{"id":67993,"date":"2026-01-16T11:43:41","date_gmt":"2026-01-16T11:43:41","guid":{"rendered":"https:\/\/www.thestorefront.com\/mag\/?p=67993"},"modified":"2026-01-16T11:43:43","modified_gmt":"2026-01-16T11:43:43","slug":"pop-up-shop-paris-how-to-decide-next-step","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-decide-next-step\/","title":{"rendered":"How to Decide Your Next Step After a Paris Pop-Up"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-decide-next-step\/#1_Review_Your_Key_Metrics\" title=\"1. Review Your Key Metrics\">1. Review Your Key Metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-decide-next-step\/#2_Gather_Customer_Feedback\" title=\"2. Gather Customer Feedback\">2. Gather Customer Feedback<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-decide-next-step\/#3_Assess_Neighborhood_and_Location_Performance\" title=\"3. Assess Neighborhood and Location Performance\">3. Assess Neighborhood and Location Performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-decide-next-step\/#4_Decide_Whether_to_Repeat_Expand_or_Pivot\" title=\"4. Decide Whether to Repeat, Expand, or Pivot\">4. Decide Whether to Repeat, Expand, or Pivot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-decide-next-step\/#5_Integrate_Pop-Up_Insights_Into_Online_Growth\" title=\"5. Integrate Pop-Up Insights Into Online Growth\">5. Integrate Pop-Up Insights Into Online Growth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-decide-next-step\/#6_Evaluate_Marketing_ROI\" title=\"6. Evaluate Marketing ROI\">6. Evaluate Marketing ROI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-decide-next-step\/#7_Identify_Opportunities_for_Process_Improvement\" title=\"7. Identify Opportunities for Process Improvement\">7. Identify Opportunities for Process Improvement<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-decide-next-step\/#Final_Thoughts\" title=\"Final Thoughts\">Final Thoughts<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>After your Paris pop-up concludes, the insights you gather can <strong>shape your next retail move, refine your brand strategy, and inform future activations<\/strong>. Evaluating performance, customer feedback, and market response ensures your next step maximizes ROI and strengthens your presence in the Paris retail landscape. This guide provides actionable steps to decide what comes next after a pop-up.<\/p>\n\n\n\n<p>For a complete overview of launching a Paris pop-up, see<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-start-complete-guide\/\"> <strong>How to Start a Pop-Up Shop in Paris: The Complete Guide<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Review_Your_Key_Metrics\"><\/span><strong>1. Review Your Key Metrics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Start with quantitative and qualitative data:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sales performance:<\/strong> Total revenue, top-selling products, and average transaction value \u2192 Check out:<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-measure-success\/\"> <strong>How to Measure the Success of Your Paris Pop-Up<\/strong><\/a><\/li>\n\n\n\n<li><strong>Foot traffic and conversion:<\/strong> Number of visitors vs. purchases<\/li>\n\n\n\n<li><strong>Customer engagement:<\/strong> Social media interactions, email sign-ups \u2192<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-make-shareable-social-media\/\"> <strong>How to Make Your Paris Pop-Up Shareable on Social Media<\/strong><\/a><\/li>\n\n\n\n<li><strong>Operational efficiency:<\/strong> Staff performance, inventory turnover, and POS functionality \u2192<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-run-daily-operations\/\"> Read more: <strong>How to Run a Paris Pop-Up Smoothly Every Day<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p>Metrics provide a clear picture of what worked and what didn\u2019t.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Gather_Customer_Feedback\"><\/span><strong>2. Gather Customer Feedback<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Direct feedback is invaluable for improving your brand strategy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Surveys:<\/strong> Ask about product selection, staff interaction, and overall experience<\/li>\n\n\n\n<li><strong>In-person observations:<\/strong> Note how visitors navigated the space \u2192<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-design-layout-lighting-merchandising\/\">\u00a0 try: <strong>How to Design a Paris Pop-Up: Layout, Lighting &amp; Merchandising<\/strong><\/a><\/li>\n\n\n\n<li><strong>Social mentions:<\/strong> Monitor hashtags and posts to gauge sentiment \u2192<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-make-shareable-social-media\/\"> <strong>How to Make Your Paris Pop-Up Shareable on Social Media<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p>Feedback informs product, marketing, and operational decisions for future activations.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Assess_Neighborhood_and_Location_Performance\"><\/span><strong>3. Assess Neighborhood and Location Performance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Location-specific insights guide future choices:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>High-performing districts:<\/strong> Identify which areas drove the most foot traffic, e.g.,<a href=\"https:\/\/www.thestorefront.com\/search\/paris\/3e-75003\/le-marais\"> Le Marais, 3rd arrondissement<\/a> or<a href=\"https:\/\/www.thestorefront.com\/search\/paris\/18e-75018\/retail\"> Montmartre, 18th arrondissement<\/a><\/li>\n\n\n\n<li><strong>Footfall patterns:<\/strong> Which streets and districts were most profitable \u2192<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-pick-best-streets-districts\/\"> <strong>How to Pick the Best Streets and Districts for Paris Pop-Ups<\/strong><\/a><\/li>\n\n\n\n<li><strong>Demographic match:<\/strong> Did the visitors align with your target audience?<\/li>\n<\/ul>\n\n\n\n<p>Neighborhood analysis helps refine future pop-up locations and strategy.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Decide_Whether_to_Repeat_Expand_or_Pivot\"><\/span><strong>4. Decide Whether to Repeat, Expand, or Pivot<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Based on performance and goals, determine your next move:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Repeat the pop-up:<\/strong> If metrics were strong and the location performed well \u2192<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-build-pre-opening-buzz\/\"> Further reading: <strong>How to Build Pre-Opening Buzz for Your Paris Pop-Up<\/strong><\/a><\/li>\n\n\n\n<li><strong>Expand to new neighborhoods:<\/strong> Test different districts for growth<\/li>\n\n\n\n<li><strong>Pivot product offerings:<\/strong> Adjust your inventory based on sales and customer feedback \u2192<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-test-product-brand\/\"> <strong>How to Test Your Product or Brand With a Paris Pop-Up<\/strong><\/a><\/li>\n\n\n\n<li><strong>Launch permanent stores:<\/strong> If brand awareness, sales, and audience response justify a long-term investment<\/li>\n<\/ul>\n\n\n\n<p>This strategic decision ensures your next move is data-driven and goal-aligned.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Integrate_Pop-Up_Insights_Into_Online_Growth\"><\/span><strong>5. Integrate Pop-Up Insights Into Online Growth<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Leverage the activation for digital expansion:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Email campaigns:<\/strong> Follow up with visitors and convert leads into online customers \u2192<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-turn-into-online-growth\/\"> <strong>How to Turn Your Paris Pop-Up Into Online Growth<\/strong><\/a><\/li>\n\n\n\n<li><strong>Social media engagement:<\/strong> Share highlights, reviews, and behind-the-scenes content<\/li>\n\n\n\n<li><strong>Product optimization:<\/strong> Use pop-up learnings to refine your e-commerce offerings<\/li>\n<\/ul>\n\n\n\n<p>Integration ensures the physical activation fuels long-term online success.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Evaluate_Marketing_ROI\"><\/span><strong>6. Evaluate Marketing ROI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Assess how your marketing efforts performed to inform future campaigns:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Social media impact:<\/strong> Measure reach, engagement, and shares \u2192<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-make-shareable-social-media\/\"> <strong>How to Make Your Paris Pop-Up Shareable on Social Media<\/strong><\/a><\/li>\n\n\n\n<li><strong>Influencer campaigns:<\/strong> Review posts and audience impact \u2192<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-build-pre-opening-buzz\/\"> <strong>How to Build Pre-Opening Buzz for Your Paris Pop-Up<\/strong><\/a><\/li>\n\n\n\n<li><strong>Email marketing:<\/strong> Compare open rates and click-throughs to conversion<\/li>\n\n\n\n<li><strong>Local marketing:<\/strong> Evaluate effectiveness of posters, flyers, and neighborhood outreach<\/li>\n<\/ul>\n\n\n\n<p>Marketing ROI analysis helps prioritize future channels and investments.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Identify_Opportunities_for_Process_Improvement\"><\/span><strong>7. Identify Opportunities for Process Improvement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Operational insights improve future activations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Staff training:<\/strong> Which aspects need improvement?<\/li>\n\n\n\n<li><strong>POS and checkout efficiency:<\/strong> Were transactions smooth? \u2192<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-choose-pos\/\"> <strong>How to Choose the Right POS for Your Paris Pop-Up<\/strong><\/a><\/li>\n\n\n\n<li><strong>Inventory management:<\/strong> Did stock allocation match demand \u2192<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-manage-budget-cashflow\/\"> Read more: <strong>How to Manage Your Budget and Cashflow During a Paris Pop-Up<\/strong><\/a><\/li>\n\n\n\n<li><strong>Customer experience:<\/strong> Flow, signage, and interactivity \u2192<a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-create-immersive-experience\/\"> <strong>How to Create an Immersive Pop-Up Experience in Paris<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p>Improvements based on operational insights enhance efficiency and profitability in subsequent pop-ups.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>Final Thoughts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Deciding your next step after a Paris pop-up requires <strong>careful evaluation of performance metrics, customer feedback, neighborhood insights, and marketing effectiveness<\/strong>. By analyzing sales, engagement, and operational efficiency, brands can determine whether to repeat, expand, pivot, or launch a permanent presence. Integrating physical activation insights into online strategies ensures sustainable growth and lasting impact. Strategic post-pop-up decisions transform temporary activations into long-term brand success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Use insights from your Paris pop-up to decide your next step, whether opening a permanent location or launching a new product.<\/p>\n","protected":false},"author":78,"featured_media":3261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-67993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pop-up-retail-how-to"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/Place-Vendome-Paris-7-e1587485523439.jpg",1055,705,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/Place-Vendome-Paris-7-e1587485523439.jpg",1055,705,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/Place-Vendome-Paris-7-e1587485523439.jpg",479,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/Place-Vendome-Paris-7-e1587485523439.jpg",150,100,false],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/Place-Vendome-Paris-7-e1587485523439.jpg",300,200,false],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/Place-Vendome-Paris-7-e1587485523439.jpg",768,513,false],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/Place-Vendome-Paris-7-e1587485523439.jpg",1024,684,false],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/Place-Vendome-Paris-7-e1587485523439.jpg",1055,705,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/Place-Vendome-Paris-7-e1587485523439.jpg",1055,705,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/Place-Vendome-Paris-7-e1587485523439.jpg",1055,705,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/Place-Vendome-Paris-7-e1587485523439.jpg",479,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/Place-Vendome-Paris-7-e1587485523439.jpg",140,94,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/02\/Place-Vendome-Paris-7-e1587485523439.jpg",120,80,false]},"qubely_author":{"display_name":"Nick M.","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/nick-m\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/pop-up-retail-how-to\/\" rel=\"category tag\">How-to<\/a>","qubely_excerpt":"Use insights from your Paris pop-up to decide your next step, whether opening a permanent location or launching a new product.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/67993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=67993"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/67993\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/3261"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=67993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=67993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=67993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}