{"id":6311,"date":"2018-05-17T14:55:35","date_gmt":"2018-05-17T14:55:35","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=6311"},"modified":"2022-10-11T12:56:12","modified_gmt":"2022-10-11T12:56:12","slug":"heres-why-pop-up-stores-are-great-opportunities-for-hotels","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/heres-why-pop-up-stores-are-great-opportunities-for-hotels\/","title":{"rendered":"Here’s Why Pop-Up Stores are Great Opportunities for Hotels"},"content":{"rendered":"
<\/div>

For hotels, success ultimately lies in providing a positive guest experience. With turnkey space, including readily available Wi-fi, heat, air-conditioning and restrooms, let alone plenty of tourists and guests popping in automatically throughout the day, opening your hotel up to pop-up stores is a no-brainer.<\/strong><\/em>\u00a0Here\u2019s why:<\/p>\n

1. It builds brand awareness<\/strong><\/p>\n

Timeliness and relevance are two key factors in building buzz about your hotel and expanding your reach. This drives interest in guests and non-guests alike, as well as garners attention from the press.<\/p>\n

Whether it\u2019s working with a brand that has a large, established audience or leveraging the excitement of a pop-up event to drive lots of press, hotels will benefit from the extra attention.<\/p>\n

The Paramount Hotel chain is one hotel brand that has taken advantage of this opportunity, hosting serial pop-up stores with The Tony Awards and\u00a0Paul Frank. For both, this pop-up store was it’s first-ever, and the added buzz around each also contributed to the hotel\u2019s brand awareness, especially through a social media halo effect.<\/p>\n

\"\"<\/p>\n

2. It enhances the guest experience<\/strong><\/p>\n

Providing a positive guest experience is crucial for any hotel. Pop-up stores provide a unique way to enhance the experience and make it more memorable for guests. The Mulberry Project pop-up store brought a renowned team of master cocktail mixers to Colibri Boutique Hotels\u2019 La Zebra in Tulum, Mexico, an experience the guests wouldn’t soon forget. With well-crafted, expertly mixed, exotic cocktails for the hotel guests, this pop-up concept added luxe and exclusivity to their hotel stay.<\/p>\n

As Shannon Sheppard, Director of Sales and Marketing for the trending NYC 11 Howard hotel told Skift, \u201cWhile pop-ups do generate revenue for the hotel they enable 11 Howard to build partnerships within our local community, create an immersive interactive experience for guests and connect with new audiences.\u201d<\/p>\n

\"\"<\/a><\/p>\n

3. You can test or introduce new concepts<\/strong><\/p>\n

Just as pop-up stores are a great way for retailers to test new markets<\/a>, hotels can use them to the same degree. Whether it\u2019s testing the addition of a retail concept in your hotel space or reinventing the guest experience in some way, a pop-up store can give you a sample size big enough to gain insights and small enough to not harm your brand.<\/p>\n

As the hotel market is increasingly competitive, testing pop-up concepts will give you enough leverage to enhance the guest experience and\u00a0even show local neighborhood support.\"\"<\/a><\/p>\n

4. You can forge new relationships<\/strong><\/p>\n

Hosting pop-up stores gives your hotel the opportunity to work with different brands and partners. Plus, it\u2019s an opportunity to tap into the local community, or intentionally expand internationally.<\/p>\n

As collaboration is key<\/a>, partnering with local, national and international artists or retailers will get your name out in front of a new and global audience.\u00a0These initial relationships could also bud into long-lasting partnerships that scale bigger than a single pop-up.<\/strong><\/p>\n

List your hotel or event space<\/a> here!<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

For hotels, success ultimately lies in providing a positive guest experience. With turnkey space, including readily available Wi-fi, heat, air-conditioning and restrooms, let alone plenty of tourists and guests popping in automatically throughout the day, opening your hotel up to pop-up stores is a no-brainer.\u00a0Here\u2019s why: 1. It builds brand awareness Timeliness and relevance are […]<\/p>\n","protected":false},"author":27,"featured_media":6961,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Sheehan","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/asheehan\/"},"qubely_comment":0,"qubely_category":"Retail Trends<\/a>","qubely_excerpt":"For hotels, success ultimately lies in providing a positive guest experience. With turnkey space, including readily available Wi-fi, heat, air-conditioning and restrooms, let alone plenty of tourists and guests popping in automatically throughout the day, opening your hotel up to pop-up stores is a no-brainer.\u00a0Here\u2019s why: 1. It builds brand awareness Timeliness and relevance are…","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/6311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=6311"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/6311\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/6961"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=6311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=6311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=6311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}