{"id":7442,"date":"2026-03-25T15:27:11","date_gmt":"2026-03-25T15:27:11","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=7442"},"modified":"2026-03-25T15:27:13","modified_gmt":"2026-03-25T15:27:13","slug":"before-after-5-pop-up-store-transformations-in-london","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/before-after-5-pop-up-store-transformations-in-london\/","title":{"rendered":"Before and After: 5 Stunning Pop-Up Store Transformations in London"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/before-after-5-pop-up-store-transformations-in-london\/#Why_Pop-Up_Store_Transformations_Matter\" title=\"Why Pop-Up Store Transformations Matter\">Why Pop-Up Store Transformations Matter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/before-after-5-pop-up-store-transformations-in-london\/#1_Cloud_Boutique_Pop-Up_Transformation\" title=\"1. Cloud Boutique Pop-Up Transformation\">1. Cloud Boutique Pop-Up Transformation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/before-after-5-pop-up-store-transformations-in-london\/#2_Collective_Pop-Up_on_Sloane_Square\" title=\"2. Collective+ Pop-Up on Sloane Square\">2. Collective+ Pop-Up on Sloane Square<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/before-after-5-pop-up-store-transformations-in-london\/#3_Dr_Hauschka_London_Pop-Up_Experience\" title=\"3. Dr. Hauschka London Pop-Up Experience\">3. Dr. Hauschka London Pop-Up Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/before-after-5-pop-up-store-transformations-in-london\/#4_Swoon_Editions_Showroom_Pop-Up_in_Covent_Garden\" title=\"4. Swoon Editions Showroom Pop-Up in Covent Garden\">4. Swoon Editions Showroom Pop-Up in Covent Garden<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/before-after-5-pop-up-store-transformations-in-london\/#5_Winser_London_Pop-Up_Success_Story\" title=\"5. Winser London Pop-Up Success Story\">5. Winser London Pop-Up Success Story<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/mag\/before-after-5-pop-up-store-transformations-in-london\/#Where_to_Launch_a_Pop-Up_Shop_in_London\" title=\"Where to Launch a Pop-Up Shop in London\">Where to Launch a Pop-Up Shop in London<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thestorefront.com\/mag\/before-after-5-pop-up-store-transformations-in-london\/#How_to_Start_a_Pop-Up_Shop_in_London\" title=\"How to Start a Pop-Up Shop in London\">How to Start a Pop-Up Shop in London<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.thestorefront.com\/mag\/before-after-5-pop-up-store-transformations-in-london\/#Find_a_Pop-Up_Space_in_London\" title=\"Find a Pop-Up Space in London\">Find a Pop-Up Space in London<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>London continues to lead global retail innovation through pop-up shops that transform empty spaces into high-impact brand experiences. From luxury fashion to beauty and interiors, brands are using short-term retail to test concepts, engage customers, and drive sales in some of the city\u2019s busiest neighbourhoods.<\/p>\n\n\n\n<p>With access to premium locations via Storefront, it is easier than ever to secure <a href=\"https:\/\/www.thestorefront.com\/search\/london\/retail\">pop up shops for rent in London<\/a> and launch quickly. Areas such as Covent Garden, Chelsea, and Shoreditch offer strong footfall and distinct audiences, making them ideal for different retail strategies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Pop-Up_Store_Transformations_Matter\"><\/span>Why Pop-Up Store Transformations Matter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pop-up stores are not just about occupying a space. The most successful brands completely transform environments to reflect their identity and create memorable customer experiences.<\/p>\n\n\n\n<p>A well-executed transformation can<br>Increase foot traffic through strong visual merchandising<br>Improve brand perception with cohesive design<br>Drive conversions through layout and storytelling<\/p>\n\n\n\n<p>Below are five standout examples of brands that successfully transformed London retail spaces.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Cloud_Boutique_Pop-Up_Transformation\"><\/span>1. Cloud Boutique Pop-Up Transformation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"757\" height=\"1024\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/BA-Cloud-757x1024.jpg\" alt=\"Before and after transformation of Cloud Boutique pop-up showing minimal layout evolving into curated multi-brand retail space\" class=\"wp-image-7443\" style=\"width:519px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/BA-Cloud.jpg 757w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/BA-Cloud-222x300.jpg 222w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/><figcaption class=\"wp-element-caption\">Cloud Boutique<\/figcaption><\/figure>\n\n\n\n<p>Cloud Boutique is a multi-brand retail concept focused on emerging designers. Its London pop-up demonstrates how to balance multiple brands within a single cohesive space.<\/p>\n\n\n\n<p>The transformation prioritised simplicity and structure. Instead of overcrowding the store, the layout allowed each product to stand out while maintaining a unified aesthetic. The result is a clean, premium environment that enhances discovery.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Collective_Pop-Up_on_Sloane_Square\"><\/span>2. Collective+ Pop-Up on Sloane Square<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"757\" height=\"1024\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/BA-Collective-757x1024.jpg\" alt=\"Before and after image of Collective+ pop-up highlighting window display upgrade and color-coordinated interior merchandising\" class=\"wp-image-7444\" style=\"width:483px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/BA-Collective.jpg 757w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/BA-Collective-222x300.jpg 222w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/><\/figure>\n\n\n\n<p>Collective+ by designers Stacy Chan and Fariba Soltani created a visually striking concept store on the King\u2019s Road. This location is known for high competition, making differentiation essential.<\/p>\n\n\n\n<p>The transformation focused heavily on storefront impact and interior organisation. A bold window display attracted attention, while products inside were arranged by colour to create a strong visual flow.<\/p>\n\n\n\n<p>This approach helped the store stand out in a premium retail setting. Read more in this <a href=\"https:\/\/www.thestorefront.com\/mag\/popping-up-together-is-key-for-this-independent-london-based-designer\/\">Collective+ pop-up case study<\/a>.<\/p>\n\n\n\n<p>If you are targeting a similar audience, explore <a href=\"https:\/\/www.thestorefront.com\/search\/london\/chelsea\/sloane-street\/retail\" class=\"ek-link\">retail space near Sloane Square<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Dr_Hauschka_London_Pop-Up_Experience\"><\/span>3. Dr. Hauschka London Pop-Up Experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"757\" height=\"1024\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/BA-Dr.-Hauschka--757x1024.jpg\" alt=\"Before and after transformation of Dr. Hauschka pop-up showing empty retail unit turned into rustic event and retail hybrid space\" class=\"wp-image-7445\" style=\"width:477px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/BA-Dr.-Hauschka-.jpg 757w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/BA-Dr.-Hauschka--222x300.jpg 222w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/><\/figure>\n\n\n\n<p>Dr. Hauschka launched a London pop-up in Soho to celebrate its 50th anniversary, combining retail with a branded event experience.<\/p>\n\n\n\n<p>The transformation aligned closely with the brand\u2019s natural identity. Rustic materials, soft lighting, and thoughtful zoning allowed the space to function as both a product showcase and a hosted brunch venue.<\/p>\n\n\n\n<p>This dual-purpose design created a seamless customer journey. Learn more in the <a href=\"https:\/\/www.thestorefront.com\/mag\/dr-hauschka-launches-london-pop-up-shop-storefront\/\">Dr. Hauschka London pop-up launch<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Swoon_Editions_Showroom_Pop-Up_in_Covent_Garden\"><\/span>4. Swoon Editions Showroom Pop-Up in Covent Garden<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"757\" height=\"1024\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/BA-Soon-757x1024.jpg\" alt=\"Before and after image of Swoon Editions pop-up showing empty large retail space transformed into fully styled showroom environment\" class=\"wp-image-7446\" style=\"width:533px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/BA-Soon.jpg 757w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/BA-Soon-222x300.jpg 222w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/><\/figure>\n\n\n\n<p>Swoon Editions opened a large-scale pop-up showroom on Mercer Walk in Covent Garden to showcase its latest collections.<\/p>\n\n\n\n<p>The transformation turned an empty retail unit into a fully styled interior environment. Lighting, layout, and colour were used to demonstrate how products could exist in real homes rather than as standalone pieces.<\/p>\n\n\n\n<p>This immersive approach elevated the customer experience and reinforced brand positioning. Browse similar <a href=\"https:\/\/www.thestorefront.com\/search\/london\/covent-garden\/retail\">pop up shops in Covent Garden<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Winser_London_Pop-Up_Success_Story\"><\/span>5. Winser London Pop-Up Success Story<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"757\" height=\"1024\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/BA_Winster-London-1-757x1024.jpg\" alt=\"Before and after transformation of Winser London pop-up highlighting large window displays and refined interior retail layout\" class=\"wp-image-7447\" style=\"width:539px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/BA_Winster-London-1.jpg 757w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/BA_Winster-London-1-222x300.jpg 222w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/><\/figure>\n\n\n\n<p>Winser London launched a pop-up in Duke of York Square, driven by strong customer demand and a strategic location choice.<\/p>\n\n\n\n<p>The transformation focused on enhancing the space\u2019s natural features. Large windows were used to draw attention, while the interior remained clean and refined to highlight the clothing collection.<\/p>\n\n\n\n<p>This minimal yet effective approach delivered strong results. Read the full <a href=\"https:\/\/www.thestorefront.com\/mag\/winser-london-discusses-the-success-of-its-customer-first-pop-up-strategy\/\" class=\"ek-link\">Winser London pop-up success story<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_to_Launch_a_Pop-Up_Shop_in_London\"><\/span>Where to Launch a Pop-Up Shop in London<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Choosing the right location is essential for success. Different neighbourhoods attract different audiences and retail styles.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Covent Garden is ideal for high footfall and global brands<\/li>\n\n\n\n<li>Chelsea offers a premium and fashion-focused audience, as highlighted in this <a href=\"https:\/\/www.thestorefront.com\/mag\/chelsea-neighborhood-guide-the-chic-side-of-london\/\" class=\"ek-link\"><strong>Chelsea neighborhood guide<\/strong><\/a><\/li>\n\n\n\n<li>Shoreditch attracts creative and emerging brands, explored in this <a href=\"https:\/\/www.thestorefront.com\/mag\/shoreditch-neighborhood-guide-londons-hipster-hangout\/\" class=\"ek-link\"><strong>Shoreditch neighborhood guide<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p>You can also browse available <a href=\"https:\/\/www.thestorefront.com\/search\/london\/shoreditch\/retail\" class=\"ek-link\">pop-up shops in Shoreditch<\/a> to match your concept with the right audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Start_a_Pop-Up_Shop_in_London\"><\/span>How to Start a Pop-Up Shop in London<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Launching a successful pop-up requires the right mix of location, design, and strategy. From choosing a neighbourhood to designing your space, each step plays a role in performance.<\/p>\n\n\n\n<p>For a complete walkthrough, read this <a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-london-guide\/\">guide to starting a pop-up shop in London<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Find_a_Pop-Up_Space_in_London\"><\/span>Find a Pop-Up Space in London<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ready to launch your own retail experience. Explore available spaces and secure the perfect location for your brand on <a href=\"https:\/\/www.thestorefront.com\" class=\"ek-link\"><strong>Storefront<\/strong><\/a> today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore five standout pop-up shop transformations in London and learn how brands turn empty retail spaces into high-performing customer experiences.<\/p>\n","protected":false},"author":67,"featured_media":7460,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[155],"tags":[452,320,245,270,8,1148,10,532,1147],"class_list":["post-7442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","tag-brands","tag-fashion","tag-london","tag-pop-up-shops","tag-pop-up-store","tag-rental-space","tag-retail","tag-short-term-retail","tag-united-kingdom"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/\u00a9-2018-Swoon_2I3A6426_listing_-28251-1.jpg",5375,3583,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/\u00a9-2018-Swoon_2I3A6426_listing_-28251-1.jpg",1125,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/\u00a9-2018-Swoon_2I3A6426_listing_-28251-1.jpg",480,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/\u00a9-2018-Swoon_2I3A6426_listing_-28251-1-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/\u00a9-2018-Swoon_2I3A6426_listing_-28251-1-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/\u00a9-2018-Swoon_2I3A6426_listing_-28251-1-768x512.jpg",768,512,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/\u00a9-2018-Swoon_2I3A6426_listing_-28251-1-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/\u00a9-2018-Swoon_2I3A6426_listing_-28251-1.jpg",1536,1024,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/\u00a9-2018-Swoon_2I3A6426_listing_-28251-1.jpg",2048,1365,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/\u00a9-2018-Swoon_2I3A6426_listing_-28251-1.jpg",1125,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/\u00a9-2018-Swoon_2I3A6426_listing_-28251-1.jpg",480,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/\u00a9-2018-Swoon_2I3A6426_listing_-28251-1.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/\u00a9-2018-Swoon_2I3A6426_listing_-28251-1.jpg",120,80,false]},"qubely_author":{"display_name":"Nicholas Moore","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/nmoore\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/inspiration\/\" rel=\"category tag\">Inspiration<\/a>","qubely_excerpt":"Explore five standout pop-up shop transformations in London and learn how brands turn empty retail spaces into high-performing customer experiences.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/7442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=7442"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/7442\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/7460"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=7442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=7442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=7442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}