{"id":6190,"date":"2018-03-28T15:39:35","date_gmt":"2018-03-28T15:39:35","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=6190"},"modified":"2026-03-12T14:59:10","modified_gmt":"2026-03-12T14:59:10","slug":"hema-2-pop-up-stores-launched-simultaneously-paris-amsterdam","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/hema-2-pop-up-stores-launched-simultaneously-paris-amsterdam\/","title":{"rendered":"How HEMA Used Pop-Up Stores in Paris and Amsterdam to Launch a Seasonal Campaign"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/hema-2-pop-up-stores-launched-simultaneously-paris-amsterdam\/#Using_Pop-Up_Stores_to_Launch_a_Seasonal_Campaign\" title=\"Using Pop-Up Stores to Launch a Seasonal Campaign\">Using Pop-Up Stores to Launch a Seasonal Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/hema-2-pop-up-stores-launched-simultaneously-paris-amsterdam\/#A_Coordinated_Pop-Up_Strategy_Across_Two_Cities\" title=\"A Coordinated Pop-Up Strategy Across Two Cities\">A Coordinated Pop-Up Strategy Across Two Cities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/hema-2-pop-up-stores-launched-simultaneously-paris-amsterdam\/#Choosing_High-Footfall_Locations\" title=\"Choosing High-Footfall Locations\">Choosing High-Footfall Locations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/hema-2-pop-up-stores-launched-simultaneously-paris-amsterdam\/#Why_Pop-Up_Retail_Offers_Something_Digital_Cannot\" title=\"Why Pop-Up Retail Offers Something Digital Cannot\">Why Pop-Up Retail Offers Something Digital Cannot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/hema-2-pop-up-stores-launched-simultaneously-paris-amsterdam\/#Advice_for_Brands_Considering_Pop-Up_Stores\" title=\"Advice for Brands Considering Pop-Up Stores\">Advice for Brands Considering Pop-Up Stores<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/hema-2-pop-up-stores-launched-simultaneously-paris-amsterdam\/#Pop-Up_Stores_as_a_Seasonal_Marketing_Strategy\" title=\"Pop-Up Stores as a Seasonal Marketing Strategy\">Pop-Up Stores as a Seasonal Marketing Strategy<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>\u00a0Pop-up stores are often used by brands to amplify seasonal campaigns, test new markets, and create memorable retail experiences. Dutch retailer <strong>HEMA<\/strong> demonstrated this strategy by launching two pop-up stores simultaneously in <strong>Paris and Amsterdam<\/strong>, both centered around a playful Easter-themed concept.<\/p>\n\n\n\n<p>By activating temporary retail spaces in two major European cities at the same time, the brand created a coordinated campaign designed to generate buzz, increase brand awareness, and bring customers into an immersive retail experience.<\/p>\n\n\n\n<p>Brands planning similar seasonal activations can explore <strong><a href=\"https:\/\/www.thestorefront.com\/search\/paris\/3e-75003\/le-marais\/retail\">pop-up shops in Le Marais<\/a><\/strong> or browse <strong><a href=\"https:\/\/www.thestorefront.com\/search\/amsterdam\/retail\">pop-up retail spaces in Amsterdam<\/a><\/strong> for short-term campaigns and brand experiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Using_Pop-Up_Stores_to_Launch_a_Seasonal_Campaign\"><\/span>Using Pop-Up Stores to Launch a Seasonal Campaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1216-1-1024x683.jpg\" alt=\"The pop ups were themed around Easter\" class=\"wp-image-6204\" style=\"width:590px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1216-1-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1216-1-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1216-1-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1216-1-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1216-1-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1216-1-272x182.jpg 272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-left\">The concept behind HEMA\u2019s temporary stores revolved around the Easter season. The pop-ups were designed to highlight a new range of chocolate eggs while creating a playful, family-friendly retail experience.<\/p>\n\n\n\n<p>Seasonal pop-up stores like this allow brands to build excitement around limited-time products while encouraging customers to visit a physical location.<\/p>\n\n\n\n<p>The temporary nature of the store adds urgency, which often helps attract visitors who are curious about the experience before it disappears.<\/p>\n\n\n\n<p>For companies considering similar activations, temporary <strong><a href=\"https:\/\/www.thestorefront.com\/project\/pop-up-store-rental\">pop-up store rentals<\/a><\/strong> provide a flexible way to test creative concepts tied to holidays or cultural moments.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Creating a Fun, Shareable Retail Experience<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"6205\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1239-1-1024x683.jpg\" alt=\"Experience was key - like this ball pit\" class=\"wp-image-6205\" style=\"width:416px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1239-1-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1239-1-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1239-1-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1239-1-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1239-1-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1239-1-272x182.jpg 272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"6207\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1246-1-1024x683.jpg\" alt=\"Free chocolate added to the experience\" class=\"wp-image-6207\" style=\"width:408px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1246-1-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1246-1-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1246-1-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1246-1-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1246-1-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1246-1-272x182.jpg 272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>HEMA\u2019s Easter pop-up stores were designed to deliver a lighthearted and interactive experience. Visitors could taste different chocolate egg flavors, explore colorful displays, and take photos in playful installations created specifically for the campaign.<\/p>\n\n\n\n<p>One of the highlights was a ball pool installation, encouraging visitors to reconnect with childhood memories and share the experience on social media.<\/p>\n\n\n\n<p>The brand focused heavily on visual storytelling. The bright colors, playful design, and interactive elements were intentionally created to encourage visitors to take photos and share them online.<\/p>\n\n\n\n<p>This type of social-first retail environment has become a common strategy for brands looking to combine in-person experiences with digital buzz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Coordinated_Pop-Up_Strategy_Across_Two_Cities\"><\/span>A Coordinated Pop-Up Strategy Across Two Cities<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1253-1-1024x683.jpg\" alt=\"Hema popped up with the same theme in Amsterdam and Paris on the same weekend\" class=\"wp-image-6208\" style=\"width:662px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1253-1-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1253-1-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1253-1-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1253-1-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1253-1-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1253-1-272x182.jpg 272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>One of the most interesting elements of the campaign was the decision to launch <strong>two pop-up stores simultaneously<\/strong>.<\/p>\n\n\n\n<p>The Paris activation helped strengthen HEMA\u2019s presence in a growing market, while the Amsterdam pop-up reinforced the brand\u2019s strong connection with its home audience.<\/p>\n\n\n\n<p>Using the same theme in two cities allowed the brand to communicate a unified message while adapting to different audiences.<\/p>\n\n\n\n<p>For HEMA, which has long been part of everyday life in the Netherlands, the Amsterdam store celebrated a familiar seasonal tradition. In Paris, the pop-up helped introduce new customers to the brand\u2019s playful personality and accessible design.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choosing_High-Footfall_Locations\"><\/span>Choosing High-Footfall Locations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1204-1-1024x683.jpg\" alt=\"The spaces were chosen due to tehir high footfall\" class=\"wp-image-6203\" style=\"width:620px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1204-1-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1204-1-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1204-1-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1204-1-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1204-1-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1204-1-272x182.jpg 272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Location played a key role in the success of the pop-ups.<\/p>\n\n\n\n<p>In Paris, the brand chose a space in <strong>Le Marais<\/strong>, one of the city\u2019s busiest retail districts. The area attracts both locals and tourists, making it an ideal location for short-term retail activations.<\/p>\n\n\n\n<p>The pop-up was also located near one of HEMA\u2019s existing stores, allowing visitors who discovered the temporary shop to easily explore the brand\u2019s full range of products nearby.<\/p>\n\n\n\n<p>In Amsterdam, the brand selected a similarly vibrant neighborhood to ensure strong foot traffic and maximum visibility.<\/p>\n\n\n\n<p>When launching seasonal pop-ups, brands often prioritize central locations with strong pedestrian flow to maximize awareness and engagement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Pop-Up_Retail_Offers_Something_Digital_Cannot\"><\/span>Why Pop-Up Retail Offers Something Digital Cannot<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1243-1-1024x683.jpg\" alt=\"Physical pop ups allow brands to offer experiences they cannot in the digital world\" class=\"wp-image-6206\" style=\"width:620px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1243-1-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1243-1-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1243-1-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1243-1-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1243-1-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1243-1-272x182.jpg 272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>While HEMA has a strong digital presence, the company emphasized that the purpose of the pop-up store was to create a physical experience that could not be replicated online.<\/p>\n\n\n\n<p>Temporary retail spaces allow brands to offer sensory experiences that are difficult to reproduce through e-commerce alone.<\/p>\n\n\n\n<p>Visitors could taste products, explore the playful design of the store, and share moments with friends and family.<\/p>\n\n\n\n<p>These emotional connections often make pop-up stores particularly effective for seasonal campaigns and limited-edition product launches.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advice_for_Brands_Considering_Pop-Up_Stores\"><\/span>Advice for Brands Considering Pop-Up Stores<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1198-1-1024x683.jpg\" alt=\"Pop up shops like this one can be great seasonal campaigns\" class=\"wp-image-6202\" style=\"width:632px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1198-1-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1198-1-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1198-1-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1198-1-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1198-1-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_1198-1-272x182.jpg 272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>According to the HEMA team, successful pop-up stores start with a clear objective.<\/p>\n\n\n\n<p>Some brands use temporary spaces to drive sales, while others focus on brand awareness, media coverage, or community engagement.<\/p>\n\n\n\n<p>For experiential pop-ups like this one, the key is to create a visually striking concept that invites people to step inside and participate.<\/p>\n\n\n\n<p>The team also highlighted the importance of hospitality and atmosphere. Friendly staff and a welcoming environment help turn a temporary store into a memorable brand experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pop-Up_Stores_as_a_Seasonal_Marketing_Strategy\"><\/span>Pop-Up Stores as a Seasonal Marketing Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Seasonal activations remain one of the most popular uses of pop-up retail. Holidays such as Easter, summer festivals, and winter celebrations provide natural opportunities for brands to launch limited-time stores and themed experiences.<\/p>\n\n\n\n<p>These activations generate excitement, encourage social sharing, and help brands connect with customers during moments when people are actively exploring retail environments.<\/p>\n\n\n\n<p>For more ideas on planning similar campaigns, explore this guide to <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/seasonal-pop-up-shop\/\">seasonal pop-up shops and retail activations<\/a><\/strong>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>See how HEMA launched two Easter-themed pop-up stores in Paris and Amsterdam to create a seasonal retail experience and boost brand visibility.<\/p>\n","protected":false},"author":19,"featured_media":6201,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Kerbrat","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories-france\/\" rel=\"category tag\">Success Stories France<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories-netherlands\/\" rel=\"category tag\">Success Stories Netherlands<\/a>","qubely_excerpt":"See how HEMA launched two Easter-themed pop-up stores in Paris and Amsterdam to create a seasonal retail experience and boost brand 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