{"id":590,"date":"2026-02-16T09:08:00","date_gmt":"2026-02-16T09:08:00","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=590"},"modified":"2026-02-24T12:54:24","modified_gmt":"2026-02-24T12:54:24","slug":"how-color-can-drive-sales-at-your-pop-up-store","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/how-color-can-drive-sales-at-your-pop-up-store\/","title":{"rendered":"How to Use Color to Increase Sales in Your Pop-Up Shop"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/how-color-can-drive-sales-at-your-pop-up-store\/#Why_Color_Affects_Buying_Behavior\" title=\"Why Color Affects Buying Behavior\">Why Color Affects Buying Behavior<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/how-color-can-drive-sales-at-your-pop-up-store\/#1_Use_Accent_Colors_to_Spotlight_High-Margin_Products\" title=\"1. Use Accent Colors to Spotlight High-Margin Products\">1. Use Accent Colors to Spotlight High-Margin Products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/how-color-can-drive-sales-at-your-pop-up-store\/#2_Create_Visual_Sales_Zones_With_Color_Blocking\" title=\"2. Create Visual Sales Zones With Color Blocking\">2. Create Visual Sales Zones With Color Blocking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/how-color-can-drive-sales-at-your-pop-up-store\/#3_Use_Warm_Colors_Near_Checkout_for_Impulse_Triggers\" title=\"3. Use Warm Colors Near Checkout for Impulse Triggers\">3. Use Warm Colors Near Checkout for Impulse Triggers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/how-color-can-drive-sales-at-your-pop-up-store\/#4_Use_Cool_Colors_to_Support_Considered_Purchases\" title=\"4. Use Cool Colors to Support Considered Purchases\">4. Use Cool Colors to Support Considered Purchases<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/how-color-can-drive-sales-at-your-pop-up-store\/#5_Match_Color_Strategy_to_the_Outcome_You_Want\" title=\"5. Match Color Strategy to the Outcome You Want\">5. Match Color Strategy to the Outcome You Want<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/mag\/how-color-can-drive-sales-at-your-pop-up-store\/#6_Coordinate_Color_With_Lighting\" title=\"6. Coordinate Color With Lighting\">6. Coordinate Color With Lighting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thestorefront.com\/mag\/how-color-can-drive-sales-at-your-pop-up-store\/#7_Build_One_%E2%80%9CPhoto_Moment%E2%80%9D_Around_Color\" title=\"7. Build One \u201cPhoto Moment\u201d Around Color\">7. Build One \u201cPhoto Moment\u201d Around Color<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.thestorefront.com\/mag\/how-color-can-drive-sales-at-your-pop-up-store\/#8_Keep_the_Palette_Simple\" title=\"8. Keep the Palette Simple\">8. Keep the Palette Simple<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.thestorefront.com\/mag\/how-color-can-drive-sales-at-your-pop-up-store\/#Final_Thoughts_Color_as_a_Conversion_Tool\" title=\"Final Thoughts: Color as a Conversion Tool\">Final Thoughts: Color as a Conversion Tool<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>Color can influence buying decisions before a customer ever speaks to a staff member.<\/p>\n\n\n\n<p>In pop-up retail, where impressions are immediate, strategic color choices can increase attention, guide movement, and influence conversion. If you want the broader framework first, start with <a class=\"ek-link\"><strong>pop up store color psychology<\/strong><\/a>. This article focuses on practical ways to apply color to increase sales in your pop-up shop.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Color_Affects_Buying_Behavior\"><\/span>Why Color Affects Buying Behavior<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/08\/SHOP-_-RETAIL-_-COLORFUL-_LONDON-_-LISTING-_-15588-_-PRIVATE-1024x682.jpg\" alt=\"Color affects buyer behaviour in retail\" class=\"wp-image-8774\" style=\"width:576px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/08\/SHOP-_-RETAIL-_-COLORFUL-_LONDON-_-LISTING-_-15588-_-PRIVATE-1024x682.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/08\/SHOP-_-RETAIL-_-COLORFUL-_LONDON-_-LISTING-_-15588-_-PRIVATE-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/08\/SHOP-_-RETAIL-_-COLORFUL-_LONDON-_-LISTING-_-15588-_-PRIVATE-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/08\/SHOP-_-RETAIL-_-COLORFUL-_LONDON-_-LISTING-_-15588-_-PRIVATE-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/08\/SHOP-_-RETAIL-_-COLORFUL-_LONDON-_-LISTING-_-15588-_-PRIVATE-1140x759.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/08\/SHOP-_-RETAIL-_-COLORFUL-_LONDON-_-LISTING-_-15588-_-PRIVATE-272x182.jpg 272w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/08\/SHOP-_-RETAIL-_-COLORFUL-_LONDON-_-LISTING-_-15588-_-PRIVATE.jpg 1438w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Store color is not just aesthetic \u2014 it changes how shoppers <em>feel<\/em> in the space, and that can affect purchase likelihood. In retail experiments, environmental color has been shown to influence consumer feelings and purchase-related outcomes (including differences between red- and blue-dominant environments). See the study \u201cEnvironmental color, consumer feelings, and purchase likelihood\u201d in <em><strong>Psychology &amp; Marketing<\/strong><\/em> (<a href=\"https:\/\/search.library.dartmouth.edu\/discovery\/fulldisplay?adaptor=Primo%20Central&amp;context=PC&amp;docid=wj10.1002%2Fmar.4220090502&amp;lang=en&amp;query=creator,exact,Bell,%20David%20R.,AND&amp;search_scope=MyInst_and_CI&amp;vid=01DCL_INST:01DCL\" class=\"ek-link\">Bellizzi &amp; Hite, 1992<\/a>). <a class=\"ek-link\">Environmental color, consumer feelings, and purchase likelihood<\/a>.<\/p>\n\n\n\n<p>At a practical level, this is why color can be used to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>pull attention to key products<\/li>\n\n\n\n<li>make areas feel more energetic or more calm<\/li>\n\n\n\n<li>shape perceived value (premium vs approachable)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Use_Accent_Colors_to_Spotlight_High-Margin_Products\"><\/span>1. Use Accent Colors to Spotlight High-Margin Products<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Contrast drives attention.<\/p>\n\n\n\n<p>Instead of repainting everything, introduce accent color via:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>display back panels<\/li>\n\n\n\n<li>plinths or risers<\/li>\n\n\n\n<li>tabletop surfaces<\/li>\n\n\n\n<li>signage frames<\/li>\n<\/ul>\n\n\n\n<p>Use your accent color where you want eyes to go first: new arrivals, bestsellers, bundles, or higher-margin items.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Create_Visual_Sales_Zones_With_Color_Blocking\"><\/span>2. Create Visual Sales Zones With Color Blocking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"836\" height=\"557\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/06\/colourful-pop-up-soho.png\" alt=\"\" class=\"wp-image-19492\" style=\"width:644px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/06\/colourful-pop-up-soho.png 836w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/06\/colourful-pop-up-soho-300x200.png 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/06\/colourful-pop-up-soho-768x512.png 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/06\/colourful-pop-up-soho-810x540.png 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/06\/colourful-pop-up-soho-272x182.png 272w\" sizes=\"(max-width: 836px) 100vw, 836px\" \/><\/figure>\n\n\n\n<p>Color blocking defines zones without physical walls.<\/p>\n\n\n\n<p>Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a bold \u201chero\u201d wall behind limited drops<\/li>\n\n\n\n<li>a calmer palette around consultation areas<\/li>\n\n\n\n<li>a high-contrast zone around promos<\/li>\n<\/ul>\n\n\n\n<p>This helps customers understand the store quickly, which matters in short-term retail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Use_Warm_Colors_Near_Checkout_for_Impulse_Triggers\"><\/span>3. Use Warm Colors Near Checkout for Impulse Triggers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Warm hues (reds\/oranges) can add energy and urgency \u2014 useful near:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>checkout<\/li>\n\n\n\n<li>add-on items<\/li>\n\n\n\n<li>limited-time promos<\/li>\n<\/ul>\n\n\n\n<p>The key is restraint. A small warm \u201cburst\u201d is usually more effective than saturating the whole space.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Use_Cool_Colors_to_Support_Considered_Purchases\"><\/span>4. Use Cool Colors to Support Considered Purchases<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cool tones (blues\/greens) tend to feel calmer and more stable.<\/p>\n\n\n\n<p>They can work well for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>premium lines<\/li>\n\n\n\n<li>showroom-style browsing<\/li>\n\n\n\n<li>categories where customers need time to decide<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Match_Color_Strategy_to_the_Outcome_You_Want\"><\/span>5. Match Color Strategy to the Outcome You Want<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/http-2F2Fhypebeast.com2Fimage2F20172F062Fsupreme-sydney-louis-vuitton-pop-up-shop-28-1024x683.jpg\" alt=\"\" class=\"wp-image-4385\" style=\"width:713px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/http-2F2Fhypebeast.com2Fimage2F20172F062Fsupreme-sydney-louis-vuitton-pop-up-shop-28-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/http-2F2Fhypebeast.com2Fimage2F20172F062Fsupreme-sydney-louis-vuitton-pop-up-shop-28-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/http-2F2Fhypebeast.com2Fimage2F20172F062Fsupreme-sydney-louis-vuitton-pop-up-shop-28-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/http-2F2Fhypebeast.com2Fimage2F20172F062Fsupreme-sydney-louis-vuitton-pop-up-shop-28-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/http-2F2Fhypebeast.com2Fimage2F20172F062Fsupreme-sydney-louis-vuitton-pop-up-shop-28-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/http-2F2Fhypebeast.com2Fimage2F20172F062Fsupreme-sydney-louis-vuitton-pop-up-shop-28.jpg 1230w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Color can support different commercial goals.<\/p>\n\n\n\n<p>A useful way to think about it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Urgency \/ momentum:<\/strong> controlled warm accents<\/li>\n\n\n\n<li><strong>Trust \/ confidence:<\/strong> cooler tones and clean neutrals<\/li>\n\n\n\n<li><strong>Premium positioning:<\/strong> darker, restrained palettes + contrast<\/li>\n\n\n\n<li><strong>Approachability:<\/strong> lighter palettes + softer accents<\/li>\n<\/ul>\n\n\n\n<p>If you want a research-backed overview of how marketers use color to influence mood, waiting-time perception, and other behaviors, see Singh\u2019s \u201cImpact of color on marketing.\u201d <a href=\"https:\/\/www.emerald.com\/md\/article-abstract\/44\/6\/783\/283364\/Impact-of-color-on-marketing?redirectedFrom=fulltext\" class=\"ek-link\"><strong>Impact of color on marketing<\/strong> (Singh)<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Coordinate_Color_With_Lighting\"><\/span>6. Coordinate Color With Lighting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Color and lighting are inseparable.<\/p>\n\n\n\n<p>Warm light can shift neutrals and make reds\/oranges feel stronger; cool light can flatten warm palettes. Always test your palette in the actual space at the time of day you expect peak traffic.<\/p>\n\n\n\n<p>If the unit is compact, your color + lighting choices also affect perceived space. You can cross-check your plan against <a href=\"https:\/\/www.thestorefront.com\/mag\/14-ideas-to-steal-for-designing-a-small-space\/\">small pop up shop design<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Build_One_%E2%80%9CPhoto_Moment%E2%80%9D_Around_Color\"><\/span>7. Build One \u201cPhoto Moment\u201d Around Color<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A single intentional color moment (a backdrop, a framed vignette, a feature wall) increases the chance of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>customer photos<\/li>\n\n\n\n<li>user-generated content<\/li>\n\n\n\n<li>organic reach<\/li>\n<\/ul>\n\n\n\n<p>This can matter as much as signage in high-competition districts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Keep_the_Palette_Simple\"><\/span>8. Keep the Palette Simple<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"768\" height=\"650\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/12\/4f17c98ce8384e2cedbd3ab5154611ee.jpg\" alt=\"\" class=\"wp-image-48799\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/12\/4f17c98ce8384e2cedbd3ab5154611ee.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/12\/4f17c98ce8384e2cedbd3ab5154611ee-300x254.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p>Too many colors create noise.<\/p>\n\n\n\n<p>A strong retail palette is usually:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>one neutral base<\/li>\n\n\n\n<li>one primary accent<\/li>\n\n\n\n<li>one secondary supporting tone<\/li>\n<\/ul>\n\n\n\n<p>This improves clarity and brand recognition.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/12\/7a2b773b2a4062e765beda01c9fd2ed7.jpg\" alt=\"\" class=\"wp-image-48791\" style=\"width:736px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/12\/7a2b773b2a4062e765beda01c9fd2ed7.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/12\/7a2b773b2a4062e765beda01c9fd2ed7-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/12\/7a2b773b2a4062e765beda01c9fd2ed7-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts_Color_as_a_Conversion_Tool\"><\/span>Final Thoughts: Color as a Conversion Tool<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Color isn\u2019t cosmetic \u2014 it\u2019s behavioral.<\/p>\n\n\n\n<p>Used intentionally, it can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>direct attention<\/li>\n\n\n\n<li>support perceived value<\/li>\n\n\n\n<li>create urgency at key points<\/li>\n\n\n\n<li>improve comfort where decisions happen<\/li>\n<\/ul>\n\n\n\n<p>For the full framework behind these tactics, revisit <a>pop up store color psychology<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover tactical strategies for using color in your pop up shop to guide attention, shape perception, and increase conversions.<\/p>\n","protected":false},"author":19,"featured_media":606,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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