{"id":7099,"date":"2018-05-28T06:00:16","date_gmt":"2018-05-28T06:00:16","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=7099"},"modified":"2026-03-09T14:00:38","modified_gmt":"2026-03-09T14:00:38","slug":"popping-up-together-is-key-for-this-independent-london-based-designer","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/popping-up-together-is-key-for-this-independent-london-based-designer\/","title":{"rendered":"Popping Up Together: Why Independent Designers Are Collaborating in London Retail"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/popping-up-together-is-key-for-this-independent-london-based-designer\/#The_proof_is_in_the_concept\" title=\"The proof is in the concept\">The proof is in the concept<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/popping-up-together-is-key-for-this-independent-london-based-designer\/#Why_popping_up_with_other_designers_is_key\" title=\"Why popping up with other designers is key\">Why popping up with other designers is key<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/popping-up-together-is-key-for-this-independent-london-based-designer\/#Why_pop-up_duration_matters\" title=\"Why pop-up duration matters\">Why pop-up duration matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/popping-up-together-is-key-for-this-independent-london-based-designer\/#Launch_your_own_pop-up_in_Belgravia_or_Chelsea\" title=\"Launch your own pop-up in Belgravia or Chelsea\">Launch your own pop-up in Belgravia or Chelsea<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>A collaboration of independent British designers came together to create a shared retail concept: <strong>Collective+<\/strong>, a pop-up store showcasing emerging fashion and accessory brands in one curated space.<\/p>\n\n\n\n<p>Located near Sloane Square on the iconic King\u2019s Road, the concept store was thoughtfully organized around \u201cbrand adjacencies,\u201d where complementary brands are displayed together to highlight each other\u2019s products. The result is a retail experience where customers discover multiple designers at once \u2014 benefiting both shoppers and the brands involved.<\/p>\n\n\n\n<p>If you\u2019re exploring London\u2019s most desirable retail areas for temporary stores, our <strong>guide to the <a href=\"https:\/\/www.thestorefront.com\/mag\/chelsea-neighborhood-guide-the-chic-side-of-london\/\" class=\"ek-link\">Chelsea neighborhood<\/a><\/strong> explains why this part of the city continues to attract fashion brands, pop-ups and creative retail concepts.<\/p>\n\n\n\n<p>We spoke with designer Stacy Chan, founder of Stacy Chan London, about how the Collective+ concept works and why collaborative pop-ups can be powerful for independent brands.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/27kings-rd.-collective-FILE-SIZED-6-1024x683.jpg\" alt=\"collective+ pop up shop in chelsea\" class=\"wp-image-7132\" style=\"width:658px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/27kings-rd.-collective-FILE-SIZED-6-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/27kings-rd.-collective-FILE-SIZED-6-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/27kings-rd.-collective-FILE-SIZED-6-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/27kings-rd.-collective-FILE-SIZED-6-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/27kings-rd.-collective-FILE-SIZED-6-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/27kings-rd.-collective-FILE-SIZED-6-272x182.jpg 272w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/27kings-rd.-collective-FILE-SIZED-6.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_proof_is_in_the_concept\"><\/span>The proof is in the concept<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><em>\u201cCollective+ is the idea of a group of designers sharing our own stories and how we run our businesses,\u201d<\/em> says Stacy Chan, who launched her luxury handbag line Stacy Chan London in 2013.<\/p>\n\n\n\n<p>Chan created Collective+ alongside designer Fariba Soltani because they wanted more control over how their brands were presented and which designers they would showcase alongside.<\/p>\n\n\n\n<p><em>\u201cI wanted to own the concept of how we could represent all our brands in a better light,\u201d<\/em> Chan explains.<\/p>\n\n\n\n<p>The result is a boutique-style pop-up space that feels curated and cohesive. Bags sit next to scarves, shoes and accessories, arranged in complementary colour palettes to attract the shopper\u2019s eye.<\/p>\n\n\n\n<p>Chan takes particular pride in creating an aesthetic that allows multiple brands to feel unified within the same space.<\/p>\n\n\n\n<p>Her favourite moment?<\/p>\n\n\n\n<p><em>\u201cWhen a customer comes in and buys from multiple brands in the store, it is really rewarding\u2026\u201d<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_popping_up_with_other_designers_is_key\"><\/span>Why popping up with other designers is key<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"705\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/collective-inside-1024x705.png\" alt=\"collective+ in chelsea\" class=\"wp-image-7103\" style=\"width:582px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/collective-inside-1024x705.png 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/collective-inside-300x206.png 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/collective-inside-768x529.png 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/collective-inside-810x557.png 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/collective-inside-1140x785.png 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/collective-inside-145x100.png 145w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Instead of opening a standalone pop-up dedicated solely to her own brand, Chan chose to collaborate with other designers and share the retail space.<\/p>\n\n\n\n<p>This approach made it possible to launch a pop-up in a premium shopping district while splitting the cost of rent and operations.<\/p>\n\n\n\n<p><em>\u201cWe also learn a lot from the other brands,\u201d<\/em> Chan adds. Being in the same space allows designers to exchange ideas, share contacts and support each other\u2019s growth.<\/p>\n\n\n\n<p>What she values most is the sense of collaboration.<\/p>\n\n\n\n<p><em>\u201cI\u2019m always happy to work with young new designers\u2026 We all need to help each other out!\u201d<\/em><\/p>\n\n\n\n<p>Collaborative pop-ups like this have become increasingly popular in London, particularly for emerging brands looking to reach new audiences. If you&#8217;re considering launching a temporary store, our complete<strong> <a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-london-guide\/\" class=\"ek-link\">London pop-up shop guide<\/a><\/strong> explains how to plan, launch and market a successful pop-up in the city.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_pop-up_duration_matters\"><\/span>Why pop-up duration matters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/IMG_3473-1024x683.jpg\" alt=\"Collective+ ran a collaborative pop up shop in london\" class=\"wp-image-7102\" style=\"width:696px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/IMG_3473-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/IMG_3473-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/IMG_3473-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/IMG_3473-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/IMG_3473-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/IMG_3473-272x182.jpg 272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>According to Chan, timing is another key factor in the success of a pop-up.<\/p>\n\n\n\n<p>She believes <strong>six to eight weeks<\/strong> is often the ideal duration for a temporary retail project, particularly when brands invest time designing and building their store concept.<\/p>\n\n\n\n<p>\u201cWe build our own furniture and wanted it to have a special feel and look,\u201d she says. A very short-term rental can make it difficult to justify the effort required to create a compelling retail environment.<\/p>\n\n\n\n<p>A longer pop-up also allows brands to build awareness and encourage repeat visits.<\/p>\n\n\n\n<p>\u201cPeople don\u2019t always decide right on the spot\u2026 sometimes they need more time to think about you!\u201d<\/p>\n\n\n\n<p>Check out this article on &#8216;<a href=\"https:\/\/www.thestorefront.com\/mag\/how-long-should-the-pop-up-shop-last\/\" class=\"ek-link\"><strong>How Long Should A Pop-Up Last?<\/strong><\/a>&#8216;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Launch_your_own_pop-up_in_Belgravia_or_Chelsea\"><\/span>Launch your own pop-up in Belgravia or Chelsea<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Looking for a prime retail location for your next pop-up?<\/p>\n\n\n\n<p>Explore available <a href=\"https:\/\/www.thestorefront.com\/search\/london\/belgravia\/retail\" class=\"ek-link\"><strong>pop-up retail spaces in Belgravia<\/strong><\/a> and discover opportunities to showcase your brand in one of London\u2019s most prestigious shopping districts.<\/p>\n\n\n\n<p>For more inspiration and insights on launching a temporary store, browse our guides to <a href=\"https:\/\/www.thestorefront.com\/mag\/chelsea-neighborhood-guide-the-chic-side-of-london\/\" class=\"ek-link\"><strong>Chelsea\u2019s retail scene<\/strong><\/a> and the complete<strong> <a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-london-guide\/\" class=\"ek-link\">London pop-up shop guide<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Collective+ brings independent designers together in a curated London pop-up store. Learn how collaborative retail concepts help emerging brands share costs, gain visibility and reach new audiences in prime shopping locations.<\/p>\n","protected":false},"author":23,"featured_media":7101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Crane","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/acr\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories-uk\/\" rel=\"category tag\">Success Stories UK<\/a>","qubely_excerpt":"Collective+ brings independent designers together in a curated London pop-up store. Learn how collaborative retail concepts help emerging brands share costs, gain visibility and reach new audiences in prime shopping locations.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/7099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=7099"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/7099\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/7101"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=7099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=7099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=7099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}