{"id":67974,"date":"2026-01-16T12:03:01","date_gmt":"2026-01-16T12:03:01","guid":{"rendered":"https:\/\/www.thestorefront.com\/mag\/?p=67974"},"modified":"2026-02-24T13:33:45","modified_gmt":"2026-02-24T13:33:45","slug":"pop-up-shop-paris-how-to-design-layout-lighting-merchandising","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-design-layout-lighting-merchandising\/","title":{"rendered":"How to Design a Paris Pop-Up: Layout, Lighting &#038; Merchandising"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-design-layout-lighting-merchandising\/#1_Define_Your_Design_Objectives\" title=\"1. Define Your Design Objectives\">1. Define Your Design Objectives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-design-layout-lighting-merchandising\/#2_Plan_Your_Layout_Strategically\" title=\"2. Plan Your Layout Strategically\">2. Plan Your Layout Strategically<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-design-layout-lighting-merchandising\/#3_Lighting_Function_Meets_Atmosphere\" title=\"3. Lighting: Function Meets Atmosphere\">3. Lighting: Function Meets Atmosphere<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-design-layout-lighting-merchandising\/#4_Merchandising_Techniques\" title=\"4. Merchandising Techniques\">4. Merchandising Techniques<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-design-layout-lighting-merchandising\/#5_Fixtures_and_Furniture_Selection\" title=\"5. Fixtures and Furniture Selection\">5. Fixtures and Furniture Selection<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-design-layout-lighting-merchandising\/#6_Visual_Storytelling_and_Signage\" title=\"6. Visual Storytelling and Signage\">6. Visual Storytelling and Signage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-design-layout-lighting-merchandising\/#7_Planning_for_Customer_Flow_and_Comfort\" title=\"7. Planning for Customer Flow and Comfort\">7. Planning for Customer Flow and Comfort<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-design-layout-lighting-merchandising\/#8_Incorporating_Technology\" title=\"8. Incorporating Technology\">8. Incorporating Technology<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-design-layout-lighting-merchandising\/#9_Testing_and_Iterating\" title=\"9. Testing and Iterating\">9. Testing and Iterating<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-design-layout-lighting-merchandising\/#Final_Thoughts\" title=\"Final Thoughts\">Final Thoughts<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>Designing your Paris pop-up shop goes beyond aesthetics\u2014it directly impacts customer experience, sales, and brand perception. A well-designed space tells your brand story, encourages discovery, and maximises conversions. From floor plan to lighting, signage, and merchandising, every detail matters.<\/p>\n\n\n\n<p>For a full overview of launching a Paris pop-up, see<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-start-complete-guide\/\"> <strong>How to Start a Pop-Up Shop in Paris: The Complete Guide<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<p>Parisian retail spaces demand refinement, but strong fundamentals in <a href=\"\/mag\/pop-up-store-design\/\">pop up store design<\/a> should always guide layout and merchandising decisions.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Define_Your_Design_Objectives\"><\/span><strong>1. Define Your Design Objectives<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before you plan your layout or displays, clarify your goals:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand storytelling:<\/strong> Create an environment that communicates your brand\u2019s identity.<\/li>\n\n\n\n<li><strong>Sales optimisation:<\/strong> Place high-demand or high-margin products strategically.<\/li>\n\n\n\n<li><strong>Customer flow:<\/strong> Ensure easy navigation and prevent congestion.<\/li>\n\n\n\n<li><strong>Social sharing:<\/strong> Encourage customers to take photos with visually appealing elements. \u2192<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-make-shareable-social-media\/\"> Check out: <strong>How to Make Your Paris Pop-Up Shareable on Social Media<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p>Design objectives will influence your choice of floor plan, fixtures, and lighting.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Plan_Your_Layout_Strategically\"><\/span><strong>2. Plan Your Layout Strategically<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A functional layout improves sales and customer experience:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Entrance focus:<\/strong> Place hero products near the entry to grab attention.<\/li>\n\n\n\n<li><strong>Zoning:<\/strong> Separate areas for browsing, testing, and checkout.<\/li>\n\n\n\n<li><strong>Traffic flow:<\/strong> Ensure customers move naturally from entrance to key displays and exit.<\/li>\n\n\n\n<li><strong>Accessibility:<\/strong> Keep aisles clear for strollers, wheelchairs, and high foot traffic in districts like<a href=\"https:\/\/www.thestorefront.com\/search\/paris\/6e-75006\/saint-germain-des-pres\/\"> Saint-Germain-des-Pr\u00e9s, 6th arrondissement<\/a> or<a href=\"https:\/\/www.thestorefront.com\/search\/paris\/8e-75008\/champs-elysees\/retail\"> Champs-\u00c9lys\u00e9es, 8th arrondissement<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>For neighbourhood guidance, see<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-choose-best-neighbourhood\/\"><strong> <\/strong><strong>How to Choose the Best Paris Neighbourhood for Your Pop-Up<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Lighting_Function_Meets_Atmosphere\"><\/span><strong>3. Lighting: Function Meets Atmosphere<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Lighting sets mood, highlights products, and directs attention:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Spotlighting hero products:<\/strong> Draw attention to key items or seasonal launches.<\/li>\n\n\n\n<li><strong>Ambient lighting:<\/strong> Create a welcoming and consistent brand atmosphere.<\/li>\n\n\n\n<li><strong>Task lighting:<\/strong> Ensure staff can work efficiently at checkout or product testing areas.<\/li>\n\n\n\n<li><strong>Natural light:<\/strong> Take advantage of windows in locations like<a href=\"https:\/\/www.thestorefront.com\/search\/paris\/3e-75003\/le-marais\"> Le Marais, 3rd arrondissement<\/a> to enhance product appeal.<\/li>\n<\/ul>\n\n\n\n<p>Lighting should complement your brand story while enhancing the shopping experience.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Merchandising_Techniques\"><\/span><strong>4. Merchandising Techniques<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Effective merchandising maximises sales and customer engagement:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Grouping products:<\/strong> Bundle complementary items to encourage upsells.<\/li>\n\n\n\n<li><strong>Eye-level placement:<\/strong> Position popular or high-margin products at eye level for visibility.<\/li>\n\n\n\n<li><strong>Thematic displays:<\/strong> Rotate displays to reflect seasonal themes, new collections, or limited editions.<\/li>\n\n\n\n<li><strong>Interactive displays:<\/strong> Encourage customers to touch, try, or engage with products.<\/li>\n\n\n\n<li><strong>Social engagement:<\/strong> Design Instagrammable moments with clear brand elements. \u2192<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-create-immersive-experience\/\"> Read: <strong>How to Create an Immersive Pop-Up Experience in Paris<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Fixtures_and_Furniture_Selection\"><\/span><strong>5. Fixtures and Furniture Selection<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Choose fixtures that align with your brand and functionality needs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Modular shelving for flexible layouts<\/li>\n\n\n\n<li>Lightweight displays for easy repositioning<\/li>\n\n\n\n<li>Branded signage to reinforce identity<\/li>\n\n\n\n<li>Comfortable seating in experiential zones or for food activations<\/li>\n<\/ul>\n\n\n\n<p>Consider short-term rental options for pop-ups in high-demand districts like<a href=\"https:\/\/www.thestorefront.com\/search\/paris\/11e-75011\/retail\"> Oberkampf, 11th arrondissement<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Visual_Storytelling_and_Signage\"><\/span><strong>6. Visual Storytelling and Signage<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Visual storytelling engages visitors and encourages purchases:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Window displays:<\/strong> Capture attention of passersby in busy streets like<a href=\"https:\/\/www.thestorefront.com\/search\/paris\/10e-75010\/gare-du-nord\"> Gare du Nord, 10th arrondissement<\/a>.<\/li>\n\n\n\n<li><strong>Wayfinding signage:<\/strong> Guide customers from entry to checkout or featured areas.<\/li>\n\n\n\n<li><strong>Product information:<\/strong> Include price, description, and QR codes linking to online content.<\/li>\n\n\n\n<li><strong>Branded graphics:<\/strong> Reinforce your brand identity consistently throughout the space.<\/li>\n<\/ul>\n\n\n\n<p>See<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-create-immersive-experience\/\"> <strong>How to Build an Immersive Pop-Up Experience in Paris<\/strong><\/a> for advanced experiential ideas.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Planning_for_Customer_Flow_and_Comfort\"><\/span><strong>7. Planning for Customer Flow and Comfort<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Optimise the space to maximise dwell time and satisfaction:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avoid cluttered aisles or crowded displays<\/li>\n\n\n\n<li>Provide seating areas or demo stations where relevant<\/li>\n\n\n\n<li>Maintain a logical flow from entrance to product zones to checkout<\/li>\n\n\n\n<li>Use subtle cues like floor markers or lighting to guide movement<\/li>\n<\/ul>\n\n\n\n<p>High-traffic locations like<a href=\"https:\/\/www.thestorefront.com\/search\/paris\/18e-75018\/retail\"> Montmartre, 18th arrondissement<\/a> may require additional attention to spacing and flow.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Incorporating_Technology\"><\/span><strong>8. Incorporating Technology<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Technology can enhance both operations and experience:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Digital displays:<\/strong> Highlight promotions, videos, or storytelling content<\/li>\n\n\n\n<li><strong>Interactive kiosks:<\/strong> Allow customers to browse full collections or check stock<\/li>\n\n\n\n<li><strong>POS integration:<\/strong> Track sales and inventory while offering a smooth checkout \u2192<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-choose-pos\/\"> <strong>How to Choose the Right POS for Your Paris Pop-Up<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p>Tech elements should feel integrated and not overwhelm the space.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Testing_and_Iterating\"><\/span><strong>9. Testing and Iterating<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before opening:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conduct a <strong>soft launch<\/strong> to test layout, lighting, and merchandising effectiveness<\/li>\n\n\n\n<li>Gather feedback from staff and early customers<\/li>\n\n\n\n<li>Adjust displays or product placement to optimise flow and sales<\/li>\n<\/ul>\n\n\n\n<p>For strategies on product testing, see<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-test-product-brand\/\"> <strong>How to Test Your Product or Brand With a Paris Pop-Up<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>Final Thoughts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Designing your Paris pop-up is a balance of aesthetics, functionality, and brand storytelling. From layout and lighting to merchandising and interactive experiences, each decision impacts sales, customer satisfaction, and brand perception. By carefully planning your space, selecting the right fixtures, and incorporating engaging visual and technological elements, you create a memorable and profitable retail activation. Integrating POS systems, neighbourhood insights, and operational strategies ensures your pop-up runs smoothly from day one to closing day.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Create a Paris pop-up that draws attention with effective layout, lighting, and merchandising to enhance customer experience.<\/p>\n","protected":false},"author":78,"featured_media":36794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6636],"tags":[],"class_list":["post-67974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-store-fitting-best-practices"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2021\/06\/Rails Paris store opening 3.jpg",600,400,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2021\/06\/Rails Paris store opening 3.jpg",600,400,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2021\/06\/Rails Paris store opening 3-540x320.jpg",540,320,true],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2021\/06\/Rails Paris store opening 3-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2021\/06\/Rails Paris store opening 3-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2021\/06\/Rails Paris store opening 3.jpg",600,400,false],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2021\/06\/Rails Paris store opening 3.jpg",600,400,false],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2021\/06\/Rails Paris store opening 3.jpg",600,400,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2021\/06\/Rails Paris store opening 3.jpg",600,400,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2021\/06\/Rails Paris store opening 3.jpg",600,400,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2021\/06\/Rails Paris store opening 3-540x320.jpg",540,320,true],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2021\/06\/Rails Paris store opening 3-140x100.jpg",140,100,true],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2021\/06\/Rails Paris store opening 3.jpg",120,80,false]},"qubely_author":{"display_name":"Nick M.","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/nick-m\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/pop-up-retail-how-to\/store-fitting-best-practices\/\" rel=\"category tag\">Store Fitting Best Practices<\/a>","qubely_excerpt":"Create a Paris pop-up that draws attention with effective layout, lighting, and merchandising to enhance customer experience.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/67974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=67974"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/67974\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/36794"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=67974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=67974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=67974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}