{"id":6924,"date":"2018-05-18T01:00:42","date_gmt":"2018-05-18T01:00:42","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=6924"},"modified":"2022-10-12T11:27:42","modified_gmt":"2022-10-12T11:27:42","slug":"before-after-5-transformations-despaces-en-showrooms-for-paris-fashion-week","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/before-after-5-transformations-despaces-en-showrooms-for-paris-fashion-week\/","title":{"rendered":"Before \/ After: 5 Showroom Transformations for Paris Fashion Week"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/before-after-5-transformations-despaces-en-showrooms-for-paris-fashion-week\/#1_OBEY_CLOTHING\" title=\"1. OBEY CLOTHING\">1. OBEY CLOTHING<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/before-after-5-transformations-despaces-en-showrooms-for-paris-fashion-week\/#i\" title=\"\u00a0\">\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/before-after-5-transformations-despaces-en-showrooms-for-paris-fashion-week\/#2_RUPERT_SANDERSON\" title=\"2. RUPERT SANDERSON\">2. RUPERT SANDERSON<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/before-after-5-transformations-despaces-en-showrooms-for-paris-fashion-week\/#3_CHALAYAN\" title=\"3. CHALAYAN\">3. CHALAYAN<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/before-after-5-transformations-despaces-en-showrooms-for-paris-fashion-week\/#4_WON_HUNDRED\" title=\"4. WON HUNDRED\">4. WON HUNDRED<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/before-after-5-transformations-despaces-en-showrooms-for-paris-fashion-week\/#5_NICO_PANDA\" title=\"5. NICO PANDA\">5. NICO PANDA<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div><p>The showroom is to Fashion Week what the museum is to art; therefore it&#8217;s important to select your showroom carefully so that you can adequately display your brand and products and attract your customers.<\/p>\n<p>Paris is full of spaces for all kinds of showrooms for Fashion Week: whether it be shops, galleries, apartment or lofts. At Storefront, we give you the keys to the most prized spaces and especially, those that correspond to the DNA of your brand. As we know that it&#8217;s sometimes difficult to envision your brand in any empty space, here are 5 examples of spaces transformed into beautiful showrooms during Paris Fashion Week.<br \/>\n<strong><br \/>\n<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-7033\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/BA_Obey-757x1024.jpg\" alt=\"\" width=\"757\" height=\"1024\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/BA_Obey.jpg 757w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/BA_Obey-222x300.jpg 222w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_OBEY_CLOTHING\"><\/span><strong>1. OBEY CLOTHING<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Famous American streetwear brand\u00a0<strong>OBEY Clothing<\/strong>\u00a0found its ideal showroom during Paris Fashion Week in the district of Republique.<\/p>\n<ul>\n<li><strong>The challenge\u00a0<\/strong><em>:<\/em>\u00a0To design the space while observing the original furniture<\/li>\n<li><strong>Decoration tip<\/strong><em>\u00a0:<\/em>\u00a0When you find a space with great storage, lock it in!<\/li>\n<li><b>The &#8216;wow&#8217; effect<i>\u00a0<\/i><\/b><i>:<\/i>\u00a0Mastering merchandising without being too overdone<\/li>\n<li><b>What we love<i>\u00a0<\/i><\/b>: The popular district of Republique is a perfect fit for the brand&#8217;s streetwear DNA<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"i\"><\/span>\u00a0<img decoding=\"async\" class=\"alignnone size-large wp-image-7037\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/BA_RupertSanderson-757x1024.jpg\" alt=\"\" width=\"757\" height=\"1024\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/BA_RupertSanderson.jpg 757w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/BA_RupertSanderson-222x300.jpg 222w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<h4><span class=\"ez-toc-section\" id=\"2_RUPERT_SANDERSON\"><\/span><strong>2. RUPERT SANDERSON<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/www.thestorefront.com\/mag\/rupert-sanderson-fashion-week-showroom-with-storefront-all-about-location-location-location\/\"><strong>Rupert Sanderson<\/strong><\/a>, London-based shoe brand, settled in the<a href=\"https:\/\/www.thestorefront.com\/search\/paris\/1er-75001\/retail\"> 1st Arrondissement<\/a> of Paris to expose its new collection to future buyers.<\/p>\n<ul>\n<li><strong>The challenge\u00a0<\/strong><em>:<\/em>\u00a0Make an otherwise ordinary space a stand-out showroom<\/li>\n<li><b>Decoration tip<\/b><em> :<\/em>\u00a0Use decorative elements to make the showroom feel more intimate while still leaving customers curious<\/li>\n<li><b>The &#8216;wow&#8217; effect<i>\u00a0<\/i><\/b><i>:<\/i>\u00a0The newspaper wall visuals<\/li>\n<li><b>What we love<i>\u00a0<\/i><\/b>: The brand is a celebrity favorite and always seen in the press, so the idea of using newspapers in the shop to play on this concept is brilliant<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.thestorefront.com\/mag\/rupert-sanderson-fashion-week-showroom-with-storefront-all-about-location-location-location\/?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Before%20After\" target=\"_blank\" rel=\"noopener\">Read more<\/a><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-7038\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/BA_Chalayan-757x1024.jpg\" alt=\"\" width=\"757\" height=\"1024\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/BA_Chalayan.jpg 757w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/BA_Chalayan-222x300.jpg 222w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_CHALAYAN\"><\/span><strong>3. CHALAYAN<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Chalayan chose to establish itself in the middle of Le Marais during Paris Fashion Week.<\/p>\n<ul>\n<li><strong>The challenge\u00a0<\/strong><em>:<\/em>\u00a0To give the space a larger feel<\/li>\n<li><b>Decoration tip<\/b><em>\u00a0:<\/em>\u00a0Outline the wall with the collection to make it feel less cluttered<\/li>\n<li><b>The &#8216;wow&#8217; effect<i>\u00a0<\/i><\/b><i>:<\/i>\u00a0Add decorative elements like flowers to brighten up the showroom<\/li>\n<li><b>What we love<i>\u00a0<\/i><\/b>: A simple concept that stands out!<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.thestorefront.com\/mag\/the-importance-of-a-showroom-for-the-fashion-week-by-oscar-tresandi-at-chalayan-where-the-trade-is-made\/?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Before%20After\" target=\"_blank\" rel=\"noopener\">Read more<\/a><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-7036\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/BA_WonHundred-1-757x1024.jpg\" alt=\"\" width=\"757\" height=\"1024\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/BA_WonHundred-1.jpg 757w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/BA_WonHundred-1-222x300.jpg 222w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_WON_HUNDRED\"><\/span><strong>4. WON HUNDRED<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Won Hundred cleverly transformed a <a href=\"https:\/\/www.thestorefront.com\/search\/paris\/3e-75003\/art\">gallery space in Le Marais<\/a> into a showroom for Fashion Week.<\/p>\n<ul>\n<li><strong>The challenge<\/strong><em>:<\/em>\u00a0Dress up an otherwise immaculate gallery to give it some character and a strong brand presence<\/li>\n<li><b>Decoration tip<\/b><em>:<\/em>\u00a0Break up the empty, expansive feel by adding elements into the space that section it off while still leave it feeling open<\/li>\n<li><b>The &#8216;wow&#8217; effect<\/b><i>:<\/i>\u00a0The contrast of the white wall with the colorful collection which highlights the colorful brand elements<\/li>\n<li><b>What we love<\/b>: The brand successfully made a large space the center of Fashion Week.<\/li>\n<\/ul>\n<h4><img decoding=\"async\" class=\"alignnone size-large wp-image-7039\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/BA_Nicopanda-757x1024.jpg\" alt=\"\" width=\"757\" height=\"1024\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/BA_Nicopanda.jpg 757w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/BA_Nicopanda-222x300.jpg 222w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/><\/h4>\n<h4><span class=\"ez-toc-section\" id=\"5_NICO_PANDA\"><\/span><strong>5. NICO PANDA<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>American brand Nico Panda chose its favorite neighborhood Le Marais for its showroom.<\/p>\n<ul>\n<li><strong>The challenge<\/strong>:\u00a0Playing off of the space&#8217;s aesthetic<\/li>\n<li><b>Decoration tip<\/b>:\u00a0Use exposed brick to honor different pieces of your collection or brand<\/li>\n<li><b>The &#8216;wow&#8217; effect<\/b>:\u00a0The big showcase oozes with natural light<\/li>\n<li><b>What we love<\/b>:<i>\u00a0<\/i>The brand placed a discreet sticker on the window to display its logo<\/li>\n<\/ul>\n<p><em><a href=\"https:\/\/www.thestorefront.com\/?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Before%2FAfter\" target=\"_blank\" rel=\"noopener\">Find the perfect space for your project in just a few clicks<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The showroom is to Fashion Week what the museum is to art; therefore it&#8217;s important to select your showroom carefully so that you can adequately display your brand and products and attract your customers. Paris is full of spaces for all kinds of showrooms for Fashion Week: whether it be shops, galleries, apartment or lofts. [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":5594,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[155],"tags":[83,429,617,772,978,10,415,129,1107],"class_list":["post-6924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","tag-fashion-week","tag-paris","tag-paris-fashion-week","tag-pfw","tag-popupstore","tag-retail","tag-showroom","tag-storefront","tag-transformation"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0198-1.jpg",2713,1809,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0198-1.jpg",1125,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0198-1.jpg",480,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0198-1-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0198-1-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0198-1-768x512.jpg",768,512,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0198-1-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0198-1.jpg",1536,1024,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0198-1.jpg",2048,1366,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0198-1.jpg",1125,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0198-1.jpg",480,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0198-1.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0198-1.jpg",120,80,false]},"qubely_author":{"display_name":"Stephanie Kidder","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/skidder\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/inspiration\/\" rel=\"category tag\">Inspiration<\/a>","qubely_excerpt":"The showroom is to Fashion Week what the museum is to art; therefore it&#8217;s important to select your showroom carefully so that you can adequately display your brand and products and attract your customers. Paris is full of spaces for all kinds of showrooms for Fashion Week: whether it be shops, galleries, apartment or lofts.&hellip;","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/6924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=6924"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/6924\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/5594"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=6924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=6924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=6924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}