF_MaidenLn_1796rt-1024x611.jpg\" alt=\"MM.LaFleur's pop-up showroom in San Francisco\" class=\"wp-image-5737\" style=\"width:726px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/MMLaFleur_SF_MaidenLn_1796rt-1024x611.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/MMLaFleur_SF_MaidenLn_1796rt-300x179.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/MMLaFleur_SF_MaidenLn_1796rt-768x459.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/MMLaFleur_SF_MaidenLn_1796rt-810x484.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/MMLaFleur_SF_MaidenLn_1796rt-1140x681.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_makes_a_successful_pop-up_store\"><\/span>What makes a successful pop-up store<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>According to Mann, the most effective pop-ups create urgency and provide value to customers.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cPop-up stores need to be impactful, create a sense of urgency, and be a value add for the customer.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>For MM.LaFleur\u2019s audience, which includes busy professional women, the brand focuses on offering experiences that customers cannot get online.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cOffer unique content and products that the customer doesn\u2019t normally get to touch and feel before she buys.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>This strategy is common across the fashion industry as brands use pop-ups to blend physical retail with digital-first businesses. You can see more examples in <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/how-the-fashion-industry-is-making-the-most-of-pop-up-stores\/\">How the Fashion Industry Is Making the Most of Pop-Up Stores<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Driving_traffic_to_a_pop-up_store\"><\/span>Driving traffic to a pop-up store<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One of the biggest lessons MM.LaFleur learned is that opening a pop-up alone does not guarantee foot traffic.<\/p>\n\n\n\n<p>\u201cHave a plan to drive traffic,\u201d Mann advises. \u201cDon\u2019t assume that because you\u2019re opening something ground-level that droves of people will just wander in and buy things.\u201d<\/p>\n\n\n\n<p>Instead, brands should actively promote the pop-up and create reasons for customers to visit.<\/p>\n\n\n\n<p>Events are particularly effective for building early momentum.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cEvents are a great way to kick things off.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Pop-ups can also serve multiple goals beyond sales, including product testing, gathering customer feedback, or growing an email list.<\/p>\n\n\n\n<p>\u201cIf this is your first pop-up, use it as an experiment,\u201d Mann said. \u201cFailure can be great, as long as you\u2019re taking notes and learning for the next time.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Practical_lessons_from_launching_multiple_pop-ups\"><\/span>Practical lessons from launching multiple pop-ups<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>After running several activations, MM.LaFleur\u2019s team has gathered practical insights about operating temporary stores.<\/p>\n\n\n\n<p>\u201cPocket WiFi is expensive,\u201d Mann joked.<\/p>\n\n\n\n<p>She also emphasized the importance of planning for logistics challenges.<\/p>\n\n\n\n<p>\u201cSomething will always go wrong with your deliveries; plan for the worst.\u201d<\/p>\n\n\n\n<p>For brands setting up temporary retail spaces, flexible support services can be invaluable.<\/p>\n\n\n\n<p>\u201cTask Rabbits are a great resource for building things or helping with steaming clothes and other set-up tasks.\u201d<\/p>\n\n\n\n<p>Location logistics also matter, particularly in cities like Los Angeles.<\/p>\n\n\n\n<p>\u201cAccessible parking is critical.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_pop-up_stores_are_becoming_a_long-term_retail_strategy\"><\/span>Why pop-up stores are becoming a long-term retail strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For many direct-to-consumer brands, pop-up stores are no longer just short-term marketing activations. They are becoming an essential part of retail strategy.<\/p>\n\n\n\n<p>Temporary stores allow brands to test markets, meet customers in person, and refine their physical retail concepts before scaling into permanent locations.<\/p>\n\n\n\n<p>MM.LaFleur\u2019s approach shows how brands can use pop-ups as both a research tool and a growth engine.<\/p>\n\n\n\n<p>Brands interested in launching their own activation can explore <strong><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/retail\">pop-up shops in New York<\/a><\/strong> or browse <strong><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/showroom\">showroom spaces in New York<\/a><\/strong>.<\/p>\n\n\n\n<p>If you\u2019re planning your first activation, this <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-guide\/\">guide to starting a pop-up shop in New York<\/a><\/strong> walks through the key steps for launching a successful short-term retail space.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how direct-to-consumer fashion brand MM.LaFleur uses pop-up stores to test markets, meet customers in person, and refine its showroom experience.<\/p>\n","protected":false},"author":19,"featured_media":7872,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6842,6833,5,2460],"tags":[52,1025],"class_list":["post-5733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dtc-and-ecommerce","category-fashion","category-success-stories","category-success-stories-usa","tag-brand","tag-brand-awareness"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/NYCShowRoom_MMLF_LizClayman_006.jpg",3600,2403,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/NYCShowRoom_MMLF_LizClayman_006.jpg",1124,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/NYCShowRoom_MMLF_LizClayman_006.jpg",479,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/NYCShowRoom_MMLF_LizClayman_006-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/NYCShowRoom_MMLF_LizClayman_006-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/NYCShowRoom_MMLF_LizClayman_006-768x513.jpg",768,513,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/NYCShowRoom_MMLF_LizClayman_006-1024x684.jpg",1024,684,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/NYCShowRoom_MMLF_LizClayman_006.jpg",1536,1025,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/NYCShowRoom_MMLF_LizClayman_006.jpg",2048,1367,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/NYCShowRoom_MMLF_LizClayman_006.jpg",1124,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/NYCShowRoom_MMLF_LizClayman_006.jpg",479,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/NYCShowRoom_MMLF_LizClayman_006.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/NYCShowRoom_MMLF_LizClayman_006.jpg",120,80,false]},"qubely_author":{"display_name":"Adrien Kerbrat","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/dtc-and-ecommerce\/\" rel=\"category tag\">DTC and Ecommerce<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/fashion\/\" rel=\"category tag\">Fashion<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories-usa\/\" rel=\"category tag\">Success Stories USA<\/a>","qubely_excerpt":"Learn how direct-to-consumer fashion brand MM.LaFleur uses pop-up stores to test markets, meet customers in person, and refine its showroom experience.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/5733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=5733"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/5733\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/7872"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=5733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=5733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=5733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}