{"id":71610,"date":"2026-03-05T12:11:44","date_gmt":"2026-03-05T12:11:44","guid":{"rendered":"https:\/\/www.thestorefront.com\/mag\/?p=71610"},"modified":"2026-03-05T17:46:48","modified_gmt":"2026-03-05T17:46:48","slug":"black-friday-pop-up-shop","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/black-friday-pop-up-shop\/","title":{"rendered":"Black Friday Pop-Up Shops: Ideas, Examples and Retail Strategy"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/black-friday-pop-up-shop\/#Why_Brands_Launch_Black_Friday_Pop-Up_Shops\" title=\"Why Brands Launch Black Friday Pop-Up Shops\">Why Brands Launch Black Friday Pop-Up Shops<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/black-friday-pop-up-shop\/#Why_Black_Friday_Is_a_Major_Retail_Moment\" title=\"Why Black Friday Is a Major Retail Moment\">Why Black Friday Is a Major Retail Moment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/black-friday-pop-up-shop\/#Black_Friday_Pop-Up_Shop_Ideas\" title=\"Black Friday Pop-Up Shop Ideas\">Black Friday Pop-Up Shop Ideas<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/black-friday-pop-up-shop\/#Deal-driven_retail_stores\" title=\"Deal-driven retail stores\">Deal-driven retail stores<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/black-friday-pop-up-shop\/#Experiential_brand_activations\" title=\"Experiential brand activations\">Experiential brand activations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/black-friday-pop-up-shop\/#Product_showrooms\" title=\"Product showrooms\">Product showrooms<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/mag\/black-friday-pop-up-shop\/#Examples_of_Black_Friday_Pop-Up_Shops\" title=\"Examples of Black Friday Pop-Up Shops\">Examples of Black Friday Pop-Up Shops<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thestorefront.com\/mag\/black-friday-pop-up-shop\/#Amazon_Black_Friday_showroom\" title=\"Amazon Black Friday showroom\">Amazon Black Friday showroom<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.thestorefront.com\/mag\/black-friday-pop-up-shop\/#GiffGaffs_Black_Friday_pledge_store\" title=\"GiffGaff\u2019s Black Friday pledge store\">GiffGaff\u2019s Black Friday pledge store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.thestorefront.com\/mag\/black-friday-pop-up-shop\/#Patagonias_sustainability-focused_Black_Friday_campaign\" title=\"Patagonia\u2019s sustainability-focused Black Friday campaign\">Patagonia\u2019s sustainability-focused Black Friday campaign<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.thestorefront.com\/mag\/black-friday-pop-up-shop\/#How_to_Launch_a_Black_Friday_Pop-Up_Shop\" title=\"How to Launch a Black Friday Pop-Up Shop\">How to Launch a Black Friday Pop-Up Shop<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.thestorefront.com\/mag\/black-friday-pop-up-shop\/#Start_planning_early\" title=\"Start planning early\">Start planning early<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.thestorefront.com\/mag\/black-friday-pop-up-shop\/#Choose_the_right_location\" title=\"Choose the right location\">Choose the right location<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.thestorefront.com\/mag\/black-friday-pop-up-shop\/#Promote_the_experience\" title=\"Promote the experience\">Promote the experience<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.thestorefront.com\/mag\/black-friday-pop-up-shop\/#Finding_the_Right_Space_for_a_Black_Friday_Pop-Up\" title=\"Finding the Right Space for a Black Friday Pop-Up\">Finding the Right Space for a Black Friday Pop-Up<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>Black Friday is one of the biggest shopping events of the year. Originally a U.S. retail tradition, the event has expanded globally, with brands across Europe and North America launching major sales campaigns and promotional activations during the final weeks of November.<\/p>\n\n\n\n<p>In recent years, many companies have begun launching <strong>Black Friday pop-up shops<\/strong> to capture the surge in consumer demand, create buzz around promotions, and connect with customers in busy shopping districts.<\/p>\n\n\n\n<p>Retailers planning a seasonal activation can browse thousands of temporary retail spaces on <a href=\"https:\/\/www.thestorefront.com\">Storefront<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Brands_Launch_Black_Friday_Pop-Up_Shops\"><\/span>Why Brands Launch Black Friday Pop-Up Shops<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"840\" height=\"485\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/459690376.jpg\" alt=\"459690376\" class=\"wp-image-582\" style=\"width:776px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/459690376.jpg 840w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/459690376-300x173.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/459690376-768x443.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/459690376-810x468.jpg 810w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<p>Black Friday combines huge consumer demand with intense competition between retailers. Temporary stores allow brands to stand out during this crowded retail moment while maintaining flexibility.<\/p>\n\n\n\n<p>Brands often launch Black Friday pop-ups to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>promote seasonal deals and product launches<\/li>\n\n\n\n<li>create immersive retail experiences<\/li>\n\n\n\n<li>increase visibility in high-footfall locations<\/li>\n\n\n\n<li>generate media coverage and social media buzz<\/li>\n\n\n\n<li>test physical retail concepts before opening permanent stores<\/li>\n<\/ul>\n\n\n\n<p>Because pop-up shops operate for a limited time, they also create urgency among customers who want to take advantage of short-term offers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Black_Friday_Is_a_Major_Retail_Moment\"><\/span>Why Black Friday Is a Major Retail Moment<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Black Friday marks the unofficial start of the holiday shopping season. Many consumers begin buying Christmas gifts during this period, which makes it a key moment for brands looking to maximise sales before December.<\/p>\n\n\n\n<p>Retail districts and shopping streets typically see a surge in visitors during the days surrounding Black Friday. For retailers, this concentration of shoppers creates an ideal opportunity to launch temporary stores or experiential activations.<\/p>\n\n\n\n<p>Seasonal retail strategies often follow a clear calendar: many brands begin experimenting with themed retail during <a href=\"https:\/\/www.thestorefront.com\/mag\/halloween-pop-store-epidemic-commercial-real-estate-seasonal-pop-stores\/\" class=\"ek-link\"><strong>Halloween pop-up shops<\/strong><\/a>, build momentum through Black Friday promotions, and then continue their retail presence with <a href=\"https:\/\/www.thestorefront.com\/mag\/christmas-pop-up-shop\/\" class=\"ek-link\"><strong>Christmas pop-up shops<\/strong><\/a> during the festive season.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Black_Friday_Pop-Up_Shop_Ideas\"><\/span>Black Friday Pop-Up Shop Ideas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Brands approach Black Friday pop-ups in several different ways depending on their products and marketing goals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Deal-driven_retail_stores\"><\/span>Deal-driven retail stores<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Some retailers launch pop-up stores dedicated entirely to showcasing their best Black Friday deals. These stores allow customers to discover products in person while benefiting from exclusive promotions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Experiential_brand_activations\"><\/span>Experiential brand activations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Rather than focusing purely on discounts, some brands create immersive retail environments that attract visitors through entertainment and storytelling.<\/p>\n\n\n\n<p>Interactive installations, product demonstrations, and limited-time events can turn a simple retail space into a destination during the Black Friday rush.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Product_showrooms\"><\/span>Product showrooms<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Many digital-first brands use pop-ups as showrooms where customers can experience products before purchasing them online. This approach allows companies to combine physical retail engagement with e-commerce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Examples_of_Black_Friday_Pop-Up_Shops\"><\/span>Examples of Black Friday Pop-Up Shops<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Several brands have used Black Friday pop-ups to launch creative retail activations that attract attention and drive engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Amazon_Black_Friday_showroom\"><\/span>Amazon Black Friday showroom<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"480\" height=\"360\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/09\/Amazon-Christmas-pop-up.jpg\" alt=\"Amazon's black friday pop up store in london\" class=\"wp-image-9246\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/09\/Amazon-Christmas-pop-up.jpg 480w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/09\/Amazon-Christmas-pop-up-300x225.jpg 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/figure>\n\n\n\n<p>Amazon has experimented with physical pop-up experiences that allow customers to explore products featured in its Black Friday deals.<\/p>\n\n\n\n<p>These stores function more as showrooms than traditional retail outlets. Visitors can test products and interact with displays while completing their purchases online through the Amazon platform.<\/p>\n\n\n\n<p>This hybrid approach allows the brand to combine the reach of e-commerce with the engagement of physical retail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"GiffGaffs_Black_Friday_pledge_store\"><\/span>GiffGaff\u2019s Black Friday pledge store<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>UK mobile network provider GiffGaff launched a unique Black Friday <strong><a href=\"https:\/\/www.thestorefront.com\/search\/london\/covent-garden\/retail\" class=\"ek-link\">pop-up store in Covent Garden<\/a><\/strong>, London that challenged the traditional focus on consumerism.<\/p>\n\n\n\n<p>Instead of selling products, the store encouraged visitors to commit to buying refurbished technology. Entry to the pop-up required a pledge to choose refurbished devices whenever possible.<\/p>\n\n\n\n<p>The activation generated strong media coverage and helped highlight refurbished electronics as a more sustainable alternative to buying new devices.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Patagonias_sustainability-focused_Black_Friday_campaign\"><\/span>Patagonia\u2019s sustainability-focused Black Friday campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Outdoor brand Patagonia has repeatedly used Black Friday to promote its environmental values rather than pure consumerism.<\/p>\n\n\n\n<p>In one widely publicised campaign, the company pledged to donate <strong>100% of its Black Friday sales<\/strong> \u2014 both in-store and online \u2014 to environmental organisations.<\/p>\n\n\n\n<p>The initiative generated global media attention and ultimately raised around <strong>$10 million for grassroots environmental groups<\/strong>, while reinforcing Patagonia\u2019s commitment to sustainability.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Launch_a_Black_Friday_Pop-Up_Shop\"><\/span>How to Launch a Black Friday Pop-Up Shop<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"833\" height=\"560\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/03\/prime-retail-space-on-broadway.png\" alt=\"Pop ups and black friday go hand in hand\" class=\"wp-image-15275\" style=\"width:575px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/03\/prime-retail-space-on-broadway.png 833w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/03\/prime-retail-space-on-broadway-300x202.png 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/03\/prime-retail-space-on-broadway-768x516.png 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/03\/prime-retail-space-on-broadway-810x545.png 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/03\/prime-retail-space-on-broadway-272x182.png 272w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/><\/figure>\n\n\n\n<p>Launching a temporary retail store during Black Friday requires careful preparation and planning.<\/p>\n\n\n\n<p>If you\u2019re new to temporary retail, our <strong>guide on <a href=\"https:\/\/www.thestorefront.com\/mag\/how-to-open-pop-up-store-storefront\/\" class=\"ek-link\">how to open a pop-up store<\/a><\/strong> explains the process step by step.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Start_planning_early\"><\/span>Start planning early<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Although the activation itself may only last a few days or weeks, successful Black Friday pop-ups often require months of preparation.<\/p>\n\n\n\n<p>Even brands launching last-minute seasonal activations can move quickly by securing short-term retail spaces and focusing on simple but effective store concepts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choose_the_right_location\"><\/span>Choose the right location<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Visibility is essential during Black Friday. Temporary stores tend to perform best in busy shopping districts where large numbers of customers are already visiting retail areas.<\/p>\n\n\n\n<p>Brands often explore <a href=\"https:\/\/www.thestorefront.com\/search\/london\/retail\" class=\"ek-link\"><strong>pop-up retail spaces in London<\/strong><\/a>, <a href=\"https:\/\/www.thestorefront.com\/search\/paris\/retail\"><strong>pop-up retail spaces in Paris<\/strong><\/a>, and <a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/retail\"><strong>pop-up retail spaces in New York<\/strong><\/a> when planning seasonal activations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Promote_the_experience\"><\/span>Promote the experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Promotion plays a major role in the success of Black Friday pop-ups. Retailers often combine influencer partnerships, press outreach, and social media campaigns to attract visitors.<\/p>\n\n\n\n<p>Our <strong>guide to <a href=\"https:\/\/www.thestorefront.com\/mag\/popupstore-and-marketing\/\">pop-up shop marketing<\/a><\/strong> explores strategies brands use to generate buzz around temporary stores.<\/p>\n\n\n\n<p>Black Friday pop-ups often act as a bridge between earlier seasonal activations and the final Christmas shopping rush. Many brands plan short-term retail projects throughout the year to test markets, launch products and capture peak demand. You can explore how these moments fit into the wider retail calendar in our guide to <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/seasonal-pop-up-shop\/\" class=\"ek-link\">seasonal pop-up shops<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Finding_the_Right_Space_for_a_Black_Friday_Pop-Up\"><\/span>Finding the Right Space for a Black Friday Pop-Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Location can make a significant difference to the success of a seasonal retail activation.<\/p>\n\n\n\n<p>Busy high streets, shopping districts, and tourist areas tend to attract the highest levels of foot traffic during the Black Friday period.<\/p>\n\n\n\n<p>Storefront allows brands to discover and rent short-term retail spaces across major cities worldwide.<\/p>\n\n\n\n<p>Whether you&#8217;re launching a Black Friday activation or planning a festive retail experience later in the season, you can explore thousands of temporary retail spaces on <a href=\"https:\/\/www.thestorefront.com\" class=\"ek-link\"><strong>the Storefront platform<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday pop-up shops help brands capture peak shopping demand and create memorable retail experiences. Discover ideas, examples and strategies for launching your own activation.<\/p>\n","protected":false},"author":78,"featured_media":20651,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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