{"id":6393,"date":"2026-03-18T16:18:47","date_gmt":"2026-03-18T16:18:47","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=6393"},"modified":"2026-03-18T16:18:49","modified_gmt":"2026-03-18T16:18:49","slug":"pop-up-store-5-golden-rules-for-attracting-media-attention","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/pop-up-store-5-golden-rules-for-attracting-media-attention\/","title":{"rendered":"How to Get Press for a Pop-Up Shop"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-store-5-golden-rules-for-attracting-media-attention\/#Why_pop-up_shops_attract_media_attention\" title=\"Why pop-up shops attract media attention\">Why pop-up shops attract media attention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-store-5-golden-rules-for-attracting-media-attention\/#Build_a_strong_story_around_your_pop-up\" title=\"Build a strong story around your pop-up\">Build a strong story around your pop-up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-store-5-golden-rules-for-attracting-media-attention\/#Align_your_pop-up_with_seasonal_and_cultural_moments\" title=\"Align your pop-up with seasonal and cultural moments\">Align your pop-up with seasonal and cultural moments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-store-5-golden-rules-for-attracting-media-attention\/#Create_exclusivity_and_news_value\" title=\"Create exclusivity and news value\">Create exclusivity and news value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-store-5-golden-rules-for-attracting-media-attention\/#Host_a_press_and_influencer_launch_event\" title=\"Host a press and influencer launch event\">Host a press and influencer launch event<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-store-5-golden-rules-for-attracting-media-attention\/#Design_your_pop-up_for_media_and_content_creation\" title=\"Design your pop-up for media and content creation\">Design your pop-up for media and content creation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-store-5-golden-rules-for-attracting-media-attention\/#Choose_a_location_that_attracts_attention\" title=\"Choose a location that attracts attention\">Choose a location that attracts attention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-store-5-golden-rules-for-attracting-media-attention\/#Combine_PR_with_broader_marketing_strategy\" title=\"Combine PR with broader marketing strategy\">Combine PR with broader marketing strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-store-5-golden-rules-for-attracting-media-attention\/#Launch_your_pop-up_in_the_right_space\" title=\"Launch your pop-up in the right space\">Launch your pop-up in the right space<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>Pop-up shops are one of the most effective formats for generating media attention. Their temporary nature, creative concepts and event-driven format make them highly attractive to journalists, influencers and content creators.<\/p>\n\n\n\n<p>This guide explains how to get press coverage for a pop-up shop, from building a strong story to hosting launch events and creating media-ready experiences.<\/p>\n\n\n\n<p>For a complete strategy, see our guide to <a href=\"https:\/\/www.thestorefront.com\/mag\/popupstore-and-marketing\/?utm_source=chatgpt.com\" class=\"ek-link\"><strong>pop-up shop marketing<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_pop-up_shops_attract_media_attention\"><\/span>Why pop-up shops attract media attention<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/www.thestorefront.com\/listings\/ref\/3761?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=How-to\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/IMG_1181-1024x683.jpg\" alt=\"HEMA's pop up really made a splash, generating lots of media coverage\" class=\"wp-image-6411\" style=\"width:664px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/IMG_1181-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/IMG_1181-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/IMG_1181-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/IMG_1181-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/IMG_1181-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/IMG_1181-272x182.jpg 272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">HEMA \u00a9 Storefront<\/figcaption><\/figure>\n\n\n\n<p>Pop-ups naturally align with what media outlets are looking for.<\/p>\n\n\n\n<p>They are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>time-sensitive<\/li>\n\n\n\n<li>visually engaging<\/li>\n\n\n\n<li>experience-driven<\/li>\n\n\n\n<li>tied to launches or cultural moments<\/li>\n<\/ul>\n\n\n\n<p>This makes them ideal for editorial coverage across lifestyle, retail and local media.<\/p>\n\n\n\n<p>However, not every pop-up gets press. Coverage depends on having a clear story and a compelling reason for journalists to care.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Build_a_strong_story_around_your_pop-up\"><\/span>Build a strong story around your pop-up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Journalists do not cover stores. They cover stories.<\/p>\n\n\n\n<p>Your pop-up needs a clear narrative such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a product launch<\/li>\n\n\n\n<li>a brand collaboration<\/li>\n\n\n\n<li>a seasonal concept<\/li>\n\n\n\n<li>a cultural or social theme<\/li>\n<\/ul>\n\n\n\n<p>The stronger the concept, the easier it is for media to turn it into content.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8771-1024x683.jpg\" alt=\"Trauffaut's pop up in Le Marais launched with a street party for journalists and influencers\" class=\"wp-image-4489\" style=\"width:609px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8771-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8771-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8771-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8771-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8771-1140x760.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>For example, <a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-store-truffaut-marais-paris\/\">Truffaut\u2019s pop-up in Le Marais<\/a> used an urban gardening concept combined with a launch event to create a story that resonated with both media and visitors.<\/p>\n\n\n\n<p>If your pop-up does not have a clear angle, it will struggle to gain coverage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Align_your_pop-up_with_seasonal_and_cultural_moments\"><\/span>Align your pop-up with seasonal and cultural moments<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Timing plays a major role in PR success.<\/p>\n\n\n\n<p>Journalists work around predictable editorial calendars, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Christmas and holiday retail<\/li>\n\n\n\n<li>summer activations<\/li>\n\n\n\n<li>fashion weeks<\/li>\n\n\n\n<li>cultural events<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"480\" height=\"360\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/09\/Amazon-Christmas-pop-up.jpg\" alt=\"Amazon's Black Friday pop up shop\" class=\"wp-image-9246\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/09\/Amazon-Christmas-pop-up.jpg 480w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/09\/Amazon-Christmas-pop-up-300x225.jpg 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/figure>\n\n\n\n<p>Aligning your pop-up with these moments increases your chances of being featured.<\/p>\n\n\n\n<p>You can explore this further in the <a href=\"https:\/\/www.thestorefront.com\/mag\/seasonal-pop-up-shop\/\" class=\"ek-link\"><strong>seasonal pop-up shop guide<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_exclusivity_and_news_value\"><\/span>Create exclusivity and news value<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Media coverage depends on what is new.<\/p>\n\n\n\n<p>To increase your chances of coverage, your pop-up should offer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>exclusive products or collections<\/li>\n\n\n\n<li>limited-time experiences<\/li>\n\n\n\n<li>first-time launches<\/li>\n\n\n\n<li>collaborations<\/li>\n<\/ul>\n\n\n\n<p>Exclusivity creates urgency, both for journalists and for customers.<\/p>\n\n\n\n<p>Pop-ups are particularly effective for testing new concepts or launching products in a way that feels fresh and newsworthy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Host_a_press_and_influencer_launch_event\"><\/span>Host a press and influencer launch event<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/party-cocktails-1024x683.jpg\" alt=\"A press launch event is a great idea\" class=\"wp-image-6365\" style=\"width:728px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/party-cocktails-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/party-cocktails-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/party-cocktails-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/party-cocktails-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/party-cocktails-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/party-cocktails-272x182.jpg 272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>A launch event is one of the most effective PR tools.<\/p>\n\n\n\n<p>Inviting journalists, influencers and creators to experience your pop-up in person allows them to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>capture content<\/li>\n\n\n\n<li>interview your team<\/li>\n\n\n\n<li>understand your concept<\/li>\n\n\n\n<li>publish quickly<\/li>\n<\/ul>\n\n\n\n<p>To maximize impact:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>keep the event focused and well-timed<\/li>\n\n\n\n<li>provide a clear narrative<\/li>\n\n\n\n<li>ensure the space is visually ready<\/li>\n\n\n\n<li>prepare press materials in advance<\/li>\n<\/ul>\n\n\n\n<p>Pop-ups that combine media and influencer attendance tend to generate both editorial coverage and social amplification.<\/p>\n\n\n\n<p>You can explore how this connects with social promotion in our guide to <a href=\"https:\/\/www.thestorefront.com\/mag\/how-to-promote-your-pop-up-event-on-social-media\/?utm_source=chatgpt.com\">promoting a pop-up shop on social media<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Design_your_pop-up_for_media_and_content_creation\"><\/span>Design your pop-up for media and content creation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.thestorefront.com\/?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=How-to\"><img decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/IMG_1096.jpg\" alt=\"Il Bisonte balloons as part of their launch\" class=\"wp-image-7374\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/IMG_1096.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/IMG_1096-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/IMG_1096-272x182.jpg 272w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><figcaption class=\"wp-element-caption\">Il Bisonte \u00a9 Storefront<\/figcaption><\/figure>\n\n\n\n<p>\u00a0Media coverage is driven by visuals as much as story.<\/p>\n\n\n\n<p>Your pop-up should be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>visually distinctive<\/li>\n\n\n\n<li>easy to photograph<\/li>\n\n\n\n<li>aligned with your brand identity<\/li>\n<\/ul>\n\n\n\n<p>Experiential design plays a key role here. Journalists and creators are more likely to cover spaces that offer strong visual content.<\/p>\n\n\n\n<p>For example, <a href=\"https:\/\/www.thestorefront.com\/mag\/kodak-opens-pop-up-shop-in-london-with-storefront\/\" class=\"ek-link\"><strong>Kodak\u2019s experiential pop-up in London<\/strong><\/a> combined product demos and immersive experiences to create content that worked across both media and social channels. <\/p>\n\n\n\n<p>To go deeper on this, see our guide to <a href=\"https:\/\/www.thestorefront.com\/mag\/make-your-pop-up-instagrammable\/?utm_source=chatgpt.com\" class=\"ek-link\">creating an <strong>Instagrammable pop-up shop<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choose_a_location_that_attracts_attention\"><\/span>Choose a location that attracts attention<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Location is part of your PR strategy.<\/p>\n\n\n\n<p>Pop-ups in high-profile or culturally relevant areas are more likely to attract:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>walk-in traffic<\/li>\n\n\n\n<li>influencers<\/li>\n\n\n\n<li>media attention<\/li>\n<\/ul>\n\n\n\n<p>Neighbourhoods known for retail, fashion or culture naturally increase visibility.<\/p>\n\n\n\n<p>Explore spaces in key cities:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/retail\" class=\"ek-link\"><strong>New York pop-up spaces<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.thestorefront.com\/search\/london\/retail\" class=\"ek-link\"><strong>London pop-up shops<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.thestorefront.com\/search\/paris\/retail\" class=\"ek-link\"><strong>Paris pop ups<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Combine_PR_with_broader_marketing_strategy\"><\/span>Combine PR with broader marketing strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>PR should not exist in isolation.<\/p>\n\n\n\n<p>The most successful pop-up campaigns combine:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>press coverage<\/li>\n\n\n\n<li>social media<\/li>\n\n\n\n<li>influencer marketing<\/li>\n\n\n\n<li>in-store experience<\/li>\n<\/ul>\n\n\n\n<p>This creates multiple touchpoints that reinforce your message and extend reach. You can also support your PR efforts with offline tactics such as local partnerships, print campaigns and community activation. Learn more in our <strong>guide to <a href=\"https:\/\/www.thestorefront.com\/mag\/10-best-tips-offline-retail-campaign-ideas\/\" class=\"ek-link\">offline marketing for pop-up shops<\/a><\/strong>.<\/p>\n\n\n\n<p>For a full breakdown, see: our guide to <a href=\"https:\/\/www.thestorefront.com\/mag\/popupstore-and-marketing\/?utm_source=chatgpt.com\" class=\"ek-link\"><strong>pop-up shop marketing<\/strong><\/a> and <a href=\"https:\/\/www.thestorefront.com\/mag\/how-to-open-pop-up-store-storefront\/\" class=\"ek-link\"><strong>how to open a pop-up store<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Launch_your_pop-up_in_the_right_space\"><\/span>Launch your pop-up in the right space<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The success of your PR strategy depends on the environment you create.<\/p>\n\n\n\n<p>The right space enhances:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>your concept<\/li>\n\n\n\n<li>your visual identity<\/li>\n\n\n\n<li>your ability to host media and events<\/li>\n<\/ul>\n\n\n\n<p>Storefront helps brands find short-term retail spaces that maximize visibility and impact.<\/p>\n\n\n\n<p>Explore:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.thestorefront.com\/project\/retail-space-for-rent\" class=\"ek-link\"><strong>Retail space for rent<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.thestorefront.com\/project\/pop-up-store-rental\" class=\"ek-link\"><strong>Pop-up store rental<\/strong><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to get press for a pop-up shop using PR, media outreach and launch events to generate coverage, build buzz and increase visibility.<\/p>\n","protected":false},"author":67,"featured_media":4489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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