{"id":8216,"date":"2026-03-12T10:37:22","date_gmt":"2026-03-12T10:37:22","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=8216"},"modified":"2026-03-30T16:05:12","modified_gmt":"2026-03-30T16:05:12","slug":"furniture-company-resident-opens-first-ever-nyc-pop-showroom-display","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/furniture-company-resident-opens-first-ever-nyc-pop-showroom-display\/","title":{"rendered":"How Design Brand Resident Used a Pop-Up Showroom in New York to Introduce Its Furniture Collection"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/furniture-company-resident-opens-first-ever-nyc-pop-showroom-display\/#Bringing_Resident_to_the_US_Through_a_Pop-Up_Showroom\" title=\"Bringing Resident to the U.S. Through a Pop-Up Showroom\">Bringing Resident to the U.S. Through a Pop-Up Showroom<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/furniture-company-resident-opens-first-ever-nyc-pop-showroom-display\/#Choosing_a_Space_With_Classic_New_York_Character\" title=\"Choosing a Space With Classic New York Character\">Choosing a Space With Classic New York Character<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/furniture-company-resident-opens-first-ever-nyc-pop-showroom-display\/#Designing_the_Pop-Up_Showroom_Experience\" title=\"Designing the Pop-Up Showroom Experience\">Designing the Pop-Up Showroom Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/furniture-company-resident-opens-first-ever-nyc-pop-showroom-display\/#Engaging_the_New_York_Design_Community\" title=\"Engaging the New York Design Community\">Engaging the New York Design Community<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/furniture-company-resident-opens-first-ever-nyc-pop-showroom-display\/#Testing_the_US_Market_With_a_Temporary_Showroom\" title=\"Testing the U.S. Market With a Temporary Showroom\">Testing the U.S. Market With a Temporary Showroom<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/furniture-company-resident-opens-first-ever-nyc-pop-showroom-display\/#Why_Pop-Up_Showrooms_Work_for_Design_Brands\" title=\"Why Pop-Up Showrooms Work for Design Brands\">Why Pop-Up Showrooms Work for Design Brands<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>Pop-up showrooms have become an important strategy for design and furniture brands that want to introduce their products in major global markets. By creating temporary exhibition spaces, companies can present collections in a curated environment while connecting directly with architects, designers, and customers.<\/p>\n\n\n\n<p>New Zealand-based furniture and lighting brand <strong>Resident<\/strong> used this approach when it opened its first temporary showroom in New York. Timed to coincide with New York Design Week, the brand launched a month-long exhibition space in the Lower East Side to showcase its contemporary designs and introduce the brand to a wider U.S. audience.<\/p>\n\n\n\n<p>For more on how brands can make the most of NYC Design week, and other global design weeks, read: <a href=\"https:\/\/www.thestorefront.com\/mag\/design-week-showcasing-the-best-in-design\/\" class=\"ek-link\"><strong>Design Week: How Brands Can Participate with Showrooms, Pop-Ups &amp; Event Spaces<\/strong><\/a><\/p>\n\n\n\n<p>Brands planning similar activations can explore available <strong><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/showroom\">New York showrooms<\/a><\/strong> or browse temporary <strong><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/retail\">New York retail spaces<\/a><\/strong> suitable for exhibitions, product launches, and design showcases.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.thestorefront.com\/mag\/storefront-guide-to-pop-up-stores-and-galleries-in-the-lower-east-side-nyc\/\" class=\"ek-link\"><strong>Explore more about hosting pop-ups in the Lower East Side<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bringing_Resident_to_the_US_Through_a_Pop-Up_Showroom\"><\/span>Bringing Resident to the U.S. Through a Pop-Up Showroom<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Resident-Edit_IMG_0211-683x1024.jpg\" alt=\"The United States has long been one of the company\u2019s most important markets\" class=\"wp-image-8219\" style=\"width:299px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Resident-Edit_IMG_0211-683x1024.jpg 683w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Resident-Edit_IMG_0211-200x300.jpg 200w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Resident-Edit_IMG_0211-768x1152.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Resident-Edit_IMG_0211-810x1215.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Resident-Edit_IMG_0211-1140x1710.jpg 1140w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<p>Although Resident is based in New Zealand, the United States has long been one of the company\u2019s most important markets. The brand regularly participates in <a href=\"https:\/\/www.thestorefront.com\/selections\/design-week-venues-new-york\" class=\"ek-link\"><strong>New York Design Week<\/strong><\/a>, but the team wanted to create a deeper experience that would allow visitors to engage with the collection in a more meaningful way.<\/p>\n\n\n\n<p>\u201cWe needed to do something extra special to go deeper and give customers a more fulfilling experience of the brand,\u201d said Resident co-founder Scott Bridgens.<\/p>\n\n\n\n<p>Rather than relying solely on trade fairs or wholesale distribution, the team decided to create a dedicated showroom space where visitors could experience the designs in person.<\/p>\n\n\n\n<p>Bridgens described the project as more than a traditional retail activation.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cWe\u2019re not calling it a pop-up. Rather an experiential retail solution. We\u2019re not focusing on selling product per se, but educating people about the brand and design philosophy.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>The goal was to immerse visitors in the Resident brand story and allow them to see how the pieces function within a complete interior environment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choosing_a_Space_With_Classic_New_York_Character\"><\/span>Choosing a Space With Classic New York Character<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The showroom was located on Spring Street in the Lower East Side, an area known for its creative energy and strong design community.<\/p>\n\n\n\n<p>The space itself played a major role in shaping the exhibition.<\/p>\n\n\n\n<p>\u201cThe ceilings were so high, and it had that beautiful New York brickwork. It\u2019s so quintessential New York, and the dimensions of the space were perfect for us,\u201d Bridgens explained.<\/p>\n\n\n\n<p>The 3,000-square-foot venue allowed the team to display the full range of Resident furniture and lighting products in an environment that felt both industrial and welcoming.<\/p>\n\n\n\n<p>Companies looking to host similar activations can explore <strong><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/lower-east-side\/showroom\">Lower East Side showroom spaces<\/a><\/strong> or browse <strong><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/lower-east-side\/retail\">Lower East Side retail spaces<\/a><\/strong> often used for temporary exhibitions and brand showcases.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Designing_the_Pop-Up_Showroom_Experience\"><\/span>Designing the Pop-Up Showroom Experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/www.thestorefront.com\/listings\/ref\/27170?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=successtory\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Resident-IMG_0183-683x1024.jpg\" alt=\"Resident showroom in NYC\" class=\"wp-image-8221\" style=\"width:351px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Resident-IMG_0183-683x1024.jpg 683w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Resident-IMG_0183-200x300.jpg 200w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Resident-IMG_0183-768x1152.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Resident-IMG_0183-810x1215.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Resident-IMG_0183-1140x1710.jpg 1140w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/a><\/figure>\n\n\n\n<p>To create a cohesive exhibition environment, Resident collaborated with interior architect Rufus Knight to divide the space into six distinct zones.<\/p>\n\n\n\n<p>Each area was designed to evoke the feeling of a living space rather than a traditional showroom. Curtains and partitions helped define individual areas while maintaining an open layout across the entire venue.<\/p>\n\n\n\n<p>The concept allowed visitors to experience the furniture and lighting designs in settings that resembled real homes or studios, making it easier to imagine how the pieces might work in their own spaces.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Engaging_the_New_York_Design_Community\"><\/span>Engaging the New York Design Community<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The showroom also served as a meeting point for the design community during Design Week.<\/p>\n\n\n\n<p>Resident hosted breakfast gatherings, evening events, and private appointments with designers, architects, and media representatives. These events helped introduce the brand to influential figures in the industry while creating opportunities for networking and discussion.<\/p>\n\n\n\n<p>The team initially focused on engaging the local New York audience before welcoming international visitors who arrived in the city during Design Week.<\/p>\n\n\n\n<p>Pop-up showrooms are often used in this way by design brands, allowing them to connect directly with professionals who influence purchasing decisions in architecture and interior design.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Testing_the_US_Market_With_a_Temporary_Showroom\"><\/span>Testing the U.S. Market With a Temporary Showroom<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The New York showroom was also an opportunity for Resident to evaluate the potential for long-term retail presence in the United States.<\/p>\n\n\n\n<p>According to Bridgens, the brand saw the project as a stepping stone toward future expansion.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cThe goal is to have a standalone store in the U.S. \u2014 not one but many.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>By launching a temporary showroom first, the company could test the market, gather feedback, and build relationships before investing in permanent locations.<\/p>\n\n\n\n<p>This approach is increasingly common for international brands entering new markets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Pop-Up_Showrooms_Work_for_Design_Brands\"><\/span>Why Pop-Up Showrooms Work for Design Brands<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Furniture and lighting companies often rely on showrooms to present their products in curated environments where customers can see materials, proportions, and lighting effects in person.<\/p>\n\n\n\n<p>Temporary showrooms offer several advantages:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They allow brands to participate in design events and trade weeks<\/li>\n\n\n\n<li>They provide a physical experience beyond online catalogs<\/li>\n\n\n\n<li>They create networking hubs for industry professionals<\/li>\n\n\n\n<li>They help test new markets before opening permanent stores<\/li>\n<\/ul>\n\n\n\n<p>For design brands launching in cities like New York, pop-up showrooms provide a flexible way to introduce collections and build visibility.<\/p>\n\n\n\n<p>Companies interested in creating similar experiences can explore <strong><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/showroom\">New York showroom spaces<\/a><\/strong> or browse <strong><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/retail\" class=\"ek-link\">New York pop-up retail locations<\/a><\/strong> for temporary exhibitions and product launches.<\/p>\n\n\n\n<p>For more guidance on planning temporary retail activations in the city, see this guide on <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-guide\/\" class=\"ek-link\">How to Start a Pop-Up Shop in New York<\/a><\/strong>.<\/p>\n\n\n\n<p>for further inspiration check out: <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/brompton-bicycle-expands-global-footprint-launch-nyc-pop-store\/\" class=\"ek-link\">How Brompton Uses Pop-Up Stores to Drive Global Retail Growth<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>See how furniture brand Resident used a pop-up showroom in New York to introduce its designs and connect with the city\u2019s design community.<\/p>\n","protected":false},"author":19,"featured_media":8218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6832,6851,5,2460],"tags":[],"class_list":["post-8216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-week","category-showroom","category-success-stories","category-success-stories-usa"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Resident-Edit_IMG_0128-e1579686507580.jpg",400,400,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Resident-Edit_IMG_0128-e1579686507580.jpg",400,400,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Resident-Edit_IMG_0128-e1579686507580.jpg",320,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Resident-Edit_IMG_0128-e1579686507580-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Resident-Edit_IMG_0128-e1579686507580-300x300.jpg",300,300,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Resident-Edit_IMG_0128-768x512.jpg",768,512,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Resident-Edit_IMG_0128-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Resident-Edit_IMG_0128-e1579686507580.jpg",400,400,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Resident-Edit_IMG_0128-e1579686507580.jpg",400,400,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Resident-Edit_IMG_0128-e1579686507580.jpg",400,400,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Resident-Edit_IMG_0128-e1579686507580.jpg",320,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Resident-Edit_IMG_0128-e1579686507580.jpg",100,100,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Resident-Edit_IMG_0128-e1579686507580.jpg",120,120,false]},"qubely_author":{"display_name":"Adrien Kerbrat","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/design-week\/\" rel=\"category tag\">Design Week<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/showroom\/\" rel=\"category tag\">Showroom<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories-usa\/\" rel=\"category tag\">Success Stories USA<\/a>","qubely_excerpt":"See how furniture brand Resident used a pop-up showroom in New York to introduce its designs and connect with the city\u2019s design community.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/8216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=8216"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/8216\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/8218"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=8216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=8216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=8216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}