{"id":6919,"date":"2022-05-24T07:24:00","date_gmt":"2022-05-24T07:24:00","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=6919"},"modified":"2026-02-20T12:34:43","modified_gmt":"2026-02-20T12:34:43","slug":"inside-filas-first-ever-heritage-pop-up-store","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/inside-filas-first-ever-heritage-pop-up-store\/","title":{"rendered":"Inside FILA\u2019s Heritage Pop-Up Store in SoHo, NYC"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/inside-filas-first-ever-heritage-pop-up-store\/#A_Large_Splashy_Space_in_SoHo\" title=\"A Large, Splashy Space in SoHo\">A Large, Splashy Space in SoHo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/inside-filas-first-ever-heritage-pop-up-store\/#A_Contained_Immersive_Experience\" title=\"A Contained, Immersive Experience\">A Contained, Immersive Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/inside-filas-first-ever-heritage-pop-up-store\/#Global_Collaboration_at_the_Core\" title=\"Global Collaboration at the Core\">Global Collaboration at the Core<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/inside-filas-first-ever-heritage-pop-up-store\/#Testing_the_NYC_Market_Through_Pop-Up_Retail\" title=\"Testing the NYC Market Through Pop-Up Retail\">Testing the NYC Market Through Pop-Up Retail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/inside-filas-first-ever-heritage-pop-up-store\/#Extending_the_Concept_Internationally\" title=\"Extending the Concept Internationally\">Extending the Concept Internationally<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/inside-filas-first-ever-heritage-pop-up-store\/#A_Case_Study_in_Experiential_Retail\" title=\"A Case Study in Experiential Retail\">A Case Study in Experiential Retail<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>Sportswear brand <a href=\"http:\/\/fila.com\/\" class=\"ek-link\">FILA<\/a> strengthened its position as an iconic fashion and performance label with a dedicated heritage pop-up store in <a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/soho\" class=\"ek-link\">SoHo, New York City<\/a>.<\/p>\n\n\n\n<p>Activated in a Storefront space on Grand Street, the temporary retail experience marked the brand\u2019s return to physical retail in NYC after more than a decade. Rather than opening a permanent location, FILA chose a pop-up format to reconnect with the market, celebrate its history, and engage directly with both new and long-time fans.<\/p>\n\n\n\n<p>This activation now stands as a strong example within our broader collection of <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories\/\">pop-up success stories<\/a> and <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories-usa\/\">USA retail case studies<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/www.thestorefront.com\/listings\/ref\/25611?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=fila\"><img decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/FILA_EDITED-SELECTS_3-19-1024x577.jpg\" alt=\"Fila's pop up in NYC with STorefront\" class=\"wp-image-6921\" style=\"width:668px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/FILA_EDITED-SELECTS_3-19-1024x577.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/FILA_EDITED-SELECTS_3-19-300x169.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/FILA_EDITED-SELECTS_3-19-768x432.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/FILA_EDITED-SELECTS_3-19-810x456.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/FILA_EDITED-SELECTS_3-19-1140x642.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Photo: Pink Sparrow Scenic<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Large_Splashy_Space_in_SoHo\"><\/span>A Large, Splashy Space in SoHo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Location played a central role in the concept. FILA selected a prominent corner in SoHo \u2014 a neighborhood long associated with fashion, street culture, and brand experimentation.<\/p>\n\n\n\n<p>The entrance and exterior signage were intentionally bold and highly visible, designed to command attention from passersby. The goal was to strike a balance between a large, open-concept retail space and something more immersive than a gallery.<\/p>\n\n\n\n<p>SoHo continues to be one of the most sought-after neighborhoods for brand activations and fashion-led pop-ups. If you\u2019re exploring opportunities in the area, browse available <a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/soho\/retail\">pop-up spaces in SoHo<\/a> or view all <a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/retail\">retail spaces in New York City<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/www.thestorefront.com\/listings\/ref\/25611?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=fila\"><img decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/FILA_EDITED-SELECTS_3-20-1024x577.jpg\" alt=\"FIla SoHo pop up store\" class=\"wp-image-6922\" style=\"width:614px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/FILA_EDITED-SELECTS_3-20-1024x577.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/FILA_EDITED-SELECTS_3-20-300x169.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/FILA_EDITED-SELECTS_3-20-768x432.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/FILA_EDITED-SELECTS_3-20-810x456.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/FILA_EDITED-SELECTS_3-20-1140x642.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Photo: Pink Sparrow Scenic<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Contained_Immersive_Experience\"><\/span>A Contained, Immersive Experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The store concept centered around the relaunch of FILA\u2019s Mindblower sneaker, originally introduced in 1995, alongside a new Mindblower-inspired apparel and accessories collection for men and women.<\/p>\n\n\n\n<p>To support the launch, the brand built a retail environment designed around a \u201csurreal, warped reality\u201d theme. Physical and visual distortions were incorporated throughout the space, using optical illusions and spatial effects to create a contained, immersive atmosphere.<\/p>\n\n\n\n<p>The objective was not simply to display product, but to create an environment that reinforced the story behind the collection and encouraged exploration. The space invited visitors to move through the installation, interact with the product, and experience the brand in a way that extended beyond traditional retail shelving.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"594\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/FILA_EDITED-SELECTS_3-25-1024x594.jpg\" alt=\"Fila pop s up in New York CIty\" class=\"wp-image-6904\" style=\"width:596px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/FILA_EDITED-SELECTS_3-25-1024x594.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/FILA_EDITED-SELECTS_3-25-300x174.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/FILA_EDITED-SELECTS_3-25-768x446.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/FILA_EDITED-SELECTS_3-25-810x470.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/FILA_EDITED-SELECTS_3-25-1140x661.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Photo: Pink Sparrow Scenic<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Global_Collaboration_at_the_Core\"><\/span>Global Collaboration at the Core<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>An additional layer of the activation involved nearly 50 collaborators from around the world. Each collaborator designed a limited-edition sneaker, which was prominently displayed along staircases and walls throughout the store.<\/p>\n\n\n\n<p>These collaborative pieces reinforced the heritage theme while connecting FILA\u2019s legacy to contemporary creative culture. The display approach ensured that the space felt curated and experiential, rather than transactional.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Testing_the_NYC_Market_Through_Pop-Up_Retail\"><\/span>Testing the NYC Market Through Pop-Up Retail<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The pop-up allowed FILA to reintroduce its heritage to the New York market without committing to a long-term lease. With no immediate plans to open a permanent retail location, the temporary format provided flexibility while generating measurable engagement.<\/p>\n\n\n\n<p>Pop-ups in NYC often serve as market tests \u2014 allowing brands to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reconnect with local audiences<\/li>\n\n\n\n<li>Launch limited-edition collections<\/li>\n\n\n\n<li>Activate in culturally significant neighborhoods<\/li>\n\n\n\n<li>Gauge demand before expanding further<\/li>\n<\/ul>\n\n\n\n<p>For brands considering a similar activation, our guide on <a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-guide\/\">how to run a pop-up shop in New York<\/a> outlines key considerations. You can also explore which areas align best with your positioning in our breakdown of <a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-which-street-guide\/\">which New York street is right for your pop-up<\/a> and read advice tailored to <a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-for-international-brands\/\">international brands launching pop-ups in NYC<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Extending_the_Concept_Internationally\"><\/span>Extending the Concept Internationally<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Following the New York activation, additional Mindblower pop-up locations opened internationally, including Tokyo and Seoul. This expansion reinforced the campaign\u2019s global scope while maintaining the immersive, heritage-focused retail concept.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-7198 size-large\"><img decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/FILA_EDITED-SELECTS_3-9-1024x577.jpg\" alt=\"Fila pop up store new york\" class=\"wp-image-7198\" style=\"width:662px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/FILA_EDITED-SELECTS_3-9-1024x577.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/FILA_EDITED-SELECTS_3-9-300x169.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/FILA_EDITED-SELECTS_3-9-768x432.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/FILA_EDITED-SELECTS_3-9-810x456.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/FILA_EDITED-SELECTS_3-9-1140x642.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Photo: Pink Sparrow Scenic<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Case_Study_in_Experiential_Retail\"><\/span>A Case Study in Experiential Retail<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>FILA\u2019s heritage pop-up demonstrates how established brands can use temporary retail to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reintroduce legacy products<\/li>\n\n\n\n<li>Engage new generations of customers<\/li>\n\n\n\n<li>Create immersive storytelling environments<\/li>\n\n\n\n<li>Activate in culturally relevant neighborhoods<\/li>\n<\/ul>\n\n\n\n<p>As part of Storefront\u2019s growing collection of experiential retail activations, this SoHo pop-up remains a strong example of how short-term spaces can deliver long-term brand impact.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-7199 size-large\"><img decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/FILA_EDITED-SELECTS_3-14-1024x577.jpg\" alt=\"FIla pop up NYC\" class=\"wp-image-7199\" style=\"width:748px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/FILA_EDITED-SELECTS_3-14-1024x577.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/FILA_EDITED-SELECTS_3-14-300x169.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/FILA_EDITED-SELECTS_3-14-768x432.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/FILA_EDITED-SELECTS_3-14-810x456.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/FILA_EDITED-SELECTS_3-14-1140x642.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Photo: Pink Sparrow Scenic<\/figcaption><\/figure>\n\n\n\n<p>If you\u2019re planning your own activation, explore available <a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/soho\/retail\">pop-up spaces in SoHo<\/a> or browse all <a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/retail\">retail spaces in New York City<\/a> to find the right location for your next project.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>FILA returned to NYC retail with an immersive heritage pop-up in SoHo. This case study explores the Mindblower relaunch, global collaborations, and how temporary retail helped the brand reconnect with the New York market.<\/p>\n","protected":false},"author":19,"featured_media":7187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,2460],"tags":[1109],"class_list":["post-6919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories","category-success-stories-usa","tag-fila"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/FILA_EDITED-SELECTS_3-8-e1579683747744.jpg",399,399,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/FILA_EDITED-SELECTS_3-8-e1579683747744.jpg",399,399,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/FILA_EDITED-SELECTS_3-8-e1579683747744.jpg",320,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/FILA_EDITED-SELECTS_3-8-e1579683747744-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/FILA_EDITED-SELECTS_3-8-e1579683747744-300x300.jpg",300,300,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/FILA_EDITED-SELECTS_3-8-768x432.jpg",768,432,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/FILA_EDITED-SELECTS_3-8-1024x577.jpg",1024,577,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/FILA_EDITED-SELECTS_3-8-e1579683747744.jpg",399,399,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/FILA_EDITED-SELECTS_3-8-e1579683747744.jpg",399,399,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/FILA_EDITED-SELECTS_3-8-e1579683747744.jpg",399,399,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/FILA_EDITED-SELECTS_3-8-e1579683747744.jpg",320,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/FILA_EDITED-SELECTS_3-8-e1579683747744.jpg",100,100,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/FILA_EDITED-SELECTS_3-8-e1579683747744.jpg",120,120,false]},"qubely_author":{"display_name":"Adrien Kerbrat","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories-usa\/\" rel=\"category tag\">Success Stories USA<\/a>","qubely_excerpt":"FILA returned to NYC retail with an immersive heritage pop-up in SoHo. This case study explores the Mindblower relaunch, global collaborations, and how temporary retail helped the brand reconnect with the New York market.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/6919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=6919"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/6919\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/7187"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=6919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=6919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=6919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}