{"id":628,"date":"2014-07-19T10:13:01","date_gmt":"2014-07-19T10:13:01","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=628"},"modified":"2022-10-17T07:35:59","modified_gmt":"2022-10-17T07:35:59","slug":"city-funded-shipping-container-pop-ups-helping-local-brands-thrive","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/city-funded-shipping-container-pop-ups-helping-local-brands-thrive\/","title":{"rendered":"City funded shipping container Pop-Up Stores are helping local brands thrive"},"content":{"rendered":"
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A new approach to urban renewal\u00a0<\/strong><\/p>\n

California has been flourishing as a result of the growth of start-up companies and large businesses moving into the San Francisco\/Bay<\/a> Area. This surge in population has subsequently increased the attendance at sporting events, concerts, restaurants and shopping districts on Main Street. In certain areas, high foot-traffic is hard to come by as a result of less\u00a0publicized community events. There is a need for resurgence in the world of local retail.<\/p>\n

San Jose has devoted resources to build new experiences with their existing spaces. San Jose is home to a number of large shopping centers and major stadiums. To remedy the need to boost retail potential, the city has decided to rely on a new approach to urban renewal. A way to drive traffic to the heart of the lesser-known parts of their city.<\/p>\n

The result, urban Pop-Up Stores<\/a>.<\/p>\n

Meet Adam<\/strong><\/p>\n

Many major cities are encouraging commerce by taking a unique approach to defining what a retail space<\/a> is. The expansion and introduction of new brands and luxury brands are encouraging not only the local experience, but also providing new destinations for tourists. It\u2019s an opportunity for new and established retail brands to tell their story<\/a> and grow their fan base.<\/p>\n

Adam Mayberry and his colleagues have started a shipping container Pop-Up that provides a semi-permanent location for online businesses to take their customer experience offline. Adam collaborated with the City of San Jose to formalize a partnership focused on creating a new experience for the residents and visitors of the city.<\/p>\n

His clothing brand, The Die Hard Company<\/a>, designs apparel specifically for the sport enthusiast. Their gear is Made in San Francisco\/Bay Area to meet the specifications of the diehard Bay Area sports fans. This is particularly smart business since the shipping container is mobile and the HP Pavilion is just a stones throw away.<\/p>\n

Says Adam of his brand and experience, \u201cWe are a small online business, so Pop-Up stores<\/a> are the way we test the local market with minimal investment. As an architectural professional, the Pop-Up container is a small urban intervention project we built to join the conversation of revitalizing retail in downtown San Jose, capital of Silicon Valley. We were the first Pop-Up operation in San Jose when we took over a vacant restaurant for Black Friday through the holidays in 2010. This the first time we\u2019ve curated a space for other companies to Pop-Up. It\u2019s a very exciting time.\u201d<\/p>\n

Adam Mayberry\u2019s shop for collaborating brands was funded by a grant issued by the city. He is currently looking for a permanent space for his shop to create more\u00a0opportunity for other small businesses like The Die Hard Company.<\/p>\n

Your city wants you to change retail<\/strong><\/p>\n

On July 8th, 2014, The John S. and James L. Knight Foundation<\/a> announced the funding of three new projects aimed at building a more vibrant, livable San Jose through public space and urban planning improvements, as well as engagement opportunities that will bring residents together to improve their city.<\/p>\n

Led by a range of community development organizations, the projects are aligned with the city of San Jose\u2019s Envision 2040 plan, which is the grant that supported Adam\u2019s project. This plan aims to build a more walkable, mixed-use downtown core with easy access to transit and other amenities while creating more options for residents to connect. Like the plan, each of the projects addresses a growing need to curb the city\u2019s suburban sprawl in order to remain competitive and take a major part in the Bay Area\u2019s growth.<\/p>\n

Shipping Containers are becoming the solution to stagnant retail environments. \u201cAs a fast-growing city, San Jose has an essential role to play in the future success of the Bay Area\u2014but it needs to seize the opportunity,\u201d said George Abbott, Knight Foundation interim program director in San Jose. \u201cThese projects will advance urban transformation in the area; they will also help attract and retain new talent to the city while ensuring residents have a stake in its success.\u201d<\/p>\n

How Get your brand in a pop-up container<\/strong><\/p>\n

The Die Hard pop-up shop will remain in its current San Jose location through May 2015.<\/p>\n

You can book Adam\u2019s pop-up container here on Storefront<\/a>.<\/p>\n

If you\u2019re not in the Bay Area, search Storefront in your city for local space owners who are eager to collaborate with brands and amazing build Pop-Up Store<\/a> events.<\/p>\n

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Find space<\/a><\/div>\n
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A new approach to urban renewal\u00a0 California has been flourishing as a result of the growth of start-up companies and large businesses moving into the San Francisco\/Bay Area. This surge in population has subsequently increased the attendance at sporting events, concerts, restaurants and shopping districts on Main Street. In certain areas, high foot-traffic is hard 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