{"id":8380,"date":"2026-03-11T23:53:27","date_gmt":"2026-03-11T23:53:27","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=8380"},"modified":"2026-03-11T23:53:29","modified_gmt":"2026-03-11T23:53:29","slug":"knotel-opens-an-interactive-pop-up-space-to-showcase-its-agile-hqs","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/knotel-opens-an-interactive-pop-up-space-to-showcase-its-agile-hqs\/","title":{"rendered":"How Knotel Used a Pop-Up Showroom in New York to Demonstrate Its Agile Office Concept"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/knotel-opens-an-interactive-pop-up-space-to-showcase-its-agile-hqs\/#Why_a_Pop-Up_Showroom_Was_the_Right_Format\" title=\"Why a Pop-Up Showroom Was the Right Format\">Why a Pop-Up Showroom Was the Right Format<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/knotel-opens-an-interactive-pop-up-space-to-showcase-its-agile-hqs\/#Demonstrating_the_Agile_HQ_Concept\" title=\"Demonstrating the Agile HQ Concept\">Demonstrating the Agile HQ Concept<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/knotel-opens-an-interactive-pop-up-space-to-showcase-its-agile-hqs\/#A_Space_Designed_for_Interaction\" title=\"A Space Designed for Interaction\">A Space Designed for Interaction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/knotel-opens-an-interactive-pop-up-space-to-showcase-its-agile-hqs\/#Choosing_the_NoHo_Location\" title=\"Choosing the NoHo Location\">Choosing the NoHo Location<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/knotel-opens-an-interactive-pop-up-space-to-showcase-its-agile-hqs\/#A_Pop-Up_That_Became_a_Community_Hub\" title=\"A Pop-Up That Became a Community Hub\">A Pop-Up That Became a Community Hub<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/knotel-opens-an-interactive-pop-up-space-to-showcase-its-agile-hqs\/#Speed_and_Flexibility_in_Pop-Up_Development\" title=\"Speed and Flexibility in Pop-Up Development\">Speed and Flexibility in Pop-Up Development<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/mag\/knotel-opens-an-interactive-pop-up-space-to-showcase-its-agile-hqs\/#Why_Pop-Up_Showrooms_Work_for_Design_and_Workspace_Brands\" title=\"Why Pop-Up Showrooms Work for Design and Workspace Brands\">Why Pop-Up Showrooms Work for Design and Workspace Brands<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>Pop-up showrooms are increasingly used by companies that sell physical environments, design services, or complex products that benefit from being experienced in person. Flexible workspace provider <strong><a href=\"https:\/\/knotel.com\/\" class=\"ek-link\">Knotel<\/a><\/strong> used this strategy by launching an interactive pop-up showroom in New York to showcase its Agile HQ workspace concept.<\/p>\n\n\n\n<p>The temporary space allowed prospective clients to explore how Knotel designs and delivers customized office environments for growing companies. Located in the NoHo neighborhood, the showroom served as a place for meetings, demonstrations, and events while giving visitors a hands-on experience of the company\u2019s design approach.<\/p>\n\n\n\n<p>Businesses planning similar activations can explore <strong><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/retail\" class=\"ek-link\">New York pop-up shops<\/a><\/strong> or browse available <strong><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/noho\/retail\" class=\"ek-link\">NoHo pop-up spaces<\/a><\/strong> suitable for brand showrooms and experiential displays.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_a_Pop-Up_Showroom_Was_the_Right_Format\"><\/span>Why a Pop-Up Showroom Was the Right Format<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"638\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/knotel-10-\u00a9-Storefront-1024x638.jpg\" alt=\"knotel pop up showroom in new york\" class=\"wp-image-8382\" style=\"width:660px;height:auto\"\/><\/figure>\n\n\n\n<p>For Knotel, design and physical space are central to the product itself. The company creates custom offices for businesses that want flexible workspace solutions tailored to their brand and culture.<\/p>\n\n\n\n<p>Because the product is physical and highly visual, experiencing it firsthand can make a significant difference.<\/p>\n\n\n\n<p>\u201cDesign is core to our business,\u201d explained David Jones, Knotel\u2019s VP of Operations and Workshops. \u201cClients choose us because we provide office space on flexible terms and quality, unique design. It\u2019s important for prospective clients to physically experience Knotel.\u201d<\/p>\n\n\n\n<p>The pop-up showroom allowed the company to demonstrate its <strong>Agile HQ concept<\/strong>, which focuses on flexibility within office spaces and across locations in a city.<\/p>\n\n\n\n<p>Instead of visiting multiple buildings to see different features, potential clients could explore the design approach in one place.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Demonstrating_the_Agile_HQ_Concept\"><\/span>Demonstrating the Agile HQ Concept<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"677\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/knotel-2-\u00a9-Storefront-1024x677.jpg\" alt=\"The goal was to create a memorable moment for visitors.\" class=\"wp-image-8383\" style=\"width:682px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/knotel-2-\u00a9-Storefront-1024x677.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/knotel-2-\u00a9-Storefront-300x198.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/knotel-2-\u00a9-Storefront-768x507.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/knotel-2-\u00a9-Storefront-810x535.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/knotel-2-\u00a9-Storefront-1140x753.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Knotel\u2019s Agile HQ model focuses on flexibility across three levels: within individual workspaces, across the company\u2019s portfolio of locations, and across the city itself.<\/p>\n\n\n\n<p>The pop-up showroom was designed to communicate these ideas through physical layouts and modular design elements. Visitors could interact with workspace setups that demonstrated how offices can adapt to changing business needs.<\/p>\n\n\n\n<p>The goal was to create a memorable moment for visitors.<\/p>\n\n\n\n<p>\u201cWe wanted to build something exciting,\u201d Jones said. \u201cSomething that would deliver an \u2018a-ha\u2019 moment and challenge the way people think about our brand.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Space_Designed_for_Interaction\"><\/span>A Space Designed for Interaction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The showroom was intentionally designed to be interactive and tactile.<\/p>\n\n\n\n<p>Visitors were encouraged to touch materials, explore workspace configurations, and learn about workplace design strategy directly from the Knotel team. This hands-on approach helped explain how office environments can influence productivity, collaboration, and company culture.<\/p>\n\n\n\n<p>Beyond product demonstrations, the pop-up space also hosted events, networking sessions, and discussions with partners and clients.<\/p>\n\n\n\n<p>These gatherings allowed the brand to create a community atmosphere while introducing visitors to the concept of agile workspace design.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choosing_the_NoHo_Location\"><\/span>Choosing the NoHo Location<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"673\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/knotel-4-\u00a9-Storefront-1024x673.jpg\" alt=\"The showroom was intentionally designed to be interactive and tactile.\" class=\"wp-image-8384\" style=\"width:651px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/knotel-4-\u00a9-Storefront-1024x673.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/knotel-4-\u00a9-Storefront-300x197.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/knotel-4-\u00a9-Storefront-768x505.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/knotel-4-\u00a9-Storefront-810x532.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/knotel-4-\u00a9-Storefront-1140x749.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The showroom was located at Broadway and Bond Street in NoHo, an area known for its creative businesses and central location within Manhattan.<\/p>\n\n\n\n<p>The team selected the space for both practical and aesthetic reasons.<\/p>\n\n\n\n<p>\u201cBroadway and Bond is easily accessible and central to our clients and our spaces,\u201d Jones explained.<\/p>\n\n\n\n<p>The building itself offered architectural features that supported the concept, including high ceilings, large windows, and natural light. These elements made it easier to showcase Knotel\u2019s design capabilities and demonstrate how workspaces can be built quickly and efficiently.<\/p>\n\n\n\n<p>Companies interested in hosting similar activations can explore <strong><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/noho\/showroom\" class=\"ek-link\">NoHo showroom spaces<\/a><\/strong> or browse <strong><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/showroom\">New York showrooms<\/a><\/strong> designed for brand demonstrations and events.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Pop-Up_That_Became_a_Community_Hub\"><\/span>A Pop-Up That Became a Community Hub<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The pop-up showroom quickly became more than a display space.<\/p>\n\n\n\n<p>Throughout its run, the venue hosted a variety of events including client meetings, panel discussions, networking gatherings, and partner activations. Some events brought groups of around 50 guests into the space to discuss workplace strategy and future office trends.<\/p>\n\n\n\n<p>These events allowed the company to build relationships with partners, engage with industry leaders, and introduce its ideas to new audiences.<\/p>\n\n\n\n<p>The flexibility of the pop-up space made it possible to host different types of gatherings throughout its duration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Speed_and_Flexibility_in_Pop-Up_Development\"><\/span>Speed and Flexibility in Pop-Up Development<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One advantage of pop-up spaces is the ability to launch quickly.<\/p>\n\n\n\n<p>Knotel secured the location roughly one month in advance and completed the build-out in about ten days. The design incorporated modular elements and agile conferencing setups, reflecting the same principles used in the company\u2019s workspace projects.<\/p>\n\n\n\n<p>This fast turnaround demonstrated how temporary spaces can be used to launch brand experiences and showrooms in a relatively short time frame.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Pop-Up_Showrooms_Work_for_Design_and_Workspace_Brands\"><\/span>Why Pop-Up Showrooms Work for Design and Workspace Brands<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Knotel\u2019s showroom highlights how pop-up spaces can help companies demonstrate complex products or services that are difficult to explain digitally.<\/p>\n\n\n\n<p>Temporary showrooms allow brands to showcase design concepts, host meetings, and create interactive experiences that help visitors understand how the product works.<\/p>\n\n\n\n<p>For companies in industries such as architecture, workspace design, technology, or furniture, pop-up showrooms can become powerful tools for education, engagement, and relationship building.<\/p>\n\n\n\n<p>Businesses interested in launching similar experiences can explore available <strong><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/retail\">New York pop-up retail spaces<\/a><\/strong> or dedicated <strong><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/noho\/showroom\">showroom venues in NoHo<\/a><\/strong> for temporary brand activations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>See how Knotel used a pop-up showroom in NoHo, New York to demonstrate its flexible Agile HQ workspace concept through an interactive brand experience.<\/p>\n","protected":false},"author":23,"featured_media":8381,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,2460],"tags":[452],"class_list":["post-8380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories","category-success-stories-usa","tag-brands"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/knotel-8-\u00a9-Storefront.jpg",5128,3272,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/knotel-8-\u00a9-Storefront.jpg",1175,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/knotel-8-\u00a9-Storefront.jpg",502,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/knotel-8-\u00a9-Storefront-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/knotel-8-\u00a9-Storefront-300x191.jpg",300,191,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/knotel-8-\u00a9-Storefront-768x490.jpg",768,490,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/knotel-8-\u00a9-Storefront-1024x653.jpg",1024,653,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/knotel-8-\u00a9-Storefront.jpg",1536,980,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/knotel-8-\u00a9-Storefront.jpg",2048,1307,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/knotel-8-\u00a9-Storefront.jpg",1175,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/knotel-8-\u00a9-Storefront.jpg",502,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/knotel-8-\u00a9-Storefront.jpg",140,89,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/knotel-8-\u00a9-Storefront.jpg",120,77,false]},"qubely_author":{"display_name":"Arielle Crane","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/acr\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories-usa\/\" rel=\"category tag\">Success Stories USA<\/a>","qubely_excerpt":"See how Knotel used a pop-up showroom in NoHo, New York to demonstrate its flexible Agile HQ workspace concept through an interactive brand experience.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/8380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=8380"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/8380\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/8381"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=8380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=8380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=8380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}