{"id":7854,"date":"2026-03-12T13:42:50","date_gmt":"2026-03-12T13:42:50","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=7854"},"modified":"2026-03-19T22:56:15","modified_gmt":"2026-03-19T22:56:15","slug":"inside-the-grammar-pop-up-store-in-les","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/inside-the-grammar-pop-up-store-in-les\/","title":{"rendered":"Inside the GRAMMAR Pop-Up Store in New York\u2019s Lower East Side"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/inside-the-grammar-pop-up-store-in-les\/#Creating_a_Pop-Up_Inspired_by_Design_Principles\" title=\"Creating a Pop-Up Inspired by Design Principles\">Creating a Pop-Up Inspired by Design Principles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/inside-the-grammar-pop-up-store-in-les\/#Custom_Design_Elements_Throughout_the_Space\" title=\"Custom Design Elements Throughout the Space\">Custom Design Elements Throughout the Space<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/inside-the-grammar-pop-up-store-in-les\/#Why_Physical_Retail_Matters_for_Digital_Brands\" title=\"Why Physical Retail Matters for Digital Brands\">Why Physical Retail Matters for Digital Brands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/inside-the-grammar-pop-up-store-in-les\/#Choosing_the_Right_Neighborhood_in_New_York\" title=\"Choosing the Right Neighborhood in New York\">Choosing the Right Neighborhood in New York<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/inside-the-grammar-pop-up-store-in-les\/#Programming_and_Launch_Events\" title=\"Programming and Launch Events\">Programming and Launch Events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/inside-the-grammar-pop-up-store-in-les\/#Pop-Up_Stores_as_Brand_Experiences\" title=\"Pop-Up Stores as Brand Experiences\">Pop-Up Stores as Brand Experiences<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>&nbsp;Pop-up stores have become a powerful strategy for online-first fashion brands that want to connect with customers in person. By creating temporary retail spaces, brands can showcase new collections, build community, and offer a physical experience that complements their digital presence.<\/p>\n\n\n\n<p>Fashion label <strong>GRAMMAR<\/strong>, known for its collection of carefully designed white shirts, used this approach when it opened its first pop-up store in New York City\u2019s Lower East Side. The short-term activation introduced several new designs while giving customers the opportunity to experience the brand\u2019s materials and craftsmanship in person.<\/p>\n\n\n\n<p>Brands planning similar activations can explore available <strong><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/lower-east-side\/retail\">Lower East Side pop-up retail spaces<\/a><\/strong> often used by emerging fashion labels launching collections and brand experiences.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.thestorefront.com\/mag\/storefront-guide-to-pop-up-stores-and-galleries-in-the-lower-east-side-nyc\/\" class=\"ek-link\"><strong>Explore more about hosting pop-ups in the Lower East Side<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creating_a_Pop-Up_Inspired_by_Design_Principles\"><\/span>Creating a Pop-Up Inspired by Design Principles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Copy-of-GRAMMAR_Pop_Up_Chad_Jordan_Gardella_26-1024x683.jpg\" alt=\"Rather than filling the space with large quantities of merchandise, the focus was placed on a small collection of garments displayed in a minimal setting.\" class=\"wp-image-7857\" style=\"width:614px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Copy-of-GRAMMAR_Pop_Up_Chad_Jordan_Gardella_26-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Copy-of-GRAMMAR_Pop_Up_Chad_Jordan_Gardella_26-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Copy-of-GRAMMAR_Pop_Up_Chad_Jordan_Gardella_26-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Copy-of-GRAMMAR_Pop_Up_Chad_Jordan_Gardella_26-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Copy-of-GRAMMAR_Pop_Up_Chad_Jordan_Gardella_26-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Copy-of-GRAMMAR_Pop_Up_Chad_Jordan_Gardella_26-272x182.jpg 272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Photo: Chad Jordan Gardella<\/figcaption><\/figure>\n\n\n\n<p>GRAMMAR founder <strong>Althea Simons<\/strong> designed the pop-up store as an extension of the brand\u2019s philosophy: simplicity, craftsmanship, and attention to detail.<\/p>\n\n\n\n<p>The concept drew inspiration from <em>The Elements of Style<\/em> by Strunk and White, a classic guide to writing that emphasizes clarity and precision.<\/p>\n\n\n\n<p>\u201cThe pop-up, like the brand name, takes inspiration from the grammar bible <em>The Elements of Style<\/em>,\u201d Simons explained. \u201cThe first rule is about the possessive singular and making something your own, which is how I think about design and style.\u201d<\/p>\n\n\n\n<p>The store environment was carefully curated to reflect those principles. Rather than filling the space with large quantities of merchandise, the focus was placed on a small collection of garments displayed in a minimal setting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Custom_Design_Elements_Throughout_the_Space\"><\/span>Custom Design Elements Throughout the Space<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"757\" height=\"1024\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/BA-grammar-nyc-757x1024.jpg\" alt=\"Before and after of the GRAMMAR pop up store in LES\" class=\"wp-image-7216\" style=\"width:423px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/BA-grammar-nyc.jpg 757w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/BA-grammar-nyc-222x300.jpg 222w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/><\/figure>\n\n\n\n<p>To create a distinctive environment, Simons collaborated with several artists and designers to produce custom elements for the store.<\/p>\n\n\n\n<p>These included handcrafted pieces such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Custom ceramic planters created by ceramic artist William Simons<\/li>\n\n\n\n<li>Minimalist clothing racks and hangers designed specifically for the space<\/li>\n\n\n\n<li>A large curtain made from the brand\u2019s signature organic cotton fabric<\/li>\n\n\n\n<li>Natural dyes created using botanical ingredients such as turmeric<\/li>\n<\/ul>\n\n\n\n<p>These design features were intentionally simple but distinctive, reinforcing the brand\u2019s commitment to craftsmanship and thoughtful design.<\/p>\n\n\n\n<p>The space also included an oversized mirror installation that created a visually striking moment for visitors while also allowing them to view the garments from different angles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Physical_Retail_Matters_for_Digital_Brands\"><\/span>Why Physical Retail Matters for Digital Brands<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Copy-of-GRAMMAR_Pop_Up_Chad_Jordan_Gardella_03-1024x683.jpg\" alt=\"The design of the space was simple but distinctive\" class=\"wp-image-7856\" style=\"width:630px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Copy-of-GRAMMAR_Pop_Up_Chad_Jordan_Gardella_03-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Copy-of-GRAMMAR_Pop_Up_Chad_Jordan_Gardella_03-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Copy-of-GRAMMAR_Pop_Up_Chad_Jordan_Gardella_03-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Copy-of-GRAMMAR_Pop_Up_Chad_Jordan_Gardella_03-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Copy-of-GRAMMAR_Pop_Up_Chad_Jordan_Gardella_03-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Copy-of-GRAMMAR_Pop_Up_Chad_Jordan_Gardella_03-272x182.jpg 272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Photo: Chad Jordan Gardella<\/figcaption><\/figure>\n\n\n\n<p>Although GRAMMAR began as a direct-to-consumer e-commerce brand, the team saw a pop-up store as an important opportunity to build deeper connections with customers.<\/p>\n\n\n\n<p>\u201cCreating this beautiful experience is the whole point,\u201d Simons said. \u201cAs a direct-to-consumer online brand, it\u2019s so important for people to see, touch, and experience the products.\u201d<\/p>\n\n\n\n<p>Clothing is particularly suited to pop-up retail because customers often want to feel fabrics, try on garments, and interact with the brand before making a purchase.<\/p>\n\n\n\n<p>For online fashion brands, temporary stores can bridge the gap between digital shopping and physical retail.<\/p>\n\n\n\n<p>More insights on how fashion brands use pop-ups can be found in this guide on <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/how-the-fashion-industry-is-making-the-most-of-pop-up-stores\/\">how the fashion industry is making the most of pop-up stores<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choosing_the_Right_Neighborhood_in_New_York\"><\/span>Choosing the Right Neighborhood in New York<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/GRAMMAR_Pop_Up_Chad_Jordan_Gardella_46-1024x683.jpg\" alt=\"Grammar used the pop up store to bridge the gap between online and physical retail\" class=\"wp-image-7858\" style=\"width:586px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/GRAMMAR_Pop_Up_Chad_Jordan_Gardella_46-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/GRAMMAR_Pop_Up_Chad_Jordan_Gardella_46-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/GRAMMAR_Pop_Up_Chad_Jordan_Gardella_46-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/GRAMMAR_Pop_Up_Chad_Jordan_Gardella_46-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/GRAMMAR_Pop_Up_Chad_Jordan_Gardella_46-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/GRAMMAR_Pop_Up_Chad_Jordan_Gardella_46-272x182.jpg 272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Photo: Chad Jordan Gardella<\/figcaption><\/figure>\n\n\n\n<p>Location played an important role in the success of the pop-up.<\/p>\n\n\n\n<p>Simons initially focused on neighborhoods such as SoHo and Nolita before selecting a space in the Lower East Side that offered strong foot traffic and a creative atmosphere.<\/p>\n\n\n\n<p>\u201cI wanted to be somewhere where people are actively shopping,\u201d she explained.<\/p>\n\n\n\n<p>The surrounding neighborhood also contributed to the overall experience. Nearby cultural institutions, retail stores, and caf\u00e9s helped create an environment where visitors could discover the pop-up while exploring the area.<\/p>\n\n\n\n<p>Brands considering similar locations can learn more about choosing the right neighborhood in this guide on <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-soho-les-chelsea-guide\/\">renting pop-up spaces in SoHo, the Lower East Side, or Chelsea<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Programming_and_Launch_Events\"><\/span>Programming and Launch Events<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/GRAMMAR_Pop_Up_Chad_Jordan_Gardella_41-1024x683.jpg\" alt=\"The space was in a location with high footfall in LES\" class=\"wp-image-7859\" style=\"width:618px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/GRAMMAR_Pop_Up_Chad_Jordan_Gardella_41-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/GRAMMAR_Pop_Up_Chad_Jordan_Gardella_41-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/GRAMMAR_Pop_Up_Chad_Jordan_Gardella_41-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/GRAMMAR_Pop_Up_Chad_Jordan_Gardella_41-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/GRAMMAR_Pop_Up_Chad_Jordan_Gardella_41-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/GRAMMAR_Pop_Up_Chad_Jordan_Gardella_41-272x182.jpg 272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Photo: Chad Jordan Gardella<\/figcaption><\/figure>\n\n\n\n<p>&nbsp;To build excitement around the launch, the brand organized a series of events connected to the pop-up opening.<\/p>\n\n\n\n<p>Before the store opened to the public, Simons hosted a private dinner for members of the brand\u2019s community. The event gave early supporters an opportunity to preview the collection and experience the space first.<\/p>\n\n\n\n<p>The following morning, the team hosted a press breakfast to introduce journalists and editors to the new designs.<\/p>\n\n\n\n<p>These early events helped generate buzz before the official opening and created opportunities for conversation around the brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pop-Up_Stores_as_Brand_Experiences\"><\/span>Pop-Up Stores as Brand Experiences<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The GRAMMAR activation illustrates how pop-up stores can go beyond traditional retail. Instead of simply selling products, the space was designed as a physical expression of the brand\u2019s values.<\/p>\n\n\n\n<p>Custom design details, artistic collaborations, and curated programming helped turn the temporary shop into an immersive brand experience.<\/p>\n\n\n\n<p>For emerging fashion brands, this approach can be particularly effective. Pop-up stores allow companies to test new markets, launch collections, and meet customers face-to-face without committing to a permanent location.<\/p>\n\n\n\n<p>Brands considering a similar strategy can explore <strong><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/lower-east-side\/retail\">Lower East Side pop-up spaces<\/a><\/strong> or learn more in this guide on <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-guide\/\">how to start a pop-up shop in New York<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>See how fashion brand GRAMMAR used a pop-up store in New York\u2019s Lower East Side to showcase its collection through a design-driven retail experience.<\/p>\n","protected":false},"author":19,"featured_media":7855,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6833,5,2460],"tags":[320,1201],"class_list":["post-7854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-success-stories","category-success-stories-usa","tag-fashion","tag-grammar"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Copy-of-GRAMMAR_Pop_Up_Chad_Jordan_Gardella_32-e1579177080130.jpg",400,400,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Copy-of-GRAMMAR_Pop_Up_Chad_Jordan_Gardella_32-e1579177080130.jpg",400,400,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Copy-of-GRAMMAR_Pop_Up_Chad_Jordan_Gardella_32-e1579177080130.jpg",320,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Copy-of-GRAMMAR_Pop_Up_Chad_Jordan_Gardella_32-e1579177080130-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Copy-of-GRAMMAR_Pop_Up_Chad_Jordan_Gardella_32-e1579177080130-300x300.jpg",300,300,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Copy-of-GRAMMAR_Pop_Up_Chad_Jordan_Gardella_32-768x512.jpg",768,512,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Copy-of-GRAMMAR_Pop_Up_Chad_Jordan_Gardella_32-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Copy-of-GRAMMAR_Pop_Up_Chad_Jordan_Gardella_32-e1579177080130.jpg",400,400,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Copy-of-GRAMMAR_Pop_Up_Chad_Jordan_Gardella_32-e1579177080130.jpg",400,400,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Copy-of-GRAMMAR_Pop_Up_Chad_Jordan_Gardella_32-e1579177080130.jpg",400,400,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Copy-of-GRAMMAR_Pop_Up_Chad_Jordan_Gardella_32-e1579177080130.jpg",320,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Copy-of-GRAMMAR_Pop_Up_Chad_Jordan_Gardella_32-e1579177080130.jpg",100,100,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Copy-of-GRAMMAR_Pop_Up_Chad_Jordan_Gardella_32-e1579177080130.jpg",120,120,false]},"qubely_author":{"display_name":"Adrien Kerbrat","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/fashion\/\" rel=\"category tag\">Fashion<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories-usa\/\" rel=\"category tag\">Success Stories USA<\/a>","qubely_excerpt":"See how fashion brand GRAMMAR used a pop-up store in New York\u2019s Lower East Side to showcase its collection through a design-driven retail 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