{"id":7202,"date":"2018-05-25T08:53:13","date_gmt":"2018-05-25T08:53:13","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=7202"},"modified":"2026-02-04T22:48:23","modified_gmt":"2026-02-04T22:48:23","slug":"pop-up-stores-team-building-strategy","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/pop-up-stores-team-building-strategy\/","title":{"rendered":"Why Pop-Up Stores Are An Effective Team Building Strategy"},"content":{"rendered":"
<\/div>

When seeking to establish bonds between employees, what could be better than escape rooms, karaoke sessions or other activities that get them out of the office? A<\/b> pop-up store<\/b>!<\/p>\n

Companies have everything to gain by giving their teams inter-departmental projects, because a collective challenge brings people together and gets everyone involved.\u00a0Pop-up shops<\/a> are too rarely considered as an effective internal format, but they are nevertheless perfectly suited for it in every way.<\/p>\n

Here are 3 key ideas<\/b> inspired by pop-up projects whose success came down to the collective efforts of a unified team.<\/p>\n

\"Clarins<\/a>
Clarins \u00a9 2018 Storefront<\/figcaption><\/figure>\n

1. Join Forces to Complete a Project in Record Time\u00a0<\/b><\/p>\n

Before launching its “Color Garden<\/i>” project, a 2-week pop-up store in the heart of the Marais, Clarins<\/b> gathered its team together for an intense 24-hour period. It was their dedication and coordination that made this race against the clock a wholehearted success. “Getting every team involved was of vital importance for such a project<\/i>,” explains Morgan Lefrancois, International Retail Director for the Clarins brand. Relying on the teamwork approach meant the pop-up store also helped strengthen the company\u2019s internal cohesion.<\/p>\n

\"Sodexo<\/a><\/p>\n

2. Build a Viable Commercial Space Together<\/b><\/p>\n

When the Sodexo<\/b> Group in Paris decided to open a pop-up restaurant called “Signature<\/i>,” it became “a perfect opportunity to challenge the team<\/i>,” according to S\u00e9bastien Modat, Marketing Director at Sodexo. This project mobilized all internal resources at the company’s disposal: marketing, R&D and design, who were then charged with designing the space, transforming it from an empty space into a foodie haven. As a result, for Sodexo “The project was not just a communication operation or PR launch, but a genuine mobilization across our business<\/i>!”<\/p>\n

\"\"<\/a><\/p>\n

3. Group Learning Builds Flexibility<\/b><\/p>\n

For Leroy Merlin<\/b>, the pop-up store allowed them to open a DIY shrine at the heart of Le Marais<\/a>, so that they could better understand a new generation of home improvement enthusiasts \u2013 a demographic not previously loyal to the brand \u2013 and win them over. What\u2019s more, Antony Guinvarch, the brand’s Product Manager, said that the project “was a genuine way for the team to increase their skills<\/i>.” In fact, while big companies benefit from a large workforce and long-established skills base, they often lack the flexibility common to start-ups. The pop-up store is an ideal fix: it allows teams on site to get out of their comfort zone, show their creative side and try new things to make the project a success.<\/p>\n

Search the Storefront platform for your perfect space<\/a><\/p>\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

When seeking to establish bonds between employees, what could be better than escape rooms, karaoke sessions or other activities that get them out of the office? A pop-up store!<\/p>\n

Companies have everything to gain by giving their teams inter-departmental projects, because a collective challenge brings people together and gets everyone involved.\u00a0Pop-up shops are too rarely considered as an effective internal format, but they are nevertheless perfectly suited for it in every way.<\/p>\n","protected":false},"author":36,"featured_media":7205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Kidder","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/skidder\/"},"qubely_comment":0,"qubely_category":"Why Run A Pop-Up Shop?<\/a>","qubely_excerpt":"When seeking to establish bonds between employees, what could be better than escape rooms, karaoke sessions or other activities that get them out of the office? A pop-up store! Companies have everything to gain by giving their teams inter-departmental projects, because a collective challenge brings people together and gets everyone involved.\u00a0Pop-up shops are too rarely…","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/7202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=7202"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/7202\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/7205"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=7202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=7202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=7202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}