{"id":67594,"date":"2026-01-02T19:02:40","date_gmt":"2026-01-02T19:02:40","guid":{"rendered":"https:\/\/www.thestorefront.com\/mag\/?p=67594"},"modified":"2026-01-02T19:02:43","modified_gmt":"2026-01-02T19:02:43","slug":"pop-up-shop-new-york-duration-planning","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-duration-planning\/","title":{"rendered":"How Long Should a New York Pop-Up Shop Last?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-duration-planning\/#1_Factors_Influencing_Pop-Up_Duration\" title=\"1. Factors Influencing Pop-Up Duration\">1. Factors Influencing Pop-Up Duration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-duration-planning\/#2_Short-Term_Pop-Ups_1%E2%80%937_Days\" title=\"2. Short-Term Pop-Ups (1\u20137 Days)\">2. Short-Term Pop-Ups (1\u20137 Days)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-duration-planning\/#3_Medium-Term_Pop-Ups_1%E2%80%934_Weeks\" title=\"3. Medium-Term Pop-Ups (1\u20134 Weeks)\">3. Medium-Term Pop-Ups (1\u20134 Weeks)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-duration-planning\/#4_Long-Term_Pop-Ups_1%E2%80%933_Months\" title=\"4. Long-Term Pop-Ups (1\u20133+ Months)\">4. Long-Term Pop-Ups (1\u20133+ Months)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-duration-planning\/#5_Seasonal_and_Event-Based_Considerations\" title=\"5. Seasonal and Event-Based Considerations\">5. Seasonal and Event-Based Considerations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-duration-planning\/#6_Optimising_Duration_Based_on_Goals\" title=\"6. Optimising Duration Based on Goals\">6. Optimising Duration Based on Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-duration-planning\/#7_Managing_Costs_and_Operations\" title=\"7. Managing Costs and Operations\">7. Managing Costs and Operations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-duration-planning\/#8_Tracking_Performance_Throughout_the_Activation\" title=\"8. Tracking Performance Throughout the Activation\">8. Tracking Performance Throughout the Activation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-duration-planning\/#9_Deciding_When_to_Wrap_Up_or_Extend\" title=\"9. Deciding When to Wrap Up or Extend\">9. Deciding When to Wrap Up or Extend<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-duration-planning\/#Final_Thoughts\" title=\"Final Thoughts\">Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>Timing is one of the most critical decisions when launching a pop-up shop in New York. The duration impacts costs, staffing, marketing, and the overall success of your activation. Pop-ups can range from a single day to several months, but the right length depends on your goals, target audience, and neighbourhood.<\/p>\n\n\n\n<p>For a complete overview of launching a New York pop-up shop, see our<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-guide\/\"> How to Start a Pop-Up Shop in New York: The Complete Guide<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Factors_Influencing_Pop-Up_Duration\"><\/span><strong>1. Factors Influencing Pop-Up Duration<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Several considerations will determine how long your activation should run:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Budget:<\/strong> Longer activations increase rental, staffing, and operational costs.<\/li>\n\n\n\n<li><strong>Goals:<\/strong> Short-term product launches, brand awareness, or testing a location will require different timelines.<\/li>\n\n\n\n<li><strong>Neighbourhood dynamics:<\/strong> High-footfall areas like Soho or Union Square may generate results faster than less trafficked locations.<\/li>\n\n\n\n<li><strong>Seasonality:<\/strong> Holidays, fashion weeks, or tourist seasons can justify shorter, high-impact activations.<\/li>\n<\/ul>\n\n\n\n<p>Each factor should be balanced to ensure the duration aligns with both your budget and desired results.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Short-Term_Pop-Ups_1%E2%80%937_Days\"><\/span><strong>2. Short-Term Pop-Ups (1\u20137 Days)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Short activations are ideal for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Product launches:<\/strong> Introducing a new collection or limited-edition items.<\/li>\n\n\n\n<li><strong>Market testing:<\/strong> Quick tests to gauge demand in a new neighbourhood.<\/li>\n\n\n\n<li><strong>Event-led experiences:<\/strong> Collaborations, influencer events, or seasonal promotions.<\/li>\n<\/ul>\n\n\n\n<p><strong>Benefits of short-term pop-ups:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lower overall cost<\/li>\n\n\n\n<li>Urgency and exclusivity create consumer excitement<\/li>\n\n\n\n<li>Easier to staff and manage<\/li>\n<\/ul>\n\n\n\n<p><strong>Considerations:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Requires strong pre-launch marketing to drive immediate awareness<\/li>\n\n\n\n<li>Limited time to build deep customer relationships<\/li>\n\n\n\n<li>Ideal for high-traffic neighbourhoods like<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/soho\/retail\"> Soho<\/a> or<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/union-square\/retail\"> Union Square<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Medium-Term_Pop-Ups_1%E2%80%934_Weeks\"><\/span><strong>3. Medium-Term Pop-Ups (1\u20134 Weeks)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A slightly longer duration allows brands to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Develop customer relationships<\/li>\n\n\n\n<li>Generate word-of-mouth marketing<\/li>\n\n\n\n<li>Test merchandising and layout strategies<\/li>\n<\/ul>\n\n\n\n<p><strong>Advantages:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>More opportunity to optimize operations and marketing<\/li>\n\n\n\n<li>Flexibility to adapt based on early results<\/li>\n\n\n\n<li>Sufficient time for local press coverage and influencer partnerships<\/li>\n<\/ul>\n\n\n\n<p><strong>Ideal locations for medium-term activations:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/lower-east-side\/retail\">Lower East Side<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/chelsea\/retail\">Chelsea<\/a><\/li>\n\n\n\n<li>Midtown streets such as<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/midtown\/42-street\/retail\"> 42nd Street<\/a><\/li>\n<\/ul>\n\n\n\n<p>Medium-term pop-ups are often the sweet spot for brands that want visibility without committing to high long-term costs.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Long-Term_Pop-Ups_1%E2%80%933_Months\"><\/span><strong>4. Long-Term Pop-Ups (1\u20133+ Months)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Longer activations suit brands that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Are considering a permanent store<\/li>\n\n\n\n<li>Want to build strong neighbourhood recognition<\/li>\n\n\n\n<li>Need time to drive repeat visits<\/li>\n<\/ul>\n\n\n\n<p><strong>Benefits:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Establishes a consistent presence<\/li>\n\n\n\n<li>Allows for more in-depth marketing campaigns and events<\/li>\n\n\n\n<li>Greater potential for generating steady sales<br><\/li>\n<\/ul>\n\n\n\n<p><strong>Challenges:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Higher rental and operational costs<\/li>\n\n\n\n<li>Requires ongoing staffing and inventory management<\/li>\n\n\n\n<li>Neighbourhood selection becomes more critical due to long-term visibility<\/li>\n<\/ul>\n\n\n\n<p>Premium locations like<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/upper-east-side\/retail\"> Upper East Side<\/a> or<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/soho\/retail\"> Soho<\/a> are best suited for long-term pop-ups where foot traffic and brand alignment justify the investment.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Seasonal_and_Event-Based_Considerations\"><\/span><strong>5. Seasonal and Event-Based Considerations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Timing your pop-up to coincide with key events can dramatically impact success:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Holiday periods:<\/strong> November\u2013December for gift categories<\/li>\n\n\n\n<li><strong>Fashion weeks:<\/strong> February and September for fashion brands<\/li>\n\n\n\n<li><strong>Tourist seasons:<\/strong> Summer months for experiential activations<\/li>\n<\/ul>\n\n\n\n<p>Even short activations during these peak times can deliver strong results if planned strategically. For guidance on seasonal opportunities, see our<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-seasonal-sales-opporunities\/\"> Seasonal Pop-Up Opportunities in New York<\/a> article.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Optimising_Duration_Based_on_Goals\"><\/span><strong>6. Optimising Duration Based on Goals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Different goals require different timelines:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Goal<\/strong><\/td><td><strong>Recommended Duration<\/strong><\/td><\/tr><tr><td>Product launch<\/td><td>1\u20137 days<\/td><\/tr><tr><td>Brand awareness<\/td><td>2\u20134 weeks<\/td><\/tr><tr><td>Market testing<\/td><td>1\u20134 weeks<\/td><\/tr><tr><td>Permanent store trial<\/td><td>1\u20133 months<\/td><\/tr><tr><td>Seasonal sales<\/td><td>1\u20132 weeks (aligned with peak season)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Always align your pop-up length with your overarching business objectives to maximise ROI.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Managing_Costs_and_Operations\"><\/span><strong>7. Managing Costs and Operations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Longer activations naturally increase costs, so careful planning is essential:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Negotiate flexible lease terms with landlords<\/li>\n\n\n\n<li>Staff in shifts to manage wages efficiently<\/li>\n\n\n\n<li>Monitor inventory closely to avoid overstocking<\/li>\n\n\n\n<li>Evaluate marketing spend relative to expected footfall<\/li>\n<\/ul>\n\n\n\n<p>See our guides on<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-budget-how-much-cost\/\"> How Much Does It Cost to Run a Pop-Up Shop in New York?<\/a> and<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-rent-explained\/\"> NYC Retail Rent Explained<\/a> for detailed budgeting insights.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Tracking_Performance_Throughout_the_Activation\"><\/span><strong>8. Tracking Performance Throughout the Activation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Regardless of duration, tracking metrics helps optimise results:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Foot traffic and conversion rates<\/li>\n\n\n\n<li>Average transaction value<\/li>\n\n\n\n<li>Customer engagement and email sign-ups<\/li>\n\n\n\n<li>Social media activity and user-generated content<\/li>\n<\/ul>\n\n\n\n<p>For a deeper dive into performance tracking, read:<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-kpis-measuring-success\/\"> Pop-Up Shop KPIs: What to Track in a New York Activation<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Deciding_When_to_Wrap_Up_or_Extend\"><\/span><strong>9. Deciding When to Wrap Up or Extend<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Monitor your KPIs to make informed decisions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Extend if footfall and sales exceed expectations<\/li>\n\n\n\n<li>Conclude early if ROI is below target<\/li>\n\n\n\n<li>Use insights to plan future activations or permanent locations<\/li>\n<\/ul>\n\n\n\n<p>Brands often use medium-term pop-ups as a testing ground for long-term plans. For guidance on taking the next step, see:<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-insights-data-permanent-store-trialling-physical-retail\/\"> Deciding on a Permanent Store: Using Pop-Up Shop Insights in New York<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>Final Thoughts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Choosing the right duration for your New York pop-up shop is a balancing act. By considering goals, neighbourhood dynamics, seasonality, and budget, brands can optimize their activation for maximum visibility, engagement, and sales. Short, medium, and long-term activations all have distinct advantages\u2014planning carefully ensures your pop-up delivers lasting impact.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how long a New York pop-up shop should run. This guide covers short-term vs. longer activations, timing, seasonal considerations, and maximising ROI.<\/p>\n","protected":false},"author":78,"featured_media":7169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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M.","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/nick-m\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/pop-up-retail-how-to\/\" rel=\"category tag\">How-to<\/a>","qubely_excerpt":"Learn how long a New York pop-up shop should run. 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