{"id":8150,"date":"2018-07-11T14:07:04","date_gmt":"2018-07-11T14:07:04","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=8150"},"modified":"2026-02-04T14:51:32","modified_gmt":"2026-02-04T14:51:32","slug":"expert-tips-from-logo-to-retail-space-what-colors-say-about-your-brand","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/expert-tips-from-logo-to-retail-space-what-colors-say-about-your-brand\/","title":{"rendered":"Expert Advice: From Logo to Point of Sale – What the Colors You Choose Say About Your Brand\u2019s Identity"},"content":{"rendered":"
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Logo designers use colors to communicate one or more messages about a brand. They are directly related to the specific values of a brand, such as power, reliability, security, or even kindness and respect for the environment\u2026<\/span><\/p>\n

Since consistency is a key part of effective marketing, it is important to establish the link between a brand\u2019s logo, which signifies its identity, and the colors used for the fa\u00e7ade and interior of its point of sale. This visual connection acts as an extension of the brand\u2019s verbal communications, carrying its own unique values inside the store. Here is a demonstration of how a few success stories made color work for them.<\/span><\/p>\n

\"Nicolas\"<\/p>\n

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  1. <\/b>Red: Strength and Intensity<\/b>
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    Red is highly recommended for evoking the values of strength and power, because its presence and warmth recall the pure energy often associated with passion and movement.<\/span><\/p>\n

    Note:<\/span><\/p>\n