{"id":75787,"date":"2026-08-21T14:26:47","date_gmt":"2026-08-21T14:26:47","guid":{"rendered":"https:\/\/www.thestorefront.com\/mag\/?p=75787"},"modified":"2026-08-21T14:28:41","modified_gmt":"2026-08-21T14:28:41","slug":"pop-up-shop-paris-vat-customs-foreign-brands","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-vat-customs-foreign-brands\/","title":{"rendered":"VAT, Customs and Staff: Getting a Paris Pop-Up Set Up From Abroad"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-vat-customs-foreign-brands\/#You_will_owe_French_VAT_wherever_your_company_sits\" title=\"You will owe French VAT, wherever your company sits\">You will owe French VAT, wherever your company sits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-vat-customs-foreign-brands\/#Whether_you_need_a_fiscal_representative_depends_on_your_country_not_on_being_outside_the_EU\" title=\"Whether you need a fiscal representative depends on your country, not on being outside the EU\">Whether you need a fiscal representative depends on your country, not on being outside the EU<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-vat-customs-foreign-brands\/#One_office_handles_all_of_it\" title=\"One office handles all of it\">One office handles all of it<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-vat-customs-foreign-brands\/#Getting_your_stock_into_France_the_line_that_decides_everything\" title=\"Getting your stock into France: the line that decides everything\">Getting your stock into France: the line that decides everything<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-vat-customs-foreign-brands\/#If_you_want_to_put_your_own_staff_on_the_floor\" title=\"If you want to put your own staff on the floor\">If you want to put your own staff on the floor<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-vat-customs-foreign-brands\/#Popping_up_in_Paris\" title=\"Popping up in Paris?\">Popping up in Paris?<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-vat-customs-foreign-brands\/#Three_questions_we_deliberately_are_not_going_to_answer\" title=\"Three questions we deliberately are not going to answer\">Three questions we deliberately are not going to answer<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-vat-customs-foreign-brands\/#Do_you_need_to_set_up_a_French_company\" title=\"Do you need to set up a French company?\">Do you need to set up a French company?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-vat-customs-foreign-brands\/#What_duty_and_import_VAT_will_you_actually_pay_on_goods_for_sale\" title=\"What duty and import VAT will you actually pay on goods for sale?\">What duty and import VAT will you actually pay on goods for sale?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-vat-customs-foreign-brands\/#Can_you_take_card_payments_on_a_foreign_account\" title=\"Can you take card payments on a foreign account?\">Can you take card payments on a foreign account?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-vat-customs-foreign-brands\/#Where_to_read_the_originals\" title=\"Where to read the originals\">Where to read the originals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-vat-customs-foreign-brands\/#The_short_version\" title=\"The short version\">The short version<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>Most of what a brand needs to know about opening a pop-up shop in Paris is the same whether the company is French or not. This part is the exception. Registration, tax and getting your stock across the border are where brands from outside France lose time, and they are rarely covered in guides written for a domestic audience, because a French company never has to ask.<\/p>\n\n\n\n<p>What follows is a map of the territory, not advice. We rent short-term retail space; we are not accountants, customs agents or lawyers, and the answers below change with your company structure, your country of registration and what you are actually selling. Everything here is attributed to the French authority that publishes it, so you can read the original and take it to someone qualified. Where we cannot give you a straight answer, we say so.<\/p>\n\n\n\n<p>If you are still at the stage of looking for a space, start with searching for <a href=\"https:\/\/www.thestorefront.com\/search\/paris\/retail\" class=\"ek-link\">pop-up shops for rent in Paris<\/a> and come back to this once you know your dates.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"You_will_owe_French_VAT_wherever_your_company_sits\"><\/span>You will owe French VAT, wherever your company sits<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The first assumption worth dropping is that a short activation somehow sits outside the French tax system. It does not. The French tax administration states plainly that foreign businesses which are not established in France but carry out transactions located in France are subject to VAT in France. The test is where the transaction happens, not where the company is registered, so a two-week pop-up selling to customers in Paris is inside the system from the first sale.<\/p>\n\n\n\n<p>The standard rate is 20%, and it covers most of what a pop-up is likely to sell, including clothing, accessories and cosmetics. Reduced rates exist for particular categories, which is worth checking against your own product range rather than assuming.<\/p>\n\n\n\n<p>The practical consequence lands on your price labels rather than your accounting. French retail prices are shown tax-inclusive: the number on the label is the total the customer pays. If you are used to displaying a pre-tax price and adding tax at the till, every label has to change before you open. That is covered in more detail in our guide to <a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-start-complete-guide\/\" class=\"ek-link\">opening a pop-up shop in Paris<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Whether_you_need_a_fiscal_representative_depends_on_your_country_not_on_being_outside_the_EU\"><\/span>Whether you need a fiscal representative depends on your country, not on being outside the EU<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is the detail most commonly got wrong, including by people who ought to know better, so it is worth being precise about what the rules actually say.<\/p>\n\n\n\n<p>If your company is established in another EU member state, the tax administration is explicit that you are under no obligation to appoint a fiscal representative in France. You register, file and pay directly. You may appoint an agent to handle the paperwork, but that is a convenience rather than a requirement.<\/p>\n\n\n\n<p>If your company is established outside the EU with no permanent establishment in France, the general rule is the opposite: you must appoint an accredited fiscal representative established in France, who takes on the formalities and pays the tax on your behalf. That is a real cost and a real lead time.<\/p>\n\n\n\n<p>But the general rule has a carve-out that matters enormously depending on where you are. France maintains a list of non-EU countries it holds a mutual assistance agreement with, and companies established in those countries are exempt from the fiscal representative requirement. <strong>The United Kingdom was added to that list by an arr\u00eat\u00e9 of 16 February 2021.<\/strong> A British brand is therefore exempt, which removes the single most expensive line item that other post-Brexit sellers face.<\/p>\n\n\n\n<p>If you are outside both the EU and that list, the requirement applies. The list is published and it is worth checking your own country against it rather than reasoning from whether you are in the EU, because those two questions have different answers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"One_office_handles_all_of_it\"><\/span>One office handles all of it<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A small thing that saves a wasted phone call: registration, returns and payment for a foreign company all go through a single office, the Service des imp\u00f4ts des entreprises \u00e9trang\u00e8res, rather than through the local tax office for the arrondissement your pop-up happens to be in. The address of the space has no bearing on which office deals with your VAT.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2014\/07\/image-4.jpg\" alt=\"White-lined shipping container fitted out as a shop, with rails of dark outerwear, shelving of bags and folded goods, white drawer units and two people talking at the counter.\" class=\"wp-image-72652\" style=\"width:560px\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2014\/07\/image-4.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2014\/07\/image-4-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2014\/07\/image-4-768x511.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">A rail of stock for sale and a display piece going home again travel under completely different customs routes.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Getting_your_stock_into_France_the_line_that_decides_everything\"><\/span>Getting your stock into France: the line that decides everything<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you are shipping from outside the EU, the question that determines your customs route is not how much stock you are bringing. It is whether the stock is coming back out again.<\/p>\n\n\n\n<p>French customs publish the ATA carnet as the instrument that replaces the customs paperwork normally required for a temporary import. It is valid for twelve months, and it covers goods intended to be presented or used at an exhibition, fair, congress or similar event, alongside professional equipment and commercial samples.<\/p>\n\n\n\n<p><strong>What it does not cover is stock brought in to be sold.<\/strong> That distinction is the whole decision. A display piece, a fixture, a sample rail that flies home again can travel under a carnet. A rail of clothes intended for the till cannot, and needs a full import with the duty and import VAT that implies.<\/p>\n\n\n\n<p>In practice a pop-up often involves both, which is why this is worth working out with a customs agent well before your shipping date rather than at the border. Getting it wrong in the optimistic direction is the expensive version.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"822\" height=\"547\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/02\/aadb5e29c1c465cb58614a48d41bf142-1.jpg\" alt=\"Empty white retail unit with a glossy penny tile floor, two cast-iron column radiators and a glazed frontage onto a snowy street.\" class=\"wp-image-70724\" style=\"width:560px\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/02\/aadb5e29c1c465cb58614a48d41bf142-1.jpg 822w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/02\/aadb5e29c1c465cb58614a48d41bf142-1-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/02\/aadb5e29c1c465cb58614a48d41bf142-1-768x511.jpg 768w\" sizes=\"(max-width: 822px) 100vw, 822px\" \/><figcaption class=\"wp-element-caption\">An empty unit before fit-out. Labelling, staffing and payment all have to be settled before it opens.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"If_you_want_to_put_your_own_staff_on_the_floor\"><\/span>If you want to put your own staff on the floor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Brands often assume that employing anyone in France means setting up a French entity first. There is a scheme that exists precisely to avoid that. The Titre firmes \u00e9trang\u00e8res lets a company with no establishment in France register with the Urssaf in order to employ some or all of its staff in France, handling social contributions through a single route.<\/p>\n\n\n\n<p>Whether that is the right choice against hiring through a local agency depends on how many people you need, for how long, and how much administration you want to carry for a short activation. Both are legitimate routes. The point is that the first one exists, because a lot of brands never find out it does.<\/p>\n\n\n\n<div class=\"s2p-cta\" style=\"border:1px solid #DDDDDD;border-radius:14px;padding:22px 24px;margin:32px 0;font-family:inherit;background:#FFFFFF\">\n<p style=\"margin:0 0 8px;font-size:11px;letter-spacing:.14em;text-transform:uppercase;font-weight:700;color:#4A494B\">For brands<\/p>\n<h4 style=\"margin:0 0 6px;font-size:19px;line-height:1.3;color:#1A1A1A\"><span class=\"ez-toc-section\" id=\"Popping_up_in_Paris\"><\/span>Popping up in Paris?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"margin:0 0 16px;font-size:14.5px;color:#4A494B;line-height:1.5\">Explore short-term spaces in Paris with Storefront.<\/p>\n<a href=\"\/search\/paris\" style=\"display:inline-block;background:#5DD297;color:#1A1A1A;font-weight:700;font-size:15px;padding:12px 22px;border-radius:9px;text-decoration:none\">Explore Paris spaces<\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Three_questions_we_deliberately_are_not_going_to_answer\"><\/span>Three questions we deliberately are not going to answer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>These come up constantly and we are not in a position to answer them for you. Rather than guess, here is what each one turns on and where to take it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Do_you_need_to_set_up_a_French_company\"><\/span>Do you need to set up a French company?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This turns on whether your activity creates what French tax law calls an \u00e9tablissement stable, a permanent establishment. That is a technical determination, it depends on the specifics of what you are doing and for how long, and it has consequences well beyond the pop-up itself. It is the question to take to an accountant with French experience before you commit to dates, not after. Anyone who gives you a confident one-line answer without knowing your structure is guessing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_duty_and_import_VAT_will_you_actually_pay_on_goods_for_sale\"><\/span>What duty and import VAT will you actually pay on goods for sale?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This depends on your commodity codes, the country of origin, and any trade agreement between that country and the EU. Two brands shipping what looks like the same product can land on different numbers. A customs agent or freight forwarder will price this properly, and the French customs administration publishes the underlying rules.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Can_you_take_card_payments_on_a_foreign_account\"><\/span>Can you take card payments on a foreign account?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Technically often yes, practically it varies by provider, and the answer changes depending on whether you need a French IBAN for anything else. Your existing payment provider is the first call. What to watch for is settlement currency and whether card fees differ on a cross-border acquiring arrangement, because that is where the margin quietly goes on a two-week activation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_to_read_the_originals\"><\/span>Where to read the originals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Everything above is drawn from published French government material rather than from our own interpretation. The VAT rules for foreign businesses, including the fiscal representative requirement and its exemptions, are published by the tax administration at impots.gouv.fr. The ATA carnet rules are published by French customs at douane.gouv.fr. The Titre firmes \u00e9trang\u00e8res scheme is described at service-public.gouv.fr and administered by the Urssaf. The list of countries exempt from the fiscal representative requirement sits on L\u00e9gifrance.<\/p>\n\n\n\n<p>Those are the places to check anything here against, and they are also more current than any guide, ours included. Rules change and this page is a snapshot.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_short_version\"><\/span>The short version<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You owe French VAT on French sales regardless of where your company sits, at 20% for most retail goods.<\/li>\n\n\n\n<li>EU brands need no fiscal representative. Non-EU brands generally do, but the UK is specifically exempt.<\/li>\n\n\n\n<li>All of it goes through one office, the SIEE, not your local arrondissement.<\/li>\n\n\n\n<li>Stock coming back out can travel on an ATA carnet. Stock for sale cannot.<\/li>\n\n\n\n<li>You can run French payroll without a French entity through the Titre firmes \u00e9trang\u00e8res.<\/li>\n\n\n\n<li>Whether you need a French company, what duty you will pay, and how you take payment are all genuinely specific to you. Get those three properly advised.<\/li>\n<\/ul>\n\n\n\n<p>With the admin mapped, the next question is where to put the shop. Browse <a href=\"https:\/\/www.thestorefront.com\/search\/paris\/retail\">pop-up shops for rent in Paris<\/a>, or read the full <a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-paris-how-to-start-complete-guide\/\">guide to opening a pop-up shop in Paris<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"s2p-author\" style=\"display:flex;gap:16px;align-items:flex-start;border-top:1px solid #DDDDDD;margin:36px 0 0;padding:22px 0 0;font-family:inherit\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/08\/8623f9cb113889b447427d603c0a34ce-3.jpg\" alt=\"Nicholas Roberts-Moore\" width=\"64\" height=\"64\" style=\"width:64px;height:64px;border-radius:50%;flex:0 0 64px\"\/><div><p style=\"margin:0 0 4px;font-size:11px;letter-spacing:.12em;text-transform:uppercase;font-weight:700;color:#4A494B\">Written by<\/p><div style=\"margin:0 0 6px;font-size:17px;color:#1A1A1A;font-weight:700\"><a href=\"https:\/\/www.thestorefront.com\/mag\/author\/nmoore\/\" rel=\"author\" style=\"color:#1A1A1A;text-decoration:none\">Nicholas Roberts-Moore<\/a><\/div><p style=\"margin:0 0 8px;font-size:14px;color:#4A494B;line-height:1.55\">Nicholas Roberts-Moore is Chief Marketing Officer at Storefront, based in London. He specializes in AI-powered marketing and the UK retail and real estate markets, helping brands turn short-term retail into measurable growth. A former journalist, he writes on pop-up strategy, retail trends, and the future of physical retail.<\/p><a href=\"https:\/\/www.thestorefront.com\/mag\/author\/nmoore\/\" style=\"font-size:13px;color:#1A1A1A;font-weight:700;text-decoration:none\">More from Nicholas Roberts-Moore &rarr;<\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Registration, tax and getting stock across the border are where brands from outside France lose time on a Paris pop-up, because a French company never has to ask. What the French authorities actually publish on VAT, fiscal representatives, ATA carnets and payroll, plus an honest account of the three questions we cannot answer for you.<\/p>\n","protected":false},"author":67,"featured_media":72468,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-75787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pop-up-retail-how-to"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/03\/20b4a12eee87f8432063d1795170d4af.jpg",824,548,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/03\/20b4a12eee87f8432063d1795170d4af.jpg",824,548,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/03\/20b4a12eee87f8432063d1795170d4af-540x320.jpg",540,320,true],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/03\/20b4a12eee87f8432063d1795170d4af-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/03\/20b4a12eee87f8432063d1795170d4af-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/03\/20b4a12eee87f8432063d1795170d4af-768x511.jpg",768,511,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/03\/20b4a12eee87f8432063d1795170d4af.jpg",824,548,false],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/03\/20b4a12eee87f8432063d1795170d4af.jpg",824,548,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/03\/20b4a12eee87f8432063d1795170d4af.jpg",824,548,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/03\/20b4a12eee87f8432063d1795170d4af.jpg",824,548,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/03\/20b4a12eee87f8432063d1795170d4af-540x320.jpg",540,320,true],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/03\/20b4a12eee87f8432063d1795170d4af-140x100.jpg",140,100,true],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/03\/20b4a12eee87f8432063d1795170d4af-120x120.jpg",120,120,true]},"qubely_author":{"display_name":"Nicholas Roberts-Moore","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/nmoore\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/pop-up-retail-how-to\/\" rel=\"category tag\">How-to<\/a>","qubely_excerpt":"Registration, tax and getting stock across the border are where brands from outside France lose time on a Paris pop-up, because a French company never has to ask. What the French authorities actually publish on VAT, fiscal representatives, ATA carnets and payroll, plus an honest account of the three questions we cannot answer for you.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/75787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=75787"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/75787\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/72468"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=75787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=75787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=75787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}