{"id":5887,"date":"2025-02-16T22:24:00","date_gmt":"2025-02-16T22:24:00","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=5887"},"modified":"2026-02-18T18:49:45","modified_gmt":"2026-02-18T18:49:45","slug":"5-ways-make-short-term-property-listing-stand","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/5-ways-make-short-term-property-listing-stand\/","title":{"rendered":"5 Ways To Make Your Short-Term Property Listing Stand Out"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/5-ways-make-short-term-property-listing-stand\/#1_Quality_Photographs\" title=\"1. Quality Photographs\">1. Quality Photographs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/5-ways-make-short-term-property-listing-stand\/#2_Location\" title=\"2. Location\">2. Location<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/5-ways-make-short-term-property-listing-stand\/#3_Set_Flexible_Pricing_and_Leasing_Terms\" title=\"3. Set Flexible Pricing and Leasing Terms\">3. Set Flexible Pricing and Leasing Terms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/5-ways-make-short-term-property-listing-stand\/#4_Be_Responsive\" title=\"4. Be Responsive\">4. Be Responsive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/5-ways-make-short-term-property-listing-stand\/#5_Update_your_calendar_to_reflect_availability\" title=\"5. Update your calendar to reflect availability\">5. Update your calendar to reflect availability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/5-ways-make-short-term-property-listing-stand\/#6_Amp_Up_Your_Tech_Features_Other_Perks\" title=\"6. Amp Up Your Tech Features + Other Perks\">6. Amp Up Your Tech Features + Other Perks<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>Start with the strategy: <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/monetize-empty-retail-space\/\" class=\"ek-link\">How to Monetize Empty Retail Space: The Complete Landlord Guide (2026)<\/a><\/strong> it&#8217;s time to delve into how to optimize your Storefront listing to get the most inquiries. Then prep your space: <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/5-simple-ways-to-make-your-vacant-space-retail-ready\/?utm_source=chatgpt.com\" class=\"ek-link\">5 Simple Ways to Make Your Vacant Space Pop-Up Ready<\/a><\/strong><\/p>\n\n\n\n<p>When it comes to listing your property it&#8217;s important to take note of prospective renters\u2019 needs. <strong>Here\u2019s five qualities that will make your listing more attractive than the rest.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Quality_Photographs\"><\/span>1. Quality Photographs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Picturesque views are often the first thing you see on a hotel\u2019s list of room features \u2014 and commercial property owners renting to temporary tenants can take the same approach. <strong>If you\u2019re able to offer unique and quality views of your space, this will instantly put your listing at the top of potential tenants\u2019 lists.<\/strong><\/p>\n\n\n\n<p>Julien Barthe, Storefront\u2019s Business Development Director says \u201cpictures of your space have to be flawless, as this is the first element that a client sees when browsing on our website\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/chinatown?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=standoutlisting\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/y0HNsZtXTRKvXSHQ7YKP_Afrodite_3124_small-1024x683.jpg\" alt=\"Listing properties\" class=\"wp-image-8179\" style=\"width:804px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/y0HNsZtXTRKvXSHQ7YKP_Afrodite_3124_small-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/y0HNsZtXTRKvXSHQ7YKP_Afrodite_3124_small-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/y0HNsZtXTRKvXSHQ7YKP_Afrodite_3124_small-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/y0HNsZtXTRKvXSHQ7YKP_Afrodite_3124_small-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/y0HNsZtXTRKvXSHQ7YKP_Afrodite_3124_small-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/y0HNsZtXTRKvXSHQ7YKP_Afrodite_3124_small-272x182.jpg 272w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/y0HNsZtXTRKvXSHQ7YKP_Afrodite_3124_small.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Location\"><\/span>2. Location<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The location of your property encompasses more than just the city in which you\u2019re located; make sure to highlight key neighborhood features in your listings as well.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/soho\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/10\/property-listing.jpg\" alt=\"Improve your storefront listing\" class=\"wp-image-29838\" style=\"width:637px;height:auto\"\/><\/a><\/figure>\n\n\n\n<p>Potential tenants will assess the location of your space based on a few other considerations:<\/p>\n\n\n\n<p><strong>Access to transportation:<\/strong> If your space is conveniently located near train or bus stations, make note of that in your listing. This will instantly earn points because it will make a pop-up store easy to get to (in the case of private events) or highly visible to lots of foot traffic (such as a retail pop-up shop). And if you can swing a private parking lot, this is a perk that will surely differentiate your listing from the rest.<\/p>\n\n\n\n<p><strong>The surrounding neighborhood:<\/strong> E-commerce brand Master &amp; Dynamic opened their first <a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/nolita\/retail\">pop-up in Nolita<\/a> \u2014 strategically located in a high-traffic, dense neighborhood, well known for its restaurants, bars and shopping.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Set_Flexible_Pricing_and_Leasing_Terms\"><\/span>3. Set Flexible Pricing and Leasing Terms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With pop-ups, there are a lot more contracts and timelines to negotiate than with a long-term tenant. When you list your property with Storefront, you have the option to dictate minimum and maximum rental durations, as well as your price. There are many moving parts when planning a pop-up store \u2014 so many that sometimes even the date can change.<\/p>\n\n\n\n<p>\u201c Being open to a one day\/ one week \/ one month event or more is highly valuable for us and the clients,\u201d states Barthe.<\/p>\n\n\n\n<p>Plus, if a brand is having success, don\u2019t be surprised if they want to extend the pop-up. <strong>Being flexible on price is also a key element, so be sure to set flexible terms there as well.<\/strong><\/p>\n\n\n\n<p>If you\u2019re still deciding between short-term vs long-term, review the full landlord guide: <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/monetize-empty-retail-space\/\" class=\"ek-link\">How to Monetize Empty Retail Space<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Be_Responsive\"><\/span>4. Be Responsive<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Once you\u2019ve created your listing, be sure to be as responsive as possible on our platform.<\/p>\n\n\n\n<p>\u201cThe space owner has to be highly responsive on requests, by direct messaging on our platform,\u201d Barthe adds.<\/p>\n\n\n\n<p><strong><em>Storefront pro tip:<\/em> the more responsive you are, the more bookings you get, which gives you a higher chance to be on the first three pages of our website in the city you are located.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-8178 size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/ohv8iLhbQjm40IhYDuLG_30963-_1-1-1024x683.jpg\" alt=\"Appear on teh first page\" class=\"wp-image-8178\" style=\"width:675px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/ohv8iLhbQjm40IhYDuLG_30963-_1-1-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/ohv8iLhbQjm40IhYDuLG_30963-_1-1-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/ohv8iLhbQjm40IhYDuLG_30963-_1-1-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/ohv8iLhbQjm40IhYDuLG_30963-_1-1-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/ohv8iLhbQjm40IhYDuLG_30963-_1-1-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/ohv8iLhbQjm40IhYDuLG_30963-_1-1-272x182.jpg 272w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/ohv8iLhbQjm40IhYDuLG_30963-_1-1.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Update_your_calendar_to_reflect_availability\"><\/span>5. Update your calendar to reflect availability<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Stay organized on your space\u2019s availabilities&nbsp;and <a href=\"https:\/\/www.thestorefront.com\/mag\/how-to-use-storefronts-availability-calendar\/?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=standoutlisting\" target=\"_blank\" rel=\"noopener noreferrer\">use the calendar function<\/a> for your listing(s) on Storefront so that potential renters know exactly when the space dates are available.<\/p>\n\n\n\n<p>It\u2019s a simple tool and a very effective way to communicate availabilities to potential renters, avoiding confusion and increasing your booking potential.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Amp_Up_Your_Tech_Features_Other_Perks\"><\/span>6. Amp Up Your Tech Features + Other Perks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Technology is constantly evolving, and with that, brands are integrating tech into the pop-up experience.&nbsp;Simple perks, such as complimentary Wi-Fi and plenty of wall outlets, make those innovative initiatives possible. You can also provide other tech benefits, such as sound and audio equipment or smart lighting that can be controlled via mobile app.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-30071 size-full\"><img decoding=\"async\" width=\"716\" height=\"564\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/Screen-Shot-2020-11-27-at-19.38.23.png\" alt=\"Soho pop up - good listing\" class=\"wp-image-30071\" style=\"width:544px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/Screen-Shot-2020-11-27-at-19.38.23.png 716w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/Screen-Shot-2020-11-27-at-19.38.23-300x236.png 300w\" sizes=\"(max-width: 716px) 100vw, 716px\" \/><\/figure>\n\n\n\n<p>Pop-up stores come in all shapes and sizes, from the retail store pop-up to the pop-up art gallery to the private launch party, and it\u2019s up to you whether you make your space available to all or a select few of those types of events. Try to select the ones that fits your listing best, but don\u2019t be afraid to think a bit outside the box.<\/p>\n\n\n\n<p><em><strong>Ready to list your space? <a href=\"https:\/\/www.thestorefront.com\/listing-space\/new\/space-characteristics\/address\" target=\"_blank\" aria-label=\"Click here to get started (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">Click here to get started<\/a><\/strong><\/em><br>Or read more about <strong><a href=\"https:\/\/www.thestorefront.com\/go\/list-your-space\/\" class=\"ek-link\">Listing Your Space On Storefront<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following on from our previous articles on Monetizing Vacant Spaces (why you should consider short-term) and How To Convert Your Property To Be Short-Term Ready, it&#8217;s time to delve into how to optimize your Storefront listing to get the most inquiries.<\/p>\n","protected":false},"author":27,"featured_media":8176,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Sheehan","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/asheehan\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/landlords\/\" rel=\"category tag\">Landlords<\/a>","qubely_excerpt":"Following on from our previous articles on Monetizing Vacant Spaces (why you should consider short-term) and How To Convert Your Property To Be Short-Term Ready, it's time to delve into how to optimize your Storefront listing to get the most inquiries.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/5887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=5887"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/5887\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/8176"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=5887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=5887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=5887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}