{"id":8304,"date":"2018-07-16T07:00:57","date_gmt":"2018-07-16T07:00:57","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=8304"},"modified":"2026-03-16T21:29:53","modified_gmt":"2026-03-16T21:29:53","slug":"world-cup-2018-spotlight-on-3-golden-balls-pop-up-stores","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/world-cup-2018-spotlight-on-3-golden-balls-pop-up-stores\/","title":{"rendered":"3 Pop-Up Stores That Wowed in World Cup 2018: Coca-Cola, Louis Vuitton and Ballon FC"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/world-cup-2018-spotlight-on-3-golden-balls-pop-up-stores\/#1_Louis_Vuitton_A_Pop-Up_Store_to_Bring_Fans_Within_Reach\" title=\"1. Louis Vuitton: A Pop-Up Store to Bring Fans Within Reach!\">1. Louis Vuitton: A Pop-Up Store to Bring Fans Within Reach!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/world-cup-2018-spotlight-on-3-golden-balls-pop-up-stores\/#2_Le_Ballon_FC_A_Pop-Up_Store_Honoring_Urban_Culture\" title=\"2. Le Ballon FC: A Pop-Up Store Honoring Urban Culture\">2. Le Ballon FC: A Pop-Up Store Honoring Urban Culture<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/world-cup-2018-spotlight-on-3-golden-balls-pop-up-stores\/#3_Coca-Cola_a_Pop-Up_Experience_Worthy_of_the_Event\" title=\"3. Coca-Cola: a Pop-Up Experience Worthy of the Event!\">3. Coca-Cola: a Pop-Up Experience Worthy of the Event!<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p><span style=\"font-weight: 400;\">As with all major sporting events, World Cups are a perfect time to get noticed. At the height of summer, they bring fans into the streets of the world&#8217;s biggest cities, where they all come together to support their teams. From outdoor fan zones to bars and restaurants broadcasting the matches, not to mention countless businesses and stores where fans naturally stop, there are endless opportunities for brands to increase visibility, launch a product or boost sales.<strong> And what is the ideal format for making the most of such a short period in a way that is also cost-effective? Open a pop-up store!<\/strong> <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Let&#8217;s take a look World Cup 2018 and the successful pop-up stores of Louis Vuitton, Le Ballon and Coca-Cola. Perhaps you&#8217;ll get some ideas for <a href=\"https:\/\/www.thestorefront.com\/selections\/fifa-world-cup\" class=\"ek-link\"><strong>pop-up shops at World Cup 2026<\/strong>.<\/a><\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter wp-image-8309\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/louis-vuitton-find-a-store-ru-louis-vuitton-pop-up-store-crocus-city-mall-1187_LV_POPUPCROCUS-1_DI3-1024x576.jpg\" alt=\"louis vuitton pop up shop\" class=\"wp-image-8309\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/louis-vuitton-find-a-store-ru-louis-vuitton-pop-up-store-crocus-city-mall-1187_LV_POPUPCROCUS-1_DI3-1024x576.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/louis-vuitton-find-a-store-ru-louis-vuitton-pop-up-store-crocus-city-mall-1187_LV_POPUPCROCUS-1_DI3-300x169.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/louis-vuitton-find-a-store-ru-louis-vuitton-pop-up-store-crocus-city-mall-1187_LV_POPUPCROCUS-1_DI3-768x432.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/louis-vuitton-find-a-store-ru-louis-vuitton-pop-up-store-crocus-city-mall-1187_LV_POPUPCROCUS-1_DI3-810x456.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/louis-vuitton-find-a-store-ru-louis-vuitton-pop-up-store-crocus-city-mall-1187_LV_POPUPCROCUS-1_DI3-1140x641.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/louis-vuitton-find-a-store-ru-louis-vuitton-pop-up-store-crocus-city-mall-1187_LV_POPUPCROCUS-1_DI3.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9 Louis Vuitton<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Louis_Vuitton_A_Pop-Up_Store_to_Bring_Fans_Within_Reach\"><\/span><b>1. Louis Vuitton: A Pop-Up Store to Bring Fans Within Reach!<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Reaching out to clients is a strategy that Louis Vuitton took quite literally. And so it was in Moscow, the 2018 World Cup host city, where the luxury giant opened a pop-up store for 2 months in the Crocus City Mall. Dedicated entirely to football, the pop-up store also had a customization tool giving fans the chance to create a unique and original travel bag, using the colors from the country flag of their choice.<\/span><\/p>\n\n\n\n<p><b>Pro tip<\/b><span style=\"font-weight: 400;\">:<\/span><span style=\"font-weight: 400;\"> Show a genuine commitment to the World Cup and make it count with a variety of communications efforts. Louis Vuitton, for example, unveiled an exclusive trunk with Russian model Natalia Vodianova and former French footballer Frank Leboeuf. It was a delightful nod to the brand&#8217;s country of origin: France!<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Le_Ballon_FC_A_Pop-Up_Store_Honoring_Urban_Culture\"><\/span><b> 2. Le Ballon FC: A Pop-Up Store Honoring Urban Culture<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Located at Havre-Caumartin in Paris, there is a mecca of streetwear culture called Citadium. This is where, to mark the occasion of the World Cup, Le Ballon FC opened a month-long pop-up store. There were not only hoodies, t-shirts and scarves in team colors, but also books, magazines and vintage pieces selected from the world of football\u2026 the theme could not have been clearer. The true highlight of this pop-up store? The chance to customize swimwear with more than 200 team badges to choose from.<\/span><\/p>\n\n\n\n<p><b>Pro tip<\/b><span style=\"font-weight: 400;\">:<\/span><span style=\"font-weight: 400;\"><strong> Associate your brand with a much bigger event to increase image and reputation.<\/strong> By offering a &#8220;World Cup Kit,&#8221; Le Ballon FC transformed hardcore fans into new customers.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.thestorefront.com\/?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Industry\" rel=\"noopener\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/coca2-1024x683.jpg\" alt=\"world cup pop up coca cola\" class=\"wp-image-8313\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/coca2-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/coca2-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/coca2-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/coca2-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/coca2-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/coca2-272x182.jpg 272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">\u00a9 Coca Cola<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Coca-Cola_a_Pop-Up_Experience_Worthy_of_the_Event\"><\/span><strong>3.<b> <\/b><\/strong><b>Coca-Cola: a Pop-Up Experience Worthy of the Event!<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">As always, Coca-Cola did things on a grand scale. Also using the Citadium of Havre Caumartin, the brand opened a pop-up corner paying tribute to the 2018 World Cup and its fans. On the agenda: matches projected onto a giant screen, numerous prize competitions and barbers offering their services to visitors free-of-charge.<\/span><\/p>\n\n\n\n<p><b>Pro tip<\/b><span style=\"font-weight: 400;\">:<\/span><span style=\"font-weight: 400;\"> Offer the consumer a unique and unforgettable experience that can only be had through your brand. Coca-Cola called upon 235th Barber Street to cut the hair of these gentlemen\u2026 a team who styled football greats such as Julian Draxler and Kylian Mbapp\u00e9!<\/span><\/p>\n\n\n\n<p>Looking to book a <a href=\"https:\/\/www.thestorefront.com\/selections\/fifa-world-cup\">pop-up space for World Cup 2026?&nbsp;<\/a> Check out:<br><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\">Rent spaces for Fifa World Cup in New York<\/a><br><a href=\"https:\/\/www.thestorefront.com\/selections\/fifa-world-cup-atlanta\">Rent spaces for Fifa World Cup in Atlanta<\/a><br><a href=\"https:\/\/www.thestorefront.com\/selections\/fifa-world-cup-los-angeles\">Rent spaces for Fifa World Cup in Los Angeles<\/a><br><a href=\"https:\/\/www.thestorefront.com\/selections\/fifa-world-cup-san-francisco\">Rent spaces for Fifa World Cup in San Francisco<\/a><br><a href=\"https:\/\/www.thestorefront.com\/selections\/fifa-world-cup-toronto\">Rent spaces for Fifa World Cup in Toronto<\/a><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.thestorefront.com\" target=\"_blank\" rel=\"noopener\" class=\"ek-link\"><i>Find the ideal space for your short-term project among more than 10,000 references available in the world!<\/i><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>World Cups are a perfect time to get noticed. At the height of summer, they bring fans into the streets of the world&#8217;s biggest cities, where they all come together to support their teams. From outdoor fan zones to bars and restaurants broadcasting the matches, not to mention countless businesses and stores where fans naturally stop, there are endless opportunities for brands to increase visibility, launch a product or boost sales.<\/p>\n","protected":false},"author":36,"featured_media":8313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[101],"tags":[],"class_list":["post-8304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-pop-up-shops"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/coca2.jpg",5134,3423,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/coca2.jpg",1125,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/coca2.jpg",480,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/coca2-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/coca2-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/coca2-768x512.jpg",768,512,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/coca2-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/coca2.jpg",1536,1024,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/coca2.jpg",2048,1365,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/coca2.jpg",1125,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/coca2.jpg",480,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/coca2.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/coca2.jpg",120,80,false]},"qubely_author":{"display_name":"Stephanie Kidder","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/skidder\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/featured-pop-up-shops\/\" rel=\"category tag\">Featured Pop-Up Shops<\/a>","qubely_excerpt":"World Cups are a perfect time to get noticed. At the height of summer, they bring fans into the streets of the world's biggest cities, where they all come together to support their teams. From outdoor fan zones to bars and restaurants broadcasting the matches, not to mention countless businesses and stores where fans naturally&hellip;","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/8304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=8304"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/8304\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/8313"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=8304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=8304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=8304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}