{"id":67624,"date":"2026-01-02T19:24:29","date_gmt":"2026-01-02T19:24:29","guid":{"rendered":"https:\/\/www.thestorefront.com\/mag\/?p=67624"},"modified":"2026-01-02T19:24:31","modified_gmt":"2026-01-02T19:24:31","slug":"pop-up-shop-new-york-how-to-choose-footfall","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-how-to-choose-footfall\/","title":{"rendered":"How to Select the Ideal Pop-Up Retail Space in New York"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-how-to-choose-footfall\/#1_Determine_Your_Pop-Up_Goals_First\" title=\"1. Determine Your Pop-Up Goals First\">1. Determine Your Pop-Up Goals First<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-how-to-choose-footfall\/#2_Evaluate_Footfall_and_Audience_Demographics\" title=\"2. Evaluate Footfall and Audience Demographics\">2. Evaluate Footfall and Audience Demographics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-how-to-choose-footfall\/#3_Assess_Visibility_and_Street_Presence\" title=\"3. Assess Visibility and Street Presence\">3. Assess Visibility and Street Presence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-how-to-choose-footfall\/#4_Consider_Size_and_Layout\" title=\"4. Consider Size and Layout\">4. Consider Size and Layout<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-how-to-choose-footfall\/#5_Check_Infrastructure_and_Amenities\" title=\"5. Check Infrastructure and Amenities\">5. Check Infrastructure and Amenities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-how-to-choose-footfall\/#6_Understand_Transport_Links\" title=\"6. Understand Transport Links\">6. Understand Transport Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-how-to-choose-footfall\/#7_Compare_Short-Term_Lease_Options\" title=\"7. Compare Short-Term Lease Options\">7. Compare Short-Term Lease Options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-how-to-choose-footfall\/#8_Explore_Different_Neighbourhoods_and_Streets\" title=\"8. Explore Different Neighbourhoods and Streets\">8. Explore Different Neighbourhoods and Streets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-how-to-choose-footfall\/#9_Check_for_Synergies_and_Competition\" title=\"9. Check for Synergies and Competition\">9. Check for Synergies and Competition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-how-to-choose-footfall\/#10_Plan_for_Seasonal_and_Temporary_Activations\" title=\"10. Plan for Seasonal and Temporary Activations\">10. Plan for Seasonal and Temporary Activations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-how-to-choose-footfall\/#11_Final_Thoughts\" title=\"11. Final Thoughts\">11. Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>Finding the perfect retail space for a New York pop-up shop can make or break your activation. The right location not only attracts your target audience but also supports operational efficiency and maximises sales potential.<\/p>\n\n\n\n<p>For a comprehensive roadmap, start with the<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-guide\/\"> <strong>Complete Guide to running a pop-up shop in New York.<\/strong><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Determine_Your_Pop-Up_Goals_First\"><\/span><strong>1. Determine Your Pop-Up Goals First<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before evaluating spaces, clarify your objectives:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Test a new market:<\/strong> Identify neighbourhoods aligned with your target demographic.<\/li>\n\n\n\n<li><strong>Build brand awareness:<\/strong> Look for areas with high footfall or tourist traffic.<\/li>\n\n\n\n<li><strong>Drive sales for limited-edition products:<\/strong> Opt for locations with impulse-buy potential.<\/li>\n\n\n\n<li><strong>Create experiential activations:<\/strong> Choose spaces that allow flexible layouts and interactive setups.<\/li>\n<\/ul>\n\n\n\n<p>Your goals will influence the ideal neighbourhood, street, and layout requirements. (Read more: <a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-how-to-step-by-step-beginner-first-time\/\"><strong>Starting Your First Pop-Up Shop in New York<\/strong><\/a>)<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Evaluate_Footfall_and_Audience_Demographics\"><\/span><strong>2. Evaluate Footfall and Audience Demographics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Footfall is one of the most critical factors in selecting a New York pop-up space:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>High-traffic areas:<\/strong> Midtown, SoHo, and Union Square attract heavy pedestrian flows. (<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/soho\"><strong>Browse pop-up shop spaces in SoHo<\/strong><\/a>)<\/li>\n\n\n\n<li><strong>Targeted audiences:<\/strong> For niche products, consider neighbourhoods like the Lower East Side or Gramercy for local engagement. (<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/lower-east-side\"><strong>Explore pop-up shop spaces in the Lower East Side<\/strong><\/a>)<\/li>\n\n\n\n<li><strong>Seasonality:<\/strong> Some areas see higher visitor numbers during holidays, Fashion Week, or summer tourism peaks.<\/li>\n<\/ul>\n\n\n\n<p>Analyse pedestrian patterns, neighbouring businesses, and the overall vibe to ensure the space aligns with your audience.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Assess_Visibility_and_Street_Presence\"><\/span><strong>3. Assess Visibility and Street Presence<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Even a great location can underperform without strong visibility:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Street-facing storefronts:<\/strong> Prioritise spaces with large windows and clear signage.<\/li>\n\n\n\n<li><strong>Corner locations:<\/strong> Offer more exposure and multiple sightlines.<\/li>\n\n\n\n<li><strong>Window display potential:<\/strong> Ensure your displays will be noticeable and appealing from the street. (Guide to <a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-window-display-storefront-guide\/\"><strong>New York Window Displays<\/strong><\/a>)<\/li>\n<\/ul>\n\n\n\n<p>Your space should immediately communicate your brand and entice passersby to enter.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Consider_Size_and_Layout\"><\/span><strong>4. Consider Size and Layout<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The physical dimensions of the space must suit your activation:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Retail footprint:<\/strong> Ensure enough room for products, staff, and customers.<\/li>\n\n\n\n<li><strong>Flow and circulation:<\/strong> Plan a layout that allows easy movement and highlights hero products.<\/li>\n\n\n\n<li><strong>Storage needs:<\/strong> Adequate space for inventory and back-of-house operations is essential. (<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-design-guide-layout-lighting\/\"><strong>Designing a Pop-Up Shop in New York<\/strong><\/a>)<\/li>\n<\/ul>\n\n\n\n<p>Measure every square foot carefully to avoid overcrowding or wasted space.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Check_Infrastructure_and_Amenities\"><\/span><strong>5. Check Infrastructure and Amenities<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Modern retail activations rely on infrastructure to operate smoothly:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Power and lighting:<\/strong> Confirm outlets, lighting options, and adaptability for displays.<\/li>\n\n\n\n<li><strong>Internet connectivity:<\/strong> Essential for POS systems, marketing, and live social content.<\/li>\n\n\n\n<li><strong>Accessibility:<\/strong> Ensure the space is accessible to all customers, including mobility-impaired visitors. (<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-best-pos-payment-systems\/\"><strong>Best POS &amp; Payment Systems for Pop-Up Shops in New York<\/strong><\/a>)<\/li>\n<\/ul>\n\n\n\n<p>Evaluate the site visit thoroughly to confirm it meets your technical requirements.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Understand_Transport_Links\"><\/span><strong>6. Understand Transport Links<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ease of access affects both customers and staff:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Subway and bus proximity:<\/strong> Helps foot traffic and staff commuting.<\/li>\n\n\n\n<li><strong>Parking availability:<\/strong> Important for deliveries and certain customer segments.<\/li>\n\n\n\n<li><strong>Bike lanes and pedestrian-friendly streets:<\/strong> Encourage local visits.<\/li>\n<\/ul>\n\n\n\n<p>Neighbourhoods like Chelsea, SoHo, and Midtown provide a balance of foot traffic and transport connectivity. (<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/chelsea\/retail\"><strong>Browse Chelsea pop-up spaces<\/strong><\/a>)<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Compare_Short-Term_Lease_Options\"><\/span><strong>7. Compare Short-Term Lease Options<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pop-ups often operate on temporary leases:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Flexible rental terms:<\/strong> Short-term leases minimise risk and allow testing different areas.<\/li>\n\n\n\n<li><strong>Landlord requirements:<\/strong> Check insurance, opening hours, and permitted activities. (Read more: <a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-regulation-permits-licenses-explained\/\"><strong>New York Pop-Up Shop Regulations<\/strong><\/a>)<\/li>\n\n\n\n<li><strong>Hidden costs:<\/strong> Include utilities, maintenance, and shared space charges in your budget.<\/li>\n<\/ul>\n\n\n\n<p>Ensure the lease aligns with your activation timeline and business goals. (<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-duration-planning\/\"><strong>How Long Should a New York Pop-Up Shop Last?<\/strong><\/a>)<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Explore_Different_Neighbourhoods_and_Streets\"><\/span><strong>8. Explore Different Neighbourhoods and Streets<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Different parts of New York offer unique advantages:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SoHo:<\/strong> Fashion-forward, high visibility, tourist-friendly. (<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/soho\"><strong>Browse pop-up shop spaces in SoHo<\/strong><\/a>)<\/li>\n\n\n\n<li><strong>Lower East Side:<\/strong> Independent, cultural, and creative audience. (<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/lower-east-side\"><strong>Explore pop-up shop spaces in the Lower East Side<\/strong><\/a>)<\/li>\n\n\n\n<li><strong>Chelsea and Midtown:<\/strong> Excellent for experiential activations and office-worker footfall. (<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/chelsea\/retail\"><strong>Browse Chelsea retail spaces<\/strong><\/a>)<\/li>\n<\/ul>\n\n\n\n<p>Visiting multiple streets helps understand micro-traffic patterns and brand fit. Check out this article: <a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-which-street-guide\/\"><strong>Choosing the Right Street for Your New York Pop-Up<\/strong><\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Check_for_Synergies_and_Competition\"><\/span><strong>9. Check for Synergies and Competition<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The surrounding retail landscape impacts your activation:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Complementary brands:<\/strong> Nearby shops in the same category can draw your target audience.<\/li>\n\n\n\n<li><strong>Direct competitors:<\/strong> Consider if the proximity will dilute or enhance your presence.<\/li>\n\n\n\n<li><strong>Events and collaborations:<\/strong> Some areas host pop-up markets or street festivals which can increase visibility.<\/li>\n<\/ul>\n\n\n\n<p>Strategic positioning ensures your pop-up benefits from its location rather than competing unnecessarily.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Plan_for_Seasonal_and_Temporary_Activations\"><\/span><strong>10. Plan for Seasonal and Temporary Activations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>New York is highly seasonal:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Holiday periods:<\/strong> High footfall but premium rates.<\/li>\n\n\n\n<li><strong>Summer tourism:<\/strong> Ideal for lifestyle and souvenir-focused brands.<\/li>\n\n\n\n<li><strong>Fashion Week and events:<\/strong> Excellent for fashion and beauty activations. Read: <a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-seasonal-sales-opportunities\/\"><strong>New York Seasonal Pop-Up Opportunities<\/strong><\/a>.<\/li>\n<\/ul>\n\n\n\n<p>Matching your activation timing to seasonal trends maximises impact and sales potential.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Final_Thoughts\"><\/span><strong>11. Final Thoughts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Selecting the ideal New York pop-up space requires careful planning, research, and site visits. Footfall, visibility, layout, amenities, transport access, lease terms, and neighbourhood fit all contribute to success. By balancing these factors, brands can secure spaces that not only attract their target audience but also create memorable experiences and strong sales results.<\/p>\n\n\n\n<p>For further guidance on budgeting, neighbourhood selection, and operational planning, see the<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-guide\/\"> Complete Guide<\/a> and<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-best-neighborhood\"> <strong>Best Neighborhoods for a Pop-Up Shop in New York<\/strong><\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Choosing the right pop-up space in New York is key to success. This guide covers footfall, location, layout, and transport considerations, helping brands pick a space that drives sales, builds awareness, and aligns with their activation goals.<\/p>\n","protected":false},"author":78,"featured_media":41321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-67624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pop-up-retail-how-to"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/07\/new-york-international-fringe-festival.jpg",1085,750,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/07\/new-york-international-fringe-festival.jpg",1085,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/07\/new-york-international-fringe-festival-540x320.jpg",540,320,true],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/07\/new-york-international-fringe-festival-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/07\/new-york-international-fringe-festival-300x207.jpg",300,207,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/07\/new-york-international-fringe-festival-768x531.jpg",768,531,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/07\/new-york-international-fringe-festival-1024x708.jpg",1024,708,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/07\/new-york-international-fringe-festival.jpg",1085,750,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/07\/new-york-international-fringe-festival.jpg",1085,750,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/07\/new-york-international-fringe-festival.jpg",1085,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/07\/new-york-international-fringe-festival-540x320.jpg",540,320,true],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/07\/new-york-international-fringe-festival-140x100.jpg",140,100,true],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/07\/new-york-international-fringe-festival.jpg",120,83,false]},"qubely_author":{"display_name":"Nick M.","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/nick-m\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/pop-up-retail-how-to\/\" rel=\"category tag\">How-to<\/a>","qubely_excerpt":"Choosing the right pop-up space in New York is key to success. 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