{"id":9269,"date":"2018-10-01T19:39:08","date_gmt":"2018-10-01T19:39:08","guid":{"rendered":"https:\/\/blog.thestorefront.com\/?p=9269"},"modified":"2026-03-17T19:16:14","modified_gmt":"2026-03-17T19:16:14","slug":"4-reasons-you-should-recommend-a-pop-up-store-to-your-clients","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/4-reasons-you-should-recommend-a-pop-up-store-to-your-clients\/","title":{"rendered":"4 Reasons You Should Recommend a Pop-Up Store to Your Clients"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/4-reasons-you-should-recommend-a-pop-up-store-to-your-clients\/#Press_Event\" title=\"Press Event\">Press Event<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/4-reasons-you-should-recommend-a-pop-up-store-to-your-clients\/#Immersive_Experiences\" title=\"Immersive Experiences\">Immersive Experiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/4-reasons-you-should-recommend-a-pop-up-store-to-your-clients\/#Interaction_with_the_Community\" title=\"Interaction with the Community\">Interaction with the Community<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/4-reasons-you-should-recommend-a-pop-up-store-to-your-clients\/#Donations\" title=\"Donations\">Donations<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p><span style=\"font-weight: 400;\">Pop-up stores are becoming an important part of all brand strategies &#8211; even agencies are now taking notice and including pop-up stores into their client\u2019s action plan. Public Relations, advertising, marketing, and influencer agencies are all strategizing with their clients on pop-up stores and the best way to use them. Every brand has a different story to tell, a different motivation for a pop-up store, and it should be &nbsp;implemented in the most effective way. Therefore, agencies are jumping into the playing field to help brands develop their pop-up store strategy. <em><strong>As an agency, if you are not recommending a pop-up store to your client, follow along as we give you all of the reasons why you should be. <\/strong><\/em><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Press_Event\"><\/span><b>Press Event <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">For a press agency it\u2019s a no brainer to propose a pop-up store for a press event. The pop-up store space can be transformed into essentially what you want it to be. <strong>Press events are important for almost any business and it allows the press and media to see a new collection, a new product launch, or just reconnect with a brand.<\/strong> Invite the media, editors, and influencers into the space for a day event, an evening event, or just an all day walk-thru to meet with the brand. <\/span><\/p>\n\n\n\n<p>Check out: <strong><a href=\"https:\/\/www.thestorefront.com\/mag\/pandora-press-event-st-honore-paris\/\" class=\"ek-link\">How Pandora Hosted a Press Day in Paris to Showcase Its New Collection.<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Immersive_Experiences\"><\/span><b>Immersive Experiences <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>A pop-up store is the perfect opportunity for customers to mingle with the companies they adore and vice-versa.<\/strong> The atmosphere allows for loyal followers of the brand to connect with you in-person but it also opens the door for new consumers to find you, which ultimately increases your database, email list, and ultimately your sales. Or it may allow for consumers who typically shy away from the brand to <a href=\"https:\/\/blog.thestorefront.com\/surprise-these-7-pop-ups-offered-unexpected-experiences\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=market\" target=\"_blank\" rel=\"noopener\">experience the pop-up store<\/a> and transform into a customer.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Fruit of the Loom did just that with a \u201cluxury\u201d lingerie pop-up store that they called \u201c<\/span><span style=\"font-weight: 400;\">Fr\u00fct.\u201d The campaign was launched by ad agency CP+B, and the idea was to create an expensive looking pop-up store with colorful intimates and undergarments displayed hanging from tree branches and on mannequins. This pop-up shop is a clear example of how to lure in customers who may not have bought a particular brand in the past and convince them that they are missing out if they don&#8217;t buy it in the future. The campaign was recommended and put into action by their advertising agency, CP+B.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter wp-image-9369 size-full\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/03\/pop-up-store.jpg\" alt=\"Fruit of the Loom's pop up store\" class=\"wp-image-9369\"\/><figcaption class=\"wp-element-caption\">Photo: CP&amp;B<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Interaction_with_the_Community\"><\/span><b>Interaction with the Community <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The engagement and interaction aspects of a pop-up shop are so appealing that advertising agency Wieden + Kennedy invited graphic artist Emily Forgot to transform the front window of its office into an imaginative pop-up store workspace. It was a unique way to show off the playful side of the advertising agency and a creative way to engage with the community. The whole event was broadcast live via webcam which created further hype and engagement.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter wp-image-9370 size-full\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/03\/pop-up-store-21.jpg\" alt=\"Front of a pop up store\" class=\"wp-image-9370\"\/><figcaption class=\"wp-element-caption\">Photo: Wieden + Kennedy London<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Donations\"><\/span><b>Donations<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Pop-up shops can be used to generate sales and they also can be used to do good &#8211; full or partial proceeds can be donated to a good cause.<\/strong> It\u2019s always a good idea and a strong brand message if you are able to donate a portion of sales from a pop-up store. Organic, the advertising agency for Kotex, launched a pop-up store aimed at alleviating negativity during a women\u2019s period. The pop-up store was interactive, fun, and allowed women to come in and feel at home. The store had all of the usual suspects that a woman wants during her &nbsp;period. There were manicures, chocolate, comfy clothing, ice cream, and of course Kotex products for sale. All of the proceeds from the event went to a women\u2019s homeless shelter. <strong>Pop-up stores are a useful device for brands to give back and show their customers and community their philanthropic side. <\/strong><\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter wp-image-9372 size-full\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/03\/pop-up-store.jpg\" alt=\"clothes on a rack in a pop up store\" class=\"wp-image-9372\"\/><figcaption class=\"wp-element-caption\">Photo Credit: Adweek<\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Agencies are always on the lookout for ways to gain more exposure and profits for their clients. Pop-up stores are an easy suggestion and a creative and solid agency will be able to strategize the best approach for their client. If done right, they can be a <a href=\"https:\/\/blog.thestorefront.com\/how-to-market-your-pop-up-store\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=market\" target=\"_blank\" rel=\"noopener\">powerful marketing tool<\/a> and it\u2019s a win-win for both the agency and the brand.<\/span><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><em><strong><a href=\"https:\/\/www.thestorefront.com\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">Ready to launch a pop-up shop? Browse +10,000 spaces available worldwide and find the perfect one for your project!<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pop-up stores are a key part of the agency toolkit. Here we go through the four top reasons why you should recommend a pop -up store or event to your clients.<\/p>\n","protected":false},"author":19,"featured_media":9374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2,202],"tags":[],"class_list":["post-9269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pop-up-retail-how-to","category-retail-trends"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/42002331_254011755468266_4915916569093159714_n.jpg",531,353,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/42002331_254011755468266_4915916569093159714_n.jpg",531,353,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/42002331_254011755468266_4915916569093159714_n.jpg",481,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/42002331_254011755468266_4915916569093159714_n-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/42002331_254011755468266_4915916569093159714_n-300x199.jpg",300,199,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/42002331_254011755468266_4915916569093159714_n.jpg",531,353,false],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/42002331_254011755468266_4915916569093159714_n.jpg",531,353,false],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/42002331_254011755468266_4915916569093159714_n.jpg",531,353,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/42002331_254011755468266_4915916569093159714_n.jpg",531,353,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/42002331_254011755468266_4915916569093159714_n.jpg",531,353,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/42002331_254011755468266_4915916569093159714_n.jpg",481,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/42002331_254011755468266_4915916569093159714_n.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/42002331_254011755468266_4915916569093159714_n.jpg",120,80,false]},"qubely_author":{"display_name":"Adrien Kerbrat","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/pop-up-retail-how-to\/\" rel=\"category tag\">How-to<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/retail-trends\/\" rel=\"category tag\">Retail Trends<\/a>","qubely_excerpt":"Pop-up stores are a key part of the agency toolkit. Here we go through the four top reasons why you should recommend a pop -up store or event to your clients.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/9269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=9269"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/9269\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/9374"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=9269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=9269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=9269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}