{"id":6150,"date":"2018-03-20T16:20:21","date_gmt":"2018-03-20T16:20:21","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=6150"},"modified":"2026-03-12T15:47:27","modified_gmt":"2026-03-12T15:47:27","slug":"elle-magazine-launching-amsterdam-storefront","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/elle-magazine-launching-amsterdam-storefront\/","title":{"rendered":"How ELLE Magazine Used a Pop-Up Event in Amsterdam to Launch a Special Edition"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/elle-magazine-launching-amsterdam-storefront\/#A_Magazine_Edition_Inspired_by_Flower\" title=\"A Magazine Edition Inspired by Flower\">A Magazine Edition Inspired by Flower<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/elle-magazine-launching-amsterdam-storefront\/#Turning_a_Magazine_Theme_Into_a_Physical_Experience\" title=\"Turning a Magazine Theme Into a Physical Experience\">Turning a Magazine Theme Into a Physical Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/elle-magazine-launching-amsterdam-storefront\/#Why_Location_Matters_for_Launch_Events\" title=\"Why Location Matters for Launch Events\">Why Location Matters for Launch Events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/elle-magazine-launching-amsterdam-storefront\/#The_Role_of_Partnerships_in_Creative_Launches\" title=\"The Role of Partnerships in Creative Launches\">The Role of Partnerships in Creative Launches<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/elle-magazine-launching-amsterdam-storefront\/#Why_Pop-Up_Events_Work_for_Media_Brands\" title=\"Why Pop-Up Events Work for Media Brands\">Why Pop-Up Events Work for Media Brands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/elle-magazine-launching-amsterdam-storefront\/#Hosting_Your_Own_Launch_Event_in_Amsterdam\" title=\"Hosting Your Own Launch Event in Amsterdam\">Hosting Your Own Launch Event in Amsterdam<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p class=\"has-text-align-left\">\u00a0Pop-up spaces are not only used by retail brands. Media companies, publishers, and cultural organizations increasingly use temporary venues to launch new editions, host events, and create immersive experiences for their audiences.<\/p>\n\n\n\n<p>One example came when <strong><a href=\"https:\/\/www.elle.com\/nl\/\" class=\"ek-link\">ELLE Netherlands<\/a><\/strong> celebrated the release of a special flower-themed edition with a launch event in Amsterdam. Instead of hosting the celebration in an office or private venue, the team chose a pop-up space that could be transformed into a visual experience inspired by the magazine\u2019s theme.<\/p>\n\n\n\n<p>Temporary venues like these allow brands and publishers to turn launches into memorable events that bring editorial ideas to life.<\/p>\n\n\n\n<p>Companies planning similar launches can explore available <strong><a href=\"https:\/\/www.thestorefront.com\/search\/amsterdam\/retail\">Amsterdam pop-up retail spaces<\/a><\/strong> that are frequently used for product launches, exhibitions, and brand events.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><span class=\"ez-toc-section\" id=\"A_Magazine_Edition_Inspired_by_Flower\"><\/span>A Magazine Edition Inspired by Flower<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/www.thestorefront.com\/\"><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ellebloemen-lr-170-1521201870-683x1024.jpg\" alt=\"Pop up shops aren't just used by retail brands. The Magazine ELLE uses them too\" class=\"wp-image-6153\" style=\"width:485px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ellebloemen-lr-170-1521201870-683x1024.jpg 683w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ellebloemen-lr-170-1521201870-200x300.jpg 200w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ellebloemen-lr-170-1521201870-768x1152.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ellebloemen-lr-170-1521201870-810x1215.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ellebloemen-lr-170-1521201870.jpg 980w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/a><\/figure>\n\n\n\n<p>The special edition, titled <strong>\u201cBloemen\u201d<\/strong> (Dutch for \u201cflowers\u201d), explored the influence of flowers in fashion, interior design, and lifestyle.<\/p>\n\n\n\n<p>The issue featured ideas ranging from floral-inspired accessories and styling to creative projects such as DIY flower garlands and decorative plant displays. The goal was to celebrate flowers as a source of inspiration for both fashion and design.<\/p>\n\n\n\n<p>To introduce the edition, ELLE collaborated with floral initiative <strong>Mooiwatbloemendoen.nl<\/strong> and PR agency <strong>The Gardeners<\/strong> to host an event that reflected the theme of the publication.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Turning_a_Magazine_Theme_Into_a_Physical_Experience\"><\/span>Turning a Magazine Theme Into a Physical Experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"980\" height=\"653\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ellebloemen-lr-192-1521201873.jpg\" alt=\"ELLE encouraged guests to take part in the experience by interacting with the installations and sharing the event with their communities.\" class=\"wp-image-6154\" style=\"width:626px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ellebloemen-lr-192-1521201873.jpg 980w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ellebloemen-lr-192-1521201873-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ellebloemen-lr-192-1521201873-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ellebloemen-lr-192-1521201873-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ellebloemen-lr-192-1521201873-272x182.jpg 272w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/figure>\n\n\n\n<p>Rather than simply presenting the magazine at a press gathering, the team designed the event space as an immersive environment.<\/p>\n\n\n\n<p>The pop-up venue was filled with floral installations, transforming the interior into a vibrant setting that visually mirrored the content of the issue.<\/p>\n\n\n\n<p>Guests were surrounded by flowers throughout the event, creating an atmosphere that blended fashion, design, and nature. The concept was intended to demonstrate how flowers can influence everyday life, from wardrobe choices to interior d\u00e9cor.<\/p>\n\n\n\n<p>The organizers also encouraged guests to take part in the experience by interacting with the installations and sharing the event with their communities.<\/p>\n\n\n\n<p>At the end of the evening, many of the floral decorations were given to attendees so they could take the arrangements home.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Location_Matters_for_Launch_Events\"><\/span>Why Location Matters for Launch Events<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"980\" height=\"653\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ellebloemen-lr-134-1521201868.jpg\" alt=\"The pop up was an atmosphere that blended fashion, design, and nature\" class=\"wp-image-6155\" style=\"width:639px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ellebloemen-lr-134-1521201868.jpg 980w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ellebloemen-lr-134-1521201868-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ellebloemen-lr-134-1521201868-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ellebloemen-lr-134-1521201868-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ellebloemen-lr-134-1521201868-272x182.jpg 272w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/figure>\n\n\n\n<p>For the organizers, choosing the right location was an essential part of the concept.<\/p>\n\n\n\n<p>Instead of hosting the event in ELLE\u2019s offices, they wanted a space that could reflect the editorial theme and create a memorable environment for guests.<\/p>\n\n\n\n<p>The venue needed to feel open, creative, and adaptable enough to accommodate large floral displays and social gatherings.<\/p>\n\n\n\n<p>Temporary spaces are often chosen for launches like this because they allow brands to design a completely customized environment for a short period of time.<\/p>\n\n\n\n<p>By selecting a neutral venue and transforming it into a themed experience, companies can create stronger emotional connections with guests.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Role_of_Partnerships_in_Creative_Launches\"><\/span>The Role of Partnerships in Creative Launches<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ellebloemen-lr-178-1521201871-683x1024.jpg\" alt=\"\" class=\"wp-image-6156\" style=\"width:371px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ellebloemen-lr-178-1521201871-683x1024.jpg 683w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ellebloemen-lr-178-1521201871-200x300.jpg 200w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ellebloemen-lr-178-1521201871-768x1152.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ellebloemen-lr-178-1521201871-810x1215.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ellebloemen-lr-178-1521201871.jpg 980w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">The event was also the result of collaboration between multiple partners.<\/p>\n\n\n\n<p>The Gardeners, a PR agency specializing in lifestyle and design campaigns, helped initiate the project and coordinate the partnership between the magazine and the floral initiative.<\/p>\n\n\n\n<p>Collaborations like these are common for experiential launches, where brands combine expertise in media, design, events, and storytelling to create a unified experience.<\/p>\n\n\n\n<p>Together, the partners developed a launch that celebrated the creative inspiration behind the issue while bringing together contributors, collaborators, and guests.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><span class=\"ez-toc-section\" id=\"Why_Pop-Up_Events_Work_for_Media_Brands\"><\/span>Why Pop-Up Events Work for Media Brands<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"980\" height=\"653\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ellebloemen-lr-182-1521201871.jpg\" alt=\"Guests at the ELLE pop up event\" class=\"wp-image-6157\" style=\"width:640px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ellebloemen-lr-182-1521201871.jpg 980w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ellebloemen-lr-182-1521201871-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ellebloemen-lr-182-1521201871-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ellebloemen-lr-182-1521201871-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ellebloemen-lr-182-1521201871-272x182.jpg 272w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/figure>\n\n\n\n<p>Magazine launches are increasingly becoming experiential events rather than simple press announcements.<\/p>\n\n\n\n<p>Pop-up venues allow publishers to transform editorial themes into real-world environments where guests can interact with ideas from the publication.<\/p>\n\n\n\n<p>This approach offers several advantages:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It creates memorable experiences that reflect the magazine\u2019s identity<\/li>\n\n\n\n<li>It encourages social sharing and media coverage<\/li>\n\n\n\n<li>It allows partners and contributors to celebrate the project together<\/li>\n\n\n\n<li>It helps bring editorial storytelling into the physical world<\/li>\n<\/ul>\n\n\n\n<p>For media brands and publishers, pop-up events can be an effective way to generate buzz around new editions and connect with audiences beyond the printed page.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/www.thestorefront.com\/\"><img decoding=\"async\" width=\"980\" height=\"653\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ellebloemen-lr-131-1521201868.jpg\" alt=\"Many magazines use pop up shops for major launches a press events\" class=\"wp-image-6158\" style=\"width:524px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ellebloemen-lr-131-1521201868.jpg 980w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ellebloemen-lr-131-1521201868-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ellebloemen-lr-131-1521201868-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ellebloemen-lr-131-1521201868-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ellebloemen-lr-131-1521201868-272x182.jpg 272w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hosting_Your_Own_Launch_Event_in_Amsterdam\"><\/span>Hosting Your Own Launch Event in Amsterdam<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Amsterdam continues to be a popular destination for brand launches, creative events, and cultural activations. With its vibrant design scene and strong international audience, the city offers many opportunities for experiential pop-ups.<\/p>\n\n\n\n<p>Organizations looking to host their own launch events can explore <strong><a href=\"https:\/\/www.thestorefront.com\/search\/amsterdam\/retail\">Amsterdam pop-up retail spaces<\/a><\/strong> to find venues suitable for temporary exhibitions, brand experiences, and special events.<\/p>\n\n\n\n<p>With the right concept and location, a pop-up event can transform a launch into an immersive experience that guests remember long after the event ends.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>See how ELLE Netherlands turned a magazine launch into an immersive pop-up event in Amsterdam inspired by flowers, fashion, and design.<\/p>\n","protected":false},"author":19,"featured_media":6151,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,2464],"tags":[],"class_list":["post-6150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories","category-success-stories-netherlands"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ELLEBLOEMEN_LR_219.jpg",2048,1365,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ELLEBLOEMEN_LR_219.jpg",1125,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ELLEBLOEMEN_LR_219.jpg",480,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ELLEBLOEMEN_LR_219-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ELLEBLOEMEN_LR_219-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ELLEBLOEMEN_LR_219-768x512.jpg",768,512,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ELLEBLOEMEN_LR_219-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ELLEBLOEMEN_LR_219.jpg",1536,1024,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ELLEBLOEMEN_LR_219.jpg",2048,1365,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ELLEBLOEMEN_LR_219.jpg",1125,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ELLEBLOEMEN_LR_219.jpg",480,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ELLEBLOEMEN_LR_219.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/ELLEBLOEMEN_LR_219.jpg",120,80,false]},"qubely_author":{"display_name":"Adrien Kerbrat","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories-netherlands\/\" rel=\"category tag\">Success Stories Netherlands<\/a>","qubely_excerpt":"See how ELLE Netherlands turned a magazine launch into an immersive pop-up event in Amsterdam inspired by flowers, fashion, and design.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/6150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=6150"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/6150\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/6151"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=6150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=6150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=6150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}