{"id":67645,"date":"2026-01-02T19:16:02","date_gmt":"2026-01-02T19:16:02","guid":{"rendered":"https:\/\/www.thestorefront.com\/mag\/?p=67645"},"modified":"2026-01-02T19:16:04","modified_gmt":"2026-01-02T19:16:04","slug":"pop-up-shop-new-york-kpis-measuring-success","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-kpis-measuring-success\/","title":{"rendered":"Pop-Up Shop KPIs: What to Track in a New York Activation"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-kpis-measuring-success\/#1_Foot_Traffic_Visitor_Count\" title=\"1. Foot Traffic &amp; Visitor Count\">1. Foot Traffic &amp; Visitor Count<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-kpis-measuring-success\/#2_Sales_Metrics\" title=\"2. Sales Metrics\">2. Sales Metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-kpis-measuring-success\/#3_Customer_Engagement\" title=\"3. Customer Engagement\">3. Customer Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-kpis-measuring-success\/#4_Online_Integration_Metrics\" title=\"4. Online Integration Metrics\">4. Online Integration Metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-kpis-measuring-success\/#5_Marketing_Effectiveness\" title=\"5. Marketing Effectiveness\">5. Marketing Effectiveness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-kpis-measuring-success\/#6_Customer_Feedback_Satisfaction\" title=\"6. Customer Feedback &amp; Satisfaction\">6. Customer Feedback &amp; Satisfaction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-kpis-measuring-success\/#7_Inventory_Operations_Metrics\" title=\"7. Inventory &amp; Operations Metrics\">7. Inventory &amp; Operations Metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-kpis-measuring-success\/#8_Location-Based_Insights\" title=\"8. Location-Based Insights\">8. Location-Based Insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-kpis-measuring-success\/#9_KPIs_for_Seasonal_and_Temporary_Campaigns\" title=\"9. KPIs for Seasonal and Temporary Campaigns\">9. KPIs for Seasonal and Temporary Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-kpis-measuring-success\/#Final_Thoughts\" title=\"Final Thoughts\">Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>Running a <a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/retail\">pop-up shop in New\u202fYork<\/a>\u2014whether in<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/soho\/retail\"> Soho<\/a>,<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/chelsea\/retail\"> Chelsea<\/a>, or the<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/lower-east-side\/retail\"> Lower East Side<\/a>\u2014is an exciting way to build brand visibility and connect with customers directly. But without measuring the right key performance indicators (KPIs), it\u2019s hard to know if your temporary store achieved its goals.<\/p>\n\n\n\n<p>KPIs provide actionable insights on sales, marketing effectiveness, and customer behavior, helping brands make informed decisions about future activations or even permanent store locations. This guide explores the metrics you should track, how to collect the data, and how to use it strategically.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Foot_Traffic_Visitor_Count\"><\/span><strong>1. Foot Traffic &amp; Visitor Count<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Foot traffic is the foundation of measuring pop-up performance:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Total visitors:<\/strong> Use counters or POS integrations to track the number of people entering your store.<\/li>\n\n\n\n<li><strong>Peak times:<\/strong> Identify the hours or days with the highest traffic for staff planning and marketing campaigns.<\/li>\n\n\n\n<li><strong>Conversion rate:<\/strong> Compare visitors to actual buyers to understand your store\u2019s effectiveness.<\/li>\n<\/ul>\n\n\n\n<p>For guidance on planning your pop-up layout and staffing for traffic peaks, see<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-daily-operations-guide-staffing\/\"> <strong>Running a Pop-Up Shop in New York: Daily Operations Guide<\/strong><\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Sales_Metrics\"><\/span><strong>2. Sales Metrics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Revenue-focused KPIs indicate the financial success of your activation:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Total sales:<\/strong> Track the overall revenue generated during the pop-up.<\/li>\n\n\n\n<li><strong>Average transaction value:<\/strong> Monitor average spend per customer to identify upselling opportunities.<\/li>\n\n\n\n<li><strong>Top-selling products:<\/strong> Analyze which items drove the most revenue and which underperformed.<\/li>\n<\/ul>\n\n\n\n<p>These insights can guide inventory planning for future activations or online channels. If you want to align budget planning with performance, review<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-budget-how-much-cost\/\"> <strong>How Much Does It Cost to Run a Pop-Up Shop in New York?<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Customer_Engagement\"><\/span><strong>3. Customer Engagement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Engagement KPIs reveal how your store connects with visitors:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dwell time:<\/strong> Measure how long customers spend in-store\u2014longer visits often indicate higher interest.<\/li>\n\n\n\n<li><strong>Interaction rates:<\/strong> Track participation in demos, workshops, or in-store activations.<\/li>\n\n\n\n<li><strong>Sign-ups and opt-ins:<\/strong> Monitor newsletter subscriptions, loyalty programs, or email captures.<\/li>\n<\/ul>\n\n\n\n<p>Engaged visitors are more likely to become repeat customers, both online and offline. For more on pre-launch engagement strategies, see<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-how-to-step-by-step-beginner-first-time\/\"> <strong>Starting Your First Pop-Up Shop in New York: A Step-by-Step Guide<\/strong><\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Online_Integration_Metrics\"><\/span><strong>4. Online Integration Metrics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Many New\u202fYork pop-ups serve as funnels to e-commerce:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>QR code scans:<\/strong> Track how many visitors access your online store via in-store codes.<\/li>\n\n\n\n<li><strong>Online purchases:<\/strong> Measure the revenue generated from visitors who buy online after visiting.<\/li>\n\n\n\n<li><strong>Social media engagement:<\/strong> Monitor posts, shares, and hashtag usage linked to your pop-up.<\/li>\n<\/ul>\n\n\n\n<p>Integrating digital tracking helps quantify the broader impact of your pop-up. See<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-linking-offline-online-sales\/\"> <strong>Driving Online Sales Through a New York Pop-Up Shop<\/strong><\/a> for strategies to strengthen this connection.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Marketing_Effectiveness\"><\/span><strong>5. Marketing Effectiveness<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>KPIs related to marketing measure the ROI of promotional efforts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Campaign performance:<\/strong> Assess the effectiveness of social media, email, or influencer campaigns driving foot traffic.<\/li>\n\n\n\n<li><strong>Cost per acquisition (CPA):<\/strong> Calculate marketing spend per new customer.<\/li>\n\n\n\n<li><strong>Promotional redemption:<\/strong> Track coupons, discount codes, or special offers used in-store.<\/li>\n<\/ul>\n\n\n\n<p>Understanding these metrics helps optimize marketing budgets for future activations. For social promotion ideas, check<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-best-practice-to-promote-on-social-media\/\"> <strong>Social Media to Promote Your New York Pop-Up Shop<\/strong><\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Customer_Feedback_Satisfaction\"><\/span><strong>6. Customer Feedback &amp; Satisfaction<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Direct feedback offers qualitative insight that complements numerical KPIs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Surveys &amp; polls:<\/strong> Collect responses about product preferences, store layout, or overall experience.<\/li>\n\n\n\n<li><strong>Net Promoter Score (NPS):<\/strong> Measure likelihood of visitors recommending your brand.<\/li>\n\n\n\n<li><strong>In-person observation:<\/strong> Track engagement, questions, and general sentiment during visits.<\/li>\n<\/ul>\n\n\n\n<p>Customer insights can inform both future pop-ups and permanent store strategies. For broader retail analytics, review<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-insights-data-permanent-store-trialling-physical-retail\/\"> <strong>Deciding on a Permanent Store: Using Pop-Up Shop Insights in New York<\/strong><\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Inventory_Operations_Metrics\"><\/span><strong>7. Inventory &amp; Operations Metrics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Effective inventory tracking ensures smooth operations and prevents stockouts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sell-through rate:<\/strong> Compare the quantity sold versus stocked items.<\/li>\n\n\n\n<li><strong>Restock frequency:<\/strong> Track how often inventory needs replenishment.<\/li>\n\n\n\n<li><strong>Shrinkage:<\/strong> Monitor losses due to theft or damage.<\/li>\n<\/ul>\n\n\n\n<p>Operational KPIs tie directly to overall profitability and customer satisfaction. For advice on daily operations and staffing, see<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-daily-operations-guide-staffing\/\"> <strong>Running a Pop-Up Shop in New York: Daily Operations Guide<\/strong><\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Location-Based_Insights\"><\/span><strong>8. Location-Based Insights<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Certain New\u202fYork neighborhoods deliver higher returns depending on your target audience:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compare KPIs across locations like<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/union-square\/retail\"> Union Square<\/a>,<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/east-village\/retail\"> East Village<\/a>, or<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/hudson-yards\/retail\"> Hudson Yards<\/a>.<\/li>\n\n\n\n<li>Analyze which streets or districts yield the most engaged or high-spending customers.<\/li>\n<\/ul>\n\n\n\n<p>This data helps you choose optimal locations for future pop-ups or permanent stores. For neighborhood insights, see<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-best-neighborhood\"> <strong>The Best Neighborhoods for a Pop-Up Shop in New York (2025 Ranking)<\/strong><\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_KPIs_for_Seasonal_and_Temporary_Campaigns\"><\/span><strong>9. KPIs for Seasonal and Temporary Campaigns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pop-ups often run for a limited time, making timing metrics critical:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Event-specific sales:<\/strong> Track performance during key weekends or holidays.<\/li>\n\n\n\n<li><strong>Seasonal product demand:<\/strong> Identify trends for limited-time offerings.<\/li>\n\n\n\n<li><strong>Traffic fluctuations:<\/strong> Measure how weather, holidays, or local events affect attendance.<\/li>\n<\/ul>\n\n\n\n<p>Integrating seasonal analysis ensures your pop-up schedule maximizes both engagement and sales. For ideas, see <a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-seasonal-sales-opportunities\/\"><strong>Seasonal Pop-Up Opportunities in New York<\/strong><\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>Final Thoughts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tracking the right KPIs transforms a New\u202fYork pop-up from a temporary activation into a data-driven growth engine. By measuring foot traffic, sales, engagement, online integration, marketing performance, customer feedback, operations, and location-specific insights, brands can optimize current activations and plan smarter, more profitable future pop-ups.<\/p>\n\n\n\n<p>For comprehensive planning, check the<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-guide\/\"> <strong>Complete Guide to Pop-Up Shops in New York<\/strong><\/a>, and explore strategies for leveraging KPIs to inform permanent store decisions in<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-insights-data-permanent-store-trialling-physical-retail\/\"> <strong>Deciding on a Permanent Store: Using Pop-Up Shop Insights in New York<\/strong><\/a>.<\/p>\n\n\n\n<p>A data-driven approach ensures that every New\u202fYork pop-up, whether in<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/soho\/retail\"> Soho<\/a>,<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/chelsea\/retail\"> Chelsea<\/a>, or<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/lower-east-side\/retail\"> Lower East Side<\/a>, delivers measurable results and long-term value for your brand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Measuring the right KPIs can make or break your New\u202fYork pop-up shop. Discover which metrics matter most for sales, customer engagement, and long-term growth.<\/p>\n","protected":false},"author":78,"featured_media":29594,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-67645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pop-up-retail-how-to"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/11\/3800579_ecommerce-icon-touh-scaled-e1606149191158.jpg",700,412,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/11\/3800579_ecommerce-icon-touh-1200x750.jpg",1200,750,true],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/11\/3800579_ecommerce-icon-touh-540x320.jpg",540,320,true],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/11\/3800579_ecommerce-icon-touh-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/11\/3800579_ecommerce-icon-touh-300x177.jpg",300,177,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/11\/3800579_ecommerce-icon-touh-768x452.jpg",768,452,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/11\/3800579_ecommerce-icon-touh-1024x603.jpg",1024,603,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/11\/3800579_ecommerce-icon-touh-1536x904.jpg",1536,904,true],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/11\/3800579_ecommerce-icon-touh-2048x1205.jpg",2048,1205,true],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/11\/3800579_ecommerce-icon-touh-1200x750.jpg",1200,750,true],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/11\/3800579_ecommerce-icon-touh-540x320.jpg",540,320,true],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/11\/3800579_ecommerce-icon-touh-140x100.jpg",140,100,true],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2020\/11\/3800579_ecommerce-icon-touh-scaled-e1606149191158.jpg",120,71,false]},"qubely_author":{"display_name":"Nick M.","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/nick-m\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/pop-up-retail-how-to\/\" rel=\"category tag\">How-to<\/a>","qubely_excerpt":"Measuring the right KPIs can make or break your New\u202fYork pop-up shop. 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