{"id":6252,"date":"2022-04-10T15:44:00","date_gmt":"2022-04-10T15:44:00","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=6252"},"modified":"2026-03-18T22:07:26","modified_gmt":"2026-03-18T22:07:26","slug":"brompton-bicycle-expands-global-footprint-launch-nyc-pop-store","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/brompton-bicycle-expands-global-footprint-launch-nyc-pop-store\/","title":{"rendered":"How Brompton Uses Pop-Up Stores to Drive Global Retail Growth"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/brompton-bicycle-expands-global-footprint-launch-nyc-pop-store\/#Bromptons_retail_strategy_experience-led_expansion\" title=\"Brompton\u2019s retail strategy: experience-led expansion\">Brompton\u2019s retail strategy: experience-led expansion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/brompton-bicycle-expands-global-footprint-launch-nyc-pop-store\/#Why_Brompton_uses_pop-up_stores\" title=\"Why Brompton uses pop-up stores\">Why Brompton uses pop-up stores<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/brompton-bicycle-expands-global-footprint-launch-nyc-pop-store\/#Choosing_the_right_neighborhood_in_New_York\" title=\"Choosing the right neighborhood in New York\">Choosing the right neighborhood in New York<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/brompton-bicycle-expands-global-footprint-launch-nyc-pop-store\/#Finding_the_right_space_and_negotiating_effectively\" title=\"Finding the right space and negotiating effectively\">Finding the right space and negotiating effectively<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/brompton-bicycle-expands-global-footprint-launch-nyc-pop-store\/#Designing_an_immersive_retail_experience\" title=\"Designing an immersive retail experience\">Designing an immersive retail experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/brompton-bicycle-expands-global-footprint-launch-nyc-pop-store\/#Measuring_success_beyond_sales\" title=\"Measuring success beyond sales\">Measuring success beyond sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/mag\/brompton-bicycle-expands-global-footprint-launch-nyc-pop-store\/#Key_lessons_for_brands_launching_a_pop-up\" title=\"Key lessons for brands launching a pop-up\">Key lessons for brands launching a pop-up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thestorefront.com\/mag\/brompton-bicycle-expands-global-footprint-launch-nyc-pop-store\/#How_Storefront_supports_pop-up_retail_launches\" title=\"How Storefront supports pop-up retail launches\">How Storefront supports pop-up retail launches<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.thestorefront.com\/mag\/brompton-bicycle-expands-global-footprint-launch-nyc-pop-store\/#From_pop-up_to_long-term_growth\" title=\"From pop-up to long-term growth\">From pop-up to long-term growth<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>\u00a0Brompton is a globally recognized British brand known for its innovative folding bicycles and strong urban mobility positioning. With a retail strategy built around immersive brand experiences, the company has successfully combined flagship stores, dealer networks, and pop-up retail to expand into key international markets.<\/p>\n\n\n\n<p>Through its network of Brompton Junction stores and strategic short-term retail activations, the brand continues to engage new audiences, test locations, and strengthen its presence in major cities.<\/p>\n\n\n\n<p>This case study explores how Brompton uses pop-up stores as a flexible, low-risk way to enter new markets and build long-term retail success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bromptons_retail_strategy_experience-led_expansion\"><\/span>Brompton\u2019s retail strategy: experience-led expansion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1000\" height=\"751\" data-id=\"72222\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/brompton-bike.jpg\" alt=\"Brompton Bikes ran a pop up store in NYC\" class=\"wp-image-72222\" style=\"width:498px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/brompton-bike.jpg 1000w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/brompton-bike-300x225.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/brompton-bike-768x577.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1000\" height=\"750\" data-id=\"72226\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/brompton2.jpg\" alt=\"Brompton's NYC store\" class=\"wp-image-72226\" style=\"width:496px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/brompton2.jpg 1000w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/brompton2-300x225.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/brompton2-768x576.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Brompton\u2019s retail model blends permanent retail with temporary activations.<\/p>\n\n\n\n<p>The brand operates flagship Brompton Junction stores in global cities such as London, New York, Tokyo, and Singapore, alongside a wide network of independent retailers and partners. These spaces are designed to be more than traditional stores. They focus on immersive experiences, test rides, and community engagement.<\/p>\n\n\n\n<p>Pop-up stores play a key role in this strategy.<\/p>\n\n\n\n<p>They allow Brompton to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>test demand in new cities or neighborhoods<\/li>\n\n\n\n<li>build brand awareness quickly<\/li>\n\n\n\n<li>create local campaigns tied to cultural or seasonal moments<\/li>\n\n\n\n<li>support existing wholesale and retail partners<\/li>\n<\/ul>\n\n\n\n<p>You can explore more about the brand on the <a href=\"https:\/\/www.brompton.com\/\">Brompton website<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Brompton_uses_pop-up_stores\"><\/span>Why Brompton uses pop-up stores<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For Brompton, pop-up retail offers flexibility that traditional leases cannot match.<\/p>\n\n\n\n<p>When entering a new market like New York, a pop-up allows the brand to establish a presence without long-term risk. This is especially important in high-cost retail cities where committing to permanent space can be challenging.<\/p>\n\n\n\n<p>Pop-ups also enable the brand to align retail launches with key timing moments. In Brompton\u2019s case, this included launching ahead of peak cycling season and tapping into wider conversations around urban mobility.<\/p>\n\n\n\n<p>If you are considering a similar approach, this <a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-guide\/\" class=\"ek-link\"><strong>pop-up shop guide for New York<\/strong><\/a> breaks down how to enter the market effectively.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choosing_the_right_neighborhood_in_New_York\"><\/span>Choosing the right neighborhood in New York<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Location strategy played a major role in Brompton\u2019s expansion.<\/p>\n\n\n\n<p>The brand explored several high-traffic retail areas including Midtown, SoHo, and Nolita before selecting a neighborhood that aligned with both its audience and brand positioning.<\/p>\n\n\n\n<p>Each New York neighborhood offers distinct advantages:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/soho\/retail\">SoHo<\/a> for high footfall and global brand visibility<\/li>\n\n\n\n<li><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/nolita\/retail\">Nolita<\/a> for a more curated, lifestyle-driven audience<\/li>\n\n\n\n<li><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/midtown\/retail\">Midtown<\/a> for volume and accessibility<\/li>\n<\/ul>\n\n\n\n<p>Understanding these differences is essential when planning a pop-up. This guide to the <a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-best-neighborhood\/\" class=\"ek-link\"><strong>best neighborhoods for pop-up shops in New York<\/strong><\/a> provides a deeper breakdown of location strategy.<\/p>\n\n\n\n<p>For brands actively searching, you can browse available <a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/retail\" class=\"ek-link\"><strong>pop-up shop spaces in New York<\/strong><\/a> to compare neighborhoods and formats.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Finding_the_right_space_and_negotiating_effectively\"><\/span>Finding the right space and negotiating effectively<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One of the biggest challenges in launching a <a href=\"https:\/\/www.thestorefront.com\/project\/pop-up-store-rental\" class=\"ek-link\">pop-up store<\/a> is balancing location quality with budget.<\/p>\n\n\n\n<p>In Brompton\u2019s case, the ideal space combined:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>strong visibility and recognizable address<\/li>\n\n\n\n<li>proximity to high-traffic routes and bike lanes<\/li>\n\n\n\n<li>flexible layout for experiential retail<\/li>\n\n\n\n<li>sufficient signage and branding opportunities<\/li>\n<\/ul>\n\n\n\n<p>While initial options exceeded budget, local market knowledge and negotiation made it possible to secure the right space.<\/p>\n\n\n\n<p>This highlights a key takeaway for brands: the best spaces are not always the most obvious ones, and negotiation plays a critical role in securing value.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Designing_an_immersive_retail_experience\"><\/span>Designing an immersive retail experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Brompton\u2019s retail spaces are designed to reflect how customers actually use the product.<\/p>\n\n\n\n<p>Rather than focusing purely on display, the stores prioritize:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>hands-on interaction<\/li>\n\n\n\n<li>test rides<\/li>\n\n\n\n<li>community engagement<\/li>\n\n\n\n<li>storytelling around urban mobility<\/li>\n<\/ul>\n\n\n\n<p>Pop-up stores are particularly effective for this approach because they allow brands to create focused, high-impact experiences without long-term constraints.<\/p>\n\n\n\n<p>This aligns with broader trends in experiential retail, where physical stores act as brand environments rather than just points of sale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Measuring_success_beyond_sales\"><\/span>Measuring success beyond sales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For Brompton, success is not measured by sales alone.<\/p>\n\n\n\n<p>Pop-up stores are used as both retail and marketing tools. Key metrics include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>brand awareness and search demand<\/li>\n\n\n\n<li>website traffic and engagement<\/li>\n\n\n\n<li>community growth and event participation<\/li>\n\n\n\n<li>local market penetration<\/li>\n<\/ul>\n\n\n\n<p>This dual role makes pop-ups especially valuable for brands entering competitive urban markets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_lessons_for_brands_launching_a_pop-up\"><\/span>Key lessons for brands launching a pop-up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Brompton\u2019s approach highlights several important lessons for any brand considering a pop-up store:<\/p>\n\n\n\n<p><strong>Focus on neighborhoods first<br><\/strong>Understanding local demographics and behavior is more important than choosing a space quickly.<\/p>\n\n\n\n<p><strong>Spend time on the ground<br><\/strong>Visit areas, observe foot traffic, and speak with local businesses to gain real insight.<\/p>\n\n\n\n<p><strong>Prioritize alignment with existing partners<br><\/strong>If you already have wholesale or retail partners, ensure your pop-up complements rather than competes with them.<\/p>\n\n\n\n<p><strong>Tell your brand story early<br><\/strong>Engaging directly with landlords and stakeholders can improve negotiation outcomes and help secure better spaces.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Storefront_supports_pop-up_retail_launches\"><\/span>How Storefront supports pop-up retail launches<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Launching a pop-up store involves multiple steps, from location scouting to lease negotiation.<\/p>\n\n\n\n<p>Platforms like <a href=\"https:\/\/www.thestorefront.com\/\">Storefront<\/a> simplify this process by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>providing access to thousands of short-term retail spaces globally<\/li>\n\n\n\n<li>offering insights into neighborhoods and pricing<\/li>\n\n\n\n<li>facilitating direct connections with landlords<\/li>\n\n\n\n<li>supporting negotiation and deal structure<\/li>\n<\/ul>\n\n\n\n<p>This makes it easier for brands to move quickly and secure spaces that align with their goals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"From_pop-up_to_long-term_growth\"><\/span>From pop-up to long-term growth<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Brompton\u2019s use of pop-up retail demonstrates how temporary spaces can drive long-term impact.<\/p>\n\n\n\n<p>By combining flagship stores, partnerships, and flexible pop-up activations, the brand has built a scalable retail model that adapts to different markets and customer behaviors.<\/p>\n\n\n\n<p>For brands looking to expand internationally or test new concepts, pop-ups offer a practical and effective entry point.<\/p>\n\n\n\n<p>You can explore available spaces worldwide, including markets like <a href=\"https:\/\/www.thestorefront.com\/search\/amsterdam\" class=\"ek-link\"><strong>Amsterdam<\/strong><\/a>, to find the right location for your next retail project.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how Brompton leverages pop-up stores to expand globally, test new markets, and create immersive retail experiences. A practical case study for brands planning their next pop-up.<\/p>\n","protected":false},"author":19,"featured_media":6253,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2460],"tags":[],"class_list":["post-6252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories-usa"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/IMG_9728.jpg",5184,3456,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/IMG_9728.jpg",1125,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/IMG_9728.jpg",480,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/IMG_9728-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/IMG_9728-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/IMG_9728-768x512.jpg",768,512,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/IMG_9728-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/IMG_9728.jpg",1536,1024,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/IMG_9728.jpg",2048,1365,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/IMG_9728.jpg",1125,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/IMG_9728.jpg",480,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/IMG_9728.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/IMG_9728.jpg",120,80,false]},"qubely_author":{"display_name":"Adrien Kerbrat","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories-usa\/\" rel=\"category tag\">Success Stories USA<\/a>","qubely_excerpt":"Discover how Brompton leverages pop-up stores to expand globally, test new markets, and create immersive retail experiences. A practical case study for brands planning their next pop-up.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/6252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=6252"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/6252\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/6253"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=6252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=6252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=6252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}