{"id":8496,"date":"2018-07-24T16:49:13","date_gmt":"2018-07-24T16:49:13","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=8496"},"modified":"2026-07-16T17:15:37","modified_gmt":"2026-07-16T17:15:37","slug":"empty-pop-store-attracted-tons-visitors-amsterdam","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/empty-pop-store-attracted-tons-visitors-amsterdam\/","title":{"rendered":"How an \u201cEmpty\u201d Pop-Up Store in Amsterdam Attracted Hundreds of Curious Visitors"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/empty-pop-store-attracted-tons-visitors-amsterdam\/#The_Idea_Selling_Emptiness\" title=\"The Idea: Selling Emptiness\">The Idea: Selling Emptiness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/empty-pop-store-attracted-tons-visitors-amsterdam\/#How_Visitors_Responded\" title=\"How Visitors Responded\">How Visitors Responded<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/empty-pop-store-attracted-tons-visitors-amsterdam\/#Designing_the_Empty_Space\" title=\"Designing the Empty Space\">Designing the Empty Space<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/empty-pop-store-attracted-tons-visitors-amsterdam\/#Popping_up_in_Amsterdam\" title=\"Popping up in Amsterdam?\">Popping up in Amsterdam?<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/empty-pop-store-attracted-tons-visitors-amsterdam\/#The_Experience_Inside_the_Pop-Up\" title=\"The Experience Inside the Pop-Up\">The Experience Inside the Pop-Up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/empty-pop-store-attracted-tons-visitors-amsterdam\/#Why_Unusual_Pop-Ups_Attract_Attention\" title=\"Why Unusual Pop-Ups Attract Attention\">Why Unusual Pop-Ups Attract Attention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/mag\/empty-pop-store-attracted-tons-visitors-amsterdam\/#The_Future_of_Experimental_Pop-Ups\" title=\"The Future of Experimental Pop-Ups\">The Future of Experimental Pop-Ups<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thestorefront.com\/mag\/empty-pop-store-attracted-tons-visitors-amsterdam\/#Mohamed_Haouache\" title=\"Mohamed Haouache\">Mohamed Haouache<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>&nbsp;<\/p>\n\n\n\n<p>Pop-up stores are often used to launch products, promote brands, or host events. But sometimes the most memorable pop-ups challenge expectations altogether. In Amsterdam, theatre-maker and performer <strong>Thomas Spijkerman<\/strong> opened a pop-up store that sold\u2026 nothing.<\/p>\n\n\n\n<p>The concept was simple yet unusual: a completely empty store where visitors could come in and buy \u201cemptiness.\u201d The temporary space ran for one week in a busy retail district and quickly drew attention from curious passersby, tourists, and locals intrigued by the idea.<\/p>\n\n\n\n<p>Creative projects like this highlight the flexibility of temporary retail spaces. Artists, brands, and entrepreneurs alike use pop-ups to experiment with new ideas and create experiences that capture public interest. Those planning similar activations can explore available <strong><a href=\"https:\/\/www.thestorefront.com\/search\/amsterdam\/retail\" class=\"ek-link\">Amsterdam pop-up shops<\/a><\/strong> to host short-term concepts and installations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Idea_Selling_Emptiness\"><\/span>The Idea: Selling Emptiness<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/FBCorq15ShGG7jYqWe2r_27414_1-1024x683.jpg\" alt=\"The pop up shop was empty\" class=\"wp-image-8500\" style=\"width:630px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/FBCorq15ShGG7jYqWe2r_27414_1-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/FBCorq15ShGG7jYqWe2r_27414_1-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/FBCorq15ShGG7jYqWe2r_27414_1-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/FBCorq15ShGG7jYqWe2r_27414_1-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/FBCorq15ShGG7jYqWe2r_27414_1-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/FBCorq15ShGG7jYqWe2r_27414_1-272x182.jpg 272w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/FBCorq15ShGG7jYqWe2r_27414_1.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>For Spijkerman, the empty shop was more than a marketing stunt. The concept was designed as a genuine exploration of how people relate to space, meaning, and value.<\/p>\n\n\n\n<p>\u201cI\u2019ve always wanted to start a store that provides emptiness to the people as a goal unto itself,\u201d he explained. \u201cIt\u2019s important when people come in that they understand it\u2019s not an art project. It\u2019s a sincere attempt to sell emptiness and find the value in emptiness.\u201d<\/p>\n\n\n\n<p>The store itself contained very little. The space was deliberately kept minimal so visitors could bring their own ideas and interpretations to the experience.<\/p>\n\n\n\n<p>In a city full of busy streets and commercial activity, the empty shop created a moment of contrast. A quiet, blank space where visitors could pause, reflect, and interact.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Visitors_Responded\"><\/span>How Visitors Responded<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The reactions from visitors varied widely. Some people entered the store curious about the concept and wanted to discuss how the idea worked. Others approached the experience on a more emotional or philosophical level.<\/p>\n\n\n\n<p><em>\u201cSome people wanted to connect emotionally and tell their whole life story,\u201d<\/em> Spijkerman said. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cPeople brought their own stories to the concept.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>The empty store effectively became a stage for conversation. Visitors often projected their own meaning onto the space, transforming the experience into something personal.<\/p>\n\n\n\n<p>For some, emptiness represented calm or self-reflection. Others saw it as a creative experiment or simply a humorous concept.<\/p>\n\n\n\n<p>Interestingly, the project also demonstrated how people respond differently to abstract experiences. Some visitors wanted to analyze the business model, while others engaged with the concept more intuitively.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/LUvc9z9T1mZTvfoWZPCo_27414_3-1024x683.jpg\" alt=\"Visitors reacted differently to abstract ideas\" class=\"wp-image-8499\" style=\"width:728px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/LUvc9z9T1mZTvfoWZPCo_27414_3-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/LUvc9z9T1mZTvfoWZPCo_27414_3-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/LUvc9z9T1mZTvfoWZPCo_27414_3-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/LUvc9z9T1mZTvfoWZPCo_27414_3-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/LUvc9z9T1mZTvfoWZPCo_27414_3-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/LUvc9z9T1mZTvfoWZPCo_27414_3-272x182.jpg 272w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/LUvc9z9T1mZTvfoWZPCo_27414_3.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Designing_the_Empty_Space\"><\/span>Designing the Empty Space<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Although the concept centered on emptiness, the location itself played an important role in attracting visitors.<\/p>\n\n\n\n<div class=\"s2p-cta\" style=\"border:1px solid #DDDDDD;border-radius:14px;padding:22px 24px;margin:32px 0;font-family:inherit;background:#FFFFFF\">\n<p style=\"margin:0 0 8px;font-size:11px;letter-spacing:.14em;text-transform:uppercase;font-weight:700;color:#4A494B\">For brands<\/p>\n<h4 style=\"margin:0 0 6px;font-size:19px;line-height:1.3;color:#1A1A1A\"><span class=\"ez-toc-section\" id=\"Popping_up_in_Amsterdam\"><\/span>Popping up in Amsterdam?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"margin:0 0 16px;font-size:14.5px;color:#4A494B;line-height:1.5\">Explore short-term spaces in Amsterdam with Storefront.<\/p>\n<a href=\"\/search\/amsterdam\" style=\"display:inline-block;background:#5DD297;color:#1A1A1A;font-weight:700;font-size:15px;padding:12px 22px;border-radius:9px;text-decoration:none\">Explore Amsterdam spaces<\/a>\n<\/div>\n\n\n\n\n\n<p>The pop-up store was located near one of Amsterdam\u2019s busiest shopping streets, surrounded by major retail brands and high pedestrian traffic. Spijkerman deliberately chose a commercial environment to create contrast.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cI wanted to disrupt the surroundings because of the big retail names surrounding the space.\u201d <\/p>\n<\/blockquote>\n\n\n\n<p>The interior design was intentionally simple: white walls, high ceilings, and a black-and-white visual palette. This minimal environment allowed the focus to remain on the concept and the interactions happening inside the store.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Experience_Inside_the_Pop-Up\"><\/span>The Experience Inside the Pop-Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Visitors entering the shop encountered a different kind of retail experience. Instead of browsing products, they were invited to think about what emptiness meant to them.<\/p>\n\n\n\n<p>For some, the space became a place to slow down and have conversations. For others, the experience was more playful.<\/p>\n\n\n\n<p>Interestingly, people were able to purchase emptiness in symbolic quantities. During the week-long activation, the project generated around \u20ac180 in sales.<\/p>\n\n\n\n<p>Spijkerman described these transactions as collaborative moments of imagination between seller and visitor.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cWe had to imagine together how that person could use the emptiness. It became a game of fantasy.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Unusual_Pop-Ups_Attract_Attention\"><\/span>Why Unusual Pop-Ups Attract Attention<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"685\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/12-1-1024x685.jpg\" alt=\"The concept was designed as a genuine exploration of how people relate to space\" class=\"wp-image-8501\" style=\"width:677px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/12-1-1024x685.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/12-1-300x201.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/12-1-768x514.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/12-1-810x542.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/12-1-1140x763.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/12-1-272x182.jpg 272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Photo: Janne Sterke<\/figcaption><\/figure>\n\n\n\n<p>\u00a0The empty shop demonstrates how creative concepts can draw large numbers of visitors even without traditional retail products.<\/p>\n\n\n\n<p>Pop-up stores provide an ideal format for this kind of experimentation because they are temporary and flexible. Artists and creators can test ideas that might not work in permanent spaces.<\/p>\n\n\n\n<p>Unique concepts also tend to generate curiosity and organic foot traffic. When people encounter something unexpected in a familiar retail setting, they are more likely to stop, explore, and share the experience with others.<\/p>\n\n\n\n<p>Brands and creators looking to increase engagement can learn more about attracting visitors in this guide on <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/how-to-generate-footfall-to-your-pop-up-store\/\">how to generate footfall for your pop-up store<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Future_of_Experimental_Pop-Ups\"><\/span>The Future of Experimental Pop-Ups<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>After the success of the Amsterdam project, Spijkerman imagined expanding the concept further.<\/p>\n\n\n\n<p>\u201cI want to make it a chain,\u201d he said. \u201cThe dream is to have a chain of empty stores around the world.\u201d<\/p>\n\n\n\n<p>Whether in major cities or small towns, the idea was that people everywhere could interact with the concept and interpret it in their own way.<\/p>\n\n\n\n<p>The project highlights how pop-up stores can become platforms for creativity, conversation, and experimentation beyond traditional retail.<\/p>\n\n\n\n<p>For brands, artists, and entrepreneurs interested in launching their own concept, temporary <strong><a href=\"https:\/\/www.thestorefront.com\/project\/retail-space-for-rent\">retail spaces for rent<\/a><\/strong> offer a flexible way to test ideas and create memorable experiences.<\/p>\n\n\n\n<p>If you\u2019re considering your own activation, exploring <strong><a href=\"https:\/\/www.thestorefront.com\/search\/amsterdam\/retail\">Amsterdam pop-up retail spaces<\/a><\/strong> is often the first step toward bringing a concept to life.<\/p>\n\n\n\n<div class=\"s2p-author\" style=\"display:flex;gap:16px;align-items:flex-start;border-top:1px solid #DDDDDD;margin:36px 0 0;padding:22px 0 0;font-family:inherit\"><img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/66beb29f91307c706181280910829a34?s=96&#038;d=mm&#038;r=g\" alt=\"Mohamed Haouache\" width=\"64\" height=\"64\" style=\"width:64px;height:64px;border-radius:50%;flex:0 0 64px\"\/><div><p style=\"margin:0 0 4px;font-size:11px;letter-spacing:.12em;text-transform:uppercase;font-weight:700;color:#4A494B\">Written by<\/p><h4 style=\"margin:0 0 6px;font-size:17px;color:#1A1A1A\"><span class=\"ez-toc-section\" id=\"Mohamed_Haouache\"><\/span><a href=\"https:\/\/www.thestorefront.com\/mag\/author\/mohamed-haouache\/\" rel=\"author\" style=\"color:#1A1A1A;text-decoration:none\">Mohamed Haouache<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4><p style=\"margin:0 0 8px;font-size:14px;color:#4A494B;line-height:1.55\">Mohamed Haouache is CEO and co-founder of Storefront. A pioneer of pop-up and short-term retail across Europe and the US, he has spent his career reshaping how brands use commercial real estate. An entrepreneur focused on disrupting the traditional lease, he writes on the short-term economy and the future of retail.<\/p><a href=\"https:\/\/www.thestorefront.com\/mag\/author\/mohamed-haouache\/\" style=\"font-size:13px;color:#1A1A1A;font-weight:700;text-decoration:none\">More from Mohamed Haouache &rarr;<\/a><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>See how a temporary empty pop-up store in Amsterdam attracted curious visitors and transformed a retail space into a thought-provoking experience.<\/p>\n","protected":false},"author":98,"featured_media":8498,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,2464],"tags":[],"class_list":["post-8496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories","category-success-stories-netherlands"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/8.jpg",3796,2540,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/8.jpg",1121,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/8.jpg",478,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/8-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/8-300x201.jpg",300,201,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/8-768x514.jpg",768,514,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/8-1024x685.jpg",1024,685,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/8.jpg",1536,1028,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/8.jpg",2048,1370,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/8.jpg",1121,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/8.jpg",478,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/8.jpg",140,94,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/8.jpg",120,80,false]},"qubely_author":{"display_name":"Mohamed Haouache","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/mohamed-haouache\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories\/success-stories-netherlands\/\" rel=\"category tag\">Success Stories Netherlands<\/a>","qubely_excerpt":"See how a temporary empty pop-up store in Amsterdam attracted curious visitors and transformed a retail space into a thought-provoking 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