{"id":890,"date":"2016-07-27T15:15:27","date_gmt":"2016-07-27T15:15:27","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=890"},"modified":"2026-07-16T17:16:10","modified_gmt":"2026-07-16T17:16:10","slug":"the-set-nyc-fashion-week","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/the-set-nyc-fashion-week\/","title":{"rendered":"The Set NYC Hosts Exciting Fashion Event Benefitting Charity During New York Fashion Week"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/the-set-nyc-fashion-week\/#Showing_during_Fashion_Week\" title=\"Showing during Fashion Week?\">Showing during Fashion Week?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/the-set-nyc-fashion-week\/#Adrien_Kerbrat\" title=\"Adrien Kerbrat\">Adrien Kerbrat<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>Nestled in the city that never sleeps, and wedged in between <a href=\"https:\/\/nyfw.com\/\">New York Fashion Week<\/a> and Valentines Day is a fashion event that manages to incorporate these institutions into an energetic and unique production.\r\n\r\n<a title=\"The Set NYC New York Fashion Week\" href=\"https:\/\/www.thesetnyc.com\/\">The Set NYC<\/a> is a Manhattan based Event and Production Company that consistently delivers a unique experience for the creatives of the world, be it emerging brands, indie musicians, abstract artists, even talent scouts and the general public.\r\n\r\nOn February 13<sup>th<\/sup>, 2014 The Set NYC plays host to an immense fashion event with an even more immense heart. Located at the <a href=\"https:\/\/www.holyapostlesnyc.org\/\">Holy Apostles Ballroom<\/a> in the Chelsea District, a portion of The Set NYC\u2019s New York Fashion Week runway show and pop-up shop\u2019s proceeds will directly benefit victims of child sex-trafficking. But this charity event is a far cry from the typical charity function. No room full of black-ties, no silent auctions and certainly no golf claps.\r\n\r\nIn lieu of these staid charity characteristics, The Set NYC will feature DJ Joe Terra pumping house music through the speakers, music from Amanda Badze, art from <a href=\"https:\/\/www.thegmedia.com\/\">Gylliayn<\/a>, and a Valentine\u2019s Day menu from <a href=\"https:\/\/www.noelscateringkitchen.com\/\">Noel\u2019s Kitchen<\/a>.\r\n\r\nAs if this isn\u2019t enticing enough, the \u201cso cheap it\u2019s almost like you\u2019re robbing them blind\u201d $10 cover includes access to a runway show from 6:30-9PM showcasing the top independent New York City designers, and an after party pop-up shop from 9PM-midnight. The pop-up store focuses on <a href=\"https:\/\/www.kevinshahroozi.com\/products\/yossi-for-kevin-shahroozi-leather-trousers\">Yossi for Kevin Shahroozi<\/a> designs. After their runway presentation, Yossi Shetrit and Kevin Shahroozi will be on hand to give guests exclusive access to be the first to purchase their new leather trousers.\r\n\r\nMC\u2019ing the event is actor Evan McKay (The Americans) with special VIP guest appearances from designer Phil Harris, designer Clavon Leonard and model Eva Bruno.\r\n\r\nDesigners set to unveil their collections during The Set NYC\u2019s New York Fashion Week benefit include:\r\n\r\n<a title=\"Kristin Costa The Set NYC\" href=\"https:\/\/kristincosta.wordpress.com\/\"><strong>Kristin Costa:<\/strong><\/a> having worked on projects including Ugly Betty, Disney\u2019s Enchanted, wings for Victoria\u2019s Secret Fashion Show and <a href=\"https:\/\/www.ncl.com\/in\/en\/\">Norwegian Cruise Lines<\/a>, Costa is busy at work designing for her own collection.\r\n\r\n<img decoding=\"async\" class=\"alignnone size-full wp-image-892\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/IMG_2760.jpg\" alt=\"IMG_2760\" width=\"1600\" height=\"1067\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/IMG_2760.jpg 1600w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/IMG_2760-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/IMG_2760-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/IMG_2760-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/IMG_2760-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/IMG_2760-1140x760.jpg 1140w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\r\n\r\n<strong>Lucina Lu<\/strong><a title=\"Lucina Lu The Set NYC\" href=\"https:\/\/www.lucinalu.net\/\"><strong>:<\/strong><\/a> Lu integrates the classical Chinese aesthetic, elegant luxury of Paris and cosmopolitan urbanity of New York in a unified collection that is distinctive and timeless.\r\n<img decoding=\"async\" class=\"aligncenter wp-image-893 size-full\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/il_340x270.542121415_ym4g.jpg\" alt=\"Fashion Week 1\" width=\"340\" height=\"270\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/il_340x270.542121415_ym4g.jpg 340w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/il_340x270.542121415_ym4g-300x238.jpg 300w\" sizes=\"(max-width: 340px) 100vw, 340px\" \/>\r\n\r\n&nbsp;\r\n\r\n\n\t\t<!--HubSpot Call-to-Action Code -->\n\t\t<span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-a0cb12bb-6be4-4813-abe7-60122f039159\">\n\t\t<span class=\"hs-cta-node hs-cta-a0cb12bb-6be4-4813-abe7-60122f039159\" id=\"a0cb12bb-6be4-4813-abe7-60122f039159\">\n\t\t<!--[if lte IE 8]>\n\t\t<div id=\"hs-cta-ie-element\"><\/div>\n\t\t<![endif]-->\n\t\t<a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6786763\/a0cb12bb-6be4-4813-abe7-60122f039159\" >\n\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-a0cb12bb-6be4-4813-abe7-60122f039159\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6786763\/a0cb12bb-6be4-4813-abe7-60122f039159.png\"  alt=\"New call-to-action\"\/>\n\t\t<\/a>\n\t\t<\/span>\n\t\t<script charset=\"utf-8\" src=\"\/\/js.hubspot.com\/cta\/current.js\"><\/script>\n\t\t<script>\n\t\thbspt.cta.load(6786763, 'a0cb12bb-6be4-4813-abe7-60122f039159', {});\n\t\t<\/script>\n\t\t<\/span>\n\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\r\n\r\n<a title=\"Autumn Lin Kietponglert The Set NYC\" href=\"https:\/\/www.facebook.com\/autumnlin.atelier\"><strong>Autumn Lin Kietponglert:<\/strong><\/a> One of 3 finalists on <a href=\"https:\/\/www.bravotv.com\/styled-to-rock\">Bravo\u2019s Styled to Rock<\/a>, recipient of the RAW ARTIST \u201cDesigner of the Year\u201d award, and Designer in Residence at the Philadelphia 2012 Fashion Incubator, <a href=\"https:\/\/www.heartlessrevival.com\/\">Kietponglert<\/a> is a visionary designer that manages to make the avant-garde not only wearable, but coveted.\r\n\r\n<img decoding=\"async\" class=\"alignnone wp-image-894 size-full\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/autumn.jpg\" alt=\"Fashion Week2\" width=\"980\" height=\"657\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/autumn.jpg 980w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/autumn-300x201.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/autumn-768x515.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/autumn-810x543.jpg 810w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/>\r\n\r\n<strong>Yossi for Kevin Shahroozi:<\/strong> The brand has a single goal: to turn the classic trouser into a modern wardrobe staple. With an extensive background designing for the top in in men\u2019s fashion, both Yossi Shetrit and Kevin Shahroozi have branched off to turn their passion into a modern men\u2019s and womens-wear line.\r\n\r\n<img decoding=\"async\" class=\"aligncenter wp-image-895 size-full\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/tumblr_mzvsboD6rG1so9gwvo1_500.jpg\" alt=\"Fashion Week3\" width=\"500\" height=\"500\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/tumblr_mzvsboD6rG1so9gwvo1_500.jpg 500w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/tumblr_mzvsboD6rG1so9gwvo1_500-150x150.jpg 150w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/tumblr_mzvsboD6rG1so9gwvo1_500-300x300.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\r\n\r\nBust out your best, and perhaps not so best dance moves, with a little liquid help from the complimentary wine and cash bar, while helping a worthy cause.\r\n<div align=\"center\">\r\n<div align=\"center\">\r\n<div class=\"wpb_button wpb_btn-danger wpb_btn-large\" style=\"text-align: center; font-size: 16px; color: #ffffff; background-color: #57d497; font-weight: bold; border-radius: 1px; width: 40%; padding: 5px;\"><a style=\"color: #ffffff; text-decoration: none;\" href=\"https:\/\/www.thestorefront.com\/search\/new-york\/showroom\" target=\"_blank\" rel=\"noopener noreferrer\">Find space<\/a><\/div>\r\n<div><\/div>\r\n<\/div>\r\n<\/div>\r\n<div><\/div>\n\n\n<div class=\"s2p-cta\" style=\"border:1px solid #DDDDDD;border-radius:14px;padding:22px 24px;margin:32px 0;font-family:inherit;background:#FFFFFF\">\n<p style=\"margin:0 0 8px;font-size:11px;letter-spacing:.14em;text-transform:uppercase;font-weight:700;color:#4A494B\">For brands<\/p>\n<h4 style=\"margin:0 0 6px;font-size:19px;line-height:1.3;color:#1A1A1A\"><span class=\"ez-toc-section\" id=\"Showing_during_Fashion_Week\"><\/span>Showing during Fashion Week?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"margin:0 0 16px;font-size:14.5px;color:#4A494B;line-height:1.5\">Book your showroom in New York with Storefront.<\/p>\n<a href=\"\/selections\/fashion-week-showroom-new-york\" style=\"display:inline-block;background:#5DD297;color:#1A1A1A;font-weight:700;font-size:15px;padding:12px 22px;border-radius:9px;text-decoration:none\">See showrooms<\/a>\n<\/div>\n\n\n\n<div class=\"s2p-author\" style=\"display:flex;gap:16px;align-items:flex-start;border-top:1px solid #DDDDDD;margin:36px 0 0;padding:22px 0 0;font-family:inherit\"><img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/6255af24ce7cff65f798f633e79aa967?s=96&#038;d=mm&#038;r=g\" alt=\"Adrien Kerbrat\" width=\"64\" height=\"64\" style=\"width:64px;height:64px;border-radius:50%;flex:0 0 64px\"\/><div><p style=\"margin:0 0 4px;font-size:11px;letter-spacing:.12em;text-transform:uppercase;font-weight:700;color:#4A494B\">Written by<\/p><h4 style=\"margin:0 0 6px;font-size:17px;color:#1A1A1A\"><span class=\"ez-toc-section\" id=\"Adrien_Kerbrat\"><\/span><a href=\"https:\/\/www.thestorefront.com\/mag\/author\/ak\/\" rel=\"author\" style=\"color:#1A1A1A;text-decoration:none\">Adrien Kerbrat<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4><p style=\"margin:0 0 8px;font-size:14px;color:#4A494B;line-height:1.55\">Adrien Kerbrat is Chief Revenue Officer and co-founder of Storefront. With more than 10 years in commercial real estate, he is an expert on the French market and short-term retail across Europe. Based in Bordeaux and often in Paris, he writes on pop-up strategy, retail location, and the French retail landscape.<\/p><a href=\"https:\/\/www.thestorefront.com\/mag\/author\/ak\/\" style=\"font-size:13px;color:#1A1A1A;font-weight:700;text-decoration:none\">More from Adrien Kerbrat &rarr;<\/a><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Nestled in the city that never sleeps, and wedged in between New York Fashion Week and Valentines Day is a fashion event that manages to incorporate these institutions into an energetic and unique production. The Set NYC is a Manhattan based Event and Production Company that consistently delivers a unique experience for the creatives of [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":891,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[155],"tags":[],"class_list":["post-890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/fashionweekbanner2.jpg",999,371,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/fashionweekbanner2.jpg",999,371,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/fashionweekbanner2.jpg",540,201,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/fashionweekbanner2-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/fashionweekbanner2-300x111.jpg",300,111,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/fashionweekbanner2-768x285.jpg",768,285,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/fashionweekbanner2.jpg",999,371,false],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/fashionweekbanner2.jpg",999,371,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/fashionweekbanner2.jpg",999,371,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/fashionweekbanner2.jpg",999,371,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/fashionweekbanner2.jpg",540,201,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/fashionweekbanner2.jpg",140,52,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/fashionweekbanner2.jpg",120,45,false]},"qubely_author":{"display_name":"Adrien Kerbrat","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/inspiration\/\" rel=\"category tag\">Inspiration<\/a>","qubely_excerpt":"Nestled in the city that never sleeps, and wedged in between New York Fashion Week and Valentines Day is a fashion event that manages to incorporate these institutions into an energetic and unique production. The Set NYC is a Manhattan based Event and Production Company that consistently delivers a unique experience for the creatives of&hellip;","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=890"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/890\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/891"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}