{"id":7672,"date":"2018-06-13T04:00:22","date_gmt":"2018-06-13T04:00:22","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=7672"},"modified":"2026-02-04T15:27:05","modified_gmt":"2026-02-04T15:27:05","slug":"expert-tips-alternatives-to-white-for-a-neutral-store","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/expert-tips-alternatives-to-white-for-a-neutral-store\/","title":{"rendered":"Expert Advice: Is White the Only Option for a “Neutral” Store?"},"content":{"rendered":"
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In the world of retail space<\/a> design, white remains the color of choice for most walls. And yet this “basic” color <\/span>has more than just merits<\/span> and may actually be perceived as cold. Are you renting a white space for a few days, weeks or months? Customize that white box and use it to project your brand DNA! Here are a few tips on how to effectively replace white in a store without losing the beautiful luminosity and feeling of open space that it provides.<\/span><\/p>\n

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Photo : Dulux Valentine<\/figcaption><\/figure>\n

1. Use So-Called “Neutral” Tones\u00a0<\/b><\/p>\n

These are shades such as gray or beige, considered discrete and versatile. They are called “neutral” because unlike other colors, they give off almost no radiation at all, neither warm nor cool. (e.g.:\u00a0<\/span>Neutral range, Dulux-Valentine<\/span><\/i>)<\/span>\u00a0<\/span><\/i><\/p>\n

Here are their properties and benefits:<\/span><\/p>\n