{"id":6429,"date":"2018-04-26T09:54:47","date_gmt":"2018-04-26T09:54:47","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=6429"},"modified":"2026-02-25T16:13:27","modified_gmt":"2026-02-25T16:13:27","slug":"lingerie-e-tailer-adore-focus-offline-expansion-store-customer-experience","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/lingerie-e-tailer-adore-focus-offline-expansion-store-customer-experience\/","title":{"rendered":"How Adore Me Uses Pop-Up Stores to Strengthen Its Ecommerce-First Strategy"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/lingerie-e-tailer-adore-focus-offline-expansion-store-customer-experience\/#From_Experiential_Pop-Ups_to_Omnichannel_Growth\" title=\"From Experiential Pop-Ups to Omnichannel Growth\">From Experiential Pop-Ups to Omnichannel Growth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/lingerie-e-tailer-adore-focus-offline-expansion-store-customer-experience\/#Why_Pop-Up_Shops_Make_Sense_for_a_Digitally_Native_Brand\" title=\"Why Pop-Up Shops Make Sense for a Digitally Native Brand\">Why Pop-Up Shops Make Sense for a Digitally Native Brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/lingerie-e-tailer-adore-focus-offline-expansion-store-customer-experience\/#The_Measurable_Impact_of_In-Person_Customer_Interaction\" title=\"The Measurable Impact of In-Person Customer Interaction\">The Measurable Impact of In-Person Customer Interaction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/lingerie-e-tailer-adore-focus-offline-expansion-store-customer-experience\/#Pop-Up_Shops_vs_Permanent_Stores_A_Strategic_Balance\" title=\"Pop-Up Shops vs. Permanent Stores: A Strategic Balance\">Pop-Up Shops vs. Permanent Stores: A Strategic Balance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/lingerie-e-tailer-adore-focus-offline-expansion-store-customer-experience\/#What_Pop-Up_Shops_Offer_That_Ecommerce_Alone_Cannot\" title=\"What Pop-Up Shops Offer That Ecommerce Alone Cannot\">What Pop-Up Shops Offer That Ecommerce Alone Cannot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/lingerie-e-tailer-adore-focus-offline-expansion-store-customer-experience\/#Choosing_the_Right_Markets\" title=\"Choosing the Right Markets\">Choosing the Right Markets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/mag\/lingerie-e-tailer-adore-focus-offline-expansion-store-customer-experience\/#The_Bigger_Takeaway_for_Ecommerce_Brands\" title=\"The Bigger Takeaway for Ecommerce Brands\">The Bigger Takeaway for Ecommerce Brands<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>Adore Me built its reputation as a digitally native lingerie brand, challenging the intimates market with inclusive sizing, accessible pricing, and a strong online-first model.<\/p>\n\n\n\n<p>While the brand has experimented with physical retail \u2014 including select standalone stores and appointment showrooms \u2014 its core strategy remains ecommerce-led. More recently, Adore Me has expanded through wholesale partnerships, including distribution in more than 1,900 Walmart locations, further enhancing its omnichannel footprint.<\/p>\n\n\n\n<p>Rather than shifting away from digital, Adore Me uses <strong><a href=\"https:\/\/www.thestorefront.com\/project\/pop-up-store-rental\" class=\"ek-link\">pop-up stores<\/a><\/strong> and temporary retail activations as strategic tools to test markets, deepen customer engagement, and bridge the gap between online convenience and in-person experience.<\/p>\n\n\n\n<p>We spoke with Iris Voltaire, Adore Me\u2019s Business and Brand Development Associate, about how pop-ups and selective retail experiments support the brand\u2019s broader growth strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"From_Experiential_Pop-Ups_to_Omnichannel_Growth\"><\/span>From Experiential Pop-Ups to Omnichannel Growth<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large wp-image-6432\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/im-4936-1024x683.jpeg\" alt=\"\" class=\"wp-image-6432\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/im-4936-1024x683.jpeg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/im-4936-300x200.jpeg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/im-4936-768x512.jpeg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/im-4936-810x540.jpeg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/im-4936-1140x760.jpeg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/im-4936-272x182.jpeg 272w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/im-4936.jpeg 1260w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Photo: Adore Me<\/figcaption><\/figure>\n\n\n\n<p>Adore Me views physical retail as an extension of its digital DNA \u2014 not a replacement for ecommerce.<\/p>\n\n\n\n<p>\u201cWe\u2019re constantly looking for new innovative offline ideas,\u201d explains Voltaire.<\/p>\n\n\n\n<p>One of the brand\u2019s most memorable activations was a one-day pop-up in a high-traffic New York location. Rather than functioning as a traditional store, it was a <strong>360-degree brand experience<\/strong> in the middle of a busy transportation hub.<\/p>\n\n\n\n<p>The activation featured:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A live, nine-hour fashion photoshoot<\/li>\n\n\n\n<li>A 16-foot-wide selfie wall<\/li>\n\n\n\n<li>Interactive brand moments designed for social sharing<\/li>\n<\/ul>\n\n\n\n<p>Importantly, no merchandise was sold on-site. Instead, visitors received discount codes redeemable online, encouraging post-visit conversion back to ecommerce.<\/p>\n\n\n\n<p>\u201cThese types of engagements are very different from the classic retail store,\u201d says Voltaire. \u201cVisitors were encouraged to engage with the brand offline and go on a shopping spree online when they\u2019re already at home.\u201d<\/p>\n\n\n\n<p>This model highlights one of the biggest advantages of pop-up stores for ecommerce brands: they create brand exposure and customer interaction without disrupting the online sales engine \u2014 a core principle we discuss in our <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/bring-e-commerce-brand-life-pop-stores\/\" class=\"ek-link\">complete guide to ecommerce pop-up shops<\/a><\/strong>.<\/p>\n\n\n\n<p> Learn more: <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/bring-e-commerce-brand-life-pop-stores\/\" class=\"ek-link\">Bring Ecommerce Brands to Life With Pop-Up Stores<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Pop-Up_Shops_Make_Sense_for_a_Digitally_Native_Brand\"><\/span>Why Pop-Up Shops Make Sense for a Digitally Native Brand<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.thestorefront.com\/search?address=New%20York%2C%20NY%2C%20USA&amp;zoom=10&amp;latitude=40.7127837&amp;longitude=-74.00594130000002&amp;lat_g=40.4913699&amp;lat_l=40.91525559999999&amp;lng_g=-74.25908989999999&amp;lng_l=-73.7002721&amp;s=score%20DESC&amp;page=1&amp;utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Success-Stories\"><img decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/Store-Adore-Me.jpg\" alt=\"Adore Me's pop up store\" class=\"wp-image-6434\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/Store-Adore-Me.jpg 700w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/Store-Adore-Me-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/Store-Adore-Me-272x182.jpg 272w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><figcaption class=\"wp-element-caption\">Photo: ADORE ME NYC &#8211; Reform Creative<\/figcaption><\/figure>\n\n\n\n<p>Since launching online, Adore Me has focused on data-driven personalization and direct-to-consumer growth. Physical retail for them is experimental and intentional.<\/p>\n\n\n\n<p>\u201cTo fuel further growth, and to articulate a stronger brand statement, we\u2019ve decided to move into brick-and-mortar,\u201d Voltaire explains.<\/p>\n\n\n\n<p>But instead of building a large network of standalone stores, Adore Me has used pop-ups and experiential activations to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increase brand visibility<\/li>\n\n\n\n<li>Strengthen customer trust<\/li>\n\n\n\n<li>Test geographic demand<\/li>\n\n\n\n<li>Gather qualitative insights<\/li>\n<\/ul>\n\n\n\n<p>This approach reduces long-term risk while delivering real-world feedback that digital analytics alone cannot provide.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Measurable_Impact_of_In-Person_Customer_Interaction\"><\/span>The Measurable Impact of In-Person Customer Interaction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u201cWe\u2019ve seen a benefit from customers interacting with the brand in real life,\u201d says Voltaire.<\/p>\n\n\n\n<p>In addition to pop-up activations, Adore Me operates appointment-based showroom experiences, where customers receive one-on-one styling sessions. Stylists assist with measurements, fit guidance, and personalized product recommendations.<\/p>\n\n\n\n<p>\u201cThe response to this service has been very positive,\u201d Voltaire adds.<\/p>\n\n\n\n<p>For categories where fit and comfort are critical, physical experiences help remove friction and build confidence \u2014 a theme also explored in our article on designing physical retail for omnichannel behavior, including showrooming and webrooming.<\/p>\n\n\n\n<p>Learn more: <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/how-to-design-a-physical-store-that-appeals-to-both-webrooming-and-showrooming\/\">How to Design a Physical Store That Appeals to Both Webrooming and Showrooming<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pop-Up_Shops_vs_Permanent_Stores_A_Strategic_Balance\"><\/span>Pop-Up Shops vs. Permanent Stores: A Strategic Balance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For Adore Me, ecommerce remains the core.<\/p>\n\n\n\n<p>\u201cFor us, one does not rule out the other,\u201d says Voltaire. \u201cAdore Me will always stay true to its digital DNA, delivering a strong customer experience across all platforms.\u201d<\/p>\n\n\n\n<p>While the brand has tested standalone locations in the past, it does not operate a large chain of brick-and-mortar stores. Instead, its omnichannel strategy includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ecommerce expansion<\/li>\n\n\n\n<li>Wholesale partnerships (e.g., nationwide distribution through Walmart)<\/li>\n\n\n\n<li>Pop-ups and select physical experiments<\/li>\n<\/ul>\n\n\n\n<p>This reflects a broader trend: for many DTC brands, pop-ups are strategic testing grounds, not necessarily precursors to wholesale retail expansion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Pop-Up_Shops_Offer_That_Ecommerce_Alone_Cannot\"><\/span>What Pop-Up Shops Offer That Ecommerce Alone Cannot<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u201cWith the nature of e-commerce, the customer will not be able to touch, try or feel the product before she makes a purchase,\u201d Voltaire explains.<\/p>\n\n\n\n<p>Pop-up shops solve this gap by allowing customers to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Try on products<\/li>\n\n\n\n<li>Receive fit guidance<\/li>\n\n\n\n<li>Experience the brand physically<\/li>\n\n\n\n<li>Build confidence before committing<\/li>\n<\/ul>\n\n\n\n<p>Even when purchases occur online afterward, physical interaction increases trust and loyalty.<\/p>\n\n\n\n<p>Adore Me has also experimented with subscription and try-before-you-buy programs that blend ecommerce convenience with real-world sampling. Pop-ups complement these innovations by adding a human, experiential layer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choosing_the_Right_Markets\"><\/span>Choosing the Right Markets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u201cOur customers are urban millennials, and we will open stores where they are \u2014 in the bigger cities across the country,\u201d says Voltaire.<\/p>\n\n\n\n<p>When testing physical retail, location matters. Pop-ups allow brands to validate consumer demand in specific markets before deeper investment \u2014 a lower-risk alternative to long-term leases.<\/p>\n\n\n\n<p>For digitally native brands, this type of experimentation often yields stronger strategic insight than moving directly into large store footprints.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Bigger_Takeaway_for_Ecommerce_Brands\"><\/span>The Bigger Takeaway for Ecommerce Brands<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Adore Me\u2019s strategy demonstrates that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pop-up stores can increase brand trust and product confidence<\/li>\n\n\n\n<li>Physical activations can drive online conversion and loyalty<\/li>\n\n\n\n<li>Short-term retail reduces risk while delivering valuable insights<\/li>\n\n\n\n<li>Ecommerce and physical retail can coexist strategically<\/li>\n\n\n\n<li>Wholesale and experiential retail can reinforce each other<\/li>\n<\/ul>\n\n\n\n<p>For online-first brands, pop-up shops aren\u2019t about abandoning ecommerce \u2014 they\u2019re about amplifying it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how lingerie brand Adore Me uses pop-up stores and strategic physical activations to enhance customer engagement, test markets, and support its ecommerce-first growth strategy.<\/p>\n","protected":false},"author":23,"featured_media":6447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2460],"tags":[1090],"class_list":["post-6429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories-usa","tag-e-tailer"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/Capture-d\u2019e\u0301cran-2018-04-26-a\u0300-11.33.41.png",1023,632,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/Capture-d\u2019e\u0301cran-2018-04-26-a\u0300-11.33.41.png",1023,632,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/Capture-d\u2019e\u0301cran-2018-04-26-a\u0300-11.33.41.png",518,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/Capture-d\u2019e\u0301cran-2018-04-26-a\u0300-11.33.41-150x150.png",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/Capture-d\u2019e\u0301cran-2018-04-26-a\u0300-11.33.41-300x185.png",300,185,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/Capture-d\u2019e\u0301cran-2018-04-26-a\u0300-11.33.41-768x474.png",768,474,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/Capture-d\u2019e\u0301cran-2018-04-26-a\u0300-11.33.41.png",1023,632,false],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/Capture-d\u2019e\u0301cran-2018-04-26-a\u0300-11.33.41.png",1023,632,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/Capture-d\u2019e\u0301cran-2018-04-26-a\u0300-11.33.41.png",1023,632,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/Capture-d\u2019e\u0301cran-2018-04-26-a\u0300-11.33.41.png",1023,632,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/Capture-d\u2019e\u0301cran-2018-04-26-a\u0300-11.33.41.png",518,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/Capture-d\u2019e\u0301cran-2018-04-26-a\u0300-11.33.41.png",140,86,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/04\/Capture-d\u2019e\u0301cran-2018-04-26-a\u0300-11.33.41.png",120,74,false]},"qubely_author":{"display_name":"Arielle Crane","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/acr\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories-usa\/\" rel=\"category tag\">Success Stories USA<\/a>","qubely_excerpt":"Discover how lingerie brand Adore Me uses pop-up stores and strategic physical activations to enhance customer engagement, test markets, and support its ecommerce-first growth strategy.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/6429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=6429"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/6429\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/6447"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=6429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=6429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=6429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}