{"id":8164,"date":"2018-08-02T17:04:27","date_gmt":"2018-08-02T17:04:27","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=8164"},"modified":"2023-07-06T12:58:49","modified_gmt":"2023-07-06T12:58:49","slug":"why-opening-a-pop-up-in-a-hotel-should-be-your-next-move","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/why-opening-a-pop-up-in-a-hotel-should-be-your-next-move\/","title":{"rendered":"Why Opening a Pop-Up in a Hotel Should Be Your Next Move"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/why-opening-a-pop-up-in-a-hotel-should-be-your-next-move\/#Completely_Exclusive\" title=\"Completely Exclusive\">Completely Exclusive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/why-opening-a-pop-up-in-a-hotel-should-be-your-next-move\/#Offer_the_Unexpected\" title=\"Offer the Unexpected\">Offer the Unexpected<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/why-opening-a-pop-up-in-a-hotel-should-be-your-next-move\/#Make_A_Difference\" title=\"Make A Difference\">Make A Difference<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/why-opening-a-pop-up-in-a-hotel-should-be-your-next-move\/#Everyone_Wins\" title=\"Everyone Wins\">Everyone Wins<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p><span style=\"font-weight: 400;\">Pop-up stores are disrupting the retail industry. Not only have they injected a new lease of life into high streets and shopping malls, but they have also allowed exciting and unexpected spaces to be used. <strong>Hotels have become a popular pop-up space; after all they are in a prime location, have great facilities and have a captive audience of people who can use the pop-up.<\/strong>&nbsp;<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><span data-sheets-value=\"{&#039;1&#039;:2,&#039;2&#039;:&#039;\n\t\t&lt;!--HubSpot Call-to-Action Code --&gt;\n\t\t&lt;span class=&quot;hs-cta-wrapper&quot; id=&quot;hs-cta-wrapper-fc97e4bd-3d1a-4f7d-a799-ad07e9c00947&quot;&gt;\n\t\t&lt;span class=&quot;hs-cta-node hs-cta-fc97e4bd-3d1a-4f7d-a799-ad07e9c00947&quot; id=&quot;fc97e4bd-3d1a-4f7d-a799-ad07e9c00947&quot;&gt;\n\t\t&lt;!--[if lte IE 8]&gt;\n\t\t&lt;div id=&quot;hs-cta-ie-element&quot;&gt;&lt;\/div&gt;\n\t\t&lt;![endif]--&gt;\n\t\t&lt;a href=&quot;https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6786763\/fc97e4bd-3d1a-4f7d-a799-ad07e9c00947&quot; &gt;\n\t\t&lt;img class=&quot;hs-cta-img&quot; id=&quot;hs-cta-img-fc97e4bd-3d1a-4f7d-a799-ad07e9c00947&quot; style=&quot;border-width:0px;&quot; src=&quot;https:\/\/no-cache.hubspot.com\/cta\/default\/6786763\/fc97e4bd-3d1a-4f7d-a799-ad07e9c00947.png&quot;  alt=&quot;New call-to-action&quot;\/&gt;\n\t\t&lt;\/a&gt;\n\t\t&lt;\/span&gt;\n\t\t&lt;script charset=&quot;utf-8&quot; src=&quot;\/\/js.hubspot.com\/cta\/current.js&quot;&gt;&lt;\/script&gt;\n\t\t&lt;script&gt;\n\t\thbspt.cta.load(6786763, &#039;fc97e4bd-3d1a-4f7d-a799-ad07e9c00947&#039;, {});\n\t\t&lt;\/script&gt;\n\t\t&lt;\/span&gt;\n\t\t&lt;!-- end HubSpot Call-to-Action Code --&gt;\n\t\t&#039;}\" data-sheets-userformat=\"{'2':1378563,'3':{'1':0},'4':{'1':3,'3':6},'11':3,'14':{'1':3,'3':1},'19':0,'21':0,'23':1}\">\n\t\t<!--HubSpot Call-to-Action Code -->\n\t\t<span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-fc97e4bd-3d1a-4f7d-a799-ad07e9c00947\">\n\t\t<span class=\"hs-cta-node hs-cta-fc97e4bd-3d1a-4f7d-a799-ad07e9c00947\" id=\"fc97e4bd-3d1a-4f7d-a799-ad07e9c00947\">\n\t\t<!--[if lte IE 8]>\n\t\t<div id=\"hs-cta-ie-element\"><\/div>\n\t\t<![endif]-->\n\t\t<a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6786763\/fc97e4bd-3d1a-4f7d-a799-ad07e9c00947\" >\n\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-fc97e4bd-3d1a-4f7d-a799-ad07e9c00947\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6786763\/fc97e4bd-3d1a-4f7d-a799-ad07e9c00947.png\"  alt=\"New call-to-action\"\/>\n\t\t<\/a>\n\t\t<\/span>\n\t\t<script charset=\"utf-8\" src=\"\/\/js.hubspot.com\/cta\/current.js\"><\/script>\n\t\t<script>\n\t\thbspt.cta.load(6786763, 'fc97e4bd-3d1a-4f7d-a799-ad07e9c00947', {});\n\t\t<\/script>\n\t\t<\/span>\n\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">However, just as the retail industry is being changed by pop-up shops in hotels, the hotel industry is being changed by the introduction of pop-up hotels. People are willing to pay a premium to have a stay like no other, at a location so exclusive they know only a select few will ever be able to stay at. <strong>Whether they are hosting pop-ups or being the pop-up themselves, hotels are at the heart of the pop-up phenomenon. <\/strong><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The versatility of hotel spaces mean that it doesn\u2019t matter whether you\u2019re setting up a pop-up store or holding a launch event, a hotel will be the perfect host space for you. In case you need any more convincing that a pop-up in a hotel should be your next move, <strong>here\u2019s 4 reasons to start a pop-up in a hotel.<\/strong>&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Completely_Exclusive\"><\/span><b>Completely Exclusive<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter wp-image-8572 size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/08\/Ruinart-Hotel-1024x683.jpg\" alt=\"\" class=\"wp-image-8572\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/08\/Ruinart-Hotel-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/08\/Ruinart-Hotel-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/08\/Ruinart-Hotel-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/08\/Ruinart-Hotel-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/08\/Ruinart-Hotel-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/08\/Ruinart-Hotel-272x182.jpg 272w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/08\/Ruinart-Hotel.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image: GQ UK<\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">People tend to stay in hotels for one of two reasons: either they want convenience or they want comfort. <strong>However the introduction of pop-up hotels adds a third reason for wanting to stay the night: intrigue.<\/strong> Champagne brand Ruinart, chose to exploit the sense of mystery that pop-up hotels provide and create an immersive and luxurious experience for those interested in their brand.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Hotel 1729, named after the year the brand was established, was set up at an undisclosed address in London\u2019s Primrose Hill. The aim of the pop-up was to educate champagne enthusiasts about the process of making the drink, through a night of various sensory experiences and a six course dining experience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The pop-up unfolded over multiple floors of the building, ending with a tour of the cellar to mimic how Ruinart champagne is produced and stored in an 8km long network of chalk caves in France. <strong>This was an attempt not just to educate the guests about the brand, but also was the perfect way to create a unique and mysterious evening. <\/strong>Plus, w<\/span><span style=\"font-weight: 400;\">ith the pop-up running for less than 2 weeks, it meant the pop-up was only explored by a fortunate few people. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The pop-up was the perfect hybrid between a pop-up experience and a night at a luxury hotel. Not only did the guests have great food, great drinks and an evening tailor made to their own requirements, it was also truly a once in a lifetime experience.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Offer_the_Unexpected\"><\/span><b>Offer the Unexpected<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The Shankly Hotel in Liverpool provided a chilled glamping space on the roof of their hotel in the heart of the city centre.&nbsp;<\/span><span style=\"font-weight: 400;\">The urban glamping area brought all the benefits of a countryside campout with your friends, to the city. Filled with tipis that could sleep 6, as well as jacuzzis, infinity pools and surround sound music systems, the space was perfectly designed for partying until the early hours, with the benefit of incredible views across the city skyline.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Guests had the best of both worlds: they had the chance to experience the luxuries of glamping, yet could explore the culture, shops and restaurants that Liverpool had to offer. <strong>Offering a pop-up in a hotel is the perfect chance to offer something unexpected.<\/strong><\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter wp-image-8573 size-full\"><img decoding=\"async\" width=\"810\" height=\"540\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Beach-bar.jpg\" alt=\"\" class=\"wp-image-8573\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Beach-bar.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Beach-bar-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Beach-bar-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Beach-bar-272x182.jpg 272w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><figcaption class=\"wp-element-caption\">Photo: Vogue UK<\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">You don\u2019t even need to be as radical as starting a glamping space, however, to make a splash. The Montague in London created an awesome beach bar, transforming the space into the perfect summer paradise, with sand and beach huts making you feel like you\u2019re somewhere far more tropical. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Both of these pop-ups made great use of excess hotel space to create a completely original and unexpected environment. Not only did these spaces gain attention from the immediacy and anticipation of a pop-up, but also they were located in hotels with reputations for high standards. <strong>Even the more experimental pop-ups therefore benefit from being hosted in hotels.<\/strong><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Make_A_Difference\"><\/span><b>Make A Difference<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter wp-image-8574 size-full\"><img decoding=\"async\" width=\"834\" height=\"469\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Drake-Hotel-Pop-Up.jpg\" alt=\"\" class=\"wp-image-8574\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Drake-Hotel-Pop-Up.jpg 834w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Drake-Hotel-Pop-Up-300x169.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Drake-Hotel-Pop-Up-768x432.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Drake-Hotel-Pop-Up-810x456.jpg 810w\" sizes=\"(max-width: 834px) 100vw, 834px\" \/><figcaption class=\"wp-element-caption\">Photo: via eatnorth.com &#8211; Scarlett O\u2019Neil<\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">People often choose to get married in hotels, after all they guarantee you the space for plenty of guests, spacious interiors and great food. However pop-up wedding chapels in hotels are a new trend that help give people the atmosphere of an intimate wedding, but with access to all the great facilities the a hotel has to offer.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The Drake Hotel in Toronto decided to host a pop-up chapel that created a particularly unique wedding experience.&nbsp;<\/span><span style=\"font-weight: 400;\">The wedding didn\u2019t just break with tradition because it was a pop-up, but also because $350 of the cost of the weddings booked in this space were instantly donated to charity.&nbsp;<\/span><\/p>\n\n\n\n<p><strong>If your pop-up is designed to create a truly once in a lifetime memory, then there\u2019s no better place to host it than in a hotel.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Everyone_Wins\"><\/span><b>Everyone Wins<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Popping up in a hotel gives you certain assurances that you aren\u2019t guaranteed in other pop-up spaces. Your pop-up will most definitely have Wifi, bathroom facilities and heating control, allowing both your staff and the users of your pop-up to feel comfortable in your pop-up.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Hosting a pop-up in a hotel also means that you are assured a space kept in pristine condition that will require minimal work on your behalf.<\/strong> Those who want to visit your pop-up will be able to locate it easily because the address will be attached to the hotel, therefore your pop-up will definitely be easy to access. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">While you benefit from the immediacy with which you can pop-up in a hotel, hotels also benefit from providing this type of experience. Not only are you renting their space, but you also generate a great deal of publicity for the hotel and allow people to see what facilities they have to offer.&nbsp;<\/span><\/p>\n\n\n\n<p><strong>Hosting a pop-up in a hotel is an innovative move that will help entertain your customer base, create a truly one-off experience, and be beneficial to both your brand and the hotel you pop-up in.<\/strong><\/p>\n\n\n\n<p><em>Thinking about expanding your retail presence?&nbsp;<a href=\"https:\/\/www.thestorefront.com\/fr\/?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Success-Stories\">Discover top spaces all around the world<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.thestorefront.com\/about\/contact?utm_source=article\">contact us<\/a>&nbsp;for further advice.<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><span data-sheets-value=\"{&#039;1&#039;:2,&#039;2&#039;:&#039;\n\t\t&lt;!--HubSpot Call-to-Action Code --&gt;\n\t\t&lt;span class=&quot;hs-cta-wrapper&quot; id=&quot;hs-cta-wrapper-fc97e4bd-3d1a-4f7d-a799-ad07e9c00947&quot;&gt;\n\t\t&lt;span class=&quot;hs-cta-node hs-cta-fc97e4bd-3d1a-4f7d-a799-ad07e9c00947&quot; id=&quot;fc97e4bd-3d1a-4f7d-a799-ad07e9c00947&quot;&gt;\n\t\t&lt;!--[if lte IE 8]&gt;\n\t\t&lt;div id=&quot;hs-cta-ie-element&quot;&gt;&lt;\/div&gt;\n\t\t&lt;![endif]--&gt;\n\t\t&lt;a href=&quot;https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6786763\/fc97e4bd-3d1a-4f7d-a799-ad07e9c00947&quot; &gt;\n\t\t&lt;img class=&quot;hs-cta-img&quot; id=&quot;hs-cta-img-fc97e4bd-3d1a-4f7d-a799-ad07e9c00947&quot; style=&quot;border-width:0px;&quot; src=&quot;https:\/\/no-cache.hubspot.com\/cta\/default\/6786763\/fc97e4bd-3d1a-4f7d-a799-ad07e9c00947.png&quot;  alt=&quot;New call-to-action&quot;\/&gt;\n\t\t&lt;\/a&gt;\n\t\t&lt;\/span&gt;\n\t\t&lt;script charset=&quot;utf-8&quot; src=&quot;\/\/js.hubspot.com\/cta\/current.js&quot;&gt;&lt;\/script&gt;\n\t\t&lt;script&gt;\n\t\thbspt.cta.load(6786763, &#039;fc97e4bd-3d1a-4f7d-a799-ad07e9c00947&#039;, {});\n\t\t&lt;\/script&gt;\n\t\t&lt;\/span&gt;\n\t\t&lt;!-- end HubSpot Call-to-Action Code --&gt;\n\t\t&#039;}\" data-sheets-userformat=\"{'2':1378563,'3':{'1':0},'4':{'1':3,'3':6},'11':3,'14':{'1':3,'3':1},'19':0,'21':0,'23':1}\">\n\t\t<!--HubSpot Call-to-Action Code -->\n\t\t<span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-fc97e4bd-3d1a-4f7d-a799-ad07e9c00947\">\n\t\t<span class=\"hs-cta-node hs-cta-fc97e4bd-3d1a-4f7d-a799-ad07e9c00947\" id=\"fc97e4bd-3d1a-4f7d-a799-ad07e9c00947\">\n\t\t<!--[if lte IE 8]>\n\t\t<div id=\"hs-cta-ie-element\"><\/div>\n\t\t<![endif]-->\n\t\t<a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6786763\/fc97e4bd-3d1a-4f7d-a799-ad07e9c00947\" >\n\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-fc97e4bd-3d1a-4f7d-a799-ad07e9c00947\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6786763\/fc97e4bd-3d1a-4f7d-a799-ad07e9c00947.png\"  alt=\"New call-to-action\"\/>\n\t\t<\/a>\n\t\t<\/span>\n\t\t<script charset=\"utf-8\" src=\"\/\/js.hubspot.com\/cta\/current.js\"><\/script>\n\t\t<script>\n\t\thbspt.cta.load(6786763, 'fc97e4bd-3d1a-4f7d-a799-ad07e9c00947', {});\n\t\t<\/script>\n\t\t<\/span>\n\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pop-up stores are disrupting the retail industry. Not only have they injected a new lease of life into high streets and shopping malls, but they have also allowed exciting and unexpected spaces to be used. Hotels have become a popular pop-up space; after all they are in a prime location, have great facilities and have [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":8575,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Coleman","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/tom-coleman\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/inspiration\/\" rel=\"category tag\">Inspiration<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/inspiring-spaces\/\" rel=\"category tag\">Inspiring Spaces<\/a>","qubely_excerpt":"Pop-up stores are disrupting the retail industry. Not only have they injected a new lease of life into high streets and shopping malls, but they have also allowed exciting and unexpected spaces to be used. Hotels have become a popular pop-up space; after all they are in a prime location, have great facilities and have&hellip;","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/8164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=8164"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/8164\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/8575"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=8164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=8164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=8164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}