{"id":7202,"date":"2018-05-25T08:53:13","date_gmt":"2018-05-25T08:53:13","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=7202"},"modified":"2026-07-16T17:15:41","modified_gmt":"2026-07-16T17:15:41","slug":"pop-up-stores-team-building-strategy","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/pop-up-stores-team-building-strategy\/","title":{"rendered":"Why Pop-Up Stores Are An Effective Team Building Strategy"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-stores-team-building-strategy\/#Ready_to_launch_your_pop-up\" title=\"Ready to launch your pop-up?\">Ready to launch your pop-up?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-stores-team-building-strategy\/#Mohamed_Haouache\" title=\"Mohamed Haouache\">Mohamed Haouache<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div><p>When seeking to establish bonds between employees, what could be better than escape rooms, karaoke sessions or other activities that get them out of the office? <b>A<\/b> <b>pop-up store<\/b>!<\/p>\n<p>Companies have everything to gain by giving their teams inter-departmental projects, because a collective challenge brings people together and gets everyone involved.\u00a0<a href=\"https:\/\/www.thestorefront.com\/project\/pop-up-store-rental\">Pop-up shops<\/a> are too rarely considered as an effective internal format, but they are nevertheless perfectly suited for it in every way.<\/p>\n<p>Here are <b>3 key ideas<\/b> inspired by pop-up projects whose success came down to the collective efforts of a unified team.<\/p>\n<figure id=\"attachment_7361\" aria-describedby=\"caption-attachment-7361\" style=\"width: 673px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.thestorefront.com\/search\/paris\/retail\"><img decoding=\"async\" class=\"wp-image-7361 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_2988Listing_25118-1-1024x683.jpg\" alt=\"Clarins pop up teambuilding\" width=\"673\" height=\"449\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_2988Listing_25118-1-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_2988Listing_25118-1-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_2988Listing_25118-1-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_2988Listing_25118-1-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_2988Listing_25118-1-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_2988Listing_25118-1-272x182.jpg 272w\" sizes=\"(max-width: 673px) 100vw, 673px\" \/><\/a><figcaption id=\"caption-attachment-7361\" class=\"wp-caption-text\">Clarins \u00a9 2018 Storefront<\/figcaption><\/figure>\n<p><b>1. Join Forces to Complete a Project in Record Time\u00a0<\/b><\/p>\n<p>Before launching its &#8220;<i>Color Garden<\/i>&#8221; project, a 2-week pop-up store in the heart of the Marais, <b>Clarins<\/b> gathered its team together for an intense 24-hour period. It was their dedication and coordination that made this race against the clock a wholehearted success. &#8220;<i>Getting every team involved was of vital importance for such a project<\/i>,&#8221; explains Morgan Lefrancois, International Retail Director for the Clarins brand. Relying on the teamwork approach meant the pop-up store also helped strengthen the company\u2019s internal cohesion.<\/p>\n<p><a href=\"https:\/\/www.thestorefront.com\/search\/paris\"><img decoding=\"async\" class=\"aligncenter wp-image-7252\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Sodexo-\u00a9-2018-Storefront_IMG_2332-HDR_listing_17125-1024x683.jpg\" alt=\"Sodexo Paris pop up\" width=\"635\" height=\"423\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Sodexo-\u00a9-2018-Storefront_IMG_2332-HDR_listing_17125-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Sodexo-\u00a9-2018-Storefront_IMG_2332-HDR_listing_17125-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Sodexo-\u00a9-2018-Storefront_IMG_2332-HDR_listing_17125-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Sodexo-\u00a9-2018-Storefront_IMG_2332-HDR_listing_17125-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Sodexo-\u00a9-2018-Storefront_IMG_2332-HDR_listing_17125-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Sodexo-\u00a9-2018-Storefront_IMG_2332-HDR_listing_17125-272x182.jpg 272w\" sizes=\"(max-width: 635px) 100vw, 635px\" \/><\/a><\/p>\n\n\n<div class=\"s2p-cta\" style=\"border:1px solid #DDDDDD;border-radius:14px;padding:22px 24px;margin:32px 0;font-family:inherit;background:#FFFFFF\">\n<p style=\"margin:0 0 8px;font-size:11px;letter-spacing:.14em;text-transform:uppercase;font-weight:700;color:#4A494B\">For brands<\/p>\n<h4 style=\"margin:0 0 6px;font-size:19px;line-height:1.3;color:#1A1A1A\"><span class=\"ez-toc-section\" id=\"Ready_to_launch_your_pop-up\"><\/span>Ready to launch your pop-up?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"margin:0 0 16px;font-size:14.5px;color:#4A494B;line-height:1.5\">Find and book your short-term retail space with Storefront.<\/p>\n<a href=\"\/\" style=\"display:inline-block;background:#5DD297;color:#1A1A1A;font-weight:700;font-size:15px;padding:12px 22px;border-radius:9px;text-decoration:none\">Find a space<\/a>\n<\/div>\n\n\n\n<p><b>2. Build a Viable Commercial Space Together<\/b><\/p>\n<p>When the <b>Sodexo<\/b> Group in Paris decided to open a pop-up restaurant called &#8220;<i>Signature<\/i>,&#8221; it became &#8220;<i>a perfect opportunity to challenge the team<\/i>,&#8221; according to S\u00e9bastien Modat, Marketing Director at Sodexo. This project mobilized all internal resources at the company&#8217;s disposal: marketing, R&amp;D and design, who were then charged with designing the space, transforming it from an empty space into a foodie haven. As a result, for Sodexo &#8220;<i>The project was not just a communication operation or PR launch, but a genuine mobilization across our business<\/i>!&#8221;<\/p>\n<p><a href=\"https:\/\/www.thestorefront.com\/search\/paris\/3e-75003\/le-marais\/retail\"><img decoding=\"async\" class=\"aligncenter wp-image-7109\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Leroy-Merlin-\u00a9-2018-Storefront_IMG_2574_15333-1024x683.jpg\" alt=\"\" width=\"557\" height=\"371\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Leroy-Merlin-\u00a9-2018-Storefront_IMG_2574_15333-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Leroy-Merlin-\u00a9-2018-Storefront_IMG_2574_15333-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Leroy-Merlin-\u00a9-2018-Storefront_IMG_2574_15333-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Leroy-Merlin-\u00a9-2018-Storefront_IMG_2574_15333-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Leroy-Merlin-\u00a9-2018-Storefront_IMG_2574_15333-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Leroy-Merlin-\u00a9-2018-Storefront_IMG_2574_15333-272x182.jpg 272w\" sizes=\"(max-width: 557px) 100vw, 557px\" \/><\/a><\/p>\n<p><b>3. Group Learning Builds Flexibility<\/b><\/p>\n<p>For <b>Leroy Merlin<\/b>, the pop-up store allowed them to open a DIY shrine at the heart of <a href=\"https:\/\/www.thestorefront.com\/search\/paris\/3e-75003\/le-marais\/retail\">Le Marais<\/a>, so that they could better understand a new generation of home improvement enthusiasts \u2013 a demographic not previously loyal to the brand \u2013 and win them over. What\u2019s more, Antony Guinvarch, the brand&#8217;s Product Manager, said that the project &#8220;<i>was a genuine way for the team to increase their skills<\/i>.&#8221; In fact, while big companies benefit from a large workforce and long-established skills base, they often lack the flexibility common to start-ups. The pop-up store is an ideal fix: it allows teams on site to get out of their comfort zone, show their creative side and try new things to make the project a success.<\/p>\n<p><a href=\"https:\/\/www.thestorefront.com\/\">Search the Storefront platform for your perfect space<\/a><\/p>\n\n\n<p><\/p>\n\n\n\n<div class=\"s2p-author\" style=\"display:flex;gap:16px;align-items:flex-start;border-top:1px solid #DDDDDD;margin:36px 0 0;padding:22px 0 0;font-family:inherit\"><img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/66beb29f91307c706181280910829a34?s=96&#038;d=mm&#038;r=g\" alt=\"Mohamed Haouache\" width=\"64\" height=\"64\" style=\"width:64px;height:64px;border-radius:50%;flex:0 0 64px\"\/><div><p style=\"margin:0 0 4px;font-size:11px;letter-spacing:.12em;text-transform:uppercase;font-weight:700;color:#4A494B\">Written by<\/p><h4 style=\"margin:0 0 6px;font-size:17px;color:#1A1A1A\"><span class=\"ez-toc-section\" id=\"Mohamed_Haouache\"><\/span><a href=\"https:\/\/www.thestorefront.com\/mag\/author\/mohamed-haouache\/\" rel=\"author\" style=\"color:#1A1A1A;text-decoration:none\">Mohamed Haouache<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4><p style=\"margin:0 0 8px;font-size:14px;color:#4A494B;line-height:1.55\">Mohamed Haouache is CEO and co-founder of Storefront. A pioneer of pop-up and short-term retail across Europe and the US, he has spent his career reshaping how brands use commercial real estate. An entrepreneur focused on disrupting the traditional lease, he writes on the short-term economy and the future of retail.<\/p><a href=\"https:\/\/www.thestorefront.com\/mag\/author\/mohamed-haouache\/\" style=\"font-size:13px;color:#1A1A1A;font-weight:700;text-decoration:none\">More from Mohamed Haouache &rarr;<\/a><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>When seeking to establish bonds between employees, what could be better than escape rooms, karaoke sessions or other activities that get them out of the office? A pop-up store!<\/p>\n<p>Companies have everything to gain by giving their teams inter-departmental projects, because a collective challenge brings people together and gets everyone involved.\u00a0Pop-up shops are too rarely considered as an effective internal format, but they are nevertheless perfectly suited for it in every way.<\/p>\n","protected":false},"author":98,"featured_media":7205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-7202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pop-up-retail-how-to"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/hands-on-desk-at-meeting_4460x4460.jpg",3960,2640,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/hands-on-desk-at-meeting_4460x4460.jpg",1125,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/hands-on-desk-at-meeting_4460x4460.jpg",480,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/hands-on-desk-at-meeting_4460x4460-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/hands-on-desk-at-meeting_4460x4460-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/hands-on-desk-at-meeting_4460x4460-768x512.jpg",768,512,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/hands-on-desk-at-meeting_4460x4460-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/hands-on-desk-at-meeting_4460x4460.jpg",1536,1024,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/hands-on-desk-at-meeting_4460x4460.jpg",2048,1365,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/hands-on-desk-at-meeting_4460x4460.jpg",1125,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/hands-on-desk-at-meeting_4460x4460.jpg",480,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/hands-on-desk-at-meeting_4460x4460.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/hands-on-desk-at-meeting_4460x4460.jpg",120,80,false]},"qubely_author":{"display_name":"Mohamed Haouache","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/mohamed-haouache\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/pop-up-retail-how-to\/\" rel=\"category tag\">How-to<\/a>","qubely_excerpt":"When seeking to establish bonds between employees, what could be better than escape rooms, karaoke sessions or other activities that get them out of the office? A pop-up store! Companies have everything to gain by giving their teams inter-departmental projects, because a collective challenge brings people together and gets everyone involved.\u00a0Pop-up shops are too rarely&hellip;","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/7202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/98"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=7202"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/7202\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/7205"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=7202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=7202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=7202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}