{"id":67647,"date":"2026-01-02T19:15:03","date_gmt":"2026-01-02T19:15:03","guid":{"rendered":"https:\/\/www.thestorefront.com\/mag\/?p=67647"},"modified":"2026-01-02T19:15:05","modified_gmt":"2026-01-02T19:15:05","slug":"pop-up-shop-new-york-insights-data-permanent-store-trialling-physical-retail","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-insights-data-permanent-store-trialling-physical-retail\/","title":{"rendered":"Deciding on a Permanent Store: Using Pop-Up Shop Insights in New York"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-insights-data-permanent-store-trialling-physical-retail\/#1_Why_Use_Pop-Ups_as_Market_Research\" title=\"1. Why Use Pop-Ups as Market Research\">1. Why Use Pop-Ups as Market Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-insights-data-permanent-store-trialling-physical-retail\/#2_Tracking_KPIs_That_Inform_Store_Decisions\" title=\"2. Tracking KPIs That Inform Store Decisions\">2. Tracking KPIs That Inform Store Decisions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-insights-data-permanent-store-trialling-physical-retail\/#3_Analyzing_Location_Insights\" title=\"3. Analyzing Location Insights\">3. Analyzing Location Insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-insights-data-permanent-store-trialling-physical-retail\/#4_Marketing_Brand_Visibility_Insights\" title=\"4. Marketing &amp; Brand Visibility Insights\">4. Marketing &amp; Brand Visibility Insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-insights-data-permanent-store-trialling-physical-retail\/#5_Operational_Insights\" title=\"5. Operational Insights\">5. Operational Insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-insights-data-permanent-store-trialling-physical-retail\/#6_Customer_Feedback_Experience\" title=\"6. Customer Feedback &amp; Experience\">6. Customer Feedback &amp; Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-insights-data-permanent-store-trialling-physical-retail\/#7_Financial_Feasibility\" title=\"7. Financial Feasibility\">7. Financial Feasibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-insights-data-permanent-store-trialling-physical-retail\/#8_Linking_Pop-Up_Performance_to_Permanent_Location_Decisions\" title=\"8. Linking Pop-Up Performance to Permanent Location Decisions\">8. Linking Pop-Up Performance to Permanent Location Decisions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-insights-data-permanent-store-trialling-physical-retail\/#9_Case_for_a_Data-Driven_Approach\" title=\"9. Case for a Data-Driven Approach\">9. Case for a Data-Driven Approach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-insights-data-permanent-store-trialling-physical-retail\/#Final_Thoughts\" title=\"Final Thoughts\">Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>Pop-up shops in New\u202fYork provide brands with invaluable insights about customers, locations, and operations\u2014all without the long-term commitment of a permanent lease. Neighborhoods like<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/soho\/retail\"> Soho<\/a>,<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/chelsea\/retail\"> Chelsea<\/a>, and the<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/lower-east-side\/retail\"> Lower East Side<\/a> allow you to test concepts, products, and marketing strategies in real time.<\/p>\n\n\n\n<p>By analyzing key performance indicators (KPIs) from your temporary store, you can make data-driven decisions about whether a permanent retail presence is viable, where to locate it, and how to tailor the customer experience for long-term success.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Why_Use_Pop-Ups_as_Market_Research\"><\/span><strong>1. Why Use Pop-Ups as Market Research<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pop-ups aren\u2019t just sales channels\u2014they\u2019re live experiments. They allow brands to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Test product-market fit:<\/strong> Which items resonate most with customers? Are certain styles, price points, or promotions driving engagement?<\/li>\n\n\n\n<li><strong>Gauge location potential:<\/strong> Foot traffic, demographics, and conversion rates indicate whether a neighborhood is worth a permanent investment.<\/li>\n\n\n\n<li><strong>Refine brand experience:<\/strong> Observing customer interactions helps optimize store layout, signage, and staff training.<\/li>\n<\/ul>\n\n\n\n<p>For a complete guide on running a pop-up successfully, check<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-how-to-step-by-step-beginner-first-time\/\"> <strong>Starting Your First Pop-Up Shop in New York: A Step-by-Step Guide<\/strong><\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Tracking_KPIs_That_Inform_Store_Decisions\"><\/span><strong>2. Tracking KPIs That Inform Store Decisions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Not every metric is equally relevant when considering a permanent store. Key KPIs include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Foot traffic and conversion rates:<\/strong> Understand how many visitors turn into paying customers. Locations with high traffic but low conversion may require marketing adjustments or a different product mix.<\/li>\n\n\n\n<li><strong>Sales performance:<\/strong> Track total revenue, average transaction value, and product-specific sales. This data highlights what\u2019s profitable.<\/li>\n\n\n\n<li><strong>Customer engagement:<\/strong> Dwell time, interaction rates, and repeat visits indicate whether your store experience fosters loyalty.<\/li>\n<\/ul>\n\n\n\n<p>See<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-kpis-measuring-success\/\"> <strong>Pop-Up Shop KPIs: What to Track in a New York Activation<\/strong><\/a> for a detailed KPI breakdown.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Analyzing_Location_Insights\"><\/span><strong>3. Analyzing Location Insights<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Different New\u202fYork neighborhoods cater to distinct audiences. Using pop-up data, brands can evaluate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Demographics:<\/strong> Who is visiting your store? Are they aligned with your target market?<\/li>\n\n\n\n<li><strong>Neighborhood footfall:<\/strong> Streets like<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/soho\/greene-street\/retail\"> Greene Street in Soho<\/a> or<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/lower-east-side\/bowery\/retail\"> Bowery in LES<\/a> may perform differently despite proximity.<\/li>\n\n\n\n<li><strong>Local competition:<\/strong> Observing nearby brands helps anticipate challenges and identify partnership opportunities.<\/li>\n<\/ul>\n\n\n\n<p>For more location insights, see<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-best-neighborhood\"> <strong>The Best Neighborhoods for a Pop-Up Shop in New York (2025 Ranking)<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Marketing_Brand_Visibility_Insights\"><\/span><strong>4. Marketing &amp; Brand Visibility Insights<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A pop-up allows you to test marketing strategies and measure ROI before committing to a permanent space:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Campaign performance:<\/strong> Track foot traffic and sales generated by social media, influencer, and email campaigns.<\/li>\n\n\n\n<li><strong>Engagement trends:<\/strong> Which promotions, events, or interactive experiences resonate most with your audience?<\/li>\n\n\n\n<li><strong>Community feedback:<\/strong> Pop-ups can help brands understand the local community\u2019s expectations and preferences.<\/li>\n<\/ul>\n\n\n\n<p>Check<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-build-buzz-promotion-how-to\/\"> <strong>How to Build Buzz for Your New York Pop-Up Shop Before Opening<\/strong><\/a> for promotional strategies that link online and offline audiences.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Operational_Insights\"><\/span><strong>5. Operational Insights<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pop-ups provide an opportunity to stress-test operations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Staffing efficiency:<\/strong> Determine optimal employee numbers and schedules to maintain customer satisfaction.<\/li>\n\n\n\n<li><strong>Inventory management:<\/strong> Identify popular SKUs and stock replenishment rates.<\/li>\n\n\n\n<li><strong>Point-of-sale systems:<\/strong> Evaluate which POS setup works best for smooth transactions. For more, see<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-best-pos-payment-systems\/\"> <strong>Best POS &amp; Payment Systems for Pop-Up Shops in New York<\/strong><\/a>.<\/li>\n<\/ul>\n\n\n\n<p>Operational lessons from pop-ups reduce risks when scaling to a permanent location.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Customer_Feedback_Experience\"><\/span><strong>6. Customer Feedback &amp; Experience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Direct interaction during pop-ups provides invaluable insights:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Surveys &amp; in-person feedback:<\/strong> Understand preferences, satisfaction levels, and unmet needs.<\/li>\n\n\n\n<li><strong>Behavior observation:<\/strong> How do visitors navigate the space, and which displays capture attention?<\/li>\n\n\n\n<li><strong>Repeat engagement:<\/strong> Gauge the likelihood of customers returning for future visits or online purchases.<\/li>\n<\/ul>\n\n\n\n<p>These insights inform both product selection and store design for a permanent location.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Financial_Feasibility\"><\/span><strong>7. Financial Feasibility<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Running a temporary store helps determine financial viability:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Revenue vs. expenses:<\/strong> Compare sales to operational and marketing costs.<\/li>\n\n\n\n<li><strong>Profit margins:<\/strong> Identify products or services with the highest returns.<\/li>\n\n\n\n<li><strong>Projected ROI:<\/strong> Estimate potential revenue for a permanent location based on pop-up performance.<\/li>\n<\/ul>\n\n\n\n<p>For detailed budgeting tips, see<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-budget-how-much-cost\/\"> <strong>How Much Does It Cost to Run a Pop-Up Shop in New York?<\/strong><\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Linking_Pop-Up_Performance_to_Permanent_Location_Decisions\"><\/span><strong>8. Linking Pop-Up Performance to Permanent Location Decisions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>After collecting KPIs and qualitative feedback, you can make informed choices:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Determine viability:<\/strong> Is the demand strong enough to justify a lease?<\/li>\n\n\n\n<li><strong>Choose the neighborhood:<\/strong> Use traffic and sales data to select an area that maximizes brand exposure.<\/li>\n\n\n\n<li><strong>Optimize store layout:<\/strong> Implement learnings from pop-up foot traffic patterns and engagement behaviors.<\/li>\n<\/ul>\n\n\n\n<p>Many brands use this approach to test high-value locations such as<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/union-square\/retail\"> Union Square<\/a>,<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/midtown\/retail\"> Midtown<\/a>, or<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/hudson-yards\/retail\"> Hudson Yards<\/a> before committing to a long-term lease.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Case_for_a_Data-Driven_Approach\"><\/span><strong>9. Case for a Data-Driven Approach<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A permanent store is a significant investment. By leveraging pop-up insights:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brands reduce risk by validating product-market fit and location suitability.<\/li>\n\n\n\n<li>Marketing campaigns can be fine-tuned for maximum ROI.<\/li>\n\n\n\n<li>Customer experience can be optimized from the start, informed by real-world data.<\/li>\n<\/ul>\n\n\n\n<p>For a complete planning framework, check the<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-guide\/\"> <strong>Complete Guide to Pop-Up Shops in New York<\/strong><\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>Final Thoughts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pop-up shops in New\u202fYork are powerful tools to test, learn, and refine retail strategies. The right KPIs\u2014covering foot traffic, sales, customer engagement, operational efficiency, and financial feasibility\u2014provide the evidence needed to decide if a permanent store is worth the investment.<\/p>\n\n\n\n<p>By analyzing data from temporary activations, brands can confidently choose neighborhoods like<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/soho\/retail\"> Soho<\/a>,<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/chelsea\/retail\"> Chelsea<\/a>, or<a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/lower-east-side\/retail\"> Lower East Side<\/a>, and design a retail experience that resonates with local audiences while reducing long-term risks.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your pop-up shop is more than a temporary activation\u2014it\u2019s a testing ground for a permanent store. Discover how to interpret KPIs, customer feedback, and location data to make informed retail decisions.<\/p>\n","protected":false},"author":78,"featured_media":43579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-67647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pop-up-retail-how-to"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/07\/hs-new-york-landmarks-conservancy.jpg",1126,750,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/07\/hs-new-york-landmarks-conservancy.jpg",1126,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/07\/hs-new-york-landmarks-conservancy-540x320.jpg",540,320,true],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/07\/hs-new-york-landmarks-conservancy-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/07\/hs-new-york-landmarks-conservancy-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/07\/hs-new-york-landmarks-conservancy-768x512.jpg",768,512,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/07\/hs-new-york-landmarks-conservancy-1024x682.jpg",1024,682,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/07\/hs-new-york-landmarks-conservancy.jpg",1126,750,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/07\/hs-new-york-landmarks-conservancy.jpg",1126,750,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/07\/hs-new-york-landmarks-conservancy.jpg",1126,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/07\/hs-new-york-landmarks-conservancy-540x320.jpg",540,320,true],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/07\/hs-new-york-landmarks-conservancy-140x100.jpg",140,100,true],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/07\/hs-new-york-landmarks-conservancy.jpg",120,80,false]},"qubely_author":{"display_name":"Nick M.","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/nick-m\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/pop-up-retail-how-to\/\" rel=\"category tag\">How-to<\/a>","qubely_excerpt":"Your pop-up shop is more than a temporary activation\u2014it\u2019s a testing ground for a permanent store. 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