{"id":5879,"date":"2026-02-19T15:34:00","date_gmt":"2026-02-19T15:34:00","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=5879"},"modified":"2026-03-05T16:05:05","modified_gmt":"2026-03-05T16:05:05","slug":"mars-treats-the-public-to-a-candy-filled-pop-up-salon","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/mars-treats-the-public-to-a-candy-filled-pop-up-salon\/","title":{"rendered":"Mars Launches a Candy-Themed Pop-Up Salon in Times Square"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/mars-treats-the-public-to-a-candy-filled-pop-up-salon\/#The_Space\" title=\"The Space\">The Space<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/mars-treats-the-public-to-a-candy-filled-pop-up-salon\/#The_Strategy\" title=\"The Strategy\">The Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/mars-treats-the-public-to-a-candy-filled-pop-up-salon\/#The_Result\" title=\"The Result\">The Result<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/mars-treats-the-public-to-a-candy-filled-pop-up-salon\/#Launch_Your_Own_Pop-Up_Store\" title=\"Launch Your Own Pop-Up Store\">Launch Your Own Pop-Up Store<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>Mars Wrigley Confectionery created a playful retail experience in New York by launching a candy-inspired pop-up salon designed to celebrate sharing treats with friends.<\/p>\n\n\n\n<p>The temporary store transformed a retail space in Times Square into an interactive environment where visitors could explore Mars\u2019 iconic confectionery brands through themed beauty-style \u201ctreatments\u201d.<\/p>\n\n\n\n<p>Pop-up activations like this are increasingly used during seasonal gifting moments. Many brands now launch experiential <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/5-brands-that-launched-a-valentines-day-pop-up-store\/\" class=\"ek-link\">Valentine\u2019s Day pop-up shops<\/a><\/strong> to connect with customers during key retail occasions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Space\"><\/span>The Space<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/www.thestorefront.com\/listings\/ref\/25425?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Success_Stories\"><img decoding=\"async\" width=\"1024\" height=\"689\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/02122018_MarsSweetRetreat_LeandroJusten_005-1024x689.jpg\" alt=\"\" class=\"wp-image-5881\" style=\"width:773px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/02122018_MarsSweetRetreat_LeandroJusten_005-1024x689.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/02122018_MarsSweetRetreat_LeandroJusten_005-300x202.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/02122018_MarsSweetRetreat_LeandroJusten_005-768x517.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/02122018_MarsSweetRetreat_LeandroJusten_005-810x545.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/02122018_MarsSweetRetreat_LeandroJusten_005-1140x767.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">MARS \u00a9 Storefront<\/figcaption><\/figure>\n\n\n\n<p>The pop-up took place in a retail space in the heart of Times Square \u2014 one of the busiest shopping and tourism destinations in New York.<\/p>\n\n\n\n<p>The location\u2019s vibrant atmosphere and distinctive design helped reinforce the playful theme of the activation. Bright colours and candy-inspired elements transformed the store into an immersive environment designed to attract passersby and encourage social sharing.<\/p>\n\n\n\n<p>Over the course of the activation, more than <strong>1,200 visitors<\/strong> came through the doors to explore the experience and participate in the themed salon services.<\/p>\n\n\n\n<p>Brands planning similar activations often look for high-visibility retail locations. You can browse <a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/retail\"><strong>pop-up retail spaces in New York<\/strong><\/a> to find short-term spaces in neighbourhoods known for strong foot traffic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Strategy\"><\/span>The Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mars designed the pop-up salon as a creative way to highlight the connection between its well-known confectionery brands, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M&amp;M\u2019s<\/li>\n\n\n\n<li>Skittles<\/li>\n\n\n\n<li>Snickers<\/li>\n\n\n\n<li>Twix<\/li>\n\n\n\n<li>Dove<\/li>\n\n\n\n<li>3 Musketeers<\/li>\n<\/ul>\n\n\n\n<p>Rather than presenting these products in a traditional retail environment, the company introduced them through playful experiences inspired by beauty and wellness treatments.<\/p>\n\n\n\n<p>Visitors could choose from a menu of themed \u201cservices\u201d such as mint-inspired treatments or candy-themed pampering experiences designed to surprise and entertain.<\/p>\n\n\n\n<p>By turning familiar products into interactive experiences, Mars created a memorable brand moment that encouraged visitors to engage with the brand in a completely new way.<\/p>\n\n\n\n<p>Experiential pop-ups like this are becoming a key marketing strategy for global brands. Our guide to <a href=\"https:\/\/www.thestorefront.com\/mag\/popupstore-and-marketing\/\"><strong>pop-up shop marketing<\/strong><\/a> explains how brands use temporary retail to generate buzz and connect with customers offline.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/Video-1.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Result\"><\/span>The Result<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The candy-themed salon attracted strong foot traffic and enthusiastic reactions from visitors.<\/p>\n\n\n\n<p>Guests embraced the playful concept and shared their experiences online, helping amplify the activation beyond the physical store itself.<\/p>\n\n\n\n<p>This type of immersive retail experience demonstrates how brands can use temporary stores to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>generate buzz around key seasonal moments<\/li>\n\n\n\n<li>create shareable experiences for social media<\/li>\n\n\n\n<li>strengthen brand storytelling<\/li>\n\n\n\n<li>engage customers in a memorable environment<\/li>\n<\/ul>\n\n\n\n<p>Experiential retail campaigns like this are increasingly common for gifting brands. Similar creative activations include Cadbury\u2019s chocolate florist concept, where visitors collected edible bouquets made from Cadbury Roses chocolates in a London pop-up store. Read the full case study: <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/cadbury-says-thank-you-with-edible-flowers-in-its-pop-up-store-in-soho-square\/\" class=\"ek-link\">Cadbury launches an edible flower pop-up store in Soho<\/a><\/strong>.<\/p>\n\n\n\n<p>Pop-up activations allow companies to experiment with creative retail concepts without committing to long-term leases.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Launch_Your_Own_Pop-Up_Store\"><\/span>Launch Your Own Pop-Up Store<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pop-up stores provide brands with a flexible way to test new markets, create memorable retail experiences and connect directly with customers.<\/p>\n\n\n\n<p>If you\u2019re planning your own retail activation, you can browse thousands of short-term spaces on <a href=\"https:\/\/www.thestorefront.com\" class=\"ek-link\"><strong>Storefront<\/strong><\/a> and find the perfect location for your next pop-up.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mars Wrigley created a candy-themed pop-up salon in Times Square, turning its iconic confectionery brands into a playful retail experience for visitors.<\/p>\n","protected":false},"author":19,"featured_media":5884,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Kerbrat","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories-usa\/\" rel=\"category tag\">Success Stories USA<\/a>","qubely_excerpt":"Mars Wrigley created a candy-themed pop-up salon in Times Square, turning its iconic confectionery brands into a playful retail experience for visitors.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/5879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=5879"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/5879\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/5884"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=5879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=5879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=5879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}