{"id":580,"date":"2016-07-18T08:00:50","date_gmt":"2016-07-18T08:00:50","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=580"},"modified":"2026-07-16T17:16:16","modified_gmt":"2026-07-16T17:16:16","slug":"future-of-retail-desires-temporary-experiences","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/future-of-retail-desires-temporary-experiences\/","title":{"rendered":"Future of Retail Desires Temporary Experiences"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/future-of-retail-desires-temporary-experiences\/#Ready_to_launch_your_pop-up\" title=\"Ready to launch your pop-up?\">Ready to launch your pop-up?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/future-of-retail-desires-temporary-experiences\/#Adrien_Kerbrat\" title=\"Adrien Kerbrat\">Adrien Kerbrat<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>The brick-and-mortar retail experience, whether in strip malls, malls or separate buildings, is on the decline overall, particularly in the specialty retail sector. Part of the issue lies with the overwhelming domination of e-commerce shopping, which is a $262 billion industry, but another problem is that consumers are simply bored with their options at these stores. Instead of pursuing yet another chain franchise that\u2019s been done over and over again, consider temporary pop-up shops with unique selling points.\n\nOne major advantage that e-commerce has over brick-and-mortar stores is that anyone can easily set up a shop on a marketplace such as <a href=\"https:\/\/www.etsy.com\/\">Etsy<\/a> or <a href=\"https:\/\/www.storenvy.com\/\">Storenvy<\/a> without a large overhead. This has enabled thousands of small businesses to get off the ground, resulting in new, unique product lines that have customers coming back again and again. Instead of restricting these <a href=\"https:\/\/www.thestorefront.com\/mag\/7-case-studies-prove-experiential-retail-future\/\">retail experiences<\/a> to the online realm, bring them to a temporary Pop-Up Store.\n\nIf you don\u2019t already have small businesses in mind to approach for product selection, peruse sites such as Etsy, <a href=\"https:\/\/www.pinterest.com\/\">Pinterest<\/a>, and other sites that are known for showing off handmade and small production run items. You can look through Etsy store\u2019s sales to see the products that are moving, as well as the overall volume of products that a store turns over. While this doesn\u2019t give you a great deal of statistics when it comes to products, you do get a general idea of whether or not a store has established a good market and a certain amount of brand recognition.\n\nThe advantages of using a Pop-Up Store for this purpose is twofold. First, you have access to retail products that provide a fresh experience for the customer, but aren\u2019t necessarily appropriate for year-round selling. Secondly, you\u2019re setting yourself apart from other stores that don\u2019t go beyond the tried and true stores that customers have become complacent and accustomed with. You are taking a risk when you work with pop-up shops since many of the products are unproven in an in-person retail environment, but it\u2019s a much smaller risk than setting up a permanent store with the items.\n\nPop-up stores take many forms, from kiosks within an established store to mobile units in neighborhoods that cater to the demographic you\u2019re seeking to market. Hyper-local and niche focuses do well with the Pop-Up concept, although they can also be used to test out new product lines for inclusion into permanent stores. No matter what form the pop-up retail shop comes in, this trend is going to become more and more prevalent as retail store and mall owners seek to find a way to remain relevant in an increasingly e-commerce-centric world. These changes are beneficial to consumers as well by giving them a way to see unique products in person instead of hoping that their Internet pictures do them justice.\n\n<img decoding=\"async\" class=\"alignnone size-full wp-image-582\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/459690376.jpg\" alt=\"459690376\" width=\"840\" height=\"485\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/459690376.jpg 840w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/459690376-300x173.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/459690376-768x443.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/459690376-810x468.jpg 810w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/>\n<div align=\"center\">\n<div align=\"center\">\n<div class=\"wpb_button wpb_btn-danger wpb_btn-large\" style=\"text-align: center; font-size: 16px; color: #ffffff; background-color: #57d497; font-weight: bold; border-radius: 1px; width: 40%; padding: 5px;\"><a style=\"color: #ffffff; text-decoration: none;\" href=\"https:\/\/www.thestorefront.com\/\" target=\"_blank\" rel=\"noopener\">Find space<\/a><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n\n\n<div class=\"s2p-cta\" style=\"border:1px solid #DDDDDD;border-radius:14px;padding:22px 24px;margin:32px 0;font-family:inherit;background:#FFFFFF\">\n<p style=\"margin:0 0 8px;font-size:11px;letter-spacing:.14em;text-transform:uppercase;font-weight:700;color:#4A494B\">For brands<\/p>\n<h4 style=\"margin:0 0 6px;font-size:19px;line-height:1.3;color:#1A1A1A\"><span class=\"ez-toc-section\" id=\"Ready_to_launch_your_pop-up\"><\/span>Ready to launch your pop-up?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"margin:0 0 16px;font-size:14.5px;color:#4A494B;line-height:1.5\">Find and book your short-term retail space with Storefront.<\/p>\n<a href=\"\/\" style=\"display:inline-block;background:#5DD297;color:#1A1A1A;font-weight:700;font-size:15px;padding:12px 22px;border-radius:9px;text-decoration:none\">Find a space<\/a>\n<\/div>\n\n\n\n<div class=\"s2p-author\" style=\"display:flex;gap:16px;align-items:flex-start;border-top:1px solid #DDDDDD;margin:36px 0 0;padding:22px 0 0;font-family:inherit\"><img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/6255af24ce7cff65f798f633e79aa967?s=96&#038;d=mm&#038;r=g\" alt=\"Adrien Kerbrat\" width=\"64\" height=\"64\" style=\"width:64px;height:64px;border-radius:50%;flex:0 0 64px\"\/><div><p style=\"margin:0 0 4px;font-size:11px;letter-spacing:.12em;text-transform:uppercase;font-weight:700;color:#4A494B\">Written by<\/p><h4 style=\"margin:0 0 6px;font-size:17px;color:#1A1A1A\"><span class=\"ez-toc-section\" id=\"Adrien_Kerbrat\"><\/span><a href=\"https:\/\/www.thestorefront.com\/mag\/author\/ak\/\" rel=\"author\" style=\"color:#1A1A1A;text-decoration:none\">Adrien Kerbrat<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4><p style=\"margin:0 0 8px;font-size:14px;color:#4A494B;line-height:1.55\">Adrien Kerbrat is Chief Revenue Officer and co-founder of Storefront. With more than 10 years in commercial real estate, he is an expert on the French market and short-term retail across Europe. Based in Bordeaux and often in Paris, he writes on pop-up strategy, retail location, and the French retail landscape.<\/p><a href=\"https:\/\/www.thestorefront.com\/mag\/author\/ak\/\" style=\"font-size:13px;color:#1A1A1A;font-weight:700;text-decoration:none\">More from Adrien Kerbrat &rarr;<\/a><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>The brick-and-mortar retail experience, whether in strip malls, malls or separate buildings, is on the decline overall, particularly in the specialty retail sector. Part of the issue lies with the overwhelming domination of e-commerce shopping, which is a $262 billion industry, but another problem is that consumers are simply bored with their options at these [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":581,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[155],"tags":[],"class_list":["post-580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/germany.large_.jpg",750,451,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/germany.large_.jpg",750,451,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/germany.large_.jpg",532,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/germany.large_-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/germany.large_-300x180.jpg",300,180,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/germany.large_.jpg",750,451,false],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/germany.large_.jpg",750,451,false],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/germany.large_.jpg",750,451,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/germany.large_.jpg",750,451,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/germany.large_.jpg",750,451,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/germany.large_.jpg",532,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/germany.large_.jpg",140,84,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/germany.large_.jpg",120,72,false]},"qubely_author":{"display_name":"Adrien Kerbrat","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/inspiration\/\" rel=\"category tag\">Inspiration<\/a>","qubely_excerpt":"The brick-and-mortar retail experience, whether in strip malls, malls or separate buildings, is on the decline overall, particularly in the specialty retail sector. Part of the issue lies with the overwhelming domination of e-commerce shopping, which is a $262 billion industry, but another problem is that consumers are simply bored with their options at these&hellip;","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=580"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/580\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/581"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}