{"id":67641,"date":"2026-01-02T19:17:31","date_gmt":"2026-01-02T19:17:31","guid":{"rendered":"https:\/\/www.thestorefront.com\/mag\/?p=67641"},"modified":"2026-01-02T19:17:32","modified_gmt":"2026-01-02T19:17:32","slug":"pop-up-shop-new-york-best-practice-to-promote-on-social-media","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-best-practice-to-promote-on-social-media\/","title":{"rendered":"How to Use Social Media to Promote Your New York Pop-Up Shop"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-best-practice-to-promote-on-social-media\/#1_Start_with_a_Clear_Social_Media_Plan\" title=\"1. Start with a Clear Social Media Plan\">1. Start with a Clear Social Media Plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-best-practice-to-promote-on-social-media\/#2_Teasers_and_Sneak_Peeks\" title=\"2. Teasers and Sneak Peeks\">2. Teasers and Sneak Peeks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-best-practice-to-promote-on-social-media\/#3_Leverage_Visual_Storytelling\" title=\"3. Leverage Visual Storytelling\">3. Leverage Visual Storytelling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-best-practice-to-promote-on-social-media\/#4_Collaborate_with_Influencers_and_Local_Creators\" title=\"4. Collaborate with Influencers and Local Creators\">4. Collaborate with Influencers and Local Creators<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-best-practice-to-promote-on-social-media\/#5_Use_Paid_Social_Strategically\" title=\"5. Use Paid Social Strategically\">5. Use Paid Social Strategically<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-best-practice-to-promote-on-social-media\/#6_Encourage_User-Generated_Content\" title=\"6. Encourage User-Generated Content\">6. Encourage User-Generated Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-best-practice-to-promote-on-social-media\/#7_Integrate_Social_Media_with_Daily_Operations\" title=\"7. Integrate Social Media with Daily Operations\">7. Integrate Social Media with Daily Operations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-best-practice-to-promote-on-social-media\/#8_Highlight_Limited-Time_Offers_and_Events\" title=\"8. Highlight Limited-Time Offers and Events\">8. Highlight Limited-Time Offers and Events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-best-practice-to-promote-on-social-media\/#9_Analyze_Adjust_and_Optimize\" title=\"9. Analyze, Adjust, and Optimize\">9. Analyze, Adjust, and Optimize<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-best-practice-to-promote-on-social-media\/#Final_Thoughts\" title=\"Final Thoughts\">Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>In a city like New\u202fYork, social media isn\u2019t optional for pop-up shops\u2014it\u2019s essential. Whether your pop-up is in<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/soho\/retail\"> SoHo<\/a>,<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/chelsea\/retail\"> Chelsea<\/a>, or the<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/lower-east-side\/retail\"> Lower East Side<\/a>, a well-crafted social media strategy can drive massive awareness, foot traffic, and engagement.<\/p>\n\n\n\n<p>The beauty of social media is its ability to blend creativity with measurable results. From teaser campaigns to real-time event coverage, platforms like <strong>Instagram<\/strong>, <strong>TikTok<\/strong>, <strong>X<\/strong>, and <strong>Facebook<\/strong> provide a direct line to potential customers, locals, and tourists alike.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Start_with_a_Clear_Social_Media_Plan\"><\/span><strong>1. Start with a Clear Social Media Plan<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before posting anything, outline your objectives:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Awareness:<\/strong> Do you want locals to know your pop-up exists?<\/li>\n\n\n\n<li><strong>Engagement:<\/strong> Are you hoping followers will interact with contests or polls?<\/li>\n\n\n\n<li><strong>Conversions:<\/strong> Is the goal to sell products in-store or online?<\/li>\n<\/ul>\n\n\n\n<p>Your plan should define:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Platforms to use (Instagram for visuals, TikTok for viral content, X for announcements).<\/li>\n\n\n\n<li>Posting schedule (frequency, timing, and content mix).<\/li>\n\n\n\n<li>Key performance indicators (likes, shares, sign-ups, foot traffic).<\/li>\n<\/ul>\n\n\n\n<p>For foundational guidance on pre-launch strategy, check out<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-build-buzz-promotion-how-to\/\"> <strong>How to Build Buzz for Your New York Pop-Up Shop Before Opening<\/strong><\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Teasers_and_Sneak_Peeks\"><\/span><strong>2. Teasers and Sneak Peeks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>People love exclusivity and anticipation. Use social media to give them a taste of what\u2019s coming:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Behind-the-scenes content:<\/strong> Show your team setting up displays or unpacking products.<\/li>\n\n\n\n<li><strong>Countdowns:<\/strong> Create posts counting down the days until opening.<\/li>\n\n\n\n<li><strong>Mystery reveals:<\/strong> Share close-ups of unique products or decor elements.<\/li>\n<\/ul>\n\n\n\n<p>Neighborhood-focused teasers are highly effective. If your pop-up is in<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/tribeca\/retail\"> Tribeca<\/a> or<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/flatiron-district\/retail\"> Flatiron<\/a>, include local landmarks or street views to make posts resonate with both locals and visitors.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Leverage_Visual_Storytelling\"><\/span><strong>3. Leverage Visual Storytelling<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>New\u202fYork pop-ups often succeed because they\u2019re visually striking. Social media is perfect for showcasing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Window displays:<\/strong> Highlight creative storefronts (Read this guide to: <a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-window-display-storefront-guide\/\">New York Pop-Up Shop Window Displays<\/a>).<\/li>\n\n\n\n<li><strong>In-store experiences:<\/strong> Capture product demonstrations, workshops, or live events.<\/li>\n\n\n\n<li><strong>Brand personality:<\/strong> Use consistent colors, filters, and themes that reflect your identity.<\/li>\n<\/ul>\n\n\n\n<p>Videos perform especially well on <strong>TikTok<\/strong> and <strong>Instagram Reels<\/strong>, making it easier to go viral and attract spontaneous visits.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Collaborate_with_Influencers_and_Local_Creators\"><\/span><strong>4. Collaborate with Influencers and Local Creators<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Influencers can amplify your reach significantly. Tips for collaboration:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Micro-influencers:<\/strong> Small but engaged audiences in your niche often outperform big accounts in conversion.<\/li>\n\n\n\n<li><strong>Event coverage:<\/strong> Invite them to preview nights or soft launches for authentic content creation.<\/li>\n\n\n\n<li><strong>Shoutouts and takeovers:<\/strong> Let influencers temporarily manage your social accounts for fresh perspective.<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019re opening in<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/soho\/crosby\/retail\"> SoHo<\/a> or<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/lower-east-side\/allen-street\/retail\"> Lower East Side<\/a>, collaborating with local creators connects your pop-up to the community.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Use_Paid_Social_Strategically\"><\/span><strong>5. Use Paid Social Strategically<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Organic reach is important, but paid campaigns can accelerate results:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Targeted ads:<\/strong> Focus on demographics, interests, and locations near your pop-up.<\/li>\n\n\n\n<li><strong>Event promotions:<\/strong> Boost opening day posts or RSVP campaigns.<\/li>\n\n\n\n<li><strong>Retargeting:<\/strong> Reach users who visited your website or engaged with social media before opening.<\/li>\n<\/ul>\n\n\n\n<p>Paid campaigns can complement your organic efforts and ensure your pop-up is on the radar of locals and visitors alike.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Encourage_User-Generated_Content\"><\/span><strong>6. Encourage User-Generated Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nothing builds credibility like customers sharing their experience:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Photo-friendly displays:<\/strong> Create corners or signage that encourage visitors to take pictures.<\/li>\n\n\n\n<li><strong>Hashtags:<\/strong> Develop a unique branded hashtag for your pop-up.<\/li>\n\n\n\n<li><strong>Contests:<\/strong> Reward users for sharing posts or tagging friends.<\/li>\n<\/ul>\n\n\n\n<p>UGC not only extends your reach but also provides authentic content to repurpose on your own channels.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Integrate_Social_Media_with_Daily_Operations\"><\/span><strong>7. Integrate Social Media with Daily Operations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Linking your social campaigns to operations ensures seamless visitor experience:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>POS integration:<\/strong> <a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-best-pos-payment-systems\/\">Track which campaigns drive in-store sales<\/a>.<\/li>\n\n\n\n<li><strong>Inventory updates:<\/strong> Promote products available at the pop-up to create urgency.<\/li>\n\n\n\n<li><strong>Customer engagement:<\/strong> Capture emails or social follows at the point of purchase for post-event follow-up.<\/li>\n<\/ul>\n\n\n\n<p>For operational guidance, see<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-daily-operations-guide-staffing\/\"> <strong>Running a Pop-Up Shop in New York: Daily Operations Guide<\/strong><\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Highlight_Limited-Time_Offers_and_Events\"><\/span><strong>8. Highlight Limited-Time Offers and Events<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Time-sensitive content creates urgency and motivates visits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Exclusive launches:<\/strong> Promote products only available at the pop-up.<\/li>\n\n\n\n<li><strong>Flash sales:<\/strong> Encourage immediate foot traffic.<\/li>\n\n\n\n<li><strong>Events and workshops:<\/strong> Schedule live demos, artist meet-and-greets, or mini concerts.<\/li>\n<\/ul>\n\n\n\n<p>Pairing these offers with social media posts can drive viral interest and ensure strong attendance.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Analyze_Adjust_and_Optimize\"><\/span><strong>9. Analyze, Adjust, and Optimize<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Social media isn\u2019t set-and-forget. Constantly monitor performance:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Metrics:<\/strong> Track engagement, reach, and click-through rates.<\/li>\n\n\n\n<li><strong>Content performance:<\/strong> Identify which posts resonate most and replicate the style.<\/li>\n\n\n\n<li><strong>Adapt campaigns:<\/strong> Shift budgets or posting times based on performance.<\/li>\n<\/ul>\n\n\n\n<p>Effective monitoring ensures your pop-up gets maximum visibility and impact throughout the activation.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>Final Thoughts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Social media promotion is an indispensable tool for New\u202fYork pop-up shops. By combining teaser content, influencer collaborations, paid ads, UGC, and operational integration, you create a comprehensive strategy that drives foot traffic, engagement, and sales.<\/p>\n\n\n\n<p>With the right content, timing, and local focus\u2014whether in<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/soho\/retail\"> SoHo<\/a>,<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/chelsea\/retail\"> Chelsea<\/a>, or<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/lower-east-side\/retail\"> Lower East Side<\/a>\u2014social media can turn your temporary retail space into a buzzworthy New\u202fYork destination.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media can make or break a pop-up shop launch in New\u202fYork. Learn how to craft content, use ads, and leverage influencers to create excitement and boost sales before and during your activation.<\/p>\n","protected":false},"author":78,"featured_media":365,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-67641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pop-up-retail-how-to"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Millenials.jpg",2188,1372,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Millenials.jpg",1196,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Millenials.jpg",510,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Millenials-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Millenials-300x188.jpg",300,188,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Millenials-768x482.jpg",768,482,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Millenials-1024x642.jpg",1024,642,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Millenials.jpg",1536,963,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Millenials.jpg",2048,1284,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Millenials.jpg",1196,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Millenials.jpg",510,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Millenials.jpg",140,88,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Millenials.jpg",120,75,false]},"qubely_author":{"display_name":"Nick M.","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/nick-m\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/pop-up-retail-how-to\/\" rel=\"category tag\">How-to<\/a>","qubely_excerpt":"Social media can make or break a pop-up shop launch in New\u202fYork. Learn how to craft content, use ads, and leverage influencers to create excitement and boost sales before and during your activation.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/67641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=67641"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/67641\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/365"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=67641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=67641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=67641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}