{"id":5836,"date":"2026-03-12T17:06:15","date_gmt":"2026-03-12T17:06:15","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=5836"},"modified":"2026-03-12T17:06:18","modified_gmt":"2026-03-12T17:06:18","slug":"the-importance-of-a-showroom-for-the-fashion-week-by-oscar-tresandi-at-chalayan-where-the-trade-is-made","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/the-importance-of-a-showroom-for-the-fashion-week-by-oscar-tresandi-at-chalayan-where-the-trade-is-made\/","title":{"rendered":"How Chalayan Uses a Paris Showroom During Fashion Week to Connect With Buyers"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/the-importance-of-a-showroom-for-the-fashion-week-by-oscar-tresandi-at-chalayan-where-the-trade-is-made\/#Why_Showrooms_Matter_During_Paris_Fashion_Week\" title=\"Why Showrooms Matter During Paris Fashion Week\">Why Showrooms Matter During Paris Fashion Week<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/the-importance-of-a-showroom-for-the-fashion-week-by-oscar-tresandi-at-chalayan-where-the-trade-is-made\/#Finding_the_Right_Showroom_in_Paris\" title=\"Finding the Right Showroom in Paris\">Finding the Right Showroom in Paris<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/the-importance-of-a-showroom-for-the-fashion-week-by-oscar-tresandi-at-chalayan-where-the-trade-is-made\/#Designing_a_Showroom_That_Works\" title=\"Designing a Showroom That Works\">Designing a Showroom That Works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/the-importance-of-a-showroom-for-the-fashion-week-by-oscar-tresandi-at-chalayan-where-the-trade-is-made\/#The_Challenge_of_Finding_a_Space_During_Fashion_Week\" title=\"The Challenge of Finding a Space During Fashion Week\">The Challenge of Finding a Space During Fashion Week<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/the-importance-of-a-showroom-for-the-fashion-week-by-oscar-tresandi-at-chalayan-where-the-trade-is-made\/#One_of_the_biggest_challenges_brands_face_is_finding_the_right_showroom_within_tight_timelines\" title=\"One of the biggest challenges brands face is finding the right showroom within tight timelines.\">One of the biggest challenges brands face is finding the right showroom within tight timelines.<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/the-importance-of-a-showroom-for-the-fashion-week-by-oscar-tresandi-at-chalayan-where-the-trade-is-made\/#Measuring_the_Success_of_a_Fashion_Week_Showroom\" title=\"Measuring the Success of a Fashion Week Showroom\">Measuring the Success of a Fashion Week Showroom<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/mag\/the-importance-of-a-showroom-for-the-fashion-week-by-oscar-tresandi-at-chalayan-where-the-trade-is-made\/#Preparing_for_Fashion_Week\" title=\"Preparing for Fashion Week\">Preparing for Fashion Week<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thestorefront.com\/mag\/the-importance-of-a-showroom-for-the-fashion-week-by-oscar-tresandi-at-chalayan-where-the-trade-is-made\/#Planning_Your_Own_Paris_Fashion_Week_Showroom\" title=\"Planning Your Own Paris Fashion Week Showroom\">Planning Your Own Paris Fashion Week Showroom<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.thestorefront.com\/mag\/the-importance-of-a-showroom-for-the-fashion-week-by-oscar-tresandi-at-chalayan-where-the-trade-is-made\/#i\" title=\"&nbsp;\">&nbsp;<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>During <strong>Paris Fashion Week<\/strong>, runway shows generate global attention, but the commercial side of the fashion industry often happens behind the scenes. For many brands, the most important space during the week is the <strong>showroom<\/strong>, where buyers and press can explore the collection in detail and place orders.<\/p>\n\n\n\n<p>Fashion house <strong><a href=\"https:\/\/www.chalayan.com\/\" class=\"ek-link\">Chalayan<\/a><\/strong>, founded by British designer Hussein Chalayan, uses a temporary showroom in Paris each season to present its collection to buyers and industry partners. These short-term spaces become the operational hub for the brand during Fashion Week.<\/p>\n\n\n\n<p>Brands planning a similar activation can explore <strong><a href=\"https:\/\/www.thestorefront.com\/selections\/fashion-week-showroom-paris\">Paris Fashion Week showroom spaces<\/a><\/strong> or browse available <strong><a href=\"https:\/\/www.thestorefront.com\/search\/paris\/showroom\">showroom venues in Paris<\/a><\/strong> used by designers and labels throughout the season.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Showrooms_Matter_During_Paris_Fashion_Week\"><\/span>Why Showrooms Matter During Paris Fashion Week<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"784\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_9833-1024x784.jpg\" alt=\"During Fashion Week the showroom is the place where the collection moves from concept to commercial reality.\" class=\"wp-image-5853\" style=\"width:650px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_9833-1024x784.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_9833-300x230.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_9833-768x588.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_9833-810x620.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_9833-1140x873.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>According to Oscar Tresandi, Head of Sales at Chalayan, a showroom is an essential part of Fashion Week operations.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cFashion Week is where the collection is presented to the media and buyers. The runway show presents the collection, but the showroom is where the trade is made.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>While runway shows showcase the creative direction of a collection, showrooms allow buyers to examine garments closely, discuss pricing, and place wholesale orders.<\/p>\n\n\n\n<p>For brands like Chalayan, the showroom becomes the place where the collection moves from concept to commercial reality.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Finding_the_Right_Showroom_in_Paris\"><\/span>Finding the Right Showroom in Paris<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_9853-1024x683.jpg\" alt=\"Showrooms become the operational hub for brands during Paris Fashion Week\" class=\"wp-image-5852\" style=\"width:769px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_9853-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_9853-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_9853-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_9853-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_9853-1140x760.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-left\">Location is one of the most important factors when choosing a showroom for Fashion Week.<\/p>\n\n\n\n<p>Many fashion brands choose neighborhoods such as Le Marais, which becomes a hub of industry activity during Fashion Week. Buyers, editors, and stylists often move between multiple showrooms throughout the day, so accessibility is key.<\/p>\n\n\n\n<p>Tresandi emphasizes that location and size are the two most important criteria when searching for a space. The venue must be large enough to display the collection and host meetings, while still being easy for visitors to reach during a busy Fashion Week schedule.<\/p>\n\n\n\n<p>Brands preparing for upcoming seasons can explore <strong><a href=\"https:\/\/www.thestorefront.com\/selections\/fashion-week-showroom-paris\" class=\"ek-link\">Paris Fashion Week showroom spaces<\/a><\/strong> designed specifically for this purpose.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><span class=\"ez-toc-section\" id=\"Designing_a_Showroom_That_Works\"><\/span>Designing a Showroom That Works<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_9838-1024x683.jpg\" alt=\"Fashion Week showrooms are usually temporary spaces that must be set up quickly\" class=\"wp-image-5845\" style=\"width:670px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_9838-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_9838-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_9838-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_9838-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_9838-1140x760.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Unlike permanent boutiques, Fashion Week showrooms are usually temporary spaces that must be set up quickly.<\/p>\n\n\n\n<p>Chalayan typically looks for venues with <strong>clean, minimal interiors<\/strong> that can be transformed into a showroom within a short time frame.<\/p>\n\n\n\n<p>Spaces such as lofts, white-box galleries, or empty retail units are often ideal because they allow brands to create their own layout using racks, mirrors, and styling areas.<\/p>\n\n\n\n<p>The goal is to create a professional environment where buyers can review the collection comfortably and discuss orders with the brand\u2019s sales team.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Challenge_of_Finding_a_Space_During_Fashion_Week\"><\/span>The Challenge of Finding a Space During Fashion Week<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h4 class=\"wp-block-heading alignwide\"><span class=\"ez-toc-section\" id=\"One_of_the_biggest_challenges_brands_face_is_finding_the_right_showroom_within_tight_timelines\"><\/span>One of the biggest challenges brands face is finding the right showroom within tight timelines.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Fashion Week preparation involves coordinating sample production, runway shows, press appointments, and buyer meetings. Searching for a venue can quickly become another complex task.<\/p>\n\n\n\n<p>For brands like Chalayan, using a platform that centralizes available spaces helps streamline the process.<\/p>\n\n\n\n<p>Rather than spending days contacting venues individually, teams can browse options and secure a showroom quickly.<\/p>\n\n\n\n<p>Brands can also explore <strong><a href=\"https:\/\/www.thestorefront.com\/selections\/fashion-week-showroom\">Fashion Week showroom spaces worldwide<\/a><\/strong> when planning activations in other major fashion capitals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Measuring_the_Success_of_a_Fashion_Week_Showroom\"><\/span>Measuring the Success of a Fashion Week Showroom<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_9832-1024x683.jpg\" alt=\"Throughout the week, the showroom hosts a steady flow of buyer appointments, press visits, and meetings with stylists and collaborators.\" class=\"wp-image-5844\" style=\"width:646px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_9832-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_9832-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_9832-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_9832-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_9832-1140x760.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The success of a Fashion Week showroom is often measured by the quality of interactions it generates.<\/p>\n\n\n\n<p>Throughout the week, the showroom hosts a steady flow of buyer appointments, press visits, and meetings with stylists and collaborators.<\/p>\n\n\n\n<p>Each appointment provides an opportunity to present the collection in detail and build relationships with retail partners.<\/p>\n\n\n\n<p>For Chalayan, the showroom serves as the commercial counterpart to the runway show \u2014 the place where the creative vision of the collection becomes part of the brand\u2019s business strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Preparing_for_Fashion_Week\"><\/span>Preparing for Fashion Week<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Fashion Week is an intense period for any brand team. Careful planning is essential to ensure the showroom runs smoothly.<\/p>\n\n\n\n<p>Tresandi\u2019s advice is simple: stay organized and plan as much as possible in advance.<\/p>\n\n\n\n<p>With buyers visiting from around the world and schedules packed with meetings, having a well-prepared showroom helps ensure the collection receives the attention it deserves.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Planning_Your_Own_Paris_Fashion_Week_Showroom\"><\/span>Planning Your Own Paris Fashion Week Showroom<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Every Fashion Week, hundreds of brands rely on temporary showrooms across Paris to present their collections.<\/p>\n\n\n\n<p>For designers, emerging labels, and established fashion houses alike, these spaces remain a central part of the Fashion Week ecosystem.<\/p>\n\n\n\n<p>Brands preparing for upcoming seasons can explore <strong><a href=\"https:\/\/www.thestorefront.com\/selections\/fashion-week-showroom-paris\">Paris Fashion Week showroom spaces<\/a><\/strong> or browse available <strong><a href=\"https:\/\/www.thestorefront.com\/search\/paris\/showroom\">showroom spaces across Paris<\/a><\/strong> to find venues suited for collection presentations and buyer appointments.<\/p>\n\n\n\n<p>For more inspiration on how brands use showrooms for Paris Fashion Week read: <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/obey-clothing-paris-fashion-week-showroom\/\" class=\"ek-link\">Obey Clothing opens Showroom for Paris Fashion Week with Storefront.<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i\"><\/span>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>A look at how fashion brand Chalayan uses a temporary showroom in Paris to present collections and secure buyer orders during Fashion Week.<\/p>\n","protected":false},"author":19,"featured_media":5850,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6841,6851,5,2459],"tags":[],"class_list":["post-5836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-week","category-showroom","category-success-stories","category-success-stories-france"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_9855.jpg",4527,3648,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_9855.jpg",931,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_9855.jpg",397,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_9855-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_9855-300x242.jpg",300,242,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_9855-768x619.jpg",768,619,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_9855-1024x825.jpg",1024,825,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_9855.jpg",1536,1238,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_9855.jpg",2048,1650,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_9855.jpg",931,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_9855.jpg",397,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_9855.jpg",124,100,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_9855.jpg",120,97,false]},"qubely_author":{"display_name":"Adrien Kerbrat","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/fashion-week\/\" rel=\"category tag\">Fashion Week<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/showroom\/\" rel=\"category tag\">Showroom<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories-france\/\" rel=\"category tag\">Success Stories France<\/a>","qubely_excerpt":"A look at how fashion brand Chalayan uses a temporary showroom in Paris to present collections and secure buyer orders during Fashion Week.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/5836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=5836"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/5836\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/5850"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=5836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=5836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=5836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}