{"id":8137,"date":"2026-03-03T21:44:31","date_gmt":"2026-03-03T21:44:31","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=8137"},"modified":"2026-03-03T21:44:34","modified_gmt":"2026-03-03T21:44:34","slug":"menswear-fasion-pop-up-store","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/menswear-fasion-pop-up-store\/","title":{"rendered":"Menswear Pop-Up Shops: How Men\u2019s Fashion Brands Use Temporary Retail to Launch, Test and Build Hype"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/menswear-fasion-pop-up-store\/#Why_Menswear_Brands_Invest_in_Pop-Up_Stores\" title=\"Why Menswear Brands Invest in Pop-Up Stores\">Why Menswear Brands Invest in Pop-Up Stores<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/menswear-fasion-pop-up-store\/#Luxury_Menswear_Pop-Ups_Prestige_and_Market_Positioning\" title=\"Luxury Menswear Pop-Ups: Prestige and Market Positioning\">Luxury Menswear Pop-Ups: Prestige and Market Positioning<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/menswear-fasion-pop-up-store\/#JHilburn_%E2%80%93_A_Fortnight_in_SoHo\" title=\"J.Hilburn \u2013 A Fortnight in SoHo\">J.Hilburn \u2013 A Fortnight in SoHo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/menswear-fasion-pop-up-store\/#Sir_Plus_%E2%80%93_British_Menswear_in_Le_Marais\" title=\"Sir Plus \u2013 British Menswear in Le Marais\">Sir Plus \u2013 British Menswear in Le Marais<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/menswear-fasion-pop-up-store\/#Seasonal_Menswear_Pop-Ups_Timing_as_Strategy\" title=\"Seasonal Menswear Pop-Ups: Timing as Strategy\">Seasonal Menswear Pop-Ups: Timing as Strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/menswear-fasion-pop-up-store\/#Mackeene_%E2%80%93_A_Swimwear_Pop-Up_Timed_for_Summer_in_Paris\" title=\"Mackeene \u2013 A Swimwear Pop-Up Timed for Summer in Paris\">Mackeene \u2013 A Swimwear Pop-Up Timed for Summer in Paris<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/mag\/menswear-fasion-pop-up-store\/#Why_Mackeenes_Approach_Matters\" title=\"Why Mackeene\u2019s Approach Matters\">Why Mackeene\u2019s Approach Matters<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thestorefront.com\/mag\/menswear-fasion-pop-up-store\/#Fashion_Week_and_Showroom_Strategy\" title=\"Fashion Week and Showroom Strategy\">Fashion Week and Showroom Strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.thestorefront.com\/mag\/menswear-fasion-pop-up-store\/#7_For_All_Mankind_%E2%80%93_Testing_the_Paris_Market\" title=\"7 For All Mankind \u2013 Testing the Paris Market\">7 For All Mankind \u2013 Testing the Paris Market<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.thestorefront.com\/mag\/menswear-fasion-pop-up-store\/#Streetwear_and_Sneaker_Pop-Up_Strategy\" title=\"Streetwear and Sneaker Pop-Up Strategy\">Streetwear and Sneaker Pop-Up Strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.thestorefront.com\/mag\/menswear-fasion-pop-up-store\/#FILA_%E2%80%93_Heritage_Pop-Up_in_SoHo\" title=\"FILA \u2013 Heritage Pop-Up in SoHo\">FILA \u2013 Heritage Pop-Up in SoHo<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.thestorefront.com\/mag\/menswear-fasion-pop-up-store\/#DTC_Menswear_Brands_Testing_Physical_Retail\" title=\"DTC Menswear Brands Testing Physical Retail\">DTC Menswear Brands Testing Physical Retail<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.thestorefront.com\/mag\/menswear-fasion-pop-up-store\/#Ministry_of_Supply_%E2%80%93_Lexington_Avenue_Activation\" title=\"Ministry of Supply \u2013 Lexington Avenue Activation\">Ministry of Supply \u2013 Lexington Avenue Activation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.thestorefront.com\/mag\/menswear-fasion-pop-up-store\/#Designing_a_High-Impact_Menswear_Pop-Up_Store\" title=\"Designing a High-Impact Menswear Pop-Up Store\">Designing a High-Impact Menswear Pop-Up Store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.thestorefront.com\/mag\/menswear-fasion-pop-up-store\/#Choosing_the_Right_City_for_a_Menswear_Pop-Up_Shop\" title=\"Choosing the Right City for a Menswear Pop-Up Shop\">Choosing the Right City for a Menswear Pop-Up Shop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.thestorefront.com\/mag\/menswear-fasion-pop-up-store\/#Budgeting_for_a_Menswear_Pop-Up_Store\" title=\"Budgeting for a Menswear Pop-Up Store\">Budgeting for a Menswear Pop-Up Store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.thestorefront.com\/mag\/menswear-fasion-pop-up-store\/#Final_Thoughts_Why_Menswear_and_Pop-Ups_Are_Strategically_Aligned\" title=\"Final Thoughts: Why Menswear and Pop-Ups Are Strategically Aligned\">Final Thoughts: Why Menswear and Pop-Ups Are Strategically Aligned<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.thestorefront.com\/mag\/menswear-fasion-pop-up-store\/#Menswear_Pop-Up_Shop_FAQs\" title=\"Menswear Pop-Up Shop FAQs\">Menswear Pop-Up Shop FAQs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.thestorefront.com\/mag\/menswear-fasion-pop-up-store\/#What_is_a_menswear_pop-up_shop\" title=\"What is a menswear pop-up shop?\">What is a menswear pop-up shop?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.thestorefront.com\/mag\/menswear-fasion-pop-up-store\/#Why_do_mens_fashion_brands_use_pop-up_stores\" title=\"Why do men\u2019s fashion brands use pop-up stores?\">Why do men\u2019s fashion brands use pop-up stores?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.thestorefront.com\/mag\/menswear-fasion-pop-up-store\/#Where_are_menswear_pop-up_stores_most_successful\" title=\"Where are menswear pop-up stores most successful?\">Where are menswear pop-up stores most successful?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>Menswear pop-up shops have become a strategic tool for brands across the spectrum \u2014 from luxury tailoring houses to streetwear labels and sneaker giants.<\/p>\n\n\n\n<p>A menswear pop-up store is no longer just a short-term retail experiment. It is a vehicle for market entry, Fashion Week activation, product drops, experiential storytelling and community building.<\/p>\n\n\n\n<p>Whether you\u2019re planning a men\u2019s fashion pop-up, a sneaker pop-up store or a luxury menswear pop-up, this guide explores how different segments of the industry use temporary retail to drive measurable impact.<\/p>\n\n\n\n<p>If you\u2019re ready to explore available spaces globally, browse retail pop-up spaces on <a href=\"https:\/\/www.thestorefront.com\/\">Storefront<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Menswear_Brands_Invest_in_Pop-Up_Stores\"><\/span>Why Menswear Brands Invest in Pop-Up Stores<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Menswear brands use temporary retail for five primary strategic reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Market testing before permanent retail expansion<\/li>\n\n\n\n<li>Fashion Week showroom activations<\/li>\n\n\n\n<li>Limited-edition drops and hype culture<\/li>\n\n\n\n<li>Seasonal timing (swimwear, outerwear, holiday collections)<\/li>\n\n\n\n<li>DTC-to-physical retail transition<\/li>\n<\/ul>\n\n\n\n<p>Unlike traditional long-term leases, menswear pop-up stores offer flexibility, reduced risk and the ability to align precisely with cultural or fashion calendar moments.<\/p>\n\n\n\n<p>For digital-first brands, temporary retail is often the bridge between ecommerce growth and physical retail expansion. See <strong>our guide to <a href=\"https:\/\/www.thestorefront.com\/mag\/bring-e-commerce-brand-life-pop-stores\/\" class=\"ek-link\">bringing an e-commerce brand to life with pop-up stores<\/a><\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Luxury_Menswear_Pop-Ups_Prestige_and_Market_Positioning\"><\/span>Luxury Menswear Pop-Ups: Prestige and Market Positioning<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Luxury menswear pop-up shops focus on exclusivity, minimalism and premium neighborhoods.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"614\" height=\"441\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/54d1dcb30bbce_-_esq-j-hilburn-store-1013-fv5f40-xl.jpg\" alt=\"J. Hiburn's menswear pop up in SoHo New York\" class=\"wp-image-246\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/54d1dcb30bbce_-_esq-j-hilburn-store-1013-fv5f40-xl.jpg 614w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/54d1dcb30bbce_-_esq-j-hilburn-store-1013-fv5f40-xl-300x215.jpg 300w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"JHilburn_%E2%80%93_A_Fortnight_in_SoHo\"><\/span>J.Hilburn \u2013 A Fortnight in SoHo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Luxury menswear brand J.Hilburn launched its first-ever physical retail experience in SoHo, New York. The short-term activation allowed customers to experience custom tailoring in person, reinforcing the brand\u2019s premium positioning.<\/p>\n\n\n\n<p>Read the case study: <a href=\"https:\/\/www.thestorefront.com\/mag\/j-hilburn-pop-shop-soho-powered-storefront\/\" class=\"ek-link\"><strong>J.Hilburn Pop-Up in SoHo<\/strong><\/a><\/p>\n\n\n\n<p>New York remains one of the strongest cities globally for luxury menswear pop-ups.<\/p>\n\n\n\n<p>Browse:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/soho\/retail\" class=\"ek-link\"><strong>SoHo retail spaces<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/retail\" class=\"ek-link\"><strong>New York retail spaces<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sir_Plus_%E2%80%93_British_Menswear_in_Le_Marais\"><\/span>Sir Plus \u2013 British Menswear in Le Marais<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"409\" height=\"480\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/12\/paris-sir-plus_large.jpg\" alt=\"Menswear brand Sir plus expanded internationally with a pop up in Paris\" class=\"wp-image-11369\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/12\/paris-sir-plus_large.jpg 409w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/12\/paris-sir-plus_large-256x300.jpg 256w\" sizes=\"(max-width: 409px) 100vw, 409px\" \/><figcaption class=\"wp-element-caption\">Photo: <a href=\"https:\/\/sirplus.co.uk\/\" class=\"ek-link\"><strong>Sir Plus<\/strong><\/a><\/figcaption><\/figure>\n\n\n\n<p>British menswear brand Sir Plus used a Paris pop-up in Le Marais to expand internationally and connect with a sustainability-minded audience.<\/p>\n\n\n\n<p>The activation combined:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Seasonal timing<\/li>\n\n\n\n<li>Personal customer engagement<\/li>\n\n\n\n<li>Strategic neighborhood positioning<\/li>\n<\/ul>\n\n\n\n<p>Explore the case study: <a href=\"https:\/\/www.thestorefront.com\/mag\/british-menswear-brand-sir-plus-pops-up-with-storefront-in-le-marais\/\" class=\"ek-link\"><strong>Sir Plus Pop-Up in Le Marais<\/strong><\/a><\/p>\n\n\n\n<p>Paris remains a core city for luxury menswear expansion.<\/p>\n\n\n\n<p>Browse <strong><a href=\"https:\/\/www.thestorefront.com\/search\/paris\/retail\" class=\"ek-link\">pop-up spaces in Paris<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Seasonal_Menswear_Pop-Ups_Timing_as_Strategy\"><\/span>Seasonal Menswear Pop-Ups: Timing as Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For certain menswear brands, success depends not just on location \u2014 but on seasonal precision.<\/p>\n\n\n\n<p>Swimwear, resortwear and lifestyle-driven menswear brands often align pop-up stores with peak travel and vacation periods to maximize relevance and conversion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mackeene_%E2%80%93_A_Swimwear_Pop-Up_Timed_for_Summer_in_Paris\"><\/span>Mackeene \u2013 A Swimwear Pop-Up Timed for Summer in Paris<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Luxury beachwear brand Mackeene demonstrates how a menswear pop-up shop can be strategically timed to capitalize on seasonal momentum.<\/p>\n\n\n\n<p>Founded by brothers Harold and Rodolphe Mackeene, the Saint Barth\u00e9lemy-born brand blends surf culture, premium hydrophobic fabrics and a \u201cgo slow\u201d lifestyle aesthetic. As a direct-to-consumer (DTC) menswear brand, Mackeene used temporary retail to test international expansion before committing to permanent retail.<\/p>\n\n\n\n<p>The strategy allowed the brand to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Test demand in the Paris market<\/li>\n\n\n\n<li>Present its full brand universe in person<\/li>\n\n\n\n<li>Immerse customers in surf-inspired storytelling<\/li>\n\n\n\n<li>Reinforce premium positioning<\/li>\n\n\n\n<li>Evaluate the viability of long-term retail in France<\/li>\n<\/ul>\n\n\n\n<p>The space itself reflected Mackeene\u2019s identity \u2014 integrating vegetation, beach-inspired elements and a relaxed atmosphere that mirrored the brand\u2019s Caribbean roots.<\/p>\n\n\n\n<p>Paris remains one of the most strategic cities for menswear pop-up stores, particularly for lifestyle and luxury brands seeking European expansion.<\/p>\n\n\n\n<p>Explore available <a href=\"https:\/\/www.thestorefront.com\/search\/paris\/retail\" class=\"ek-link\"><strong>pop-up stores in Paris<\/strong><\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"808\" height=\"497\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Capture-d\u2019e\u0301cran-2018-07-06-a\u0300-14.40.23.png\" alt=\"Mackeene uses pop-up stores to use seasonality to boost their product - summer swimwear\" class=\"wp-image-8142\" style=\"width:664px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Capture-d\u2019e\u0301cran-2018-07-06-a\u0300-14.40.23.png 808w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Capture-d\u2019e\u0301cran-2018-07-06-a\u0300-14.40.23-300x185.png 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Capture-d\u2019e\u0301cran-2018-07-06-a\u0300-14.40.23-768x472.png 768w\" sizes=\"(max-width: 808px) 100vw, 808px\" \/><figcaption class=\"wp-element-caption\">\u00a9 <a href=\"https:\/\/www.mackeene.com\/\" class=\"ek-link\">Mackeene<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Mackeenes_Approach_Matters\"><\/span>Why Mackeene\u2019s Approach Matters<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Mackeene\u2019s pop-up illustrates three important principles for menswear brands:<\/p>\n\n\n\n<p><strong>1. Seasonal Alignment Increases Conversion<\/strong><br>Swimwear launched during winter lacks urgency. Swimwear launched pre-summer creates immediate demand.<\/p>\n\n\n\n<p><strong>2. DTC Brands Benefit from Physical Validation<\/strong><br>Temporary retail allowed Mackeene to move beyond ecommerce and validate its positioning in a new market.<\/p>\n\n\n\n<p><strong>3. Immersive Branding Strengthens Premium Perception<\/strong><br>Rather than simply displaying products, the pop-up recreated the brand\u2019s lifestyle universe \u2014 a key differentiator in luxury menswear pop-ups.<\/p>\n\n\n\n<p>This type of activation is particularly effective for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Resortwear brands<\/li>\n\n\n\n<li>Sustainable lifestyle labels<\/li>\n\n\n\n<li>Surf and beach-inspired menswear<\/li>\n\n\n\n<li>DTC brands testing European expansion<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fashion_Week_and_Showroom_Strategy\"><\/span>Fashion Week and Showroom Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For many menswear brands, pop-ups align directly with Fashion Week calendars.<\/p>\n\n\n\n<p>Temporary showrooms allow brands to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Present collections to buyers<\/li>\n\n\n\n<li>Host press previews<\/li>\n\n\n\n<li>Meet wholesale partners<\/li>\n\n\n\n<li>Showcase limited releases<\/li>\n\n\n\n<li>Generate media buzz<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019re planning a men\u2019s fashion week pop-up, explore dedicated showroom spaces:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.thestorefront.com\/selections\/fashion-week-showroom\" class=\"ek-link\"><strong>Fashion Week Showrooms<\/strong> \u2013 Global<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.thestorefront.com\/selections\/fashion-week-showroom-paris\" class=\"ek-link\"><strong>Paris Fashion Week Showrooms<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.thestorefront.com\/selections\/fashion-week-showroom-london\" class=\"ek-link\"><strong>London Fashion Week Showrooms<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.thestorefront.com\/selections\/fashion-week-showroom-new-york\" class=\"ek-link\"><strong>New York Fashion Week Showrooms<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.thestorefront.com\/selections\/fashion-week-showroom-milan\" class=\"ek-link\"><strong>Milan Fashion Week Showrooms<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/7-for-all-mankind-le-marais-1024x683.jpg\" alt=\"\" class=\"wp-image-11679\" style=\"width:705px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/7-for-all-mankind-le-marais-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/7-for-all-mankind-le-marais-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/7-for-all-mankind-le-marais-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/7-for-all-mankind-le-marais-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/7-for-all-mankind-le-marais-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/7-for-all-mankind-le-marais-272x182.jpg 272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_For_All_Mankind_%E2%80%93_Testing_the_Paris_Market\"><\/span>7 For All Mankind \u2013 Testing the Paris Market<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>7 For All Mankind chose Le Marais for a strategic men\u2019s fashion pop-up to test the Paris market and reconnect with premium denim shoppers.<\/p>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.thestorefront.com\/mag\/7-for-all-mankind-from-los-angeles-to-paris\/\" class=\"ek-link\"><strong>7 For All Mankind Pop-Up in Paris<\/strong><\/a><\/p>\n\n\n\n<p>The activation demonstrates how menswear pop-up stores can validate international expansion before committing to permanent retail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Streetwear_and_Sneaker_Pop-Up_Strategy\"><\/span>Streetwear and Sneaker Pop-Up Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Streetwear pop-up shops and sneaker pop-up stores operate on urgency, drop culture and cultural relevance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FILA_%E2%80%93_Heritage_Pop-Up_in_SoHo\"><\/span>FILA \u2013 Heritage Pop-Up in SoHo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"757\" height=\"1024\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/BAFila-757x1024.jpg\" alt=\"before and after on Fila's pop up shop in NYC\" class=\"wp-image-7218\" style=\"width:401px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/BAFila.jpg 757w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/BAFila-222x300.jpg 222w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/><\/figure>\n\n\n\n<p>FILA returned to NYC retail with an immersive heritage pop-up in SoHo. The activation celebrated collaborations, archives and the \u201cMindblower\u201d relaunch.<\/p>\n\n\n\n<p>Explore the case study: <a href=\"https:\/\/www.thestorefront.com\/mag\/inside-filas-first-ever-heritage-pop-up-store\/\" class=\"ek-link\"><strong>FILA Heritage Pop-Up in NYC<\/strong><\/a><\/p>\n\n\n\n<p>Streetwear activations benefit from:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High-traffic cultural neighborhoods<\/li>\n\n\n\n<li>Visually immersive installations<\/li>\n\n\n\n<li>Limited-edition product drops<\/li>\n\n\n\n<li>Strong social amplification<\/li>\n<\/ul>\n\n\n\n<p>New York and Los Angeles remain especially strong markets for sneaker pop-up stores.<\/p>\n\n\n\n<p>Browse:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/retail\" class=\"ek-link\"><strong>New York pop-up spaces<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.thestorefront.com\/search\/los-angeles\/retail\" class=\"ek-link\"><strong>Los Angeles pop-up spaces<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DTC_Menswear_Brands_Testing_Physical_Retail\"><\/span>DTC Menswear Brands Testing Physical Retail<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Digital-first menswear brands frequently use pop-ups as a bridge to brick-and-mortar expansion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ministry_of_Supply_%E2%80%93_Lexington_Avenue_Activation\"><\/span>Ministry of Supply \u2013 Lexington Avenue Activation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ministry of Supply entered the New York market with a short-term pop-up before opening a permanent SoHo store.<\/p>\n\n\n\n<p>Read the case study: <a href=\"https:\/\/www.thestorefront.com\/mag\/ministry-of-supply-pop-up-shop-in-nyc-powered-by-storefront\/\" class=\"ek-link\"><strong>Ministry of Supply Pop-Up in NYC<\/strong><\/a><\/p>\n\n\n\n<p>Temporary retail allowed the brand to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Showcase product innovation<\/li>\n\n\n\n<li>Gauge foot traffic performance<\/li>\n\n\n\n<li>Collect customer feedback<\/li>\n\n\n\n<li>Build local awareness<\/li>\n<\/ul>\n\n\n\n<p>This phased strategy reduces risk while validating demand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Designing_a_High-Impact_Menswear_Pop-Up_Store\"><\/span>Designing a High-Impact Menswear Pop-Up Store<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Menswear retail requires clarity, structure and brand identity.<\/p>\n\n\n\n<p>Key design considerations include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strong visual merchandising<\/li>\n\n\n\n<li>Dedicated styling or fitting zones<\/li>\n\n\n\n<li>Clear product categorization<\/li>\n\n\n\n<li>Flexible modular fixtures<\/li>\n\n\n\n<li>Lighting that reinforces brand tone<\/li>\n<\/ul>\n\n\n\n<p>For deeper spatial strategy, see our guide to <a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-store-design\/\">pop-up store design<\/a>.<\/p>\n\n\n\n<p>For immersive drop culture examples, explore our analysis of <a href=\"https:\/\/www.thestorefront.com\/mag\/7-case-studies-prove-experiential-retail-future\/\">experiential retail<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choosing_the_Right_City_for_a_Menswear_Pop-Up_Shop\"><\/span>Choosing the Right City for a Menswear Pop-Up Shop<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>City selection should align with brand positioning.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>New York<\/strong> \u2013 Streetwear, DTC expansion, influencer-led menswear<\/li>\n\n\n\n<li><strong>London<\/strong> \u2013 Contemporary and luxury menswear launches<\/li>\n\n\n\n<li><strong>Paris<\/strong> \u2013 Fashion Week showrooms and premium denim<\/li>\n\n\n\n<li><strong>Milan<\/strong> \u2013 Luxury tailoring and Fashion Week presence<\/li>\n\n\n\n<li><strong>Los Angeles<\/strong> \u2013 Streetwear and sneaker culture<\/li>\n\n\n\n<li><strong>Miami<\/strong> \u2013 Seasonal and lifestyle-driven menswear<\/li>\n<\/ul>\n\n\n\n<p>Explore available retail spaces in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/retail\" class=\"ek-link\"><strong>New York<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.thestorefront.com\/search\/london\/retail\" class=\"ek-link\"><strong>London<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.thestorefront.com\/search\/paris\/retail\" class=\"ek-link\"><strong>Paris<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.thestorefront.com\/search\/milan\/retail\" class=\"ek-link\"><strong>Milan<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.thestorefront.com\/search\/los-angeles\/retail\" class=\"ek-link\"><strong>Los Angeles<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.thestorefront.com\/search\/miami\/retail\" class=\"ek-link\"><strong>Miami<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2023\/06\/pop-up-store-9.jpg\" alt=\"Pop up stores aren't as expensive as you'd think\" class=\"wp-image-62533\" style=\"width:741px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2023\/06\/pop-up-store-9.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2023\/06\/pop-up-store-9-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2023\/06\/pop-up-store-9-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Budgeting_for_a_Menswear_Pop-Up_Store\"><\/span>Budgeting for a Menswear Pop-Up Store<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Menswear activations often include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tailoring or styling staff<\/li>\n\n\n\n<li>Branded build-outs<\/li>\n\n\n\n<li>Drop-event production<\/li>\n\n\n\n<li>Press previews<\/li>\n\n\n\n<li>Influencer partnerships<\/li>\n<\/ul>\n\n\n\n<p>For a detailed breakdown of financial planning, see our <strong>guide to <a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-budget\/\">pop-up shop budgeting<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts_Why_Menswear_and_Pop-Ups_Are_Strategically_Aligned\"><\/span>Final Thoughts: Why Menswear and Pop-Ups Are Strategically Aligned<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Menswear pop-up shops allow brands to operate at the intersection of timing, culture and exclusivity.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Luxury brands use pop-ups to reinforce prestige.<\/li>\n\n\n\n<li>Streetwear labels use them to drive hype.<\/li>\n\n\n\n<li>DTC menswear brands use them to test demand.<\/li>\n\n\n\n<li>Fashion Week designers use them to meet buyers and press.<\/li>\n<\/ul>\n\n\n\n<p>When executed strategically, a menswear pop-up store becomes far more than temporary retail \u2014 it becomes a catalyst for long-term brand growth.<\/p>\n\n\n\n<p>Ready to launch your men\u2019s fashion pop-up?<\/p>\n\n\n\n<p>Browse global retail spaces on <a href=\"https:\/\/www.thestorefront.com\/\" class=\"ek-link\"><strong>Storefront<\/strong><\/a> and bring your menswear brand to life offline.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Menswear_Pop-Up_Shop_FAQs\"><\/span>Menswear Pop-Up Shop FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_menswear_pop-up_shop\"><\/span>What is a menswear pop-up shop?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A menswear pop-up shop is a temporary retail store where men\u2019s fashion brands sell or showcase collections for a limited time.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_do_mens_fashion_brands_use_pop-up_stores\"><\/span>Why do men\u2019s fashion brands use pop-up stores?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Men\u2019s fashion brands use pop-up stores to launch products, test new markets and create hype without committing to a permanent lease.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_are_menswear_pop-up_stores_most_successful\"><\/span>Where are menswear pop-up stores most successful?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Menswear pop-up stores perform best in fashion capitals such as New York, London, Paris and Milan<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Menswear pop-up shops are reshaping men\u2019s fashion retail. Explore how luxury brands, streetwear labels and DTC menswear companies use temporary stores to launch, test and build hype.<\/p>\n","protected":false},"author":19,"featured_media":8146,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6833],"tags":[],"class_list":["post-8137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/pop5.jpg",1140,800,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/pop5.jpg",1069,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/pop5.jpg",456,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/pop5-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/pop5-300x211.jpg",300,211,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/pop5-768x539.jpg",768,539,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/pop5-1024x719.jpg",1024,719,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/pop5.jpg",1140,800,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/pop5.jpg",1140,800,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/pop5.jpg",1069,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/pop5.jpg",456,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/pop5.jpg",140,98,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/pop5.jpg",120,84,false]},"qubely_author":{"display_name":"Adrien Kerbrat","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/fashion\/\" rel=\"category tag\">Fashion<\/a>","qubely_excerpt":"Menswear pop-up shops are reshaping men\u2019s fashion retail. Explore how luxury brands, streetwear labels and DTC menswear companies use temporary stores to launch, test and build hype.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/8137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=8137"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/8137\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/8146"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=8137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=8137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=8137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}