{"id":726,"date":"2016-07-21T08:21:53","date_gmt":"2016-07-21T08:21:53","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=726"},"modified":"2026-08-17T14:32:44","modified_gmt":"2026-08-17T14:32:44","slug":"sony-proves-new-mp3-is-waterproof-by-selling-inside-water-bottle","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/sony-proves-new-mp3-is-waterproof-by-selling-inside-water-bottle\/","title":{"rendered":"Sony Proves New MP3 is Waterproof By Selling Inside Water Bottle"},"content":{"rendered":"
<\/div>\u201cThe proof is in the pudding\u201d. Pudding is an interesting food to wager authenticity on. The importance of this antiquated saying is quite unclear.\r\n\r\nBetter phrases might say something along the lines of, \u201cThe proof is in the glazed donut\u201d, or better yet, \u201cthe proof is in the proof alcohol percentage located on that delicious bottle of gin\u201d.\r\n\r\nAlas, society is stuck with the former expression.\r\n\r\nSony<\/a> has taken this \u201cproof is in the pudding\u201d approach in an effort to demonstrate the durability of their new MP3 player NWZ-W270. With the help of Auckland advertising agency DraftFCB<\/a>, Sony vending machines have been strategically installed on the streets of New Zealand.\r\n\r\nThis accessible and trending business approach provides necessary exposure for the intent of their visual display. Sony\u2019s newest MP3 player is sold inside individual containers of water to promote that they have the utmost confidence in their 100% waterproof claim.\r\n\r\nDubbed the \u201cBottled Walkman\u201d, these vending machines are placed near where Sony\u2019s intended target demographic might gather; including gyms, shopping malls, and sporting arenas.\r\n\r\nPart of the advertising strategy is to point out the competitive advantage Sony\u2019s MP3 player inhabits in comparison to one of their largest competitors, Apple<\/a>. There is no denying that Apple is beautiful, but beautiful things are often fragile.\r\n\r\nDrop an iPod a few inches from the ground, and the screen resembles an intricate spider-web. Love belting out Mariah Carey in the shower? Not with an Apple MP3 player. The tiniest amount of condensation can completely ruin the speakers.\r\n\r\nSony solves these issues, and dives into a frontier where no other music device dare go, underwater.\r\n\r\nNow swimmers have the option of listening to music while working on their stroke, something that wasn\u2019t possible before. The Bottled Walkman successfully opens up a broader sporting consumer base.\r\n\r\nFor $100, individuals might be hesitant to stuff a Benjamin inside the cash feeder for a product filled with water.\u00a0 However, the decision might become easier once your iPod decides it has had enough of your sweaty gym session or off key shower serenade.\r\n\r\n\"Sony-Bottled-Walkman-2\"\r\n\r\n \n\n\n
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\"Adrien

Written by<\/p>

Adrien Kerbrat<\/a><\/div>

Adrien Kerbrat is Chief Revenue Officer and co-founder of Storefront. With more than 10 years in commercial real estate, he is an expert on the French market and short-term retail across Europe. Based in Bordeaux and often in Paris, he writes on pop-up strategy, retail location, and the French retail landscape.<\/p>More from Adrien Kerbrat →<\/a><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"

\u201cThe proof is in the pudding\u201d. Pudding is an interesting food to wager authenticity on. The importance of this antiquated saying is quite unclear. Better phrases might say something along the lines of, \u201cThe proof is in the glazed donut\u201d, or better yet, \u201cthe proof is in the proof alcohol percentage located on that delicious […]<\/p>\n","protected":false},"author":19,"featured_media":727,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Kerbrat","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"Inspiration<\/a>","qubely_excerpt":"\u201cThe proof is in the pudding\u201d. Pudding is an interesting food to wager authenticity on. The importance of this antiquated saying is quite unclear. Better phrases might say something along the lines of, \u201cThe proof is in the glazed donut\u201d, or better yet, \u201cthe proof is in the proof alcohol percentage located on that delicious…","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=726"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/726\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/727"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}