{"id":6011,"date":"2026-03-12T16:12:06","date_gmt":"2026-03-12T16:12:06","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=6011"},"modified":"2026-03-12T16:13:12","modified_gmt":"2026-03-12T16:13:12","slug":"il-bisonte-a-pop-up-store-for-a-new-image-of-the-brand","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/il-bisonte-a-pop-up-store-for-a-new-image-of-the-brand\/","title":{"rendered":"How Il Bisonte Used a Pop-Up Store in Paris to Refresh Its Brand Image"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/il-bisonte-a-pop-up-store-for-a-new-image-of-the-brand\/#A_Florentine_Brand_With_a_Strong_Craft_Tradition\" title=\"A Florentine Brand With a Strong Craft Tradition\">A Florentine Brand With a Strong Craft Tradition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/il-bisonte-a-pop-up-store-for-a-new-image-of-the-brand\/#Why_Launch_a_Pop-Up_Store_in_Paris\" title=\"Why Launch a Pop-Up Store in Paris\">Why Launch a Pop-Up Store in Paris<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/il-bisonte-a-pop-up-store-for-a-new-image-of-the-brand\/#Choosing_a_Strategic_Location_in_Paris\" title=\"Choosing a Strategic Location in Paris\">Choosing a Strategic Location in Paris<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/il-bisonte-a-pop-up-store-for-a-new-image-of-the-brand\/#A_New_Store_Design_for_a_New_Brand_Era\" title=\"A New Store Design for a New Brand Era\">A New Store Design for a New Brand Era<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/il-bisonte-a-pop-up-store-for-a-new-image-of-the-brand\/#Exclusive_Products_and_Early_Collection_Releases\" title=\"Exclusive Products and Early Collection Releases\">Exclusive Products and Early Collection Releases<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/il-bisonte-a-pop-up-store-for-a-new-image-of-the-brand\/#Pop-Ups_as_a_Brand_Refresh_Strategy\" title=\"Pop-Ups as a Brand Refresh Strategy\">Pop-Ups as a Brand Refresh Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/mag\/il-bisonte-a-pop-up-store-for-a-new-image-of-the-brand\/#Expanding_Global_Visibility\" title=\"Expanding Global Visibility\">Expanding Global Visibility<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>\u00a0Luxury brands often use pop-up stores to introduce new concepts, test updated retail formats, or present a refreshed brand identity to new audiences. Italian leather goods brand <strong><a href=\"https:\/\/www.ilbisonte.com\/en-extraue\" class=\"ek-link\">Il Bisonte<\/a><\/strong> followed this strategy by opening a temporary boutique in Paris to showcase a more contemporary vision of the brand.<\/p>\n\n\n\n<p>Although Il Bisonte already had two established stores in the city, the temporary retail space served as a way to highlight a new creative direction while reaching customers in one of Paris\u2019s most prominent fashion districts.<\/p>\n\n\n\n<p>Brands exploring similar retail experiments can browse <strong><a href=\"https:\/\/www.thestorefront.com\/search\/paris\/retail\" class=\"ek-link\">Paris pop-up stores<\/a><\/strong> or explore flexible retail venues across cities through the <strong><a href=\"https:\/\/www.thestorefront.com\/\" class=\"ek-link\">Storefront marketplace<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Florentine_Brand_With_a_Strong_Craft_Tradition\"><\/span>A Florentine Brand With a Strong Craft Tradition<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"676\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1092-1024x676.jpg\" alt=\"\" class=\"wp-image-6036\" style=\"width:767px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1092-1024x676.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1092-300x198.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1092-768x507.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1092-810x534.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1092-1140x752.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-left\">Founded in Florence, Il Bisonte has long been known for its handcrafted leather goods and distinctive artisanal aesthetic.<\/p>\n\n\n\n<p>The brand\u2019s identity is closely tied to craftsmanship, quality materials, and a design philosophy rooted in traditional Italian leatherworking. At the same time, the company periodically evolves its visual language to stay relevant to contemporary fashion audiences.<\/p>\n\n\n\n<p>According to the brand\u2019s team, the Paris pop-up store was an opportunity to present a more modern interpretation of the Il Bisonte identity, while remaining faithful to the craftsmanship that defines the label.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><span class=\"ez-toc-section\" id=\"Why_Launch_a_Pop-Up_Store_in_Paris\"><\/span>Why Launch a Pop-Up Store in Paris<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/005_Il_Bisonte_Paris_St_Roch_Fev_2018-1024x683.jpg\" alt=\"\" class=\"wp-image-6038\" style=\"width:676px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/005_Il_Bisonte_Paris_St_Roch_Fev_2018-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/005_Il_Bisonte_Paris_St_Roch_Fev_2018-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/005_Il_Bisonte_Paris_St_Roch_Fev_2018-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/005_Il_Bisonte_Paris_St_Roch_Fev_2018-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/005_Il_Bisonte_Paris_St_Roch_Fev_2018-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/005_Il_Bisonte_Paris_St_Roch_Fev_2018-272x182.jpg 272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Even though Il Bisonte already operated two permanent boutiques in Paris, the team saw value in launching a temporary retail concept.<\/p>\n\n\n\n<p>Pop-up stores offer brands a way to experiment with new ideas without making long-term commitments. In this case, the temporary boutique acted as a test environment for a refreshed brand image.<\/p>\n\n\n\n<p>The store also allowed the brand to present this new identity in a highly visible location within the city\u2019s fashion district, introducing the updated concept to a broader audience.<\/p>\n\n\n\n<p>This type of experimentation is common in the fashion industry, where brands often test retail formats, store designs, and merchandising concepts through temporary stores.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choosing_a_Strategic_Location_in_Paris\"><\/span>Choosing a Strategic Location in Paris<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/026_Il_Bisonte_Paris_St_Roch_Fev_2018-1024x683.jpg\" alt=\"The area is known for luxury retail\" class=\"wp-image-6041\" style=\"width:572px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/026_Il_Bisonte_Paris_St_Roch_Fev_2018-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/026_Il_Bisonte_Paris_St_Roch_Fev_2018-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/026_Il_Bisonte_Paris_St_Roch_Fev_2018-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/026_Il_Bisonte_Paris_St_Roch_Fev_2018-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/026_Il_Bisonte_Paris_St_Roch_Fev_2018-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/026_Il_Bisonte_Paris_St_Roch_Fev_2018-272x182.jpg 272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Location was a key part of the strategy.<\/p>\n\n\n\n<p>The pop-up store was located near <strong>Rue Saint-Honor\u00e9<\/strong>, an area known for luxury retail, fashion houses, and high-end concept stores. The district sits between landmarks such as the Tuileries and Op\u00e9ra, making it one of the most dynamic shopping areas in the city.<\/p>\n\n\n\n<p>For Il Bisonte, positioning the pop-up in this environment helped increase visibility among fashion-conscious shoppers and visitors exploring Paris\u2019s luxury retail scene.<\/p>\n\n\n\n<p>Brands planning similar activations often choose central shopping districts with strong foot traffic and a reputation for fashion and design.<\/p>\n\n\n\n<p>To learn more about selecting the right area for a temporary boutique, see this guide on <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-choose-best-neighbourhood\/\">how to choose the best Paris neighborhood for your pop-up shop<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_New_Store_Design_for_a_New_Brand_Era\"><\/span>A New Store Design for a New Brand Era<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1072-1024x683.jpg\" alt=\"The pop up store was in support of the brand's new identity\" class=\"wp-image-6035\" style=\"width:568px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1072-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1072-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1072-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1072-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1072-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1072-272x182.jpg 272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The Paris pop-up also introduced a new retail design concept developed with Italian architecture and design studio <strong>Vudafieri Saverino Partners<\/strong>.<\/p>\n\n\n\n<p>The updated store aesthetic focused on modern materials, vibrant colors, and contemporary displays designed to highlight the brand\u2019s leather products.<\/p>\n\n\n\n<p>Elements such as plexiglass structures and bold visual contrasts helped create a more fashion-forward environment compared with the brand\u2019s traditional boutiques.<\/p>\n\n\n\n<p>This design evolution reflected Il Bisonte\u2019s desire to reposition its image while maintaining the artisanal heritage associated with its Florentine origins.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exclusive_Products_and_Early_Collection_Releases\"><\/span>Exclusive Products and Early Collection Releases<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1035-1024x683.jpg\" alt=\"The pop up had exclusive items only available at the boutique\" class=\"wp-image-6029\" style=\"width:554px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1035-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1035-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1035-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1035-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1035-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1035-272x182.jpg 272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The pop-up store featured a combination of the brand\u2019s classic products alongside exclusive items created for the temporary boutique.<\/p>\n\n\n\n<p>Visitors could also discover pieces from upcoming collections earlier than their global release, offering a sense of exclusivity that encouraged fashion enthusiasts to visit the store.<\/p>\n\n\n\n<p>Pop-up stores are often used this way by fashion brands to create anticipation around new collections or limited-edition products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pop-Ups_as_a_Brand_Refresh_Strategy\"><\/span>Pop-Ups as a Brand Refresh Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/019_Il_Bisonte_Paris_St_Roch_Fev_2018-683x1024.jpg\" alt=\"The pop up shop was a launch of the new branding\" class=\"wp-image-6040\" style=\"width:279px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/019_Il_Bisonte_Paris_St_Roch_Fev_2018-683x1024.jpg 683w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/019_Il_Bisonte_Paris_St_Roch_Fev_2018-200x300.jpg 200w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/019_Il_Bisonte_Paris_St_Roch_Fev_2018-768x1152.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/019_Il_Bisonte_Paris_St_Roch_Fev_2018-810x1215.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/019_Il_Bisonte_Paris_St_Roch_Fev_2018-1140x1710.jpg 1140w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<p>For Il Bisonte, the Paris pop-up represented more than just a temporary shop. It was part of a broader effort to reposition the brand and strengthen its presence in key international markets.<\/p>\n\n\n\n<p>Temporary stores can help brands:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Test new retail concepts and store designs<\/li>\n\n\n\n<li>Introduce updated brand identities<\/li>\n\n\n\n<li>Launch new collections or exclusive products<\/li>\n\n\n\n<li>Reach new audiences in strategic locations<\/li>\n<\/ul>\n\n\n\n<p>Fashion brands around the world use pop-ups as flexible retail laboratories before investing in permanent flagship stores.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1096-1024x683.jpg\" alt=\"Balloons at Il Bisont's rebrand pop up in Paris\" class=\"wp-image-6037\" style=\"width:532px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1096-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1096-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1096-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1096-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1096-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1096-272x182.jpg 272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Expanding_Global_Visibility\"><\/span>Expanding Global Visibility<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The Paris activation also supported Il Bisonte\u2019s long-term expansion strategy.<\/p>\n\n\n\n<p>While the brand already had a strong presence in markets such as Japan, it aimed to increase its visibility in Europe and the United States through new retail initiatives and collaborations.<\/p>\n\n\n\n<p>Temporary stores can play an important role in this type of expansion, helping brands gauge consumer response in different cities before committing to additional permanent locations.<\/p>\n\n\n\n<p>Companies interested in launching similar concepts can learn more in this guide on <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-start-complete-guide\/\">How to Start a Pop-Up Shop in Paris<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>See how Florentine leather brand Il Bisonte used a Paris pop-up store to test a new retail concept and showcase a refreshed brand image.<\/p>\n","protected":false},"author":19,"featured_media":6036,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,2459],"tags":[1058,1061,1060,429,1059,8],"class_list":["post-6011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories","category-success-stories-france","tag-il-bisonte","tag-il-bisonte-paris","tag-il-bisonte-storefront","tag-paris","tag-paris-pop-up-store","tag-pop-up-store"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1092.jpg",2736,1805,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1092.jpg",1137,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1092.jpg",485,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1092-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1092-300x198.jpg",300,198,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1092-768x507.jpg",768,507,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1092-1024x676.jpg",1024,676,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1092.jpg",1536,1013,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1092.jpg",2048,1351,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1092.jpg",1137,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1092.jpg",485,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1092.jpg",140,92,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1092.jpg",120,79,false]},"qubely_author":{"display_name":"Adrien Kerbrat","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories-france\/\" rel=\"category tag\">Success Stories France<\/a>","qubely_excerpt":"See how Florentine leather brand Il Bisonte used a Paris pop-up store to test a new retail concept and showcase a refreshed brand 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