{"id":63210,"date":"2026-02-25T09:45:42","date_gmt":"2026-02-25T09:45:42","guid":{"rendered":"https:\/\/www.thestorefront.com\/mag\/?p=63210"},"modified":"2026-02-25T09:45:44","modified_gmt":"2026-02-25T09:45:44","slug":"how-to-design-a-physical-store-that-appeals-to-both-webrooming-and-showrooming","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/how-to-design-a-physical-store-that-appeals-to-both-webrooming-and-showrooming\/","title":{"rendered":"How to Design a Physical Store That Appeals to Both Webrooming and Showrooming"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/how-to-design-a-physical-store-that-appeals-to-both-webrooming-and-showrooming\/#Understanding_Webrooming_and_Showrooming\" title=\"Understanding Webrooming and Showrooming\">Understanding Webrooming and Showrooming<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/how-to-design-a-physical-store-that-appeals-to-both-webrooming-and-showrooming\/#Designing_for_Webroomers\" title=\"Designing for Webroomers\">Designing for Webroomers<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/how-to-design-a-physical-store-that-appeals-to-both-webrooming-and-showrooming\/#Webroomers_arrive_informed_They_expect_consistency_between_what_they_saw_online_and_what_they_encounter_in-store\" title=\"Webroomers arrive informed. They expect consistency between what they saw online and what they encounter in-store.\">Webroomers arrive informed. They expect consistency between what they saw online and what they encounter in-store.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/how-to-design-a-physical-store-that-appeals-to-both-webrooming-and-showrooming\/#Designing_for_Showroomers\" title=\"Designing for Showroomers\">Designing for Showroomers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/how-to-design-a-physical-store-that-appeals-to-both-webrooming-and-showrooming\/#Balancing_Both_Behaviors_Through_Hybrid_Store_Design\" title=\"Balancing Both Behaviors Through Hybrid Store Design\">Balancing Both Behaviors Through Hybrid Store Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/how-to-design-a-physical-store-that-appeals-to-both-webrooming-and-showrooming\/#Case_Studies_Retailers_Getting_It_Right\" title=\"Case Studies: Retailers Getting It Right\">Case Studies: Retailers Getting It Right<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/mag\/how-to-design-a-physical-store-that-appeals-to-both-webrooming-and-showrooming\/#Best_Buy\" title=\"Best Buy\">Best Buy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thestorefront.com\/mag\/how-to-design-a-physical-store-that-appeals-to-both-webrooming-and-showrooming\/#Sephora\" title=\"Sephora\">Sephora<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.thestorefront.com\/mag\/how-to-design-a-physical-store-that-appeals-to-both-webrooming-and-showrooming\/#Warby_Parker\" title=\"Warby Parker\">Warby Parker<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.thestorefront.com\/mag\/how-to-design-a-physical-store-that-appeals-to-both-webrooming-and-showrooming\/#Key_Design_Takeaways\" title=\"Key Design Takeaways\">Key Design Takeaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.thestorefront.com\/mag\/how-to-design-a-physical-store-that-appeals-to-both-webrooming-and-showrooming\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.thestorefront.com\/mag\/how-to-design-a-physical-store-that-appeals-to-both-webrooming-and-showrooming\/#Frequently_Asked_Questions_About_Webrooming_and_Showrooming\" title=\"Frequently Asked Questions About Webrooming and Showrooming\">Frequently Asked Questions About Webrooming and Showrooming<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>Retail has evolved beyond the simple divide between online and offline. Today\u2019s customers move fluidly between channels before making a purchase decision. Two behaviors define this shift: <strong>webrooming<\/strong>, where shoppers research online and buy in-store, and <strong>showrooming<\/strong>, where they evaluate products in-store but complete the purchase online.<\/p>\n\n\n\n<p>For ecommerce and DTC brands expanding into physical retail, understanding these behaviors is critical. If you are planning your first activation, start with our complete guide to <a href=\"\/mag\/bring-e-commerce-brand-life-pop-stores\/\">ecommerce brands opening pop-up shops<\/a>. Designing for omnichannel behavior is now a core part of retail strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_Webrooming_and_Showrooming\"><\/span>Understanding Webrooming and Showrooming<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2023\/08\/41ea6493c8a1a732145be444427ac81f-1.jpg\" alt=\"Showrooming products that customers then buy online like this laptop is a great use case for pop up shops\" style=\"width:522px;height:auto\"\/><\/figure>\n\n\n\n<p>Webrooming occurs when customers compare products, read reviews and evaluate pricing online before visiting a store to complete the purchase. These shoppers value reassurance, speed and in-person validation.<\/p>\n\n\n\n<p>Showrooming is the inverse. Customers visit a physical location to touch, test or try products but choose to purchase online, often driven by pricing, convenience or delivery options.<\/p>\n\n\n\n<p>Both behaviors reflect the same underlying need: confidence. Your store design must reduce uncertainty and align digital expectations with physical experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Designing_for_Webroomers\"><\/span>Designing for Webroomers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2023\/08\/d2074af3c82c88333e57bbe5a0c467a1-1.jpg\" alt=\"Encourage customers to browse offline and buy online like this customer\" style=\"width:498px;height:auto\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Webroomers_arrive_informed_They_expect_consistency_between_what_they_saw_online_and_what_they_encounter_in-store\"><\/span>Webroomers arrive informed. They expect consistency between what they saw online and what they encounter in-store.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To serve them effectively, your physical space should provide:<\/p>\n\n\n\n<p>Clear product organization that mirrors digital categorization<br>Detailed, visible product information at point of display<br>Transparent pricing that matches online positioning<br>Knowledgeable staff who can validate online research<\/p>\n\n\n\n<p>Digital integration is key. QR codes, tablets or smart displays that surface reviews, specifications or availability remove friction and reinforce trust.<\/p>\n\n\n\n<p>Spatial clarity matters just as much as information. An intuitive layout that reduces search time supports informed buyers and increases in-store conversion. For foundational spatial planning principles, see our guide to <a href=\"\/mag\/pop-up-store-design\/\">pop up store design<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Designing_for_Showroomers\"><\/span>Designing for Showroomers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2023\/08\/6e39d102a6e641d1c03ef3197545c63d-1.jpg\" alt=\"Great showrooming design\" style=\"width:474px;height:auto\"\/><\/figure>\n\n\n\n<p>Showroomers are tactile decision-makers. They want to see quality, feel materials and compare options physically \u2014 even if they ultimately purchase online.<\/p>\n\n\n\n<p>To appeal to showroomers, stores should emphasize:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hands-on product access<\/li>\n\n\n\n<li>Side-by-side comparisons<\/li>\n\n\n\n<li>Interactive displays or demonstrations<\/li>\n\n\n\n<li>Flexible ordering options within the store<\/li>\n<\/ul>\n\n\n\n<p>The goal is not to prevent online purchasing, but to keep the transaction within your ecosystem. Integrating digital checkout points or enabling online ordering from inside the store preserves revenue while satisfying customer preference.<\/p>\n\n\n\n<p>This hybrid approach aligns closely with experiential retail principles. When physical and digital channels work together seamlessly, the store becomes part of a cohesive brand journey rather than a standalone sales point. For deeper insight into immersive retail strategy, explore our case studies on <strong><a href=\"\/mag\/7-case-studies-prove-experiential-retail-future\/\" class=\"ek-link\">experiential retail and retailtainment<\/a>.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Balancing_Both_Behaviors_Through_Hybrid_Store_Design\"><\/span>Balancing Both Behaviors Through Hybrid Store Design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2023\/08\/fdb7eac5ef70a7108d601e79bd15711e.jpg\" alt=\"There are some powerful statistics to back up the webrooming and showrooming approach\"\/><\/figure>\n\n\n\n<p>The most successful retailers do not treat webrooming and showrooming as opposing forces. Instead, they design hybrid retail environments that support both.<\/p>\n\n\n\n<p>Key design elements include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consistent pricing across channels<\/li>\n\n\n\n<li>Seamless digital integration within physical space<\/li>\n\n\n\n<li>Flexible fulfillment options such as in-store pickup or easy returns<\/li>\n\n\n\n<li>Personalized service informed by online customer data<\/li>\n<\/ul>\n\n\n\n<p>By eliminating friction between online research and offline interaction, you remove the incentive for customers to leave your ecosystem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Case_Studies_Retailers_Getting_It_Right\"><\/span>Case Studies: Retailers Getting It Right<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2023\/08\/7920c135c520847bcc6b467473a215b3-1.jpg\" alt=\"Best buy does webrooming well\" style=\"width:750px;height:500px\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_Buy\"><\/span>Best Buy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-text-align-left\"><a href=\"https:\/\/www.bestbuy.com\/\" class=\"ek-link\"><strong>Best Buy<\/strong><\/a> faced significant showrooming pressure as customers inspected electronics in-store before purchasing from online competitors. The company responded with a price-matching policy and invested heavily in knowledgeable in-store staff and consultations. By combining pricing transparency with physical expertise, Best Buy retained customers and strengthened loyalty.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2023\/08\/9a44a5c9ff4710cc9c1e340612018d54.jpg\" alt=\"Sephora allows customers to test products in-store and buy online\" style=\"width:755px;height:489px\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sephora\"><\/span>Sephora<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Sephora<\/strong> integrates digital and physical channels through smart mirrors, app connectivity and QR codes. Customers can test products in-store while accessing reviews, wish lists and personalized recommendations from their digital profiles. This seamless integration supports both webrooming and showrooming behaviors.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2023\/08\/a6ae1ff56061199900fe6ad86c769e60-1.jpg\" alt=\"Warby parker links the online and offline perfectly\" style=\"width:749px;height:auto\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Warby_Parker\"><\/span>Warby Parker<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Originally an online-only eyewear brand, Warby Parker expanded into physical retail while maintaining digital convenience. Customers can try frames in-store or use the home try-on program. Inventory, pricing and customer accounts remain synchronized across channels, creating a unified omnichannel experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Design_Takeaways\"><\/span>Key Design Takeaways<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Retailers who successfully accommodate webrooming and showrooming focus on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Information transparency that builds trust<\/li>\n\n\n\n<li>Interactive product experiences that encourage engagement<\/li>\n\n\n\n<li>Digital tools that connect online and offline channels<\/li>\n\n\n\n<li>Flexible purchase and fulfillment options<\/li>\n\n\n\n<li>Consistent service quality across touchpoints<\/li>\n<\/ul>\n\n\n\n<p>Design is no longer just aesthetic. It must reflect behavioral reality.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Webrooming and showrooming are complementary expressions of modern consumer behavior. A well-designed physical store recognizes that customers may begin their journey online and complete it offline \u2014 or the reverse.<\/p>\n\n\n\n<p>By combining intuitive layout, transparent information, tactile engagement and digital integration, retailers can transform their stores into omnichannel hubs that support loyalty and long-term growth.<\/p>\n\n\n\n<p>For ecommerce and DTC brands, this hybrid model is no longer optional. It is foundational to sustainable retail strategy.<\/p>\n\n\n\n<div class=\"wp-block-qubely-row qubely-section qubely-block-feccfa\"><div class=\"qubely-row-overlay\"><\/div><div class=\"qubely-container\"><div class=\"qubely-row \">\n<div class=\"wp-block-qubely-column qubely-column qubely-column-front qubely-block-f06f88\"><div class=\"qubely-column-inner\">\n<div class=\"wp-block-qubely-heading qubely-block-129d86\"><div class=\"qubely-block-heading  qubely-has-separator qubely-separator-position-leftright\"><div class=\"qubely-heading-container\"><div class=\"qubely-separator qubely-separator-before\"><span class=\"qubely-separator-type-css qubely-separator-solid\"><\/span><\/div><h2 class=\"qubely-heading-selector\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_About_Webrooming_and_Showrooming\"><\/span>Frequently Asked Questions About Webrooming and Showrooming<br><span class=\"ez-toc-section-end\"><\/span><\/h2><div class=\"qubely-separator qubely-separator-after\"><span class=\"qubely-separator-type-css qubely-separator-solid\"><\/span><\/div><\/div><\/div><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"qubely-block-accordion  qubely-block-8ff166\" data-item-toggle=\"true\">\n<div class=\"wp-block-qubely-accordion-item qubely-block-74ba6d\"><div class=\"qubely-accordion-item qubely-type-fill false\"><div class=\"qubely-accordion-panel qubely-icon-position-right\"><span class=\"qubely-accordion-panel-handler\" role=\"button\"><span class=\"qubely-accordion-panel-handler-label\">What is the difference between webrooming and showrooming?<\/span><span class=\"qubely-accordion-icon fa fa-plus\"><\/span><\/span><\/div><div class=\"qubely-accordion-body\"><div itemprop=\"text\">\n<p><\/p>\n\n\n\n<p>Webrooming occurs when customers research products online but complete the purchase in a physical store. Showrooming is the opposite behavior: customers examine products in-store but buy them online. Both reflect modern omnichannel shopping patterns.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-qubely-accordion-item qubely-block-5b72e5\"><div class=\"qubely-accordion-item qubely-type-fill false\"><div class=\"qubely-accordion-panel qubely-icon-position-right\"><span class=\"qubely-accordion-panel-handler\" role=\"button\"><span class=\"qubely-accordion-panel-handler-label\">Why do customers engage in showrooming?<\/span><span class=\"qubely-accordion-icon fa fa-plus\"><\/span><\/span><\/div><div class=\"qubely-accordion-body\"><div itemprop=\"text\">\n<p>Customers showroom to compare products physically, test quality, or evaluate fit before purchasing. They may complete the transaction online due to price advantages, convenience, or delivery options.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-qubely-accordion-item qubely-block-4e1d46\"><div class=\"qubely-accordion-item qubely-type-fill false\"><div class=\"qubely-accordion-panel qubely-icon-position-right\"><span class=\"qubely-accordion-panel-handler\" role=\"button\"><span class=\"qubely-accordion-panel-handler-label\">Why is webrooming beneficial for retailers?<\/span><span class=\"qubely-accordion-icon fa fa-plus\"><\/span><\/span><\/div><div class=\"qubely-accordion-body\"><div itemprop=\"text\">\n<p>Webrooming can increase in-store traffic and improve conversion rates when pricing and product information are consistent across channels. It allows retailers to combine online research with in-person service and instant fulfillment.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-qubely-accordion-item qubely-block-2068dc\"><div class=\"qubely-accordion-item qubely-type-fill false\"><div class=\"qubely-accordion-panel qubely-icon-position-right\"><span class=\"qubely-accordion-panel-handler\" role=\"button\"><span class=\"qubely-accordion-panel-handler-label\">How can retailers prevent losing sales to showrooming?<\/span><span class=\"qubely-accordion-icon fa fa-plus\"><\/span><\/span><\/div><div class=\"qubely-accordion-body\"><div itemprop=\"text\">\n<p>Rather than preventing showrooming, retailers can retain revenue by offering price matching, seamless online ordering from within the store, and integrated loyalty programs that connect digital and physical channels.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-qubely-accordion-item qubely-block-02d7a7\"><div class=\"qubely-accordion-item qubely-type-fill false\"><div class=\"qubely-accordion-panel qubely-icon-position-right\"><span class=\"qubely-accordion-panel-handler\" role=\"button\"><span class=\"qubely-accordion-panel-handler-label\">How does store design influence webrooming and showrooming?<\/span><span class=\"qubely-accordion-icon fa fa-plus\"><\/span><\/span><\/div><div class=\"qubely-accordion-body\"><div itemprop=\"text\">\n<p>Clear layout, visible product information, digital integration and hands-on displays reduce friction between online research and offline interaction. A hybrid design strategy ensures customers remain within the brand\u2019s ecosystem regardless of purchase channel.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Modern shoppers move between online research and in-store interaction before purchasing. Discover how to design a physical retail space that supports both webrooming and showrooming through intuitive layout, digital integration and hybrid retail strategy.<\/p>\n","protected":false},"author":14,"featured_media":26553,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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href=\"https:\/\/www.thestorefront.com\/mag\/category\/dtc-and-ecommerce\/\" rel=\"category tag\">DTC and Ecommerce<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/pop-up-retail-how-to\/\" rel=\"category tag\">How-to<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/retail-trends\/\" rel=\"category tag\">Retail Trends<\/a>","qubely_excerpt":"Modern shoppers move between online research and in-store interaction before purchasing. 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